---
description: Learn more about Zapier price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs.
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title: Zapier Pricing, Cost & Reviews - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Data Integration Software](/directory/8/integration/software) > [Zapier](/software/130182/zapier)

# Zapier

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> Founded in 2011, Zapier has helped over 1.8 million individuals and businesses with their automation needs.
> 
> Verdict: Rated **4.7/5** by 3050 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Zapier?

Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 3050 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Zapier
- **Location**: San Francisco, US
- **Founded**: 2011

## Commercial Context

- **Starting Price**: US$29.99
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Business Process Automation
- Collaboration Tools
- Compliance Management
- Dashboard
- Data Management
- Data Security
- Database Support
- Deployment Management
- Drag & Drop
- Integration Management
- Integrations Management
- Multiple Data Sources
- No-Code
- Pre-built Connectors
- Process Modeling & Designing
- Task Management
- Templates
- Third-Party Integrations
- Visual Modeling
- Workflow Configuration
- Workflow Management

## Integrations (126 total)

- 123FormBuilder
- AWeber
- ActiveCampaign
- Acuity Scheduling
- Adobe Commerce
- Airtable
- Alchemer
- Asana
- Basecamp
- BigCommerce
- Bitbucket
- Box
- Brevo
- Buffer
- Calendly

... and 111 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Data Integration Software](https://www.capterra.ie/directory/8/integration/software)

## Related Categories

- [Data Integration Software](https://www.capterra.ie/directory/8/integration/software)
- [No Code Platforms](https://www.capterra.ie/directory/32095/no-code-platform/software)
- [Low Code Development Platform](https://www.capterra.ie/directory/31756/low-code-development-platform/software)
- [iPaaS Software](https://www.capterra.ie/directory/32296/ipaas/software)
- [Cloud Integration Software](https://www.capterra.ie/directory/30852/cloud-management/software)

## Alternatives

1. [Jira](https://www.capterra.ie/software/19319/jira) — 4.4/5 (15371 reviews)
2. [viaSocket](https://www.capterra.ie/software/1066020/viasocket) — 4.8/5 (647 reviews)
3. [monday.com](https://www.capterra.ie/software/147657/monday-com) — 4.6/5 (6037 reviews)
4. [Asana](https://www.capterra.ie/software/120550/asana-pm) — 4.5/5 (13574 reviews)
5. [Trello](https://www.capterra.ie/software/1010321/trello) — 4.5/5 (23533 reviews)

## Reviews

### "Great tool for automating across marketing stack" — 5.0/5

> **Stephen** | *17 January 2025* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Constantly innovating. Easy to learn. The breadth of tools that can be connected is amazing.  We've created cost \&amp; resource efficiencies across the full marketing \&amp; customer service stack
> 
> **Cons**: Pricing - if you utilise a number of zaps that costs can really add up. Zapier is a great no code / low code tool but not always the best solution if you're looking for highly complex automations
> 
> Zapier has been an incredibly valuable tool for us, constantly innovating and offering an impressive breadth of integrations that have transformed how we work. It’s easy to learn and use, making it accessible to the whole team, and it’s helped us create significant cost and resource efficiencies across our marketing and customer service operations. The no-code/low-code approach is brilliant for setting up automations quickly, but it does have its limitations when it comes to handling more complex workflows. Pricing can also be a challenge, as costs can add up quickly when you’re running multiple Zaps at scale. That said, Zapier remains an essential part of our toolkit, offering super convenience and functionality for streamlining our processes.

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### "Powerful automation but bit pricey" — 4.0/5

> **Ravi** | *17 October 2025* | Construction | Recommendation rating: 6.0/10
> 
> **Pros**: Zapier can help you hours by automating tasks that are repetitive and can connect  apps which generally dont connect. Zaps can set up easily by  a non technical user as well.
> 
> **Cons**: It is bit expensive and when you start multi step zaps or if you require higher limits. The intregrations between apps can break as well sometime and troubleshooting can take quite a time
> 
> Zapier became an important part of the workflow. I like you can save time by automating manual data entry tasks but it can get expensive if you require heavy automation.

-----

### "The default automation layer for any growth stack" — 4.0/5

> **Tony** | *9 May 2026* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Zapier has been the connective tissue of my growth stack. The breadth of integrations is unmatched — I've used it to wire HubSpot to Salesforce, push form submissions into Attio, sync ad lead forms (Meta, LinkedIn, Google) into our CRM in near real-time, and trigger Slack alerts on high-intent activity. The visual Zap builder is genuinely accessible, which means I can spin up a working automation in 10–15 minutes without pulling an engineer in. Multi-step Zaps, Paths (conditional logic), and Formatter are powerful once you understand them, and the recent AI-assisted Zap builder has cut setup time noticeably.
> 
> **Cons**: Pricing scales aggressively as task volume grows. Once you're running enterprise-volume workflows across multiple CRMs and ad platforms, the per-task cost becomes a real line item to defend, and it's easy to blow through your tier without realising it. Some of the deeper integrations are shallower than they appear certain HubSpot and Salesforce actions don't expose every field, which forces workarounds with custom webhooks. Error handling could also be more proactive; you often only notice a broken Zap when downstream data goes missing, rather than getting an immediate alert. For more complex orchestration, I've found tools like Make or n8n more cost-efficient at scale.
> 
> Zapier is the fastest way I know to turn a marketing or sales workflow idea into a live automation. As Head of Growth, I rely on it to keep our acquisition data flowing cleanly between ad platforms, CRMs, and analytics tools without engineering dependency. It's not the cheapest option once you scale, and it's not the deepest for complex enterprise logic, but for speed-to-value and breadth of connectors it's still the default. I'd recommend it to any growth or marketing operator who needs to move quickly — just keep an eye on task usage as you grow.

-----

### "Zapier - A good beginner-friendly automation platform" — 4.0/5

> **Cristian** | *13 April 2026* | Environmental Services | Recommendation rating: 8.0/10
> 
> **Pros**: Zapier is one of the more cost-effective automation platforms out there. It is easy to use with a drag and drop interface, and has plenty of documentation to help you automate whatever use case you can imagine (to some extent, of course). Customer support has gotten a lot better over the years and I would like to say is pretty quick in getting issues resolved. I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions. I love that I can have a folder structure as complex as I want to store and organize all of our company's zaps.
> 
> **Cons**: Zapier likes to change their interface a lot. Since 2022 when I first started using Zapier here at the company, I cannot tell you the number of times the UI/UX has changed. Sometimes for the better, but other times with changes that I don't like at all. They also do this without notice and with no guided workflow tool to guide you through the updated interface to find what you need. It is sometimes like learning a new software all over again... Not the best. There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective.
> 
> Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n.

-----

### "We lost money because of zapier" — 1.0/5

> **Francois** | *22 October 2025* | Real Estate | Recommendation rating: 0.0/10
> 
> **Cons**: I don't like the support and i can't reply to this question. I'm Writing a bad review about my recent experience.
> 
> We lost revenues because of the 2025-10-20 incident. Zapier was unavailable during all the day and doesn’t want to refund. We are clients since 2020 and this is not acceptable.

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## Links

- [View on Capterra](https://www.capterra.ie/software/130182/zapier)

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