15 years helping Irish businesses
choose better software

What Is Zapier?

Zapier helps SMBs easily automate work without writing any code. Build custom workflows fast for more than 6,000+ web apps, and let Zapier handle repetitive tasks automatically—freeing your team up to focus on more important work. Zapier integrates with more tools than anyone, helping you streamline processes and making all your systems more efficient. And for larger teams, Zapier offers collaboration and security features that let you unlock the power of automation for your entire organization.

Who Uses Zapier?

Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation.

Zapier Software - Automate your work and save time to focus on what's important
Zapier Software - Build workflow automations in minutes
Zapier Software - Automatically move info between your apps
Zapier Software - Pick from thousands of Zap Templates to get started quickly

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Reviews of Zapier

Average score

Overall
4.7
Ease of Use
4.3
Customer Service
4.3
Features
4.6
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Angel
Angel
VP of Sales in US
Verified LinkedIn User
Professional Training & Coaching, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Incredible Integration Tool - Can't live without it

5.0 3 weeks ago New

Comments: very good. great technology. It works really well.

Pros:

I like it how easy it is to use, and to configure. how fast you can integrate very different systems.

Cons:

That it is difficult to track the information that is running through the app.

Stefano
Owners in Italy
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Streamline Your Workflow with Automation

5.0 last month New

Comments: My overall experience is very positive, By automating repetitive tasks, Zapier frees up valuable time for me and my team, allowing us to focus on more strategic activities. This boost in productivity can lead to significant improvements in overall business efficiency.

Pros:

We do have an online store and , Zapier is a powerful tool for anyone looking to streamline their workflows and increase productivity through automation. Its extensive integrations, user-friendly interface, and flexible pricing make it accessible to a wide range of users, from individuals to large enterprises. We are a small enterprise and was an excellent cost-benefit ratio.

Cons:

Although Zapier is user-friendly, creating complex multi-step Zaps with conditional logic can still require a bit of a learning curve. Users might need to spend some time experimenting to fully leverage its capabilities.

Kate
Marketing Manager in US
Retail, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Zapier Project Manager

3.0 3 weeks ago New

Pros:

When working alone, Zapier saves me time doing basic, mundane tasks for me with the click of a button.

Cons:

I do wish there was more customization within the interface

Mike
Founder in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Connect everything with everything

4.0 4 months ago

Comments: Good, I use it because it's integrated with so many other platforms, but I have to be honest. Many times I just use it as a webhook and from there on I call Make to handle the rest of the flow since it's much more intuitive and stable.

Pros:

Zapier has a lot of integrations, which makes it the go-to platform if you need to connect your software solutions. Most likely your software solution is already setup for you in zapier, so it understands what you want to do like adding a new row, updating a contact, creating a new meeting etc.

Cons:

The interface is not as nice as Make, which I like a lot more as well as the fact that error handling is a nightmare in Zapier.

Josh
Creative Director in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The Best In Automation Comes with a Cost

5.0 4 weeks ago New

Comments: Overall, Zapier is the easiest way to automate your business processes. But the long-term cost may not be worth the simplicity if you have a lot of tasks to automate.

Pros:

Zapier has the most integrations of any automation platform. And connecting to other tools to build your Zaps/automations is incredibly easy with Zapier.

Cons:

The cost is the biggest downside of Zapier, especially since there are so many new competitors in the market. None of them match Zapier for its simplicity, but many of them are more cost-effective.