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What Is Creatio CRM?

Sales Creatio is an end-to-end platform to automate complex sales processes with no-code and maximum degree of freedom. It enables companies to automate their entire sales cycle, from lead generation to repeat sales. Enhanced with AI& ML guided selling, opportunity and lead management, as well as sales forecasting & performance management, Sales Creatio allows users to streamline sales processes of any type and complexity, from short e-commerce deals to complex B2B sales.

Who Uses Creatio CRM?

Creatio #1 AI-Native Platform is designed for large organizations to automate CRM and Workflows with No-Code to streamline customer-facing and internal processes at speed and scale.

Creatio CRM Software - Operational performance analytics and visualisation
Creatio CRM Software - Sales management
Creatio CRM Software - Desktop Interface
Creatio CRM Software - Application builder
Creatio CRM Software - Workflow management

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Reviews of Creatio CRM

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.7
Features
4.7
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Iaro
Iaro
Сonsulting Partner in Ukraine
Verified LinkedIn User
Financial Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

An excellent software for financial institutions

5.0 2 years ago

Comments: Creatio is incredibly user-friendly, and Creatio support service consistently delivers exceptional assistance, ensuring our our satisfaction at all times.

Pros:

This platform is a great solution for lead and opportunity management, from lead generation to finalizing sales. Great fit and ready-made solution for financial insitutions enables with ready workflows for solving all modern challenges. The platform has a user-friendly interface that enables customization through intuitive drag-and-drop functionality.

Cons:

I don't think there is anything major, I personallt didn't experience such.

Alexander
Business & sales analyst in Ukraine
Oil & Energy, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Cutting-edge agile software solution, designed to optimize your conversion rates and drive business

5.0 2 years ago

Comments: We recognize that implementing Studio Creatio earlier would have been a strategic move. The platform has proven to be a game-changer for our operations, significantly improving our business processes and increasing our overall resilience, which is paramount in today's rapidly evolving business landscape.

Pros:

Sales Creatio stands out as an exceptional product for automating sales and distribution workflows. As a midsize player in the competitive manufacturing industry, our ability to compete with larger players has been significantly enhanced through our transformational approach and unwavering commitment to continuous innovation. Incorporating no-code tools into our sales/business analytics toolkit has proven to be a valuable addition. These tools have empowered our team to streamline processes and achieve greater efficiency, ultimately contributing to our success in the market. Notably, our conversion rates have experienced a significant increase, and our sales team is thrilled with the results.

Cons:

While we have overall been highly satisfied with the platform, we have encountered occasional technical issues. Nevertheless, the support provided by Creatio has been instrumental in swiftly resolving these minor issues, ensuring that our overall experience with the platform has remained uninterrupted.

Mark
Mark
US
Verified LinkedIn User
Used the Software for: Free Trial
Reviewer Source
Source: GetApp

Potential Buyer

1.0 8 years ago

Pros:

The prompt response from the sales team and the willingness to answer my questions. Many vendors just ignore your questions.

Cons:

I had a very specific needs related to users having an online calendar to schedule call back support. I was clear with BPM staff prior to the call and accepted the call because they believed they had a solution. On the call they listened to my needs again and then took me through a boilerplate pitch. They were going to investigate their ability to deliver and even offered to build a mock up to show me. That call as the last time I heard from them. I reached back out and heard nothing. Not even a simple we looked into your need and we are unable to provide the support you desire. I came away believing they will say anything just to get you on a call for their pitch. Where are we going? Salesforce with Timetrade as a plugin

Elvia
Ingeniero en sistemas computacionales in Mexico
Information Technology & Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

learning and satisfaction of successful use :)

4.0 last year

Comments: I like it, I love it, the more I get to know and understand it, the more I like it. For me, learning is very important, and applying this learning makes me feel useful, that I am progressing in my knowledge. It makes me feel good. Thanks for asking.

Pros:

It is a software that by getting to know it one learns to identify and become familiar with its functionality. If it's hard work. However, by striving and pacting, one grows fond of him, falls in love with Creatio. Because by understanding it, you get to know everything that can be done with creatio. Thank you very much for designing, developing and building such an excellent product.

Cons:

I have seen that it takes time to respond, the waiting times are very slow, I don't know why everything is compiled at the time of making a change. Another point is the dependencies that it has, they are complicated to understand, and therefore, as a result of this, errors have been made, I believe that understanding this issue is solved, or that there is a more in-depth documentation of issues in more depth.

Tatjana
Project manager in Spain
Financial Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great for productivity improvement!

5.0 last year

Pros:

This tool has been instrumental in substantially enhancing our productivity and fostering stronger collaboration within our team. It has effectively facilitated the consolidation of our projects, even with the geographical dispersion of some of the team members. Moreover, it has provided us with a clearer and more definitive understanding of our strategic trajectory. All in all, it has proven to be a game-changer for our workflows.

Cons:

That would much help to have even more pre-built and composable modules as this will simplify the user adoption process. We know that Creatio's team are inteniv;y working on this.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A highly efficient platform with a bunch of pre-built solutions

5.0 last year

Comments: Creatio is a supportive and flexible partner. Their team has showcased a deep understanding of business strategic goals and the expected outcomes of our digital transformation. They exhibit a remarkable level of industry expertise. Whenever we face issues, the Creatio team consistently delivers timely solutions.

Pros:

We found everything to be impressive, from the user-friendly interface to the smooth data synchronization across multiple customer-facing applications. Creatio offers effective tools for lead and opportunity management, covering the entire journey from lead generation to opportunity closure. The scoring mechanisms are particularly valuable, helping to prioritize crucial leads, and the forecasting tools prove highly efficient for strategic planning.

Cons:

No-code tools are really intuitive. However, our team needed to undergo a training to fill the gaps in our knowledge of business process management. Also, for really complex apps creation, a support of an IT team is still required. Maybe it's specific to industry though.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great tool for sales forecasting and operations

5.0 last year

Comments: Our experience with Creatio is positive. Implementation and usage have been relatively effortless. We've managed the transformation project internally, and our team now effectively utilizes the system for lead management, opportunity management, sales forecasting.

Pros:

It's user-friendly customization options, and the remarkable improvement in the accuracy of our sales forecasting. Dashboards have significantly enhanced our visibility and helped us better align with different units.

Cons:

We successfully implemented everything within just a couple of months, although we did encounter a few challenges along the way. However, the no-code functionality allowed us to find quick and flexible solutions.

Verified Reviewer
Verified LinkedIn User
Financial Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

A tool for deep business insights and analytics

5.0 last year

Pros:

Creatio provides a bunch of pre-configured workflow templates, the majority of which align closely with our requirements, that helped us significantly streamline our operations. This level of efficiency is of utmost importance in the fast-paced world of financial markets. The most outstanding are Creatio's customization capabilities, sales forecast tools, and easily-adjustable dashboards.

Cons:

While I faced a few minor bugs along the way, these issues were promptly fixed by responsive Creatio support team or resolved through the regular bi-weekly updates that Creatio consistently delivers.

Masud
Human Resource Manager in US
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

The Perfect Business CRM Solution For Business

5.0 12 months ago

Pros:

Creatio CRM comes with best CRM features and is also very capable when it comes to lead tracking and management. To make marketing easy, it features best email marketing capabilities and is also good as a sales force automation solution.

Cons:

With Creatio CRM, I haven't realized major concerns

Verified Reviewer
Verified LinkedIn User
Information Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

A tool to manage data and clients relationship

5.0 last year

Comments: I highly recommend Creatio as an efficient platform that delivers exceptional customer experiences, consistently delivers strong results.

Pros:

Сreatio is a remarkable platform that greatly helps contact center agents in streamlining their daily tasks, providing better service to clients, and ultimately boosting client satisfaction. Additionally, they offer a variety of valuable Marketplace solutions to extend Creatio's capabilities.

Cons:

Not much. It may take some time for non-technical specialist to learn how to use the platform. But once you tried, you won’t go back to another product.

Bryce
Analyst in US
Renewables & Environment, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Solid, Comprehensive, but Not Perfect

4.0 11 months ago

Pros:

Lots of advanced features available to you, and you can customize the dashboards however you'd like. Great overall for users in CRM everyday

Cons:

Takes a long time to load sometimes, a little confusing with all the features so if you're only in CRM about once a week, it might be hard to navigate. I imagine everyday users will pick up on the interface quicker. No CRM is perfect but Creatio could definitely improve their user interface.

Verified Reviewer
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Comprehensive CRM with a wide range of tools.

4.0 2 years ago

Pros:

The things I wanted to highlight about Creatio is their ability to organize and centralize data, which makes it easy for us to track leads, automate our sales process and customer interaction. They also offer a robust automation features such as lead nurturing and forecasting so we can prioritize sales efforts to meet sales targets.

Cons:

It is a bit complex with a steep learning curve just like any other CRMs

Ricardo
Lic. Administración de Empresas in Mexico
Automotive, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

CRM for car sales

5.0 2 years ago

Comments: It is a user friendly CRM. It easily adapts to the needs of the company and maintains a correct management of the processes.

Pros:

The ease of understanding the use of the platform and the connection with other platforms. It helps to maintain a clean database, this helps decision making.

Cons:

Everything that CRM offers is of great value.

Arnaldo
Arnaldo
Director in Switzerland
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Creatio’s 360

5.0 4 years ago

Comments: very good with passionate people with technology and like to support you

Pros:

Very good looking software and efficient with a lot of ready to use functionalities. You can adapt the sofware at your own flavor to get the most of the power.

Cons:

A better connection with tools like M365 would be a good point. Sometine you don’t know where your are in the different modules

Valerie
Valerie
BD Director in UK
Verified LinkedIn User
Events Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

An amazing solution for organising all your business processes all together!

5.0 8 years ago

Comments: With BPMOnline you maintain your data base, you manage your projects, sales and cash flow, as well as keep your team well organised and focused. The most amazing thing about BPMOnline for the company staff is that it's also interactive and really fun to use!

Pros:

All our work is based inBPMOnline! We start the day by logging in and end the day by logging out. All our Clients, suppliers, customer relationship, sales & marketing, project management, calendars, cash flow and even accounting system are all in one place! The way we can link all of them just by clicking a button makes our life easy and lets us perfectly focus on business outside 'admin work'.

Dmitriy
Dmitriy
Ukraine
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

All business processes are automated within bpm’online CRM

5.0 8 years ago

Comments: My company works in service business (education) and we need to do the best we can for our clients. Having marketing, sales and service in a single platform has easily been one of the best benefits to date. Outlook integration works perfectly and really saves time for everyone. And from a support standpoint, they provide top-notch service 24/7. Within bpm’online we automate sales processes and pipeline management, email marketing, event management, billing clients’ hours.

Pros:

We have had the full bpm’online CRM for marketing, sales and service for several years now and can’t imagine our business without it. Implementation was very fast and we started using the out-of-the-box processes right away. The best part of the implementation was sales module. Integration was seamless with our other systems. No coding experience or extensive training was needed.

Cons:

To some extend it can be a bit complicated for non-techy users. At the same time, once our team started using it daily, they absolutely loved it.

Richard
President in US
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

bpm'online CRM with business process managment is right for SMB market

5.0 5 years ago

Comments: Their CRM system and bpm'online business as a whole, has a wealth of helpful tools within the product but also an extensive academy, community and market place that is updated with new insights to accelerate my business.

Pros:

The user interface and organization of the whole system to personalize/customize instead of different tools for sales, marketing, customer service, and operations. All leading to the ability to accelerate business transformation.

Cons:

Reporting generation tools although the analytical dashboards and folders with data export cover most business needs.

Tapani
Tapani
SEO/MARKETING in Romania
Computer Software, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Awesome marketing and reporting abilities

5.0 7 years ago

Comments: Data segmentation, functionality limitations, better understanding of customer behavior, reporting for SEO and other digital marketing purposes

Pros:

Having the ability to check lead profile accuracy and search the system for duplicate leads is a huge plus. Another great feature is having the ability to connect leads to relevant accounts to enrich lead data. Tools for reporting are awesome: we were able to integrate bpmonline with other tracking solutions so it drastically helps us to identify traffic sources, chanlles and link this data to leads or accounts.

Cons:

Offer more design features in the marketing campaigns. Overall I liked the reporting but dashboard export is a minus

Kirsi
Kirsi
Insurance Sales Agent in Netherlands
Verified LinkedIn User
Insurance, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

CRM that we like to use

5.0 8 years ago

Comments: Bpm’online automated key marketing processes for us. All marketing activities, metrics and KPIs can now be shared across departments in a single dashboard. Marketing automation and smart business process management saved us hours of work.

Pros:

What our team liked the most: • Powerful and easy-to-use bpm engine that makes operational processes run smoothly AND effectively. • Intelligent analytics and dashboards that help us analyze the efficiency of any campaign we run. • Fully customizable system.

Cons:

It would be nice to have a wider range of connectors to some marketing apps we are using.

Salvador
Salvador
CEO in Spain
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Best CRM for medium and big size companies

5.0 6 years ago

Comments: Very easy to use and integrate teams on working them.

Pros:

Bpmonline is supported over a powerful bpm engine. It makes maximun flexibility on sales, marketing and support processes. Also it can be expanded with new applications from its marketplace. In a very short time, a company can be selling with a very productive way.

Cons:

Slow execution on application data load.

Mark
Mark
Logistiek Coördinator
Verified LinkedIn User
Retail, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

The business process platform is a huge advantage

5.0 8 years ago

Comments: Bpm’online is really easy to use; we were able to customize and adjust it based on our needs and goals. With bpm’online you’ll never have to bend the way your software works in order to make it support how your business operates.
The interface is intuitive, which makes bpm’online easy to work with. I also like their dashboards.

Pros:

Bpm’online helped us integrate all data that we were using. The system helped us to better structure and automate complex workflows. Process automation improved productivity and efficiency of the work. At the same time, the system allowed the staff to demonstrate more personalized approach to each customer having all the client’s information available at a client’s profile.

Cons:

Overall it is good for us. There might have been a few glitches at the beginning, but nothing specific I dislike about the platform.

Valentine
CMO in Ukraine
Electrical/Electronic Manufacturing, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Pre-defined processes in my CRM

5.0 8 years ago

Comments: Tell us all about your experience:
I am CMO and CRM system is my working tool number one. I have worked with different systems before, they were all good and helped me to achieve the goals. But working with bpm's online is a bit different. It's more than just a CRM system. With bpm's online you do not just keep the contacts and basic information about clients, with the actions you did and will do next, but you move through a pre-defined process and on every stage you have tips what to do in order to close the deal.

Pros:

Processes in bpm's online CRM is a great benefit for our business. I know many cases when the deal was not closed successfully just because a sales rep did not provide necessary information on time or forgot to follow-up.

Cons:

That is not the cheapest solution on the market, but it worth money. You get all necessary functionality to run the business and even more.

Ka Shin
Social Media Executive in Malaysia
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

bpm'online is a tools that can meet our business needs!

5.0 7 years ago

Comments: Bpm'online tools that improved our communication not just only with our clients but also with the team of our company. Is ease to use in terms of access our emails, calls, notifications and also client communications.

Pros:

It's simple to use and user friendly. Response from their help desk is pretty quick and willing to answer all the question unlike others. Processes automation.

Cons:

Didn't provide a modular pricing that we can adjust according to what we needs. Design features in marketing is limited.

Ashley
Sales and Marketing Coordinator in US
Pharmaceuticals, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Customized to Fit Small Pharmaceutical Company's Needs

5.0 6 years ago

Comments: bpm'online has allowed us to discover several issues within our organization; those issues are related to follow-up and the sharing of information regarding customers, quotes & sales. These problems have all been fixed by utilizing bpm'online's "Activities" module.

Pros:

bpm'online has a plethora of training videos and tools to help users get acquainted with the system. As a small pharmaceutical company, we have grown exponentially simply by using the Sales product from bpm'online. It has been very easy to customize the system to fit our needs.

Cons:

I cannot think of one thing that I dislike about this system!

Stefano
Sales Director in Italy
Information Technology & Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A fresh approach to CRM

4.0 8 years ago

Comments: We've been using Bpm'online for several months and it's a great benefit to our business management processes: it helps tracking our business initiatives since the very beginning in an easy and intuitive way. We had other products before, but eventually all of them were too wearisome to use, specially for routine tasks and standards ops: after a while the account managers perceived CRM as an additional burden instead of a help, and dropped it.

Pros:

1. Ease of use 2. Integrated vision of marketing, sales and support 3. Process automation 4. Supportive company

Cons:

1. Deep customization requires advanced skills 2. Customer support is rather good, but with a more proactive apprach could be much better 3. Heavy usage may suffer from performance issues