Bynder

Bynder is our digital assets' authoritative database

Comments: Bynder acts as a central repository for all of our digital assets, making it easier for everyone in the organization and our external partners to access the most up-to-date and accurate versions without wasting time searching for them or second-guessing whether or not they are viewing the most recent revisions. It establishes a system that can be used across all divisions and which can be relied upon to give up-to-date and comprehensive data on our digital holdings.

Pros:

Bynder is used all over our company. Bynder has been an extremely flexible option for us to better manage the distribution and use of all of our digital assets. Inefficient time and effort is wasted trying to locate needed digital files that have been dispersed among multiple computers, shared folders, and emails.

Cons:

There's no way to keep tabs on which files are being transferred, downloaded, etc. It was difficult to locate assets without knowing precisely where they were stored. To use several filters based on a single metaproperty. Minimization of computerized categorization.

Very impressed with the platform and the onboarding team

Comments: Fantastic experience so far. Our products sell themselves on their imagery. Maintaining a consistent and coherent folder structure and naming convention in traditional platforms like Box and Sharepoint has been a headache for years. Bynder removes a lot of these issues and it is quickly adopted by teams and individuals. The platform has some nice features like the external upload which again has solved a long-standing issue we have had with collecting images from suppliers and being able to ensure the meta properties have been added, has really improved the governance of our digital assets.The onboarding experience has been second to none.

Pros:

They are innovative and have some very helpful integrations. There is a good level of customisation that can be done without external support and it is really easy to use. As soon as you demo the product to someone in your organisation, they instantly get it and see the benefits of using the platform.The onboarding experience has been the best I have ever experienced with a software product. The team are very knowledgeable and guides you in small, manageable steps.

Cons:

The different tiers of user roles are part of the contract and the number of high-level roles (e.g. Admins) are quite low as standard.

Alternatives Considered: Aprimo Digital Asset Management, Brandfolder and Cloudinary

Reasons for Switching to Bynder: We had a much better sales experience with Bynder and some of the integrations they had worked really well with our existing tech stack.

Bynder makes it easy for me to organize and access all my digital assets.

Pros:

The user-friendly interface and efficient search function make it a go-to for managing my files.

Cons:

The pricing could be more competitive, and the customer support response time could be faster.

Bynder is very user-friendly and configurable

Comments: Our sales and marketing digital asset management system and our graphics digital asset management system needed to be integrated. We required an easy-to-use and easy-to-manage solution. Bynder gives you access to everything.

Pros:

It was made clear by the Onboarding Manager exactly what needed to be done and when. They gave us with tools to evaluate and spreadsheets to help us verify the platform's suitability for our purposes. The weekly sessions were fruitful, and the "homework" tasks were manageable. The database is well-built, but it also allows for a great deal of customization.

Cons:

Metaproperties and permissions may have benefited from a bit more description of how they're used, especially how they're connected. Things didn't exactly go according to plan, so we had to go back a few times and reorganize.

Intuitive and easy of use

Comments: Overall, I really like the way it's setup, and the flexibility you have to customize the product for your brand. We've done away with network folders, we've made more people self sufficient. We now know what assets we have. Duplications are pretty non existent. Got rid of allot of manual work on websites; cropping images, replacing documents etc.

Pros:

I like the lack of folder structure, this combined with a good taxonomy, you'll find what you need in seconds.

Cons:

Integrations and flexibility with CMS, but it's getting better. The stability and lack of customization of the Analytics. The rest are just some small issues.