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Hootsuite
What Is Hootsuite?
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.
Who Uses Hootsuite?
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
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Reviews of Hootsuite
Alternatives Considered:
Hootsuite - My Review as a SMM
Comments: I think it has been an important tool for us to schedule our content and understand how they are performing. It's annual report (a sum of all SM platforms performance) is absolutely amazing. A touch pricey, but highly recommended.
Pros:
The ease of use. Very nice userflow. Impressive Dashboards. Easy to schedule and manage your content. Very nice analytics report. Their free educational resources are very helpful as well!
Cons:
It is expensive. Also, one needs to reconnect the SM accounts as it tends to disconnect every now and then. Can't tag Instagram accounts while scheduling.
Easy-to-use one-stop social media marketing platform - but moving out of budget range
Comments: Hootsuite has been an excellent tool for me while starting out in the role of marketing and communications for my Library, but given the skyrocketing price, we will not be continuing to use it. I appreciate all the integrations and time saving features, but this is not enough to offset the increase in cost, from my own personal perspective as well as from the perspective of our board's financial team.
Pros:
Hootsuite is a cohesive one-stop marketing platform that allows for management of multiple social media channels in one site. I appreciate the ability to create content for multiple platforms simultaneously, while still being able to tailor aspects of it such as post text, hashtags, and images size ratios, to specific platforms. Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program or service, then use it in print, digital, social, and internal marketing efforts. Hootsuite also offers a customizable analytics dashboard that allows me to see how well marketing efforts have done in a certain time frame, and break it down further by platform.
Cons:
The pricing has jumped dramatically, as per an email from the company last week, nearly doubling and making it unaffordable on our nonprofit budget. I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity, and TikTok and YouTube analytics have not integrated well. I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after every post goes live and change this setting myself.
Social Media Mgmt
Comments: Hootsuite has helped our team get more organized, but sometimes the accuracy of the reports has to be taken with a grain of salt. Hootsuite is a supplemental tool, not the end-all be-all of social media reporting.
Pros:
I like the flexibility of the reports you can create that evaluate multiple platforms at once.
Cons:
Even though Hootsuite is not ridiculously expensive, I don't like how limiting the packages are, and no matter how much you upgrade, they always want you to upgrade again to unlock more features. Also sometimes data for metrics like followers does not match up to exactly what the platform analytics says.
Hootsuite is the top software for handling many social media accounts.
Comments: In overall, it's the best tool to use if you need to manage many social media accounts at once, particularly on Twitter and Facebook.
Pros:
Hootsuite is simple to operate; I really like that all the platforms I use can be shown on a single page, and the publisher screen makes it simple to see at a glance precisely what you're posting on each day across all of your accounts. You can just drag and drop to rearrange your articles, and adding images is just as simple. It couldn't be much better.
Cons:
I can't think of a single drawback to this system. Very user-friendly, it rarely experiences outages. You may relax knowing that the program will automatically publish your posts once you've entered them. In two years of use, I have never once seen a bug in this program.
Alternatives Considered:
Best social media management tool
Comments: Hootsuite is a great social media management platform for social media management and content marketing agencies. It offers a wide range of features that can help save time and manage social media presence effectively.
Pros:
Managing all social media accounts easily from one placePost schedulingThe interface makes it very easy to monitor conversations and respond to themSocial media reporting is much more straightforward compared to each platform individually
Cons:
Free plan is very limited and doesn’t give the slightest hint of what the paid plan can do
