15 years helping Irish businesses
choose better software

What Is Hootsuite?

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.

Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Software - Scheduling & Planning: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

Not sure about Hootsuite? Compare with a popular alternative

Hootsuite

Hootsuite

4.4 (3,691)
US$49.00
month
Free version
Free trial
144
115
4.3 (3,691)
4.2 (3,691)
4.2 (3,691)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$15.00
month
Free version
Free trial
104
231
4.3 (5,954)
4.2 (5,954)
4.4 (5,954)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Hootsuite

HubSpot Marketing Hub
Top rated features
Contact Database
Email Campaign Management
Marketing Automation
HubSpot CRM
Top rated features
Contact Database
Contact Management
Lead Management
Brandwatch
Top rated features
Multi-Account Management
Reporting/Analytics
Social Media Integration
X Pro
Top rated features
Automated Publishing
Multi-Account Management
Post Scheduling
Notion
Top rated features
Project Planning/Scheduling
Task Editing
Task Management
SocialBee
Top rated features
Automated Publishing
Multi-Account Management
Post Scheduling
Sendible
Top rated features
Automated Publishing
Multi-Account Management
Post Scheduling
Canva
Top rated features
Content Import/Export
Customisable Templates
Design Templates
Planoly
Top rated features
Automated Publishing
Content Management
Post Scheduling

Reviews of Hootsuite

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.2
Features
4.3
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jeb
Jeb
Project Manager in US
Verified LinkedIn User
Publishing, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great software for managing Social Media

5.0 3 weeks ago New

Comments: Overall I've really liked using Hootsuite for its simple design and ease of use. It's been a really useful tool in our social media journey.

Pros:

I'm able to manage our companies social media accounts. We don't get a lot of interaction but about once a month we post to the 3 platforms that we utilize. It's FB, Twitter and Instagram. I love that I can do the work once and have the post go to all 3 platforms.

Cons:

Hootsuite used to have a free level and we used it for years. Now we are reevaluating what we are going to do because we're a small business and every dollar counts in this economy.

Adam
Graphic Web Designer in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

social scheduling

5.0 2 months ago

Comments: generally platform for a small number of clients or a single client with multiple channels where you can schedule from and see everything in one place

Pros:

easy to add channels and clients to manage all in the same place

Cons:

scheduling things failed and accounts get disconnected for no seen reason

Ian
CEO in US
Internet, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Will Autorenew your subscription even if you request to turn off

3.0 2 weeks ago New

Comments: Hard to seperate my experience using the software which was fine from how I am getting screwed when it comes to the autorenewal.

Pros:

It is pretty easy to use and schedule social media. I liked the software when I used it and found it good if you are managing social media for our business which is rather small and a small budget

Cons:

I signed up for Hootsuites trial period. I was going to continue with the monthly plan after the trial period but it auto signs you up after the trial period for the yearly subscription. I requested a change to monthly which they denied. OK, I did not read the terms carefully, so that mistake was on me and I took the 1 time payment on the chin. However, I did request that I not be auto-renewed for the next year because I wanted to reevaluate our options in one year. Hootsuite support confirmed that auto-renew was turned off, then one year later we were billed for another year. I have yet been able to get anyone on support through chat or

Claudio
Digital Marketer in US
Telecommunications, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The Tool Is Highly Effective As a Marketing

5.0 2 months ago

Pros:

When it comes to social media marketing and brand management, Hootsuite is the best and has been amazing.

Cons:

Hootsuite is very effective no bad experiences.

Simon
Manager in UK
Computer Hardware, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Automated Software

5.0 last month New

Comments: great software, lots of functions not being used yet but the staff who dont use nothing but the insta app now love hootsuite

Pros:

Give the team more time to plan for future marketing, having it all on a calender ready to post is so much more organised. Feedback data from campaigns is amazing and shows us exactly how successful certain posts were

Cons:

Costings I think are a bit high however the time it is saving could prob justify this