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What Is Hootsuite?

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.

Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Hootsuite Software - Hootsuite social media monitoring
Hootsuite Software - Hootsuite scheduling and planning
Hootsuite Software - Hootsuite publishing
Hootsuite Software - Hootsuite customer engagement
Hootsuite Software - Hootsuite analytics & reporting

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Reviews of Hootsuite

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.2
Features
4.3
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Leah
Leah
Detailer in US
Verified LinkedIn User
Automotive, Self Employed
Used the Software for: 1+ year
Reviewer Source

Productivity to the max

4.0 5 months ago

Comments: Despite these minor drawbacks, Hootsuite has greatly enhanced my efficiency and effectiveness in managing social media. It's a powerful tool that I would recommend to anyone looking to streamline their social media management efforts.

Pros:

I’ve been using Hootsuite for the past year, and it has been an absolute game-changer for managing my social media presence. The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week. The ability to monitor all my social channels in one place is incredibly convenient and helps me stay on top of engagement and trends effortlessly. Hootsuite's analytics tools are comprehensive and insightful, providing me with detailed reports that help me understand my audience better and refine my strategy. I also appreciate the collaboration features, which make it easy for my team to work together seamlessly.

Cons:

There are a few drawbacks. The free version is quite limited, which might not be suitable for small businesses or individuals with more extensive needs. Additionally, some of the advanced features can be a bit overwhelming for beginners and might require a learning curve. Occasionally, the platform can be slow, especially during peak times, which can be frustrating when you're trying to get work done quickly.

Julie
Property Manager in US
Hospitality, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

A all in one social media handler for my social accounts.

5.0 3 weeks ago New

Comments: Hootsuite has helped me stay organized and on top of my social media game. Now I can actually engage with my followers and grow my online presence without feeling overwhelmed.

Pros:

It is like my mission control for all things social media. I can schedule posts across all my channels, keep an eye on what people are saying, and see how my posts are performing, all in one place. It's a real time-saver.

Cons:

I wish the free version had a few more features, but even then, it's still pretty awesome.

Leigh
Admin in US
Consumer Services, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Give a Hoot get Hootsuite

3.0 last month New

Comments: Hootsuite was helpful in managing my teams. I also like very much being able to monitor what is being said.

Pros:

Hootsuite' was very helpful by maintaining my post's. I also like the linking with other social platforms

Cons:

Hootsuite was a bit challenging to navigate but all in all a good one.

Aaron
Account Director in US
Management Consulting, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Robust social media management with a price tag.

4.0 3 months ago

Comments: Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals, freelancers, and small businesses.

Pros:

Hootsuite allowed us to schedule posts across multiple platforms, providing analytics and insights to track the post performance.

Cons:

The cost was high, starting at $99 per month, that is why we changed to another service.

Angel
Media Producer in US
Online Media, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

My hub for social media management

5.0 4 weeks ago New

Comments: Hootsuite made it easier for me to tackle my social media management and engage with my audience across platforms much more easily, which led to improved presence online.

Pros:

Hootsuite combines all my social media accounts under one roof/board that is very simple to use. It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms.

Cons:

Free plan is good looking but advanced features like unlimited scheduling and in-depth analytics require purchasing a payment plan.

Skyler
Freelance Social Media Specialist in US
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great for those who want to pay!

5.0 2 months ago New

Comments: I wish Hootsuite had kept the limited free plan and I would have kept using it. However, once the price changed, it wasn't worth the money when I could get similar functionality from Later for much less.

Pros:

Easy to use social media manager Love that it connects with so many different social platforms such as Threads and Google My Business

Cons:

The price. There used to be a free forever plan but when that changed, it would be too expensive per month to keep. It's expensive compared to other social media schedulers.

mohamed
Electrical and Instruments Engineer in Egypt
Maritime, 5,001–10,000 Employees
Used the Software for: Free Trial
Reviewer Source

Efficient Social Media Management with Hootsuite

4.0 last month New

Comments: My overall experience with Hootsuite has been positive. It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive.

Pros:

Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools.

Cons:

Hootsuite's biggest drawbacks are its high cost and occasional performance issues, like slow loading times. The interface can feel complicated at first.

Emily
Marketing Director in US
Consumer Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great platform for managing multiple accounts

5.0 last month New

Comments: Overall, I thoroughly enjoy the platform and would recommend it to anyone looking to manage multiple accounts.

Pros:

As a content creator/manager, Hootsuite makes it very easily to monitor multiple platforms at once

Cons:

Sometimes it can be hard to get new accounts to connect to Hootsuite. It is also a little pricey.

Chris
Marketing Manager in UK
Education Management, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great product for social media management

5.0 2 weeks ago New

Comments: Hootsuite is a great product and a staple in my marketing tools.

Pros:

Hootsuite makes posting and monitoring mulitple social media channels achievable with tight time constraints.

Cons:

Occassionally individual channels can be out of action on Hootsuite however, this generally seems to be temperamental.

Krystle
Accounts Receivable Specialist in US
Accounting, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Hootsuite great tool, get the upgraded plan

4.0 last month New

Comments: It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media content

Pros:

It is great for teams, you can assign tasks, track progress, have multiple people working on social media management. It also works on the most popular platforms right now.

Cons:

You have limited functions on the "Basic Plan". Also have experienced some glitchyness on instagram.

Colleen
Colleen
Marketing Associate in US
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Hootsuite is the top software for handling many social media accounts.

5.0 last year

Comments: In overall, it's the best tool to use if you need to manage many social media accounts at once, particularly on Twitter and Facebook.

Pros:

Hootsuite is simple to operate; I really like that all the platforms I use can be shown on a single page, and the publisher screen makes it simple to see at a glance precisely what you're posting on each day across all of your accounts. You can just drag and drop to rearrange your articles, and adding images is just as simple. It couldn't be much better.

Cons:

I can't think of a single drawback to this system. Very user-friendly, it rarely experiences outages. You may relax knowing that the program will automatically publish your posts once you've entered them. In two years of use, I have never once seen a bug in this program.

Simon
Manager in UK
Computer Hardware, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Automated Software

5.0 7 months ago

Comments: great software, lots of functions not being used yet but the staff who dont use nothing but the insta app now love hootsuite

Pros:

Give the team more time to plan for future marketing, having it all on a calender ready to post is so much more organised. Feedback data from campaigns is amazing and shows us exactly how successful certain posts were

Cons:

Costings I think are a bit high however the time it is saving could prob justify this

Nicole
Asset Manager in US
Real Estate, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Hootsuite makes my life easy

5.0 4 months ago

Comments: We set up all the different platforms for our business, connected each one and the ease of posting has been amazing.

Pros:

It is really convenient to have access to all the social media channels in one place with posts and content.

Cons:

I can't think of anything negative about Hootsuite at all.

Dylan
Dylan
Administrative Assistant in UK
Verified LinkedIn User
Publishing, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Social media marketing on auto-pilot

5.0 12 months ago

Comments: While I had it, Hootsuite was a great piece of software that allowed me to easily manage a much larger online presence than I ever could have without it. But their best features were locked behind a paywall, and their new pricing model has completely locked us out of ever doing business with them.

Pros:

Hootsuite made it incredibly easy for a marketing team of one to manage a small army of sub-brands for our agency and maintain a constant online presence. Their analytics and scheduling recommendations allowed us to target our posts at the times that were most impactful for our demographic and our engagement went up as a result.

Cons:

Hootsuite used to have a free tier, but now all of their tiers are eye-wateringly expensive and they have completely priced out our small business from ever using them.

Dana
Hospital Marketing Manager and Supervisor in US
Veterinary, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Another Little Bird is Taking Care Of It All

5.0 3 months ago

Comments: Our hospital uses Hootsuite to manage every single one of our social media channels. We are constantly updating various channels for client education as well as regular updates on "What's New" in our hospital and Hootsuite has been the fastest way to keep up on a regular schedule.

Pros:

Its an easy way to manage our entire hospital's social media channels and run it through the chain of command and it allows us extra time to work on additional projects! It integrates with every main social media outlet we use.

Cons:

The only negative I have is the pricing.. its on the higher side for sure but I would say its worth the price since I am saving so much more time!

Ashleigh
Marketing Manager in US
Hospital & Health Care, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

The tool every company needs to boost their brand

5.0 4 months ago

Comments: Overall Hootsuite has helped me in marketing and brand management and even with an effective team and structures in place, it is a tool every company should use.

Pros:

automated social media posts, staying consistent, building a brand, knowing when are better times to post vs not, getting feedback on statistics and trends, tips and tricks, effective and reliable.

Cons:

I honestly have no constructive feedback regarding this platform/tool.

Charlotte
Editorial Operations Associate in UK
Financial Services, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great product for multiple social accounts

4.0 3 months ago

Comments: For multiple social media accounts this is a must. It saves so much time and I think is worth the price point.

Pros:

The dashboard is fairly intuitive, you can manage platforms together -- Facebook, Instagram, Twitter and LinkedIn at the same time, e.g. Being able to plan posts ahead is a fantastic feature and links up really well with the content calendar.

Cons:

The free plan seems quite limited and the pricing structure seems irregular. I could also say that it took some time to get used to the interface, it can seem quite clunky to start with but I think it's still the most practical approach.

Alaaeddine
Customer services in Algeria
Banking, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Amazing app!! The best of social media managment !

4.0 last year

Comments: Enjoy every moment ,Beneficial for efficient social media management, content scheduling, and analytics.

Pros:

Centralized social media management, scheduling capabilities, and analytics tools, streamlining their online presence and engagement.

Cons:

the learning curve, pricing, or specific feature limitations. It depends on individual needs and expectations.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Hootsuite for social

5.0 3 months ago

Comments: 10/10 recommend this software. It gives you suggestions like when the best time to post on social media for the best engagement, which helps you get the most bang for your buck and more reach.

Pros:

I like that it allows you to manage all of your social media in one convenient place.

Cons:

If you've never used it, it can be a little intimidating, but it is overall user-friendly.

Cristian
Cristian
Marketing specialist in Argentina
Verified LinkedIn User
Automotive, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Best service

5.0 last year

Comments: It saves me a lot of time when planning and publishing content on multiple platforms simultaneously. The analyzes it provides are very valuable to optimize my strategies. I highly recommend it for any business or brand that wants to improve its presence on social networks. Although the free version has certain limitations, the functions it offers are very complete. It was worth investing in a premium subscription to unlock advanced capabilities

Pros:

I really like the easy-to-use interface and rich features that Hootsuite offers. It allows me to manage several social networks from a single platform and schedule content in advance. I also like the variety of analytics and metrics it provides to measure the performance of my posts. The integration with other tools and apps is very useful

Cons:

What I like least is that some more advanced features are only available in paid plans. For example, the number of social profiles I can add in the free version is limited. Access to historical data is also restricted

Matthew
Owner in US
Consumer Goods, Self Employed
Used the Software for: 1-5 months
Reviewer Source

You get the best when you pay for the best.

5.0 last year

Comments: Other than the pricing, it's been fantastic, not only has the data that was tailored to me helped me throughout my processes but I have learned so much on how to optimize my posts in ways I probably wouldn't have considered before, but I'd say the ease-of-use is probably the most notable piece of Hootsuite that one could takeaway from this review. It's a fantastic choice, if you have the money to pay for it.

Pros:

This is not a "feature" per-say, but a part of hootsuite I liked most, compared to other products that share similar features is the ease-of-use. I've used other tools that mimic what Hootsuite does and I would say without a doubt that Hootsuite has the lowest learning curve, simply because of the way they built it. You have something you want to post but haven't had time to look through any of the other factors like keywords, best times, formats, etc? Hootsuite has it all right there for you. I was first interested Hootsuite simply to plan posts, as anyone who is considering using this tool knows, planning social media posts in bulk saves enormous amounts of time, it's not even comparable, but as soon as I started using this tool I was able to throw almost every other tool out the window I used to make my posts better/more findable to my target audience. I'm sure you are like me where you have 50 bookmarks of keyword generation, best times, best dates, etc. for your videos but with hootsuite it's all in one place, and not only that, once you get going, the data is tailored to you, so you no longer have to pull general statistics from what a video SHOULD do at certain time or with certain keywords etc. You can't go wrong with Hootsuite, even if you have no idea what you're doing, they have tutorials for how to do anything that you might want to do to improve your channels/accounts.

Cons:

This is what the title of this review is about. And honestly, this is the only con I have found so far. You are getting the best no doubt, but you are paying for the best. I'd say if your just starting out and this isn't much of a cashflow yet, you might just have to put in the time and effort to circumnavigate the tools of Hootsuite, although it probably won't but just as good, with enough grit you can probably come somewhere close, but it takes a whole bunch of time more. But I can say without a doubt, if your serious about promoting your channels and accounts, and you've got the capital, just go with Hootsuite, anything else is subpar, but again, it's just a heck of a lot of money unfortunately.

Nathalie
Proprietor and Creator in US
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Hootsuite Is An Entrepreneur's Dream!

5.0 9 months ago

Comments: Hootsuite is a must-have for business owners, but also for content creators. Trust me, your life could be SO much easier -- just get this app!!

Pros:

I adore how much time this app saves me. I never have to spend time replicating and reposting content to every platform individually. That was so annoying and time-consuming! Now all I have to do is post from my Hootsuite account, and it will post the content to all of my platforms simultaneously!!!!

Cons:

I have no complaints about Hootsuite. I am loving the experience.

Stacey
Brand Manager in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best social media assistant

5.0 4 months ago

Comments: I started using Hootsuite years ago and as my social media presence grew the platform grew with my needs

Pros:

ease and ability to manage social media posts have increased my overall reach.

Cons:

nothing, very user friendly and well priced

Karis
Assistant Human Resources Officer in Algeria
Human Resources, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Featured Hootsuite

4.0 last year

Comments: My experience with Hootsuite was great thet provides basic analytics tools that allow me to track the performance of my social media efforts. I recommend it, thanks

Pros:

What i loved about Hootsuite that support a wide range of social media platforms including facebook, twitter, instagram and others. This allows me to manage multiple accounts in one place.

Cons:

Maybe the Hootsuite's interface a bit overwhelming at first

Verified Reviewer
Verified LinkedIn User
Arts & Crafts, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

an specail tool to win time in social media

5.0 last year

Pros:

easy to use, organize and built a social media strategy

Cons:

cost too expensive regarding competitors