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What Is Sprout Social?

Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands including Loews Hotel, NBC Universal, Macys, Chipotle and Sony. Available via web browser, iOS and Android, Sprout enables brands to simplify social management, collaborate across teams and provide an exceptional customer experience. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Who Uses Sprout Social?

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

Sprout Social Software - Engage with messages
Sprout Social Software - Measure your analytics
Sprout Social Software - Content calendar
Sprout Social Software - Schedule upcoming posts
Sprout Social Software - Social Listening

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Reviews of Sprout Social

Average score

Overall
4.4
Ease of Use
4.4
Customer Service
4.3
Features
4.2
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Victoria
Victoria
Corporate Communications Coordinator in Germany
Verified LinkedIn User
Publishing, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

My experience in the social media with Sprout Social.

5.0 3 weeks ago New

Comments: Sprout Social is the best social media management tool for the benefits of the users. I have experienced benefits after benefits.

Pros:

It is valuable to use social media to grow our experiences and skills. I have extracted the best ideas for my career from social media through Sprout Social. Where customer engagement is needed, Sprout Social is the best platform to discuss most this matters. It is generally easy to use. Very affordable with a month of free trial for all.

Cons:

This software is amazing. It is easy to understand and implement to. Nothing challenging.

Greg
Greg
Founder & Creative Director in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Sprout Social is a social media management tool.

5.0 last year

Comments: Overall our experience has been very positive. We've found Sprout Social to be easy to setup and use, and also easy to teach to some of our less tech savvy customers. They really like the ability to login and review posts all at once from a single screen.

Pros:

We most like the ability to manage multiple accounts easily. We manage over 20 social media accounts across several platforms using Sprout Social and we have always found it very intuitive and easy to use. Adding new accounts is easy and there are several features that add value to the product that we use regularly.

Cons:

Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all agency accounts. Single accounts can only manage 10 profiles without upgrading which for an agency is a limit we hit very quickly.

Cassie
Digital Marketing Manager in US
Automotive, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Idea is great, follow through not so much..

3.0 4 years ago

Comments: I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

Pros:

I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Cons:

We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove. In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

Tara
Tara
Director of Marketing in US
Verified LinkedIn User
Nonprofit Organisation Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

My favorite social media management app for 8 years

5.0 3 months ago

Comments: Great experience with Sprout. Their customer service is quick to respond and resolve issues.

Pros:

It's stood the test of time. Overall I like the smart inbox, reporting, and scheduling options.

Cons:

The interactivity/messaging collaboration between teammates. I feel like it could improve.

Loretta
Loretta
Social Media Community Manager in US
Verified LinkedIn User
Consumer Electronics, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Good Software for Data Analytics

4.0 2 years ago

Comments: We have been bounced around from account manager to account manager which has been unfortunate as we haven't been able to optimize things very well or probably get the most out of the product. We don't really use the listening tools and I think that is partly because we don't quite know how to set it up. That seems to be a BIG selling point for them but we aren't big on Twitter so that appears to not help us much. As a community manager I would prefer better ways to track sentiment, track engagement metrics, and pull better insights per post on engagement % to see how that effects reach and other data points. But since we don't use Twitter at the moment we seem to miss out on a lot of their focus areas.

Pros:

The data we are able to get from Sprout is fantastic. They recently added an inbox activity tracker which has been a game changer for engagement management. Being able to get an export of all of our post data too is phenomenal. WAY better than trying to pull things directly from each app.

Cons:

Not being able to pull YouTube comment data is a big detractor. You also aren't able to not include some posts in reporting (for example we did a giveaway post on Instagram which skewed our entire metrics for the month). No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all).