Who Uses Mailchimp?
Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.
What Is Mailchimp?
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.
Mailchimp Details
Mailchimp
http://www.mailchimp.com
Founded 2001
Mailchimp Pricing Overview
Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at US$9.99/month.
Starting Price
US$9.99/month
Free Version
Yes
Free Trial
Yes
Deployment
Cloud, SaaS, Web
Mobile - iOS Native
Mobile - Android Native
Training
Live Online
Webinars
Documentation
Support
24/7 (Live Rep)
Business Hours
Online
Mailchimp Features
All-in-One Marketing Software
- Behavior Analytics
- Dynamic Content
- Landing Pages/Web Forms
- Lead Management
- Multi-Channel Marketing
CRM Systems
- Calendar/Reminder System
- Document Storage
- Email Marketing
- Internal Chat Integration
- Lead Generation
- Lead Scoring
- Marketing Automation Integration
- Mobile Access
- Quotes/Proposals
- Segmentation
- Social Media Integration
- Task Management
- Territory Management
CRM for Small Business
- Business Card/Badge Scanning
- Calendar/Reminder System
- Document Storage
- Forecasting
- Lead Scoring
- Live Chat
- Marketing Automation Integration
- Quotes/Proposals
- Segmentation
- Social Media Integration
- Task Management
- Territory Management
Campaign Management Software
- Channel Management
- Contact Database
- Email Marketing
- Event Triggered Actions
- Lead Management
- Multi-Campaign
Email Marketing Software
- A/B Testing
- Auto-Responders
- CAN SPAM Compliance
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Event Triggered Email
- Image Library
- Landing Pages/Web Forms
- List Management
- Mobile Optimised Emails
- Reporting/Analytics
- Subscriber Management
- Template Management
- WYSIWYG Email Editor
Email Tracking Software
- A/B Testing
- Audience Segmentation
- Campaign Management
- Event-Based Notifications
- Location Tracking
- Team Management
Landing Page Software
- A/B Testing
- Analytics
- Customisable Templates
- Drag & Drop
- Form Builder
- Real Time Editing
- Responsive
- SEO Management
Marketing Automation Software
- A/B Testing
- Analytics/ROI Tracking
- Customisable CTAs
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Lead Scoring
- Sales Intelligence
- Search Marketing
- Segmentation
- Social Marketing
- Website Visitor Tracking
Retargeting Software
- A/B Testing
- Audience Targeting
- Behavioural Targeting
- Conversion Tracking
- Geo Targeting
- Mobile Retargeting
- Personalisation
- Recommendation Engine
- Social Media Retageting
Social Media Management Tools
- Automated Publishing
- Brand Tracking
- Collaboration
- Content Management
- Customer Engagement
- Multi-Account Management
- Post Scheduling
- Reporting/Analytics
- Social Media Monitoring
Social Media Marketing Tools
- Analytics
- Automated Publishing
- Contact Management
- Content Management
- Conversion Tracking
- Customer Targeting
- Keyword Filtering
- Multi-Account Management
- Post Scheduling
Survey Software
- Custom Survey URLs
- Data Analysis Tools
- Email Marketing
- Mobile Survey
- Offline Response Collection
- Question Branching
- Question Library
- Site Intercept Survey
- Skip Logic
- Supports Audio / Images / Video
Mailchimp Alternatives
More Mailchimp alternatives
Mailchimp Reviews
Showing 5 of 13,254 reviews
Jacob E.
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Overall Rating5/5
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Ease of Use5/5
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Features & Functionality5/5
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Customer Support5/5
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Value for Money5/5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 24/2/2020
"Top Email Marketing Software"
Comments: I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!
Pros:
- Easy to set up VERY quickly
- WSWYG Visual Editor is super easy to use
- They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc.
- Setting up full automation is relatively easy compared to other email marketing software out there
- You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time)
- It's free up to 2,500 contacts!
Cons: - Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)
- Reviewer Source
- Reviewed on 24/2/2020
Jonathan W.
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Overall Rating5/5
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Ease of Use5/5
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Features & Functionality5/5
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Customer Support4/5
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Value for MoneyUnrated
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 24/8/2020
"Robust feature set, but overly expensive for startups and developers"
Comments: Overall, Mailchimp is still one of the best mailing list providers out there. Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.
Pros: This is probably the easiest mailing list platform out there. It takes minutes to set up your account and get started sending emails to a list. For developers, the Mailchimp API is a dream. It's incredibly well documented and there are dozens of integrations already built in almost every platform and language to make integration into your software even easier. Contact management is simple with access to things like custom fields in a user's profile. Groups and segments are also easy to manage, though it can be confusing at first since there are multiple ways to segment an audience. There's also an option to do transactional emails through mandrill...but this actually turns out to be an issue when you look at the cost.
Cons: The cost of the product is its main issue. For starters, Mailchimp recently changed its cost structure to include unsubscribed customers as part of the total customers you pay for. That means for a small company with a low customer adoption rate, you either end up spending way more than you want for a small list, or you have to spend way too much time pruning your list constantly to save money. It's a huge waste of time and/or money. The second main issue, and actually the larger issue to me as a developer, is the cost of sending transactional emails. If you want to send your customers a password reset email or a account verification email (both very common in almost all applications) you have to have a paid account AND you have to pay for a chunk of transactional emails. It ends up costing a small company over $30/mth just to send password reset emails through Mailchimp. The cost makes more sense at scale, but this software seems built to get the small guys started. It's really a deal breaker for me.
- Reviewer Source
- Reviewed on 24/8/2020
Kenyon C.
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Overall Rating3/5
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Ease of Use3/5
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Features & Functionality2/5
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Customer Support3/5
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Value for Money5/5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 25/11/2019
"Don't Sleep on the Monkey, its Bananas!!!"
Comments: We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.
Pros: Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out
Cons: I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.
- Reviewer Source
- Reviewed on 25/11/2019
Eranga M.
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Overall Rating5/5
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Ease of Use5/5
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Features & Functionality5/5
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Customer Support5/5
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Value for Money5/5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 24/7/2020
"Mailchimp Review"
Comments: According to my opinion, the overall experience with Mailchimp is great. If they can resolve above issue I think this application will more great.
Pros: In Mailchimp, they offer 2000 free mail sending capacity for beginners. It helps a lot who newly entire to the marketing carrier. Because of those, more people attracting to the Mailchimp and they continue with payments afterwards. And Mailchimp has the amazing inbuilt facility to design our customized email campaign template manually which other Softwares may not offer. That also attract people to use this application.
Cons: Mailchimp disables the import facility once they detected the high bounce rate from the audience. In that case, people cannot import more emails to the current audience without using manual email adding. Because of that, there is a trend that people show less continuing. So as a solution, if Mailchimp can add a mail verifier part first and add the good once to the audience I think it will help to the users and user may lead to continue without left.
- Reviewer Source
- Reviewed on 24/7/2020
Dennis M.
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Overall Rating5/5
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Ease of Use5/5
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Features & Functionality4/5
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Customer Support4/5
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Value for Money4/5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 20/7/2020
"Automation Superstar"
Comments: Great! I really use it every week without the need to even login to the platform.
Pros: We use a Wordpress drven communication strategy and Mailchimp has allowed us to stay connected with our community. Mailchimp monitors our website for fresh content and shares it with subscribers. We end up with about 1600 contacts a month through this channel alone. Our members let me know if their email is even 5 minutes late.
Cons: I haven't tried everything with it - I haven't found a function that I have not been able to accomplish with it. I guess the pausing campaigns is clunky.
- Reviewer Source
- Reviewed on 20/7/2020
