--- description: Learn more about Mailchimp price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp Pricing, Cost & Reviews - Capterra Ireland 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.ie/software/110228/mailchimp Page: 1 / 708\ Next: [Next page](https://www.capterra.ie/software/110228/mailchimp?page=2) > Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools. > > Verdict: Rated **4.5/5** by 17677 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Mailchimp? Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17677 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - AI/Machine Learning - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Automated Publishing - Automated Responses - Behavioural Analytics - Behavioural Targeting - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management - Click Tracking - Collaboration Tools - Contact Management - Content Management - Conversion Tracking - Customer Segmentation - Dashboard - Drag & Drop - Email Management - Email Templates - Email Tracking - Event Triggered Actions - For Insurance Industry - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Marketing Automation - Mass Texting - Mobile Optimization - Multi-Account Management - Multi-Campaign - Multi-Channel Campaigns - Performance Metrics - Pre-built Templates - Real Time Editing - Real-Time Notifications - Recommendations - Scheduled Messaging - Simple Mail Transfer Protocol (SMTP) - Social Media Integration - Social Media Monitoring - Subscriber Management - Website Analytics - Website Personalisation - Workflow Management ... and 49 more features ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.ie/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.ie/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.ie/directory/6/marketing-automation/software) - [CRM Systems](https://www.capterra.ie/directory/2/customer-relationship-management/software) - [Campaign Management Software](https://www.capterra.ie/directory/30012/campaign-management/software) - [Social Media Marketing Tools](https://www.capterra.ie/directory/30781/social-media-marketing/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.capterra.ie/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews) 2. [Brevo](https://www.capterra.ie/software/132996/brevo) — 4.6/5 (3512 reviews) 3. [ActiveCampaign](https://www.capterra.ie/software/79367/activecampaign) — 4.6/5 (2568 reviews) 4. [MailerLite](https://www.capterra.ie/software/136603/mailerlite) — 4.7/5 (2322 reviews) 5. [Constant Contact](https://www.capterra.ie/software/31898/constant-contact) — 4.3/5 (2943 reviews) ## Reviews ### "Solid Platform For Email Marketing" — 4.0/5 > **Verified Reviewer** | *25 January 2026* | Business Supplies & Equipment | Recommendation rating: 7.0/10 > > **Pros**: It is great email marketing tool which has evolved into all in one maketing platform. It is great now you bulid a website through mailchmp > > **Cons**: Like most of the marketing softwares mailchimp also has this thing where you have to pay more for the number of contacts which is barrier for small business. > > It is a reliable platform for email marketing which offers a good balance of different options for all level of marketers. ----- ### "Great for bulk Emails" — 3.0/5 > **Suresh** | *30 November 2025* | Staffing & Recruiting | Recommendation rating: 7.0/10 > > **Pros**: Nice and easy tool for email marketing and for someone new also it is not very difficult to understand and don't take a lot of time to get started with email campaign. > > **Cons**: It gets a bit pricey as the number of contacts in your account increases and you are restricted in getting some good features as you are required to upgrade to a higher plan. > > overall it is nice, easy and simple tool for emails to a bulk list of contacts, little pricey if you high number of contacts but still ok as compared to other tools in the market. ----- ### "Best Email Campaign Software" — 5.0/5 > **Nidhin** | *23 September 2024* | Wholesale | Recommendation rating: 10.0/10 > > **Pros**: The ability to send multi emails to our customer base, track open rates and A\&B Testing. > > **Cons**: It looks complicated the first time you use the platform. Will get used to it over time. > > Very happy with using MailChimp, have sent out hundreds of Email campaigns and the integration feature allows to link our social media accounts and Google analytics to get even more insights into our campaigns. ----- ### "An amazing email marketing and marketing automation platform" — 5.0/5 > **Bruno** | *22 July 2026* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: I had an opportunity to use Mailchimp as a Sales Executive at Hackett \& Hackett International Group Limited. In this company, we are tasked with developing email marketing campaigns to target new customers and leads. I can say that it has a lot of benefits, and it would be very helpful for every person working in Sales and Marketing. First of all, it has a lot of advantages, starting with being intuitive and having a good user interface. In addition, there is a wide variety of templates and an easy-to-use email builder and campaign tool. All these things make this program convenient for people of different levels. Even those who have little knowledge of marketing can use it. > > **Cons**: In addition, I would like to note that this program has some disadvantages, including being expensive for some users and having a limited number of features for cheaper plans. Also, the automation of this program can be described as medium, meaning that in some cases, it can be not sufficient. Furthermore, I had some issues while using Mailchimp. Firstly, sometimes emails were placed in the spam folder, meaning that there are some deliverability issues. Secondly, Contact Management can be complicated at times, and there is no intuitiveness. Finally, while there are some good email templates, the design flexibility is limited, meaning that it is hard to create letters with nice design. > > In general, my experience of using MailChimp was a positive one, as it allowed me and my colleagues to target some new customers through email marketing campaigns. I would say that it is a great product, which can be very useful in different fields and areas of work. Therefore, I would recommend it to any person working in Sales and Marketing. ----- ### "Great for Startups, maybe too expensive in the long-term" — 4.0/5 > **Adam** | *4 August 2026* | Events Services | Recommendation rating: 8.0/10 > > **Pros**: Mailchimp's intuitive user interface makes it easy to use, even if you're not a designer. The drag-and-drop email builder and templates make it simple to create nice-looking emails fast. I also like the automation tools — things like welcome emails and follow-ups are easy to set up. It gives clear stats on opens and clicks, and it connects well with other platforms like Shopify and WordPress. > > **Cons**: It gets quite expensive as your contact list grows, and you can end up paying for inactive contacts if you don't clean your list often. A lot of the better features are locked behind pricier plans, so the free version feels limited. Support can be slow unless you're paying for a higher plan, and emails sometimes look different depending on the email app. > > Overall, Mailchimp is reliable and easy to get started with, especially for small businesses. It covers the basics well, but costs add up as you grow, and some useful features cost extra. Still, it's a solid choice if you keep your list tidy and don't need advanced enterprise tools. ----- Page: 1 / 708\ Next: [Next page](https://www.capterra.ie/software/110228/mailchimp?page=2) ## Links - [View on Capterra](https://www.capterra.ie/software/110228/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data