You might also like...
Who Uses Mailchimp?
Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.
What Is Mailchimp?
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.
Mailchimp Details
Mailchimp
http://www.mailchimp.com
Founded 2001
Compare Mailchimp with similar products
Starting price
Free Version
Free Trial
Mailchimp deployment and support
Support
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat
Deployment
- Cloud, SaaS, Web-based
- Mac (Desktop)
- Windows (Desktop)
- Android (Mobile)
- iPhone (Mobile)
- iPad (Mobile)
Training
- Live Online
- Webinars
- Documentation
- Videos
Mailchimp Features
All-in-One Marketing Platform Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Analytics/ROI Tracking
- Automated Scheduling
- Behavior Analytics
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Customization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Marketing
- Email Templates
- Engagement Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- List Management
- Live Chat
- Marketing Automation
- Mass Texting
- Monitoring
- Multi-Channel Marketing
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Third Party Integrations
- Website Analytics
- Workflow Management
CRM Systems
- API
- Activity Dashboard
- Activity Management
- Activity Tracking
- Alerts/Notifications
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Management
- Contact Database
- Contact Management
- Customer Database
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Document Storage
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Forecasting
- Interaction Tracking
- Internal Chat Integration
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Mobile Access
- Opportunity Management
- Pipeline Management
- Projections
- Quotes/Estimates
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Segmentation
- Social Media Integration
- Task Management
- Territory Management
- Third Party Integrations
- Workflow Management
CRM for Small Business
- Business Card/Badge Scanning
- Calendar/Reminder System
- Contact Management
- Document Storage
- Email Management
- Forecasting
- Interaction Tracking
- Lead Management
- Lead Qualification
- Live Chat
- Marketing Automation
- Quotes/Estimates
- Reporting/Analytics
- Sales Pipeline Management
- Segmentation
- Social Media Integration
- Task Management
- Territory Management
Campaign Management Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto-Responders
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Email Management
- Email Marketing
- Email Templates
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Lead Capture
- Lead Generation
- Lead Management
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Social Media Integration
- Social Promotion
- Template Management
- Third Party Integrations
- Visual Analytics
- Web Forms
- Workflow Management
Email Management Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Auto-Responders
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Canned Responses
- Chat/Messaging
- Click Tracking
- Contact Database
- Contact Management
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Customizable Fields
- Data Recovery
- Drag & Drop
- Drip Campaigns
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Inbox Management
- Monitoring
- Queue Management
- Real Time Analytics
- Real Time Monitoring
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Routing
- Search/Filter
- Shared Inboxes
- Signature Management
- Social Media Integration
- Spam Blocker
- Subscription Management
- Template Management
- Third Party Integrations
- Whitelisting/Blacklisting
- Workflow Management
Email Marketing Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Auto-Responders
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Database
- Contact Management
- Customer Segmentation
- Customer Surveys
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Customizable Fields
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Image Library
- Landing Pages/Web Forms
- Lead Capture
- List Management
- Mailing List Management
- Mobile Optimised Emails
- Multi-Campaign
- Multi-Channel Marketing
- Real Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Spam Blocker
- Subscriber Management
- Subscription Management
- Template Management
- Third Party Integrations
- WYSIWYG Editor
- Web Forms
Email Tracking Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Scheduling
- Audience Targeting
- Auto-Responders
- Automated Scheduling
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Database
- Contact Management
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Delivery Tracking
- Drag & Drop
- Drip Campaigns
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Geolocation
- Heatmaps
- Location Tracking
- Mailing List Management
- Monitoring
- Multi-Campaign
- Preview Functionality
- Real Time Analytics
- Real Time Monitoring
- Real Time Notifications
- Reminders
- Reporting & Statistics
- Subscription Management
- Team Management
- Template Management
- Third Party Integrations
- Workflow Management
Landing Page Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto-Responders
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Contact Management
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Templates
- Customizable Fields
- Customization
- Design Management
- Drag & Drop
- Drip Campaigns
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Form Builder
- Forms Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Multi-Channel Marketing
- Publishing Options
- Real Time Analytics
- Real Time Editing
- Reporting & Statistics
- Reporting/Analytics
- Responsive
- SEO Management
- Social Media Integration
- Template Management
- Third Party Integrations
- WYSIWYG Editor
- Web Forms
- Website Management
- Widgets
Marketing Automation Software
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Analytics/ROI Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Contact Management
- Conversion Tracking
- Customer Database
- Customisable Branding
- Customisable CTAs
- Customisable Forms
- Customization
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Distribution
- Email Marketing
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multivariate Testing
- Real Time Data
- SMS Marketing Management
- Sales Analytics
- Search Marketing
- Segmentation
- Social Marketing
- Social Promotion
- Template Management
- Third Party Integrations
- Visual Analytics
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Retargeting Software
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Audience Targeting
- Behaviour Tracking
- Behavioural Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Customizable Fields
- Data Import/Export
- Drag & Drop
- Email Management
- Email Marketing
- Email Templates
- Engagement Tracking
- Event Triggered Actions
- Geotargeting
- Lead Capture
- Lead Generation
- Lead Management
- Mobile Retargeting
- Multi-Campaign
- Multi-Channel Marketing
- Personalisation
- Real Time Analytics
- Real Time Reporting
- Recommendations
- Reporting & Statistics
- Social Advertising
- Social Media Monitoring
- Social Media Retargeting
- Social Promotion
- Template Management
- Third Party Integrations
- Visitor Management
- Visitor Tracking
Social Media Management Tools
- @mentions
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Automated Publishing
- Automated Scheduling
- Brand Tracking
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Collaboration Tools
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Drag & Drop
- Engagement Tracking
- Filtering
- Image Library
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Post Scheduling
- Real Time Analytics
- Real Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sentiment Analysis
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Template Management
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Social Media Marketing Tools
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Automated Publishing
- Automated Scheduling
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Commenting/Notes
- Contact Management
- Content Library
- Content Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Image Library
- Keyword Filtering
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real Time Analytics
- Real Time Data
- Reporting & Statistics
- Reporting/Analytics
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Tagging
- Third Party Integrations
- Trend Analysis
- Visual Analytics
- Workflow Management
Survey Software
- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- CRM
- Conditional Logic
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customisable Questions
- Customisable Reports
- Customisable Templates
- Customizable Fields
- Data Analysis Tools
- Data Import/Export
- Drag & Drop
- Email Invitations & Reminders
- Email Management
- Email Marketing
- Engagement Tracking
- Feedback Management
- Mobile Survey
- Multi-Channel Distribution
- Multi-Language
- Offline Response Collection
- Pulse Surveys
- Question Branching
- Question Library
- Question Piping
- Randomisation
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SSL Security
- Search/Filter
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Third Party Integrations
- URL Customisation
- Visual Analytics
Mailchimp Alternatives
More Mailchimp alternatives
Mailchimp Reviews
Read all reviewsOverall rating
Average score
Jeff K.
-
Overall Rating5 /5
-
Ease of Use5 /5
-
Features & Functionality5 /5
-
Customer Support5 /5
-
Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 16/10/2020
"A great platform that keeps growing to suit our needs"
Comments: It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.
Pros: The ease of use and deliverability of our email newsletters was why we chose Mailchimp many years ago as our go-to email newsletter and ongoing engagement platform. The new functionalities added over the years such as agency delegation from client accounts, better segmenting targets within a list, ability to re-hit those who didn't open a campaign, the better-flowing automations (drip campaigns) are great - it's all easy to use & understand and are great improvements we utilize more and more every year.
Cons: Implementing a custom template and the HTML code was painful - but then, that's the case with any email template design with custom code so I cannot even fault Mailchimp for it. Perhaps they could have had more dynamic layouts for desktop & mobile friendly newsletters right off the bat. The early templates were quite hideous and we'd buy theme from Themeforest, brand/re-skin and upload the assets.
- Reviewer Source
- Reviewed on 16/10/2020
Aimee G.
-
Overall Rating4 /5
-
Ease of Use5 /5
-
Features & Functionality5 /5
-
Customer Support5 /5
-
Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 13/12/2020
"Easy to use and manage for small business"
Pros: MailChimp has certainly evolved and changed to suit business needs in the 5 years we have been using it. At first we only used it for HTML emails, but have since gone on to use Landing Pages, signup forms via Audiences, lead management, etc. As a small marketing team, we need a nimble and easy to use program and MailChimp is it.
Cons: Often times the templates can be frustrating as blocks won’t work or can’t be overwritten
- Reviewer Source
- Reviewed on 13/12/2020
Hafizah S.
-
Overall Rating5 /5
-
Ease of Use4 /5
-
Features & Functionality5 /5
-
Customer Support5 /5
-
Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 5/6/2021
"Mailchimp is a winner"
Pros: Email marketing with Mailchimp is not like other software, everything can be setup so breezily and the result of the email marketing is really satisfying and reach our ROI. The email template really has helping us building a very stunning email marketing that looks fun and captivate our audience attention.
Cons: Mailchimp is really good with the template design, but trying to building the email design from the sketch using the html or code is quite a nightmare. The design will not snap to the position and will looks messy especially when it were viewed on mobile layout. After all, other feature that they has provide really helpful for our marketing campaign.
- Reviewer Source
- Reviewed on 5/6/2021
Wendy C.
-
Overall Rating3 /5
-
Ease of Use2 /5
-
Features & Functionality1 /5
-
Customer Support1 /5
-
Value for Money1 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 13/1/2021
"Not for a Beginner"
Comments:
I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.
Pros:
It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.
Cons:
Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
I personally did not feel at ease in using the software as it is quite confusing at times.
For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated.
It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake.
As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.
- Reviewer Source
- Reviewed on 13/1/2021
Shahila A.
-
Overall Rating5 /5
-
Ease of Use4 /5
-
Features & Functionality5 /5
-
Customer Support4 /5
-
Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 1/5/2021
"Marketing campaign is easy with Mailchimp"
Comments: The reason why we are still sticking with this software is, they always updating their service and feature that are so much needed for us to build a effective marketing campaign. They always listen to user opinion and need, and translate it to improving their service better.
Pros: The most useful feature that i really like with this software is the audience management tools. It help me to manage the contact list and targeting our campaign to the right audience based on the demographic and niche that we have selected. The lookalike audience feature also help to expend our list of audience.
Cons: I would like if the can add more email campaign template that can fit my email objective. For now, there are not many choices that user can use form the template library and we had to build our own template from the start. Overall, i still satisfy with all other service and the marketing feature that this software has.
- Reviewer Source
- Reviewed on 1/5/2021
