
Who Uses Mailchimp?
Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.
What Is Mailchimp?
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.
Mailchimp Details
Mailchimp
http://www.mailchimp.com
Founded 2001










Mailchimp pricing overview
Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at US$9.99/month.
Starting Price
US$9.99/month
Free Version
Yes
Free Trial
Yes
Mailchimp deployment and support
Support
- 24/7 (Live Rep)
- Business Hours
- Online
Deployment
- Cloud, SaaS, Web
- Mobile - iOS Native
- Mobile - Android Native
Training
- Live Online
- Webinars
- Documentation
Mailchimp Features
All-in-One Marketing Software
- Behavior Analytics
- Dynamic Content
- Landing Pages/Web Forms
- Lead Management
- Multi-Channel Marketing
CRM Systems
- Calendar/Reminder System
- Document Storage
- Email Marketing
- Internal Chat Integration
- Lead Generation
- Lead Scoring
- Marketing Automation Integration
- Mobile Access
- Quotes/Proposals
- Segmentation
- Social Media Integration
- Task Management
- Territory Management
CRM for Small Business
- Business Card/Badge Scanning
- Calendar/Reminder System
- Document Storage
- Forecasting
- Lead Scoring
- Live Chat
- Marketing Automation Integration
- Quotes/Proposals
- Segmentation
- Social Media Integration
- Task Management
- Territory Management
Campaign Management Software
- Channel Management
- Contact Database
- Email Marketing
- Event Triggered Actions
- Lead Management
- Multi-Campaign
Email Marketing Software
- A/B Testing
- Auto-Responders
- CAN SPAM Compliance
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Event Triggered Email
- Image Library
- Landing Pages/Web Forms
- List Management
- Mobile Optimised Emails
- Reporting/Analytics
- Subscriber Management
- Template Management
- WYSIWYG Email Editor
Email Tracking Software
- A/B Testing
- Audience Segmentation
- Campaign Management
- Event-Based Notifications
- Location Tracking
- Team Management
Landing Page Software
- A/B Testing
- Analytics
- Customisable Templates
- Drag & Drop
- Form Builder
- Real Time Editing
- Responsive
- SEO Management
Marketing Automation Software
- A/B Testing
- Analytics/ROI Tracking
- Customisable CTAs
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Lead Scoring
- Sales Intelligence
- Search Marketing
- Segmentation
- Social Marketing
- Website Visitor Tracking
Retargeting Software
- A/B Testing
- Audience Targeting
- Behavioural Targeting
- Conversion Tracking
- Geo Targeting
- Mobile Retargeting
- Personalisation
- Recommendation Engine
- Social Media Retageting
Social Media Management Tools
- Automated Publishing
- Brand Tracking
- Collaboration
- Content Management
- Customer Engagement
- Multi-Account Management
- Post Scheduling
- Reporting/Analytics
- Social Media Monitoring
Social Media Marketing Tools
- Analytics
- Automated Publishing
- Contact Management
- Content Management
- Conversion Tracking
- Customer Targeting
- Keyword Filtering
- Multi-Account Management
- Post Scheduling
Survey Software
- Custom Survey URLs
- Data Analysis Tools
- Email Marketing
- Mobile Survey
- Offline Response Collection
- Question Branching
- Question Library
- Site Intercept Survey
- Skip Logic
- Supports Audio / Images / Video
Mailchimp Alternatives
More Mailchimp alternativesMailchimp Reviews
Read all reviewsOverall rating
Average score

Geoff B.
-
Overall Rating5 /5
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Ease of Use4 /5
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Features & Functionality4 /5
-
Customer Support4 /5
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Value for Money5 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 10/12/2019
"Easy to get started, still needs some additional features"
Comments: I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.
Pros: I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.
Cons: I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.
- Reviewer Source
- Reviewed on 10/12/2019
Tina S.
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Overall Rating5 /5
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Ease of Use3 /5
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Features & Functionality5 /5
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Customer Support3 /5
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Value for MoneyUnrated
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 3/1/2021
"Best for beginners and experts alike"
Comments: My experience is positive. I don't intend to switch from Mailchimp.
Pros:
After testing other similar software, I came to the conclusion that Mailchimp is the best if you're just starting out.
Reasons:
- it's super easy and quick to create an account. You can start sending emails right away.
- the free plan is very generous (2,000 subscribers, 12,000 emails/month - and if you clean your list regularly, the ex-email addresses you had on your list won't count toward your billing. Simply select them and click archive and you're done).
- you can automate, schedule emails, segment your audience by sign-up date, sign-up source, previous campaign activity (whether they opened the previous or not), automation activity, etc.
- you can create landing pages, embeddable sign-up forms, send an automated welcome email or subscription confirmation.
- create tags so that you can easily manage your audience.
- contains easy email builder.
- emails are less likely to end up in the spam folder - compared to Mailerlite.
So, for experts, it has all the tools you need for email marketing and for beginners, when you're just starting out and you're curious what's all the hype about email marketing, it offers a generous free plan so you can test what works for you and what not.
It's important for beginners to have a place to test their knowledge and Mailchimp's free plan is simply the best for that. Just thinking that the general open rate is between 20-30%, that means if you have 2,000 subs, you can expect a min of 400 opens, which does not guarantee sales.
Cons: The contact support is zero/non-existent for the free plan. If you want to send emails in the business/ make money online/ affiliate marketing niche, your account will be suspended immediately by a bot. And no one will ever reply to your email to reactivate your account. If you use the free plan and run into some issues, try searching for solutions in the knowledge base or online.
- Reviewer Source
- Reviewed on 3/1/2021
Kenyon C.
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Overall Rating3 /5
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Ease of Use3 /5
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Features & Functionality2 /5
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Customer Support3 /5
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Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 25/11/2019
"Don't Sleep on the Monkey, its Bananas!!!"
Comments: We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.
Pros: Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out
Cons: I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.
- Reviewer Source
- Reviewed on 25/11/2019
Stephanie C.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer SupportUnrated
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Value for Money4 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 23/10/2020
"A Great Solution to Email Marketing that's Getting Better"
Comments: My experience has been great and consistently delivers for over 20 years now as I work in email marketing on a daily basis. I've brought many new customers to them over the years by recommending them to my own clients. I have that much confidence in the reliability and usability of Mailchimp.
Pros: I've been working in email marketing for over 20 years at this point. I discovered Mailchimp early on during that time and have been using it every since. I have clients that were using other systems before working with me. Most are cumbersome and offered little in the way of being able to design stunning emails that captured attention in the inbox. Plus, Mailchimp's deliverability rate has never been matched. As times have changed, and so has email marketing, Mailchimp continues investing in their platform to make the work of email marketing more integrated into other platforms like social media, eCommerce and more systems. They've added features that have helped make my job more of a one-system stop which has been a positive impact on my workflow. Can't recommend them highly enough.
Cons: As they are investing in the platform, there have been many usability and design changes that have come with these improvements. As a user, that can add frustrations. The dashboard and menus can literally be completely changed on you from one day to the next. It's annoying, but it's bearable. And I think they may be almost done with these complete redesigns in adding functionality to their system.
- Reviewer Source
- Reviewed on 23/10/2020

Aimee G.
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Overall Rating4 /5
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Ease of Use5 /5
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Features & Functionality5 /5
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Customer Support5 /5
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Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 13/12/2020
"Easy to use and manage for small business"
Pros: MailChimp has certainly evolved and changed to suit business needs in the 5 years we have been using it. At first we only used it for HTML emails, but have since gone on to use Landing Pages, signup forms via Audiences, lead management, etc. As a small marketing team, we need a nimble and easy to use program and MailChimp is it.
Cons: Often times the templates can be frustrating as blocks won’t work or can’t be overwritten
- Reviewer Source
- Reviewed on 13/12/2020