---
description: Learn more about Odins price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Odins Pricing, Cost & Reviews - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Odins](/software/1083665/Odins)

# Odins

Canonical: https://www.capterra.ie/software/1083665/Odins

> Odins AI is a marketing mix modeling platform that helps businesses optimize cross-channel budgets and drive measurable growth.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Odins?

Odins.ai caters to marketing managers, digital marketers, advertising agencies, and marketing analysts.

## About the vendor

- **Company**: Odins.ai

## Commercial Context

- **Starting Price**: US$3,000.00
- **Pricing model**: Flat Rate
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Norwegian
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- Campaign Tracking
- Conversion Tracking
- Dashboard
- Data Visualisation
- KPI Monitoring
- Multi-Channel Attribution
- Performance Metrics
- ROI Tracking

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support

## Category

- [Marketing Analytics Software](https://www.capterra.ie/directory/31018/marketing-analytics/software)

## Alternatives

1. [AgencyAnalytics](https://www.capterra.ie/software/158746/agency-analytics) — 4.8/5 (115 reviews)
2. [Reaktion](https://www.capterra.ie/software/1022082/reaktion) — 5.0/5 (3 reviews)
3. [Funnel](https://www.capterra.ie/software/156756/funnel) — 4.7/5 (19 reviews)
4. [GivingDNA](https://www.capterra.ie/software/179281/givingdna) — 4.9/5 (9 reviews)
5. [SegMetrics](https://www.capterra.ie/software/206769/segmetrics) — 4.8/5 (8 reviews)

## Links

- [View on Capterra](https://www.capterra.ie/software/1083665/Odins)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10035132/Odins/> |
| en-AE | <https://www.capterra.ae/software/1083665/Odins> |
| en-AU | <https://www.capterra.com.au/software/1083665/Odins> |
| en-CA | <https://www.capterra.ca/software/1083665/Odins> |
| en-GB | <https://www.capterra.co.uk/software/1083665/Odins> |
| en-IE | <https://www.capterra.ie/software/1083665/Odins> |
| en-IL | <https://www.capterra.co.il/software/1083665/Odins> |
| en-IN | <https://www.capterra.in/software/1083665/Odins> |
| en-NZ | <https://www.capterra.co.nz/software/1083665/Odins> |
| en-SG | <https://www.capterra.com.sg/software/1083665/Odins> |
| en-ZA | <https://www.capterra.co.za/software/1083665/Odins> |

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