---
description: Learn more about PassKit price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: PassKit Pricing, Cost & Reviews - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [PassKit](/software/1081603/PassKit)

# PassKit

Canonical: https://www.capterra.ie/software/1081603/PassKit

> Platform for building and managing loyalty, membership, coupon and ticket passes for Apple Wallet and Google Wallet.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses PassKit?

Retail, hospitality, fitness, transportation, and event businesses seeking mobile-first loyalty, membership, coupon, or ticket solutions delivered through Apple Wallet and Google Wallet.

## About the vendor

- **Company**: Passkit

## Commercial Context

- **Starting Price**: US$39.50
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: PassKit uses a transparent, scalable pricing model built around two components: a user-based Platform Fee and usage-based pass volume billing. This structure ensures businesses of all sizes can start quickly, expand gradually, and only pay for the resources they actually use.&#10;&#10;Platform Fee (User-Based Pricing)&#10;&#10;The Platform Fee is based on the number of PassKit account usernames (admin or staff logins) required to manage your programs. This fee provides access to the PassKit platform, including the Pass Designer, distribution tools, automation features, analytics dashboards, API access, and the PassReader app for scanning and validation.&#10;&#10;The Platform Fee also includes an allowance of 250 multi-use passes and 250 single-use passes each month.&#10;&#10;Multi-Use Pass Volume Billing&#10;&#10;Multi-use passes are designed for digital experiences that update over time. A single multi-use pass stays with one customer and can display points, tiers, balances, visit counts, expiration dates, or personalized data. These passes are ideal for:&#10;- Loyalty programs&#10;- Memberships&#10;- Gift cards&#10;- Annual or seasonal passes&#10;- Subscription or recurring access&#10;- Tiered or points-based rewards&#10;&#10;Billing for multi-use passes is automatic and usage-based. You are charged according to the number of active multi-use passes in your account during each billing cycle. There are no minimums, no fixed commitments, and usage scales up or down as your customer activity changes.&#10;&#10;Single-Use Pass Volume Billing&#10;&#10;Single-use passes are designed for one-time redemption, making them ideal for:&#10;- Digital coupons and vouchers&#10;- Promo codes and limited-time offers&#10;- Event tickets&#10;- Day passes&#10;- One-time access control&#10;- Time-sensitive marketing campaigns&#10;&#10;The first 250 single-use passes are included in the Platform Fee each month. After that, pricing follows tiered, usage-based billing. Costs scale down significantly as volume increases, making large promotional or ticketing campaigns highly cost-effective.&#10;&#10;Volume Tier Transparency&#10;&#10;PassKit publishes its complete pricing tiers online for both multi-use and single-use passes. Current rates can be viewed at: passkit.com/pricing/rates/&#10;&#10;Billing and Flexibility&#10;&#10;PassKit charges monthly based on:&#10;1. The number of PassKit usernames in your account&#10;2. The number of multi-use and single-use passes active during the billing period&#10;&#10;There are no long-term contracts, no required pre-purchase of pass blocks, and no penalties for scaling down. This elasticity makes it easy to launch pilot programs, test new offerings, or expand to new locations.&#10;&#10;What This Means for Businesses&#10;&#10;PassKit’s pricing model is designed for maximum flexibility:&#10;- Pay only for the usernames you need&#10;- Scale pass usage up or down automatically&#10;- Start small with included pass allowances&#10;- Expand without changing plans&#10;- Support multiple locations, brands, or teams&#10;- Avoid the cost and complexity of building a mobile app&#10;&#10;Whether you’re issuing a few hundred passes or managing millions across multiple markets, PassKit provides a transparent, scalable foundation for mobile wallet engagement.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more

## Features

- CRM
- Customer Activity Tracking
- Engagement Tracking
- Loyalty Cards
- Loyalty Program
- Membership Management
- Rewards Management

## Integrations (12 total)

- Braze
- CodeREADr
- Eats365
- Iterable
- Mailchimp
- Make
- Shopify
- Squarespace
- Stripe
- Wix
- WooCommerce
- Zapier

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Customer Loyalty Software](https://www.capterra.ie/directory/10031/customer-loyalty/software)

## Alternatives

1. [White Label Loyalty](https://www.capterra.ie/software/212226/white-label-loyalty-platform) — 4.7/5 (15 reviews)
2. [Zoho CRM Plus](https://www.capterra.ie/software/182207/zoho-crmplus) — 4.4/5 (71 reviews)
3. [Zoho CRM](https://www.capterra.ie/software/155928/zoho-crm) — 4.3/5 (6964 reviews)
4. [Guusto](https://www.capterra.ie/software/186209/guusto) — 4.9/5 (3441 reviews)
5. [SumUp](https://www.capterra.ie/software/170673/sumup-air) — 4.5/5 (1470 reviews)

## Links

- [View on Capterra](https://www.capterra.ie/software/1081603/PassKit)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10033797/PassKit/> |
| en-AE | <https://www.capterra.ae/software/1081603/PassKit> |
| en-AU | <https://www.capterra.com.au/software/1081603/PassKit> |
| en-CA | <https://www.capterra.ca/software/1081603/PassKit> |
| en-GB | <https://www.capterra.co.uk/software/1081603/PassKit> |
| en-IE | <https://www.capterra.ie/software/1081603/PassKit> |
| en-IL | <https://www.capterra.co.il/software/1081603/PassKit> |
| en-IN | <https://www.capterra.in/software/1081603/PassKit> |
| en-NZ | <https://www.capterra.co.nz/software/1081603/PassKit> |
| en-SG | <https://www.capterra.com.sg/software/1081603/PassKit> |
| en-ZA | <https://www.capterra.co.za/software/1081603/PassKit> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Ireland","address":{"@type":"PostalAddress","addressLocality":"Dublin","addressRegion":"D","postalCode":"D02 NP94","streetAddress":"2 Park Place, 3rd Floor, Hatch St Dublin, D02 NP94 Ireland"},"description":"Capterra Ireland helps millions of people find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.ie","url":"https://www.capterra.ie/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.ie/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"PassKit","description":"PassKit is the platform for building and managing digital loyalty, membership, coupon, and ticket passes for Apple Wallet and Google Wallet. Businesses use PassKit to deliver mobile-first, real-time customer engagement through secure, dynamic passes that update instantly on a customer’s device.\n\nWith PassKit, teams can design branded passes, automate updates such as points or tier changes, and send personalized notifications triggered by customer activity or location. Passes can be distributed through QR codes, email, SMS, websites, mobile apps, or API, making enrollment effortless.\n\nPassKit provides detailed analytics, including passes created, installed, updated, and removed, giving businesses a clear view of customer engagement. The convenience and visibility of wallet passes lead to higher usage compared to plastic cards or paper coupons. PassKit scales from independent retailers to global enterprise brands across retail, hospitality, fitness, transportation, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f9ea9cbc-a42c-4076-853b-703c67e5a91e.png","url":"https://www.capterra.ie/software/1081603/PassKit","@id":"https://www.capterra.ie/software/1081603/PassKit#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ie/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"39.5","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ie/software/1081603/PassKit#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is PassKit?","@type":"Question","acceptedAnswer":{"text":"PassKit is the platform for building and managing digital loyalty, membership, coupon, and ticket passes for Apple Wallet and Google Wallet. Businesses use PassKit to deliver mobile-first, real-time customer engagement through secure, dynamic passes that update instantly on a customer’s device.With PassKit, teams can design branded passes, automate updates such as points or tier changes, and send personalized notifications triggered by customer activity or location. Passes can be distributed through QR codes, email, SMS, websites, mobile apps, or API, making enrollment effortless.PassKit provides detailed analytics, including passes created, installed, updated, and removed, giving businesses a clear view of customer engagement. The convenience and visibility of wallet passes lead to higher usage compared to plastic cards or paper coupons. PassKit scales from independent retailers to global enterprise brands across retail, hospitality, fitness, transportation, and more.","@type":"Answer"}},{"name":"Who Uses PassKit?","@type":"Question","acceptedAnswer":{"text":"Retail, hospitality, fitness, transportation, and event businesses seeking mobile-first loyalty, membership, coupon, or ticket solutions delivered through Apple Wallet and Google Wallet.","@type":"Answer"}}]},{"@id":"https://www.capterra.ie/software/1081603/PassKit#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/10031/customer-loyalty/software","@type":"ListItem"},{"name":"PassKit","position":3,"item":"/software/1081603/PassKit","@type":"ListItem"}]}]}
</script>
