---
description: Learn more about VerticalResponse price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs.
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title: VerticalResponse Pricing, Cost & Reviews - Capterra Ireland 2026
---

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# VerticalResponse

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> Email marketing solution that helps businesses send emails, block content, monitor campaigns, distribute surveys, and more.
> 
> Verdict: Rated **3.8/5** by 61 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses VerticalResponse?

Small businesses and non-profit organizations

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.8/5** | 61 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 3.6/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: VerticalResponse
- **Founded**: 2001

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: Free: Up to 300 contacts, send up to 4000 emails per month&#10;Basic: starting at $11/month&#10;Pro: starting at $16/month&#10;Pro+: starting at $196/month&#10;&#10;Discounts for Non-Profits
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, China, India, United Kingdom, United States

## Features

- A/B Testing
- Autoresponders
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Planning
- Contact Management
- Event Triggered Actions
- Landing Pages/Web Forms
- Reporting/Analytics
- Subscriber Management
- WYSIWYG Editor

## Integrations (15 total)

- Dasheroo
- Ecwid
- Google Workspace
- Jotform
- Justuno
- LeadSync
- MailOptin
- Picreel
- Pipeliner CRM
- QuickBooks Online
- Salesforce Sales Cloud
- Sumo
- Wishpond
- WordPress
- Zapier

## Support Options

- Email/Help Desk
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Campaign Management Software](https://www.capterra.ie/directory/30012/campaign-management/software)

## Related Categories

- [Campaign Management Software](https://www.capterra.ie/directory/30012/campaign-management/software)
- [Email Management Software](https://www.capterra.ie/directory/30553/email-management/software)
- [Email Marketing Software](https://www.capterra.ie/directory/30013/email-marketing/software)

## Alternatives

1. [Customer.io](https://www.capterra.ie/software/174023/customer-io) — 4.7/5 (87 reviews)
2. [ClickCease](https://www.capterra.ie/software/156209/cheq-essentials) — 4.7/5 (222 reviews)
3. [Zoho Marketing Plus](https://www.capterra.ie/software/1030869/zoho-marketing-plus) — 4.6/5 (8 reviews)
4. [Pinpointe](https://www.capterra.ie/software/134176/pinpointe) — 4.7/5 (55 reviews)
5. [Solitics](https://www.capterra.ie/software/205331/solitics) — 4.2/5 (11 reviews)

## Reviews

### "VerticalResponse" — 3.0/5

> **Mary Beth** | *22 October 2025* | Nonprofit Organisation Management | Recommendation rating: 6.0/10
> 
> **Pros**: The budget friendly webbased platform helped us to launch our first ever online/digital newsletter.  It was so easy to use and gave us great insight into who was engaging in our emails through the metrics.
> 
> **Cons**: We wished to have more integration with our other platforms (social media channels, Canva, etc) and found it lacking compared to other platforms.
> 
> We used VerticalResponse at our non profit for almost 10 years before deciding to switch to Constant Contact.  The support we received was always helpful and timely and the pricing was aligned with our meager budget for communications.

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### "Great looking e-newsletters\!" — 5.0/5

> **Gregg** | *1 March 2019* | Religious Institutions | Recommendation rating: 10.0/10
> 
> **Pros**: With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.
> 
> **Cons**: I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read\!
> 
> There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

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### "The best email marketing for budget conscious organisations" — 4.0/5

> **Samuel** | *21 September 2022* | Nonprofit Organisation Management | Recommendation rating: 10.0/10
> 
> **Pros**: This software is free for charities and NPO and does not have a limit to the number of contacts which can be uploaded or contacted, we can send 10s of thousands of newsletters and email each month for free which on other platforms would cost us hundreds of dollars.
> 
> **Cons**: It is not as user-friendly as mailchimp and there appear to be more newsletters and campaign emails ending up in peoples spam folders. But this has to be weight up against the price savings when compared to using other platforms, and we have found it to still be cost-effective.
> 
> Once our team was up to speed in how to use the platform we found it functional and fit for purpose of sending out updates and newsletters to our supporters. The fact they offer there platform unrestricted and for free to charities is a huge benefit to us as other platforms charge huge amounts which eat into our fundraising budget substantially.

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### "Easy To Use" — 4.0/5

> **Verified Reviewer** | *10 February 2019* | Nonprofit Organisation Management | Recommendation rating: 7.0/10
> 
> **Pros**: What I like most about Vertical Response is that it's really easy to use.  Once my contacts were imported, we were up and running.  They offer many templates that can be used for various types of emails and eblasts.  The entire process is simple and you can easily track how your emails are performing.  They offer a lot of value for the price.
> 
> **Cons**: What I like least about Vertical Response is that the platform is limited.  It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.
> 
> My overall experience has been great. Outside of a few emails being blocked.  But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.

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### "Gets the job done" — 4.0/5

> **Michelle** | *5 March 2018* | Recommendation rating: 8.0/10
> 
> **Pros**: This tool was very easy to use when we were starting out our email journey.  The list upload process and email creation was simple.  The software also allowed us to track performance, which contributed to other email tactics to test.  It was also relatively inexpensive.
> 
> **Cons**: At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.
> 
> Ease of use

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## Links

- [View on Capterra](https://www.capterra.ie/software/1069430/VerticalResponse)

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