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What Is Sona?

Sona is a B2B revenue attribution software that helps companies understand the full customer journey across online and offline channels. The software provides advanced attribution, audience segmentation, unified customer profiles, and data visualization to help B2B companies optimize their marketing spend, identify high-value segments, adapt messaging, and unlock revenue growth. Sona integrates with CRM systems, data warehouses, and ad platforms to eliminate attribution gaps and amplify effective campaigns.

Who Uses Sona?

Designed for marketing teams, demand generation specialists, revenue operations professionals, and finance executives.

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Sona

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