What Is Freshmarketer?
Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition.
Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more.
Newly Launched: Freshmarketer for Shopify
Grow your Shopify storefront with multichannel engagement and conversational marketing
Who Uses Freshmarketer?
Not provided by vendor
Where can Freshmarketer be deployed?
About the vendor
- Freshworks
- Located in San Mateo, US
- Founded in 2011
Freshmarketer support
- Phone Support
- 24/7 (Live rep)
- Chat
Freshmarketer pricing
Starting Price:
- Yes, has free trial
- Yes, has free version
Freshmarketer has a free version and offers a free trial. Freshmarketer paid version starts at US$19.00/month.
Pricing plans get a free trialAbout the vendor
- Freshworks
- Located in San Mateo, US
- Founded in 2011
Freshmarketer support
- Phone Support
- 24/7 (Live rep)
- Chat
Freshmarketer videos and images





Features of Freshmarketer
Reviews of Freshmarketer

Jake
Efficient Multi-tool for your Marketing Team
Pros:
Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own
Cons:
Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best
Karl Rodrigue
good software but too expensive
Comments: it is a good software for the popular service if you have the means
Pros:
to do marketing my team used freshmarketer because it brings together several applications and functionalities
Cons:
the software is very good and complete but the service offered is much too expensive
Vilius
Conversion rate optimization doesn't work at all, Support is tragically bad
Comments:
The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product.
The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already.
Pros:
It was really widely marketed, you can found something advertised about freshmarketer on the every search query.
Cons:
The only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all.
Alternatives Considered: Hotjar and Mouseflow
Reasons for Choosing Freshmarketer: I thougn that freshmarketer would be alittle bit cheaper and wanted to test out the platform.
Reasons for Switching to Freshmarketer: Because of features and price
Verified Reviewer
All-in-one tool for marketers
Comments: I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.
Pros:
As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features.
Cons:
1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey. 2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.
Verified Reviewer
Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.
Comments: It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions
Pros:
- Really simple to setup either the connection to the app and tests. - Lots of features to experiment with. - Nice user interface. - Great documentation.
Cons:
- Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time. - Documentation hard to find