What Is SendGrid?

Twilio SendGrid is a leader in customer communications. Our trusted, cloud-based email delivery platform helps marketers and developers send with confidence. We are trusted by over 80,000 global customers, big and small, to drive engagement and growth through their email program.

In addition to our award-winning API, Twilio SendGrid's Marketing Campaigns offers powerful, one-to-many sending, straightforward segmentation, flexible and frustration-free campaign editing and actionable analytics.

Who Uses SendGrid?

Twilio SendGrid serves everyone from independent developers to enterprise level corporations. Anyone who needs to reliably send email from their application can use Twilio SendGrid.

Where can SendGrid be deployed?

Cloud-based
On-premise

About the vendor

  • Twilio
  • Located in San Francisco, US
  • Founded in 2008

SendGrid support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Argentina, Australia, Austria, Brazil, Canada and 17 others

Languages

English

SendGrid pricing

Starting Price:

US$14.95/month
  • Yes, has free trial
  • Yes, has free version

SendGrid has a free version and offers a free trial. SendGrid paid version starts at US$14.95/month.

Pricing plans get a free trial

About the vendor

  • Twilio
  • Located in San Francisco, US
  • Founded in 2008

SendGrid support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Argentina, Australia, Austria, Brazil, Canada and 17 others

Languages

English

SendGrid videos and images

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Features of SendGrid

  • AB Testing
  • API
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Scheduling
  • Catch-all Server Detection
  • Click Tracking
  • Communication Management
  • Contact Database
  • Contact Management
  • Customer History
  • Customer Segmentation
  • Customizable Fields
  • Dashboard
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Email Campaign Management
  • Email Filtering
  • Email Management
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • File Storage
  • Forms Creation & Design
  • Landing Pages/Web Forms
  • List Management
  • Message Personalisation
  • Mobile Optimised Emails
  • Real Time Notifications
  • Reporting/Analytics
  • Response Management
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Spam Blocker
  • Subscriber Management
  • Syntax Check
  • Team Management
  • Template Management
  • Threat Protection
  • Threat Response
  • WYSIWYG Editor

SendGrid Alternatives

Zoho Mail is a secure, encrypted, and enterprise-ready email solution, a suite of apps tailor-made for your organization's needs.
Reply is the AI-powered, all-in-one sales engagement platform that automates and scales multichannel outreach with leads and customers.
Email marketing and marketing automation for small to mid-sized businesses and high-volume senders. Simple tools. 24/7 support.
Omnisend’s all-in-one email marketing & SMS tool is used by 80k+ ecommerce businesses who are driving sales on autopilot.
The next generation in lead generation and conversion - email marketing, CRM and more.
Customer engagement platform that drives business results through easy omnichannel messaging.
Cloud object storage platform that helps businesses manage collect, store, protect, back-up, retrieve, and analyze data.
Turn passive prospects into loyal customers with easy-to-use email marketing and automation tools and live 24/7 customer support. Learn more about AWeber
Build Together. Send Smarter. The email solution for fast-moving teams.

Reviews of SendGrid

Average score

Overall
4.2
Ease of Use
4.1
Customer Service
3.8
Features
4.1
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Rahul
Rahul
Chief Technical Officer in India
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Most Underrated Powerful Email Marketing Tool

5.0 11 months ago

Comments: Sendgrid is a powerful email marketing tool that offers superior services to its customers. Sendgrid is a must-have tool for start-ups, eCommerce businesses, freelancers and corporates. One thing that separates Sendgrid from other email marketing tools is their scalability once our list grows. The free version of Sendgrid allows you to send 100 emails every day.

Pros:

What I like most about Sendgrid is that most of the tools out there offer easy integration with Sendgrid. Some apps can even directly integrate with SendGrid without using automation software like Zapier.

Cons:

Sendgrid's UI is a bit confusing and it took some time to get used to the options. The email editor lacks certain features.

Alternatives Considered: ConvertKit, Moosend and Omnisend

Reasons for Choosing SendGrid: They are very expensive and for half the price I can get all the features on Sendgrid.

Switched From: Sendlane

Reasons for Switching to SendGrid: Sendgrid offers more options and subscribers on the free plan than what they offer on their paid plan.

Mizanur Rahman
Mizanur Rahman
CEO in Bangladesh
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

SendGrid is the best email marketing soultion for my business

5.0 last month New

Comments: I've been using SendGrid for years now and I love the email support. SendGrid has a great API and a bunch of different features. It's one of the best email services out there and is worth checking out if you're looking for an email solution. But I think they should take care of their spam filter feature.

Pros:

It has high email deliverability, a variety of templates, and real-time analytic capabilities. It's easy to integrate into different platforms and applications. We use Salesforce for our client management and it is easy to integrate SendGrid with salesforce to send emails on a particular event.

Cons:

Our marketing emails are being marked as spam mail because SendGrid's filters are not as effective as they should be. Setup SendGrid with Cloudflare is a little more manual, I think they could make it better.

Alson
Alson
Creative Director in Singapore
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great for basic users

3.0 2 months ago New

Comments: Overall, I am not satisfied with my experience with SendGrid and would not recommend it to others. The platform lacks the reliability, user-friendliness, and customer support that I have come to expect from a premium email marketing platform. There are certainly better options available that offer more value for the money.

Pros:

It is able to perform the basics of what I need for a reasonable price. However there is much to be done better for it to stay as the go-to Email Marketing and Transactional Email platform for me.

Cons:

One of the biggest issues I have with SendGrid is its reliability. Despite paying a premium for the platform, I have experienced a number of technical issues that have resulted in failed deliveries and undeliverable emails. This has been a major problem for my business and has led to lost opportunities and a decrease in my return on investment.Another major concern is the lack of customer support. When I have reached out to the support team for help, I have received slow and unhelpful responses. This has made it difficult for me to resolve the technical issues I've encountered and has added to my frustration with the platform.

Alternatives Considered: Sendinblue and Mailgun

Reasons for Switching to SendGrid: Client was already using it.

Zeynel
Social Media Manager in Canada
Media Production, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

A Highly Reliable Email Delivery Platform

4.0 3 months ago

Comments: Overall, I'm very pleased with SendGrid and would highly recommend it to anyone looking for an efficient, reliable email delivery platform. The user interface is easy to use and the delivery reliability is top-notch. The only downside is that the reporting and analytics features could be improved.

Pros:

I've been using SendGrid for a few months now to manage my website's email delivery, and I'm extremely satisfied with the results. The platform is incredibly reliable and I can always trust that my emails will be successfully sent. Additionally, the user interface is quite intuitive and user-friendly, making it easy to customize and manage emails.

Cons:

The only downside I can think of is that the reporting and analytics features are a bit limited compared to other email delivery platforms. There are some useful metrics such as open rates and click-through rates, but I would like to see more options for customizing and analyzing data.

Oleksandr
marketing specialist in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A good solution for marketers who are looking for an e-mailing solution

5.0 2 months ago

Comments: SendGrid is a powerful product for everyone, whether you're using Twilio's SendGrid SMS solution, or you're embedding email features into your WordPress site using APIs or just creating email campaigns here has it all.

Pros:

Ability to segment the audience to create several types of mailings, taking into account the characteristics of each group of the target audience + analytics in real time shows the results of mailings

Cons:

The reporting system could be better, but for me this is perfect.