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About Shopify

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between.

Learn more about Shopify

Pros:

Shopify is an excellent solution for both beginners and professionals. They offer a 14-day free trial and it is user friendly.

Cons:

Each time I close this software, I'll have to re-login typing my email and password and it freezes sometimes, I'll have to logout and login again to see my sales stats.

Shopify ratings

Average score

Ease of Use
4.5
Customer Service
4.4
Features
4.4
Value for Money
4.3

Likelihood to recommend

8.4/ 10

Shopify has an overall rating of 4.5 out 5 stars based on 6,503 user reviews on Capterra.

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Filter reviews (6,503)

Melanie
Melanie
Owner in US
Verified LinkedIn User
Retail, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great Platform For Beginners in Ecommerce

4.0 4 months ago

Comments: Overall it was good, they make great websites whether they are blogs or stores and a better selection of vendors than many of the other dropping shipping platforms.

Pros:

I like that shopify had a wide selection of merchants to choose from when you were setting up your store, they had everything from simple merch, regular clothing and even an adult products(if thats what you want to set up!). Also, a lot of vendors work with them so they always have different promotions going on to get your store up and going. And if you want to pause it you can keep your whole store with out losing anything for a much lower cost.

Cons:

What I didn't like is when it comes to getting your products into categories it's not as simple as going under the title of the page and checkmarking the products that you want for that page. Also, while they do have a lot vendors so many people use shopify that many times a lot of the products are sold out and thats a problem if you are going to be a vendor on a large platform with millions of users such as Shopify you have to keep up with the demand. And you can never just call everything has to be done through email and chat. And when shopify accounts were comprised such as mine was I would have rather spoke with someone about the situation than continue to have online interaction on the account that was compromised.

Rachel
Owner in US
Retail, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Overall great experience thus far with shopify.

4.0 last month New

Comments: All in all I must say I have had a positive experience using shopify to build my online business. They provide excellent analytics tools to help you keep up with every detail of everything that happens on your site. From customer traffic and sales figures, to guides on what to do next to increase sales and conversions going forward, they have your back.

Pros:

The site is really easy to navigate and understand. In one afternoon I was able to get a complete ecommerce site/store set up and stocked with products for print on demand that I personally designed myself. There are options and customizations available for every aspect of the site from the color of the header background to the profit margin percentages I wanted for each item to additional admin apps that are customizable as well!

Cons:

All those options can be overwhelming to someone who is new to working or selling online. While there are live chat agents available and help tabs and menus everywhere on the site it still can take some time to get familiar with everything and the functions. I wouldn't mind seeing some simplification of some of the terminology used on the site.

Raith
COO in Canada
Automotive, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

DO NOT trust this evil company

1.0 5 months ago

Comments: After spending 8 months building and refining my store on Shopify, with absolutely no warning and no consultation with myself they took down my store and locked me out of my account permanently. They stated that my store was too 'high risk' for Shopify to support. We are a fully incorporated and licensed online retailer for garage equipment... would hardly say that is high risk. Over the 8 months we were building the store my experience with Shopify's systems and their customer service was absolutely horrible. I have never encountered a business with so little care for their customers. AVOID SHOPIFY AT ALL COSTS. would give 0 stars if I could.

Pros:

Absolutely nothing good to say about this company. Their user experience is terrible and their customer service is absolutely atrocious

Cons:

Shopify has no interest in supporting small business. All they want to do is take your money and they do not care at all what happens to your business. I have never encountered another business with so little care for there clients. They are crooks and bullies. their user experience is FULL of bugs, you will constantly be reaching out to customer service. Their customer service is AWFUL its only an online chat (there's no way to talk to them on the phone) with a bunch of agents who have no idea what they are talking about, I was constantly receiving contradictory answers from different agents. The only reason they have customers is because of their massive marketing budget pushing lies onto the public. If people knew how this business operated no one would be using it. I can honestly say I have never had a worse experience with any business in any sector than I have had with Shopify. 8 months of hard work and money down the drain after they deleted my store and locked me out with no warning, no explanation and no consultation. To quote part of their brief and rude email; "for security and privacy reasons we are unable to divulge the results of our reviews and investigations" which makes no sense considering everything in the investigation would just be my details and info.

Verified Reviewer
Verified LinkedIn User
Import & Export, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

A Solid E-Commerce Platform with a Few Costly Extras

4.0 2 weeks ago New

Comments: Shopify strikes a good balance between being simple to use and packing a decent amount of power, making it a solid pick for most e-commerce businesses. It’s got a great mix of tools and resources to help you grow, and while there are a few downsides – like the costs and some tricky bits with advanced customisation – you can usually work around them with a bit of careful planning.

Pros:

It comes with loads of built-in tools, like inventory management, payment processing, and shipping integrations.

Cons:

Shopify can get a bit pricey, especially when you add up the monthly subscriptions, transaction fees (if you’re not using Shopify Payments), and the extra costs for apps to get all the features you need.

Anwar
Manager in UK
Building Materials, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Shopify Review

5.0 2 months ago New

Comments: Great overall experience, no need for a web developer, its easy to create a website, and use an existing theme available, can set up tracking and add the built in Cookie banner etc. Easy to add products and check orders also

Pros:

Its easy to navigate around this CMS and its got all the features you would need when creating a website, lots of theme options and setting up tracking and adding products is very easy.

Cons:

Iv had a good experience so no cons from me

Paul
Founder in UK
Apparel & Fashion, Self Employed
Used the Software for: 1+ year
Reviewer Source

Essential for Entrepreneurs

5.0 last month New

Comments: Very good platform for e-commerce stores, allows you to focus on selling.

Pros:

Very easy to setup an eCommerce store with zero coding experience.

Cons:

No real issues. There are some things that are apps that could have been internal features.

Verified Reviewer
Verified LinkedIn User
Apparel & Fashion, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Reporting and insights are customizable and endless!

4.0 3 weeks ago New

Comments: Great! From a financial standpoint, we were able to easily connect it to our financial reporting system using a third party connector. The team is responsive.

Pros:

Reports are easily customized and export to CSV. Dashboards show all the information I need at a glance. Payouts are clearly organized.

Cons:

Some persisting small issues that don't seem to get resolved.

calvin
Manager in South Africa
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Shopify review

5.0 2 months ago New

Comments: Easy to use and highly intuitive interface for building and managing online stores, I like it more than other similar product because of that.

Pros:

It was designed for people who are not technical users like me, offering a highly intuitive interface for building and managing online stores.

Cons:

The costs, and so many feature require third part apps, which can be more additional monthly fee.

Khaled
Software Engineer in US
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Building online shops is so easy and convenient.

5.0 2 months ago New

Comments: Shopify allowed me to turn my passion project into a thriving online business, providing me with the tools and platform to reach customers worldwide.

Pros:

Shopify makes it incredibly easy to set up an online store, even with no prior experience. The intuitive interface and helpful guides made the process a breeze.

Cons:

Customizing the checkout process can be a bit challenging, requiring some coding knowledge or the use of third-party apps.

Verified Reviewer
Verified LinkedIn User
Retail, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Beneficial for new entrepreneurs!

5.0 4 weeks ago New

Comments: Using as a beginner is very helpful, however for someone that is more experienced, having something that you can fully customize with ease is more efficient.

Pros:

This service was extremely easy to use. The accessibility to made expanding customer base much less difficult.

Cons:

Customizing is actually quite difficult.

Megan
Marketing and Communications Manager in US
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Would definitely use again

5.0 3 months ago

Comments: I started overhauling our website and working on our new online store in January 2024. It went live to the public in September 2024. So, it took us nine months to get everything in order the way we wanted to have it. Honestly I think that is a fair amount of time. I am coming from having some web experience but I had never done a project like this before. If I was to do it again, it could be done in half the time. It just seemed like every day there was something new to learn. Would 100% use Shopify for future projects, and would recommend them to others, especially beginners who want a beautiful finished product and an easy to learn system.

Pros:

After much deliberation of which online platform to use for our online store, we settled on Shopify for its user-friendliness. I am not an expert, yet I was able to set up a successful, beautiful online store with nearly 1,000 products. While I enjoy Shopify's chat support, we also tag teamed with a Shopify Expert to do some coding for us. Their chat support could help with most non-code related issues though, which was very appreciated.

Cons:

One thing we have found difficult about Shopify is the amount of apps you need to install in order to have your site running with all the features you would want. We bought a pretty extensive theme, but are still using apps for features such as a wishlist, a quick reorder option in the "account" page for return patients, adding expiration dates to products, etc. They are not all expensive but together, they add up. Another downside for us is we sell vitamins and supplements which are on Shopify Payments restricted list, so we needed to find a third party processor. With this processor, Shopify charges us additional percentage, on top of what we pay the third party processor, simply because we are not using their payments system. The additional cost has been something we have to weigh out and consider, but it has been worth it to be able to bring our business of 20+ years to the online market.

Giulio
Founder and Dev Team Leader in Italy
Internet, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Shopify is IT.

5.0 3 months ago

Comments: Although you may not have the total control and flexibility you could achieve with a self hosted solution the overall improvements in not having to manage your servers and speed of integration makes it definitely worthy.

Pros:

As a developer / part-time system administrator Shopify's cloud solution is the best possible solution for an ecommerce. Blazing fast solid infrastructure

Cons:

Coming from WooCommerce Shopify is not the most open environment due to its cloud structure. Heavy customization is achievable through Apps, Functions or Plus features. Plus pricing is hefty.

Fiona
Director in UK
Apparel & Fashion, Self Employed
Used the Software for: 2+ years
Reviewer Source

My Checkout never lets me down unlike others.

5.0 2 months ago

Comments: Great my customers trust shopify and the peace of mind the checkout gives me is priceless.

Pros:

In my ecommerce ownership of 7 years I find shopify has the best customer service and secure checkout that I have used. I can maintain it myself build new themes try them out first and add and remove apps easily.

Cons:

The traffic to my site has been hard to build since I left woo commerce. Someof the themes to add are expensive

Kyle
Operator in US
Apparel & Fashion, Self Employed
Used the Software for: 2+ years
Reviewer Source

Simple and Easy to Use

5.0 7 months ago

Comments: I have used Shopify since 2019 and it is better than Woocommerce built on Word Press for me because I don't have to code a lot

Pros:

It is easy to set up and use. It makes starting an ecommerce store possible for someone like me that doesn't having website development and coding skills. It has a payment processor, good basic themes and integrates well with social media, shipping software and other softwares.

Cons:

I don't like that you need a lot of apps to add things like multiple images to each variation. That should be built in like it is on eBay and Amazon's platforms.

Eva
Founder in Estonia
Apparel & Fashion, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

A powerful and user-friendly solution with a price tag to match

5.0 4 months ago

Comments: Apart from the price, it was everything I expected and more.

Pros:

The level of control, ease of setting up an online store with inventory tracking, online payments, parcel shipping integration and intuitive management panel.

Cons:

It is pricy, especially for a small starting store with virtually no sales yet. The option to "park" the website for a period of time when things are slow is helpful, however, it is a considerable expense for a starting business.

Daniela
Artist in France
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Only for people who are really willing to deal with it

5.0 3 months ago

Comments: I completely underestimated the time required to manage the shop. Something is constantly changing here or a new update is coming out and you have to check what changes. On the one hand, I understand that this keeps it up to date, but on the other hand, it also loses user-friendliness. Anyone who is willing to delve deeper into everything that goes into it (shipping, taxes, data maintenance,...) will have a lot of fun.

Pros:

The setup is clear and there are many helpful tutorials online

Cons:

That you have to pay extra for useful tools that are required by law (e.g. cookie banners, etc.). This drives up the costs for the shop, which is really difficult, especially in the beginning or for small businesses.

Steve
Marketing Manager in UK
Retail, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Shopify was the best choice

5.0 7 months ago

Comments: After being with Magento/Adobe Commerce for many years, Shopify gave us everything we needed at a fraction of the price and development time.

Pros:

The price, the features and ease of use.

Cons:

Standard version a little limited on some checkout features.

Owen
MD in UK
Consumer Goods, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The most powerful ecommerce web platform

5.0 4 months ago

Pros:

The most powerful ecommerce web platform I've experienced, vast theme & app ecosystem, great support and world class tools

Cons:

The cost, although its a well worthwhile price to pay

Anonymous reviewer
Retail, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great for Growing an E-commerce Business with Customizable Options!

4.0 3 months ago

Comments: Shopify is a solid choice for anyone looking to build and grow an online store, especially those looking for a platform that scales as they grow. It has a range of features to support growth, a supportive community, and a wide range of integrations. Just be mindful of the additional costs as your store expands.

Pros:

Shopify is a versatile platform for building an online store, and it’s well-suited for both beginners and more advanced users. The setup is straightforward, with a vast selection of beautiful, customizable themes that make designing the storefront easy. Shopify’s app marketplace offers many tools to integrate for added functionality—like marketing, analytics, and dropshipping options—that can help scale a business. Plus, the support is responsive and typically helpful, making it a reliable option for maintaining a smooth-running store.

Cons:

While Shopify’s core features are solid, costs can add up quickly. Some key features (such as advanced reporting and certain apps) are locked behind higher-tier plans or come with additional fees, which might not be ideal for very small businesses. Also, the transaction fees can be a downside unless you use Shopify Payments, so it’s worth factoring this into the overall cost.

Rebecca
Owner in US
Photography, Self Employed
Used the Software for: 2+ years
Reviewer Source

Effortless Digital Sales with Shopify - I Made Over $20K Last Year!

5.0 4 months ago

Comments: I sell digital products online, and Shopify has been the best solution I’ve found. Once everything is set up, it’s like making money in your sleep—it’s amazing! Last year, I made over $20K in sales, so it’s definitely been worth it!

Pros:

I started by using Shopify's Buy Button, which was perfect when I had just a few products to sell. It was easy to install and got me up and running quickly. But as my store grew, I decided to upgrade to a full Shopify website. I love it! The website is user-friendly, making it simple for people to navigate, and I found a theme that was easy to set up and customize. Plus, their customer support has been super helpful whenever I need assistance.

Cons:

Sometimes, because Shopify is such a feature-rich platform, I can get a bit confused about how certain things work. But whenever that happens, a quick Google search always leads me to a helpful tutorial that clears things up.

Finn
Founder in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

The Scalable E0co

5.0 12 months ago

Comments: Shopify is robust, reliable and a true game changer in the world of ecommerce. By removing the complexities of traditional e-commerce operations like hosting, bandwidth, security and other backend processes, it democratises commerce and enable users to focus on growing the business rather than spending resources on day-to-day management.

Pros:

Shopify makes starting and growing an ecommerce venture simple and cost-effective while providing scalability and flexibility to grow.

Cons:

Some of the more useful reports and the option to build your own reports are limited to higher plans which can constrain data exploration.

Connie
Marketing manager in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Shopify review for app overall

5.0 11 months ago

Comments: Love Shopify and would recommend to any business owner.

Pros:

I love all the integrations as well as how diverse it is for business owners starting out or transferring their domain.

Cons:

The only thing is that the extra theme pages for a more aesthetic look to your website display is a little pricey.

Felicitas
Chief Marketing Officer in US
Cosmetics, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

One of the best ecommerce platforms

4.0 7 months ago

Comments: I loved the Shopify app because of how flexible it was.
It gave me all the freedom I needed to run my e-commerce store. While you would need a developer for more advanced features, I didn't have to code or learn anything technical when setting up my store.
All in all, I highly recommend Shopify to anybody looking to start up their online store.

Pros:

It has many integrated payment options, making it easy for sellers to have customers from all over the world. Also, its easy-to-use themes and fast loading speed time make it a good choice. Lastly, a basic Shopify store can be up and running in about 30 minutes i.e it doesn't require any coding to set up a Shopify store

Cons:

The lack of a free version on Shopify. New users are only given 3 days to determine if they want to use the platform, which isn't enough. Also, to add advanced features to your store, you would need a developer which can be expensive. Lastly, shopify has very poor settings and features in regard to SEO marketing.

Loïc
Artiste in France
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

If you want to have problems, choose this platform

2.0 11 months ago

Comments: catastrophic, I spent 3 months building a site that I will likely have to redo elsewhere!

Pros:

I really see none in English Or perhaps if you are going to learn coding since their so-called experts constantly leave you alone with problems.

Cons:

If you want a site with just three pages and no interesting features, it might be okay, but as soon as you add the slightest functionality, nothing works anymore. It's a very poorly functioning mess. I made the mistake of thinking, after seeing an advertisement, that I would leave WordPress for a Shopify site and not have to deal with technical aspects anymore, what a mistake! Since I've been with them, I've had nothing but troubles, which I have to solve on my own since their team of experts leaves you alone for days and days, sometimes weeks without helping. Again, I have a bug that causes my site not to be indexed by Google due to a redirection issue. I found the problem after days of searching and have been waiting for 7 days for their technical team to intervene for a beginner's issue that I would have resolved on my former platform in 2 minutes. It's shameful. Shopify lures you in by saying you won't have to manage anything, but once you're with them and encounter a problem, the response is that you need to pay extra to hire an expert for the slightest issue! Definitely do not choose this platform, or you will regret it!

khalidi
Marketing Digital in Morocco
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

i really liked shopify experience

4.0 9 months ago

Comments: My experience with Shopify has been largely positive. Its intuitive interface, extensive features, and strong support have facilitated smooth operations for my e-commerce business, contributing to its growth and success.

Pros:

Shopify's user-friendly interface, extensive app ecosystem, robust customization options, and excellent customer support stand out as its strengths.

Cons:

Occasional limitations in customization, transaction fees, and dependency on apps for advanced features are some drawbacks of Shopify.