--- description: Learn more about Marketing Optimizer price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketing Optimizer Pricing, Cost & Reviews - Capterra Ireland 2026 --- Breadcrumb: [Home](/) > [Online CRM Software](/directory/30072/online-crm/software) > [Marketing Optimizer](/software/81919/marketing-optimizer) # Marketing Optimizer Canonical: https://www.capterra.ie/software/81919/marketing-optimizer Page: 1 / 2\ Next: [Next page](https://www.capterra.ie/software/81919/marketing-optimizer?page=2) > Generate and sell more Internet leads with the only email automation and lead generation software made for Internet marketing experts. > > Verdict: Rated **4.6/5** by 7 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Marketing Optimizer? Businesses looking to automate the sales, lead management and marketing process with marketing automation. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 7 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Marketing Optimizer - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$49.00 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Free 30-Day trial, then pay per lead, as low as $49.00 per month. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Android (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, China, Germany, India, Japan, United Kingdom, United States ## Features - A/B Testing - Auto-Dialer - CRM - Campaign Management - Campaign Tracking - Channel Management - Contact Database - Contact Management - Conversion Tracking - Customer Database - Dashboard - Drip Campaigns - Email Marketing - Event Triggered Actions - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Nurturing - Lead Qualification - Lead Segmentation - Marketing Automation - Multi-Campaign - Performance Metrics - Pipeline Management - ROI Tracking - Reporting/Analytics - Search/Filter - Segmentation - Subscriber Management - Time on Site Tracking - WYSIWYG Editor ## Integrations (2 total) - Unbounce - VWO Testing ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Online CRM Software](https://www.capterra.ie/directory/30072/online-crm/software) ## Related Categories - [Online CRM Software](https://www.capterra.ie/directory/30072/online-crm/software) - [Marketing Automation Software](https://www.capterra.ie/directory/6/marketing-automation/software) - [Sales Force Automation Software](https://www.capterra.ie/directory/12/sales-force-automation/software) - [Campaign Management Software](https://www.capterra.ie/directory/30012/campaign-management/software) - [Email Marketing Software](https://www.capterra.ie/directory/30013/email-marketing/software) ## Alternatives 1. [monday.com](https://www.capterra.ie/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [EngageBay CRM](https://www.capterra.ie/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 3. [Marketing 360](https://www.capterra.ie/software/148516/marketing-360) — 4.5/5 (1132 reviews) 4. [Mailchimp](https://www.capterra.ie/software/110228/mailchimp) — 4.5/5 (17572 reviews) 5. [ActiveCampaign](https://www.capterra.ie/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Marketing and Sales Managers Best Friend" — 4.0/5 > **Nicholas** | *22 May 2012* > > **Pros**: All sales reps view data differently, what information one finds important might not be important to the the other. The user interface on this system is great\! Our sales reps really like the way it allows them the ability to place the fields they find most important right where they want them. They also like how they are able to select criteria that allows them to capture important information on each lead. This helps them get a good feel for what the contact is looking for or experiencing at the moment. From a sales managers view point, this system is all I need to be able to effectively run my team, allowing me to be able to see which rep is taking which call, how long they are staying on the phone with each contact, and what their actual closing ratio is. > > **Cons**: Usability was a problem for some of the guys at the beginning. This wasn't a problem with the system itself but reflected more on the guys learning how to use it. Since learning how to correctly work the system, we haven't experienced any more problems. > > I recommend this product to all marketing and sales managers. Using the Aim system has helped our marketing and sales departments be able to truly track where we need to allocate our marketing budget. This has been a great communication tool for both of these departments. Before using the Aim system these two departments would waist time pointing the finger at each other when our sales dropped. Now if our sales drop, we are able to quickly determine if our campaigns have lost momentum or if our sales reps are just not closing. ----- ### "Simple yet effective Marketing Tool" — 5.0/5 > **Olivia** | *9 March 2023* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The automated capabilities, analytics, reporting tools and connectivity to other marketing platforms are the most useful features. > > **Cons**: Connectivity to other marketing platforms is good but can still be improve. Such as connecting to big CRMs like HubSpot and Salesforce. ----- ### "AIMcrm is not only easy to use, but it is also incredibly powerful in it's design." — 5.0/5 > **Strother** | *20 March 2009* > > **Pros**: Easy, intuitive interface. Makes tracking clients simple and effective. Easy, yet powerful form building tools for data capture. Great customer service. Fast load time for a web-based application. Highly customizable. Strong automation functions. Scalable, especially if you want to resell lead data. > > **Cons**: Seriously, none thus far and we have been customers for almost a year. > > AIMcrm is not only easy to use, but it is also incredibly powerful in it's design. It has an intuitive interface that is simple to learn, so for a beginner, it is a piece of cake to get up to speed. AIMcrm also tackles complex data management and tracking. The tools in AIMcrm for these purposes are also easy to learn and use. Many ideas that would take custom programming, AIMcrm has already thought of and included in it's design. You can capture, track and distribute data in just about any way you can imagine while also being able to automate the whole process. In short, AIMcrm is a terrific system and a fantastic value. For it's vast functionality, it is the best deal when it comes to web based crm software. Through our research and shopping, it is the most competitively priced software if it's kind on the Internet. ----- ### "The AIM CRM tool is excellent program for managing your leads." — 5.0/5 > **MIchael** | *26 March 2009* > > **Pros**: Has all the features of the most roboust CRM software available today. > > **Cons**: The system is very easy to use and the support from the staff is best I have ever seen. > > The AIM CRM tool is excellent program for managing your leads. As a Real Estate office the leads and the system that manages them are the lifeline of our business. Comparing the features, cost and value that AIM offers compared to the competition - AIM offers a much better value without giving up any of the bells and whistles. The system does it all and more. I would highly recommend it to any business that manages leads and clients. Secondly I want to express my gratitude to the staff at AIM. They are always available and very supportive. I want to personally thank Stephen and Matt as there help and support being totally hands on with my business has greatly;y helped me. I cant say enough how much they have helped me understand and use the program. Loyal customer Michael Rich ----- ### "AIM CRM met client management needs" — 4.0/5 > **Eric** | *14 November 2011* > > **Pros**: AIM CRM was very easy to use and offered us the ability to highly follow our clients and their needs. Really loved the filter capabilities and ease of use for our employees. We greatly took advantage of the automation functions that saved us time and money by reducing errors. > > **Cons**: Our needs were so specialized that we eventually needed something created for our specific business. > > Overall the service, reliability and performance of AIM CRM was great and I would recommend AIM to anyone in the need for a client management system with robust tools. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.ie/software/81919/marketing-optimizer?page=2) ## Links - [View on Capterra](https://www.capterra.ie/software/81919/marketing-optimizer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | ----- ## Structured Data