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About Salesforce Marketing Cloud

Build customer relationships for life with data-first digital marketing

Learn more about Salesforce Marketing Cloud

Pros:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up.

Cons:

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives.

Salesforce Marketing Cloud ratings

Average score

Ease of Use
3.8
Customer Service
3.9
Features
4.3
Value for Money
3.8

Likelihood to recommend

7.7/ 10

Salesforce Marketing Cloud has an overall rating of 4.2 out 5 stars based on 519 user reviews on Capterra.

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Jennifer
Jennifer
Human Resources Generalist in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Top Sales Management Software

4.0 last year

Comments: Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.

Pros:

The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.

Cons:

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

Verified Reviewer
Verified LinkedIn User
Financial Services, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

SFMC is a great tool!

5.0 last year

Comments: Overall the experience is great. Support is great and quick and it works great for more complex campaigns.

Pros:

The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.

Cons:

The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.

Sarah
Content Marketing Manager in Ireland
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Powerful tool but a steep learning curve

3.0 5 months ago

Pros:

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.

Cons:

Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

Ellese
Sales Consultant in UK
Luxury Goods & Jewelry, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

My Remarkable Experience with Salesforce Marketing Cloud

5.0 4 months ago

Comments: Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud.

Pros:

With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.

Cons:

I face zero flaws when utilizing Salesforce Marketing Cloud.

Jana
Jana
Senior Director Of Marketing in US
Verified LinkedIn User
Computer Software, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Incredibly Powerful Cloud-Based Marketing Automation Platform

5.0 2 years ago

Comments: Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.

Pros:

It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.

Cons:

It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

Lisa
Email Specialist in US
Retail, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

SFMC is the WORSE

1.0 10 months ago

Comments: Terrible experience. Need to know basic SQL and AMP scripting.

Pros:

Nothing! Absolute worse platform there is

Cons:

Everything! It's terrible platform, not intuitive, requires marketer to act like IT, clunky, minimal support, all in all feels like a sales tactic scam

Gamze
Gamze
Data Scientist in Türkiye
Verified LinkedIn User
Financial Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Data Sets Made Easy

5.0 9 months ago

Comments: Overall, one of the greatest tools to manage our leads.

Pros:

I like to go over every data points very easily

Cons:

I do not like the limits on the reports, it's up to 4.

Samantha
Program Manager in US
Events Services, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

A great CRM solution!

4.0 4 months ago

Comments: It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received. We are able to automate the process and make following up and answering the questions so much easier. The cost can be high for small businesses but so far we have made it work

Pros:

How easy it was to customize it to fit our needs. We were able to automate a whole process and streamline our worflows.

Cons:

Cost-- It was getting expensive to add more users and features to our account. With such a large group that needed access we could not justify the cost.

Sarah
Assistant Head of Company in US
Events Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Salesforce Recommendation

5.0 3 months ago

Comments: I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily.

Pros:

I enjoy Salesforce as it is a way to stay organized within the company and disperse important information.

Cons:

I like lest that at times it can be hard to log in to for employees.

ADAM
MANAGER in Australia
Real Estate, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Salesforce is useful

5.0 4 months ago

Comments: very happy with salesforce at this stage

Pros:

great software and viable. Is very easy to use and effective

Cons:

dont really have a con as yet as only started trialing

Lindsey Raye
Lindsey Raye
Email marketing specialist in US
Verified LinkedIn User
Marketing & Advertising, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

SFMC is a robust system great for dynamic development

5.0 12 months ago

Pros:

The ability to test emails with different dev ops test files

Cons:

Cumbersome and a lot of repetitive tasks

Kurt
LNAM-LTC in US
Mental Health Care, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Recommend Salesforce Marketing Cloud

5.0 5 months ago

Comments: I utilized this successfully aid in my Email marketing & advertising ,and I look forward to utilizing this tool in many other ways In the near future!

Pros:

The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc..

Cons:

A bit too technical at times, but that could be on me @ my knowledge

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

A complete, effecient, user friendly CRM

4.0 last year

Pros:

- Good customer support- User friendly interface- Comprehensive features

Cons:

- nothing much, the tool is really good

Rebecca
Sr. Manager in US
Information Technology & Services, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great platform for companies already on Salesforce

4.0 last year

Pros:

If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system.

Cons:

There are a lot of layers, needs a little onboarding assistance to get the hang of it.

KARINA
SDR in Argentina
Publishing, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

IT IS GOOD BUT COULD BE IMPROVED

4.0 7 months ago

Pros:

IT IS EASY AND GOOD , BUT SOMETIMES IT HAS ISSUES IN CHROME .

Cons:

IS NOT WORKING 100% GOOD WITH CHROME , BUT IT IS OK WITH SAFARI

Yurii
Marketing Director in US
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Good tool if you can build large audiences

4.0 12 months ago

Pros:

Automatic updates of lists on Facebook or other ad networks. Secure way to share data with 3rd parties

Cons:

Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.

Tareq
Sales Engineer in Jordan
Building Materials, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Effective in boosting consumer confidence and gaining new clients and closing more deals.

5.0 2 years ago

Comments: Salesforce Marketing Cloud improved our communication with new and existing customers, boosting their confidence and ultimately leading to new deals and increased sales.

Pros:

Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members. The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases. Salesforce Marketing Cloud has helped us achieve positive results in attracting and improving relationships with customers. Contact management is efficient, and the customization and ease of use options provide great organization and search capabilities. Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up.

Cons:

Although some complications and difficulties have arisen, the good news is that we were able to overcome them quickly. We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients.

Richard
Richard
Communication and Media Analyst in Argentina
Verified LinkedIn User
Telecommunications, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Knowledge of customer and company information

4.0 2 years ago

Comments: It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away.

Pros:

It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.

Cons:

Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.

Kellen
Marketing Coordinator in US
Nonprofit Organisation Management, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Salesforce Review

5.0 last year

Pros:

I love how easy the platform is to understand

Cons:

Nothing negative really stood out to me as a big factor.

Imran
Imran
Team Coordinator in Bangladesh
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Comprehensive Marketing Automation Tool with Powerful Features

5.0 2 years ago

Comments: Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.

Pros:

The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.

Cons:

One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.

Łukasz
IT Specialist in Poland
Philanthropy, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

assistance in working with the client

5.0 2 years ago

Pros:

assistance in managing the customer base, improving contacts and processes

Cons:

the time it takes to understand process configuration is long. the multitude of options makes it difficult to find your way around without instructions

Verified Reviewer
Verified LinkedIn User
Real Estate, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Best CRM for startups. SF

5.0 2 years ago

Comments: For the first time user this is very easy to understand no need of any special training only demo video is enough for any user to start working on it.

Pros:

Experience and user friendly easy to login and easy to install.

Cons:

lease like about is like we have to take login every day that to with OTP authentication.

Layne
Prospect Research Analyst in US
Higher Education, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great software

5.0 last year

Pros:

Allows us to send the same email to multiple people at once

Cons:

I wish there were more integrations with our CRM to record bounced/unsubscribed emails

Vishal
inside sales evangelist in India
Education Management, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent lead management CRM

5.0 2 years ago

Comments: overall experience to salesforce is excellent and i have been using this from last 1.5 years and before i used to work on leadsqured

Pros:

Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels.

Cons:

sometimes for new user it is difficult to manage and it takes time to apply the filters

Limuel
Limuel
Senior Data Analyst in Philippines
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent Digital Marketing Instrument

5.0 2 years ago

Pros:

It aids in the automation of all marketing processes across all channels such as email, web, and mobile. It's analytics and reporting capabilities allow you to measure and optimize the performance of campaigns and ads, resulting in lower marketing costs.

Cons:

When you send a test email to get a sneak peak as a recipient, it takes a long time to be delivered to your inbox, which is inconvenient. Furthermore, SFDC has a diverse product portfolio, even within each of their services. As a result, before using the tool to it's full potential, some training is required.