18 years helping Irish businesses
choose better software
About Salesforce Marketing Cloud
Build customer relationships for life with data-first digital marketing
It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up.
Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives.
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Filter reviews (519)

Top Sales Management Software
Comments: Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.
Pros:
The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.
Cons:
More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.
SFMC is a great tool!
Comments: Overall the experience is great. Support is great and quick and it works great for more complex campaigns.
Pros:
The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.
Cons:
The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.
Powerful tool but a steep learning curve
Pros:
The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.
Cons:
Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.
My Remarkable Experience with Salesforce Marketing Cloud
Comments: Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud.
Pros:
With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.
Cons:
I face zero flaws when utilizing Salesforce Marketing Cloud.

Incredibly Powerful Cloud-Based Marketing Automation Platform
Comments: Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.
Pros:
It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.
Cons:
It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.
SFMC is the WORSE
Comments: Terrible experience. Need to know basic SQL and AMP scripting.
Pros:
Nothing! Absolute worse platform there is
Cons:
Everything! It's terrible platform, not intuitive, requires marketer to act like IT, clunky, minimal support, all in all feels like a sales tactic scam

Data Sets Made Easy
Comments: Overall, one of the greatest tools to manage our leads.
Pros:
I like to go over every data points very easily
Cons:
I do not like the limits on the reports, it's up to 4.
A great CRM solution!
Comments: It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received. We are able to automate the process and make following up and answering the questions so much easier. The cost can be high for small businesses but so far we have made it work
Pros:
How easy it was to customize it to fit our needs. We were able to automate a whole process and streamline our worflows.
Cons:
Cost-- It was getting expensive to add more users and features to our account. With such a large group that needed access we could not justify the cost.
Salesforce Recommendation
Comments: I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily.
Pros:
I enjoy Salesforce as it is a way to stay organized within the company and disperse important information.
Cons:
I like lest that at times it can be hard to log in to for employees.
Salesforce is useful
Comments: very happy with salesforce at this stage
Pros:
great software and viable. Is very easy to use and effective
Cons:
dont really have a con as yet as only started trialing

SFMC is a robust system great for dynamic development
Pros:
The ability to test emails with different dev ops test files
Cons:
Cumbersome and a lot of repetitive tasks
Recommend Salesforce Marketing Cloud
Comments: I utilized this successfully aid in my Email marketing & advertising ,and I look forward to utilizing this tool in many other ways In the near future!
Pros:
The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc..
Cons:
A bit too technical at times, but that could be on me @ my knowledge
A complete, effecient, user friendly CRM
Pros:
- Good customer support- User friendly interface- Comprehensive features
Cons:
- nothing much, the tool is really good
Great platform for companies already on Salesforce
Pros:
If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system.
Cons:
There are a lot of layers, needs a little onboarding assistance to get the hang of it.
IT IS GOOD BUT COULD BE IMPROVED
Pros:
IT IS EASY AND GOOD , BUT SOMETIMES IT HAS ISSUES IN CHROME .
Cons:
IS NOT WORKING 100% GOOD WITH CHROME , BUT IT IS OK WITH SAFARI
Good tool if you can build large audiences
Pros:
Automatic updates of lists on Facebook or other ad networks. Secure way to share data with 3rd parties
Cons:
Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.
Effective in boosting consumer confidence and gaining new clients and closing more deals.
Comments: Salesforce Marketing Cloud improved our communication with new and existing customers, boosting their confidence and ultimately leading to new deals and increased sales.
Pros:
Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members. The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases. Salesforce Marketing Cloud has helped us achieve positive results in attracting and improving relationships with customers. Contact management is efficient, and the customization and ease of use options provide great organization and search capabilities. Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up.
Cons:
Although some complications and difficulties have arisen, the good news is that we were able to overcome them quickly. We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients.

Knowledge of customer and company information
Comments: It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away.
Pros:
It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.
Cons:
Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.
Salesforce Review
Pros:
I love how easy the platform is to understand
Cons:
Nothing negative really stood out to me as a big factor.

Comprehensive Marketing Automation Tool with Powerful Features
Comments: Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.
Pros:
The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.
Cons:
One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.
assistance in working with the client
Pros:
assistance in managing the customer base, improving contacts and processes
Cons:
the time it takes to understand process configuration is long. the multitude of options makes it difficult to find your way around without instructions
Best CRM for startups. SF
Comments: For the first time user this is very easy to understand no need of any special training only demo video is enough for any user to start working on it.
Pros:
Experience and user friendly easy to login and easy to install.
Cons:
lease like about is like we have to take login every day that to with OTP authentication.
Great software
Pros:
Allows us to send the same email to multiple people at once
Cons:
I wish there were more integrations with our CRM to record bounced/unsubscribed emails
Excellent lead management CRM
Comments: overall experience to salesforce is excellent and i have been using this from last 1.5 years and before i used to work on leadsqured
Pros:
Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels.
Cons:
sometimes for new user it is difficult to manage and it takes time to apply the filters

Excellent Digital Marketing Instrument
Pros:
It aids in the automation of all marketing processes across all channels such as email, web, and mobile. It's analytics and reporting capabilities allow you to measure and optimize the performance of campaigns and ads, resulting in lower marketing costs.
Cons:
When you send a test email to get a sneak peak as a recipient, it takes a long time to be delivered to your inbox, which is inconvenient. Furthermore, SFDC has a diverse product portfolio, even within each of their services. As a result, before using the tool to it's full potential, some training is required.