Salesforce Marketing Cloud Reviews

This tool helps lead creation and marketing analysis

Comments: Marketing, customer service, identifying problems, and finding solutions are all key to improving your company. Successfully launching campaigns and promoting products from this vantage point is a huge boon.

Pros:

The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent.

Cons:

It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around.

Best Marketing tool for Salesforce CRM Integration

Comments: I recommend Salesforce Marketing Cloud to any business looking to improve its marketing efforts. It is a powerful tool that can help you streamline your campaigns and gain valuable insights into your audience.

Pros:

Impressed with the platform. The user interface is very intuitive and easy to navigate, which made it easy for me to set up and customize my marketing campaigns. The ability to segment my audience and personalize the content for each group has been particularly useful.One of my favorite features is the integration with Salesforce CRM. It allows for seamless data transfer and analysis, which has helped me gain a better understanding of my customers and improve my targeting efforts

Cons:

requires a certain level of technical expertise in order to set up and customize the platform to best suit the needs of your business

Great looking front end (journey builder) with a whole bag of issues in the back

Pros:

-Journey builder looks easy and very visual -Robust and comprehensive marketing automation features-Extensive integrations with other Salesforce products-Customizable dashboards and reporting for personalized insights-Multi-channel communication capabilities for seamless customer engagement

Cons:

-due to the nature of the fact that each module is separate and build differently what seems like a beautiful vision (journey builder) is far from the road to get to it. - the tool is very expensive -Deployment can be slow and complicated, requiring technical expertise-High implementation costs that may not be feasible for small businesses-User interface can feel clunky and overwhelming for beginners-Limited customer support options outside of online resources

Marketers can quickly and easily create campaigns, track performance, and measure

Comments: I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.

Pros:

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

Cons:

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

Efficiently manages inetracciones with clients

Comments: Management of intractions and control of services to clients, a good marketing tool

Pros:

What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a system that stores and compiles information to better reach customers and maintain more direct with them

Cons:

I have no criticism or anything negative to contribute because for the functions it has it is one of the most efficient in this type of industry, it is also quite easy to understand and add to business tools

Streer clear of Marketing Cloud if you're a small company

Comments: It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product. There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Pros:

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Cons:

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product. There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue. There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in. Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Excellent Digital Marketing Instrument

Pros:

It aids in the automation of all marketing processes across all channels such as email, web, and mobile. It's analytics and reporting capabilities allow you to measure and optimize the performance of campaigns and ads, resulting in lower marketing costs.

Cons:

When you send a test email to get a sneak peak as a recipient, it takes a long time to be delivered to your inbox, which is inconvenient. Furthermore, SFDC has a diverse product portfolio, even within each of their services. As a result, before using the tool to it's full potential, some training is required.

Daily user of Salesforce Marketing Cloud

Comments: As a daily user I benefit a lot from using Marketing Cloud (formerly known as Exact Target) as a marketing campaign tool.

Pros:

What Salesforce contributes to our strategy and our company overall is unmatched. We're using it daily with lots of success rate.

Cons:

The platform can be buggy sometimes and loading times are below average.

Excellent Interaction with the Platform's Contact Management System.

Pros:

I like how the platform is user-friendly because it uses multiple databases to categories contacts more effectively, making it easy to access all contact information.

Cons:

Although it is more expensive, onboarding the entire team is a significant cost for us. Aside from that, everything appears to be excellent, and it is the best product on the market.

The tool to manage your customer relations

Comments: A sizeable software in the field with multiple functionalities

Pros:

The software offers me efficient and sustainable management with my clients

Cons:

Sometimes difficult to use on the browser of some of my phones

If you're a Salesforce user, it's a no brainer

Comments: Overall, i'm very satisfied with Salesforce Marketing Cloud and cannot imagine having to rely on multiple tools to execute the same functionalities like I used to

Pros:

Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after. The UX was pretty easy to understand and the platform and the list feature has made pipeline management so much more efficient

Cons:

One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to figure out the solution internally which took a while. The price is also pretty high if your company is not paying for it

Robust CRM!!!

Comments: SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Pros:

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Cons:

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

Comments: After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Pros:

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Cons:

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Incredible tool, make sure you have an infrastructure

Comments: An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component. If you are a Manager then you will love these reports.

Pros:

As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.

Cons:

Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.

Complete Platform for growing Marketing needs. Empower you to make right decisions!

Comments: I am very happy using salesforce marketing cloud and have been using for years now. We are able to manage all our marketing effort in a more efficient and discipline manner and support our sales team throughout the sales cycle. It's difficult to justify ROI on marketing, but with salesforce marketing cloud we are able to justify our spends on various campaigns since they are yielding high results.

Pros:

Analytics that you can drill down related to any specific activity (open rate, click ratio, engagements). You can manage all your marketing programs from various channel under the same platform.

Cons:

It needs a little learning before you start using it in a efficient manner. UI can be a little more friendly to all the users. Importing/ exporting files can sometimes get corrupted. Having said, it's the best in its space.

Everything broke all the time and it had a significant negative impact on revenue

Comments: Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing department for a small e-commerce company and SFMC was the cause of so many headaches. We encountered problem after problem with them (many noted in the "cons" section of this review") and our account manager / customer support was very frequently unable to successfully troubleshoot the issue. My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce. At one point, we couldn't send any emails out of the platform for a number of weeks (the platform showed a 0% delivered rate), which, as an e-commerce company, drastically impacted sales and reduced our revenue. We also can't set up basic journeys in the platform, like abandoned carts, browse abandonments, win-back campaigns, post-purchase campaigns, or birthday/anniversary campaigns, meaning our email marketing program relies solely on a stead push of one-off marketing messages. Unless you have a large IT team with plenty of bandwidth to implement Salesforce and continually troubleshoot it, look elsewhere. SFMC is not a fit product to be on the market

Pros:

Robust data features, but difficult to deploy without technical resource

Cons:

- Transactional emails randomly turned off for months - error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages - no conversion tracking - very little integration with company or Google analytics - implementation was a nightmare and was never completed - DMARC/DKIM/SPF never set up - UX/UI difficult to use - support was terrible and couldn't even help us set up an abandoned cart email

There is a reason everyone recognizes the name!

Comments: We recently implemented the SalesForce marketing cloud platform and have had great success. The implementation was more challenging than expected however we had very specific needs and required a lot of data transfers to make the service work they way we intended. The training was fairly easy and once the employees embraced the process, increased overall productivity. Friendly formats and personal expressions give each team member their own look and allow them to be productive on their own skill level. The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess!

Pros:

All encompassing product. The customizable options are amazing. Easy to access for remote and in-house employees.

Cons:

On the higher pricing scale. implementation can be tricky, may need to modify your current workflow to accommodate the best use.

Real Person Real Review

Comments: This software has small flaws that can be fixed yourself if you have the time, but for the most part this is the most detrimental application I use in my day-to-day activities to help me run my business.

Pros:

I like that it's a one stop shop. Everything I need to help me be successful in my location can be found here.

Cons:

Some of the key words that are used don't always bring up the right information you're looking for at that exact moment. It would be nice if the search was expanded a little or narrowed down in certain aspects to make searching quicker

Salesforce Marketing Cloud - the best of the best

Comments: A great piece of software that possesses all the functionality out of the box to make you successful

Pros:

Salesforce continues to maintain its leadership position in this space by constantly bringing new & improved functionality to the table that meets it users needs. Additionally there are 3rd party products that work hand in hand with Salesforce that enrich its capabilities

Cons:

Salesforce is somewhat pricey but if you utilize all of its functionality it will deliver an ROI and help you scale by automating a number of your key functions

Excellent platform for a marketing agency

Comments: Our team has long used Salesforce to capture and nurture new leads. After the sale, we track client milestones and tasks as well as client engagement.

Pros:

This software has proven to be the most valuable marketing and communications tool for our agency for many years. Salesforce is clearly the industry leader for a reason.

Cons:

There is a bit of a learning curve with customizations, but once your operation is set up, it makes everyone more efficient.

Salesforce is the CRM everyone dreams of

Comments: Salesforce does everything we needed, and more. As a non-profit, they originally didn't help us that much, but once we were connected with our own representative, she has been super helpful and keen. We used Microsoft Access before for our data management and this is much, much better. While it is a very different tool than Access, I find it does everything that access could, just a bit differently (and mostly in a more consistent / user-friendly way)

Pros:

Loads of features; easy to use; different interface styles (classic vs lightning) to meet different preferences; cloud-based; accessible via browser; mobile app; free 10 licenses for non-profits! free self-teaching tools available online; very transparent in their activities (i.e. maintenance schedule, updates)

Cons:

back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Good CRM

Pros:

Third party integrations and flexibility.

Cons:

Not that easy to implement, to many customizations required.

Best in world for sure with terrible "free" support

Pros:

It's a very powerful tool with flexibility and dynamic logic no other product can cover (checked)

Cons:

Terrible free support. It's a 50/50 chance to hit the person that will get the job done or just autoreply you till the end of time. Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all.

Good to have tool for all customer communications

Pros:

Customer Journey Builder is the one which helps us to define the steps and activities to generate and nurture the leads and other I love is social studio, it helps monitor social media posts and taggings.. etc.

Cons:

Even though it is Salesforce product it's not part of Salesforce suite of default products and don't utilize Salesforce default customer account, we need to manually map and use that. Licensing is also little bit complicated compared to other salesforce products.

SFDC Easy to Use but Horrible Support

Pros:

Salesforce.com is pretty easy to use. I'm self taught but have found that it is even fairly easy to customize without having to know their Visual Force code. They have a large App Exchange for companies who integrate into their product.

Cons:

Their support isn't very good. I try to find my own answers before ever calling into support or submitting a ticket.