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Benchmark Email Reviews

About Benchmark Email

Email marketing and marketing automation for small to mid-sized businesses and high-volume senders. Simple tools. 24/7 support.

Learn more about Benchmark Email

Pros:

These include setting up segments, measuring open and click thru rates and pausing delivery. It's also extremely cost-effective if it can create landing pages and is easy to use.

Cons:

Most of the email appears to be arriving in people's spam inboxes. Can't seem to resend email to people who have soft bounces.

Benchmark Email ratings

Average score

Ease of Use
4.4
Customer Service
4.3
Features
4.1
Value for Money
4.2

Likelihood to recommend

7.8/10

Benchmark Email has an overall rating of 4.3 out 5 stars based on 191 user reviews on Capterra.

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Filter reviews (191)

Manuel
Manuel
Marketing Publicity Manager in Mexico
Verified LinkedIn User
Entertainment, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Email through this app is inexpensive and comes with an excellent user interface

4.0 2 years ago

Comments: When choosing an email marketing service, I primarily considered well-known tools. I reviewed the free demo versions of these tools when making a comparison. One tool in particular stood out above the rest: Benchmark Email. I started using it immediately without any need for a manual. Additionally, its price is cheaper than other domestic email sending tools. The reporting features are also easy to comprehend and understand. Therefore, I recommend Benchmark Email to anyone that has recently switched to an email marketing tool and isn't fluent in marketing automation terminology.

Pros:

Email marketing consists of many different functions. These include setting up segments, measuring open and click thru rates and pausing delivery. It's also extremely cost-effective if it can create landing pages and is easy to use. Programming knowledge is not required to use these functions, workshops are held for this purpose. This app provides easy-to-use email software with a reasonable price. Even if you don't know how to use it, you can still create attractive emails with intuitive operations. The app makes it simple to view information like the open rate

Cons:

Even though it currently has limited functionality, it would be great if the EMA tool was more than just a mailing list. I hope it eventually becomes the best tool that's more than just a middle-of-the-road tool like MA.

Frank
Co-founder & Executive Director in US
Religious Institutions, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Benchmark Email Is The Benchmark of Email Marketing

5.0 2 years ago

Comments: We have used BE since 2016 and only have one other similar service in case we need a backup, but have not needed it. Benchmark Email service is a sure thing we have come to depend on because 90% of our subscribers communicate with us by email rather than social media.

Pros:

Benchmark Email has an archive page of past email campaigns sent. This also has very good SEO! It also has a community area that works like a blog, but needs some attention to the design and updating the social share buttons. So when we send out an email we also link to either of the above for subscribers to keep track if they missed an email or want to share it. We don't need to depend on a blog or website, though we have that too.

Cons:

With regards to the archive page the emails send often post out or order, so I have to go in there from time to time an put them in order. There are other glitches like this but not often, that don't really affect the emails being sent, however support has always been accommodating either with a fix or a solution.

Ranjan
CEO in India
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Using Benchmark for last 8-9 years

1.0 6 years ago

Comments: Excellent - till a year back
Poor - since the last few months (just unacceptable)
Unless there is restoration of Benchmark used to be, we will stop using the platform

Pros:

Ease of use ... pro-active helpdesk This has been reason that we have been using the platform for so many years

Cons:

There has been a serious deterioration in the quality of the platform. Delivery rates have dropped upto by about 90-95% of what it used to be. Frivolous checks have been introduced that even your helpdesk is helpless to explain. Currently the platform as good as useless for us and already we have started working parallel to other platforms where are getting similar results that we used to get using Benchmark. All our emails through your platform is directed only to our clients or prospective clients who have signed with us to receive communication from us.

Polaris Software Response

5 years ago

Hi Ranjan, We're sorry to hear that you feel this way. Email is a constantly evolving medium and we work hard to keep our processes up-to-date with best practices to ensure deliverability. While I don't have the information I need to identify your account and speak to the issues at hand, if you would contact our support team via phone, chat and email, we can review your account to see where we may be able to help. - Benchmark Team

Andrew
Research Manager in Vietnam
Market Research, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Easy to use platform

5.0 6 years ago

Comments: Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

Pros:

This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

Cons:

There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

Polaris Software Response

6 years ago

Hello Andrew, Thank you for the review and high rating. Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability. - Benchmark Team

Verified Reviewer
Verified LinkedIn User
Fund-Raising, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

Great customer service!

5.0 2 years ago

Comments: I'm impressed with how professional they are, as well as how accessible. It's not hard to reach someone when something goes wrong (which is usually due to my inexperience with their interface).

Pros:

Benchmark is head and shoulders above our experiences with other firms. While the interface is not quite as intuitive as I would like, it is easy enough to master, and there is ample customer service to help along the way. I cannot say enough good things about the people I've dealt with there so far.

Cons:

I did have a problem with importing a graphic, even though it was in a format normally accepted (jpeg). Haven't found the time to resolve this, but that's on me, not them.

Jackson
IT Manager in US
Health, Wellness & Fitness, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Benchmark Email Is Reliable

5.0 9 months ago

Pros:

I like the efficient features of Benchmark Email. Benchmark Email is easy to manage.

Cons:

No dislikes for Benchmark Email. Benchmark Email has been impressive.

Polaris Software Response

9 months ago

Jackson, thank you for taking time to leave your kind words. We strive to make email marketing the simplest part of your day, and it is great to hear that you are finding everything easy to manage. Take care, and do reach out should any needs arise!

Maria
Human Resource Manager in US
Education Management, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Benchmark Email: A Superior Email Marketing Solution

5.0 8 months ago

Pros:

This email marketing solution has been easy to use. I like the great capabilities of Benchmark Email.

Cons:

No dislikes or weaknesses for Benchmark Email. Benchmark Email is reliable.

Polaris Software Response

8 months ago

Maria, Thank you for your review. We are pleased to here that we've been a reliable email marketing solution for your organization, and are here for you should you need anything!

Abhilash
Accountant in US
Textiles, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

I Love the Powerful Features of Benchmark Email

5.0 7 months ago

Pros:

With Benchmark Email, we are able to make email marketing smooth. It is a powerful tool with great capabilities.

Cons:

Benchmark Email is amazing. I haven't seen any dislikes.

Andrei
Branch Manager in UK
Accounting, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Benchmark Email

5.0 7 months ago

Comments: Is a great app, everything works great and support is helpful.

Pros:

Setting up the account is easy, it has an intuitive user interface and starting the first campaign was very easy. The builder is optimized very good for mobile device as almost all users use the phone the most. Support is super and fast, they do a great job.

Cons:

Beside the price I can't say there are any cons.

Ilenia
Accounting Officer in US
Hospital & Health Care, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

The Ideal Email Marketing Solution

5.0 7 months ago

Pros:

Content management and handling email marketing is easy. It is smooth and easy to manage

Cons:

With Benchmark Email, it is all smooth. No serious cons.

Alberto
Sales Support in Italy
Food & Beverages, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Easy to access platform

4.0 2 years ago

Pros:

Benchmark Email stands out with its advanced scheduling feature, keeping contacts informed even when I'm busy. Although the interface lacks some intuitiveness, the exceptional customer service compensates. Unlike other platforms, Benchmark allows unlimited emails without extra charges, based on the number of records. Its simplicity makes writing newsletters enjoyable, impressing parents with personalized updates and photos.

Cons:

While Benchmark Email falls short in image storage for my subscription level, its deliverability needs improvement as emails often end up in spam folders. Resending emails to soft bounces and through contacts is problematic. Text formatting glitches occur, and the requirement to create segments for targeted emails is inconvenient. Unfortunately, my website's lack of integration with Benchmark is an additional challenge. The frequent change in email senders hampers recipient spam filters.

Marcy
CEO in US
Events Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great list management and decent email software

4.0 6 years ago

Comments: Benchmark helps us communicate with our clients in a way that is both easy for us to use and easy on the eyes (for clients).

Pros:

Creating and using lists is very easy, especially with the new upgrades! Adding contacts to lists works well with various options. I tend to upload excel files to make new lists, very easy within Benchmark. I do like that it's easy to merge lists -- and that the software only accepts one contact (if that contact is already on the merge to list). Somewhat easy to use when creating emails -- selecting blocks and design [but the source code isn't as easy to decipher and use (my commands do not seem to "take").] Using attachments and links and media is pretty easy as well. The reports (opens, click thrus etc) are very good! [However with the new interface, it's not as easy to back-track to the original Email Report (I find myself having to choose again from the report list).]

Cons:

I don't really like that I can't "re-send" emails on my own schedule (not have to wait 1 week after last send). Also, emails from Benchmark DO get caught up in Junk Spam Trash Promotions folders of recipients and we do need to remind them (often) to check for their email. Also, when "copying" an email to use and re-name as a new email, I do not like that the software selects the "old" contact list to also mail to -- I've mistakenly sent emails to old contact lists and that was not a good thing in my situation.

Polaris Software Response

6 years ago

Hello Marcy, Thanks for your feedback. Whenever you have a moment, chat with us and let us know about your concerns, we'll be glad to assist you. - Benchmark Team

Brian
Regional Program Liaison in Canada
Hospital & Health Care, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Hits the Mark!

5.0 6 years ago

Comments: We are a Provincial Health Authority covering an area roughly the size of France, and current health related information is critical to our subscribers. Benchmark resolved an issue of timely, wide reach that we had been trying to resolve.

Pros:

The best part of this software is the ability to plan the reach in advance so our contacts are kept 'in the know' even when the editor is otherwise occupied with meetings, conferences, etc. We have three separate weekly and bi weekly going out to three different audiences, covering 2,500 individual contacts, and we can pre-populate weeks in advance and backfill where necessary at the last min, or just let the information go as scheduled.

Cons:

The learning curve was steep, but short. We had a couple of false starts to begin with, but learned from our errors. Line spacing can be an issue. Even when the preview shows single spaced sometimes the publication comes out 1.5 or double spaced - not a big problem for our use, but we get some calls from our constituents about "weird formatting".

Polaris Software Response

6 years ago

Hello Brian, Thank you for your feedback and great rating. Chat with us to help you with the formatting of your email, sometimes something as small as copying and pasting can affect the format. - Benchmark Team

Verified Reviewer
Verified LinkedIn User
Environmental Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Benchmark Email is Indeed the Benchmark

5.0 6 years ago

Comments: Benchmark Email continues to raise the bar and continue to be the benchmark in terms of creating genuine email campaigns and automated emails. We are closer to our clients now because of this amazing platform

Pros:

It has a drag and drop email design which makes it really easy to use. It is also possible to send out automated emails and personalized emails to help drive revenue. Their customer relations is also really impressive

Cons:

Everything works perfectly in my opinion. There is virtually nothing to dislike

Polaris Software Response

6 years ago

Hello, Thanks for your review. - Benchmark Team

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Really good but expensive and complicated

4.0 3 years ago

Pros:

- accurate statistics - easy to use - flexible design (emails looks good on any screen/device)

Cons:

- price is too high - pretty slow support - it is hard to adjust scheduled emails considering all available settings (especially time zones)

Verified Reviewer
Verified LinkedIn User
Entertainment, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Used for our monthly investor updates

4.0 2 years ago

Comments: Great! Just annoying to have emails go to spam.

Pros:

I liked how simple it was to create email groups, template emails and email campaigns. It's literally the easiest one to use and I used MailChimp for a long time before switching to Benchmark.

Cons:

My emails would often go to Junk. I even "warmed up" my email, but I still had problems.

Hasnain
Digital Marketing Apprentice in UK
Verified LinkedIn User
Telecommunications, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great Service

5.0 6 years ago

Comments: The software overall is great. It allows me import the contacts I want in any way I want, create emails, schedule or send emails out immediately and even has analytics for the emails that have been sent out.

Pros:

When creating an email, it is ever so easy. There are many templates to choose from and if you don't want a template you don't have to use one! I can create an email within minutes as the click and drop feature allows me to have my email layouts exactly the way I want it.

Cons:

Some of the templates I am unable to add things to. For example, there was a template with a blank space for aesthetic reasons. I would have much rather place an image in the area, however I couldn't. There isn't many negatives I can comment on this software as it is brilliantly done.

Polaris Software Response

6 years ago

Hello Hasnain, Thanks for the great feedback. Next time you're working on a template and need assistance, let us know! - Benchmark Team

Amanda
Marketing Manager in US
Health, Wellness & Fitness, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Good but better customer communication needed

4.0 6 years ago

Comments: Overall, the program works well. Communication needs worked on.

Pros:

The software is easy to use and offers a variety of layouts.

Cons:

Over the past 12 months or so, Benchmark has removed several internal functions. No communication about the changes was shared and we did not find out until we had to contact customer service. Each time we were told that Benchmark now recommends third-party add-ins.

Polaris Software Response

6 years ago

Hello Amanda, Thanks for your review. We will take your feedback into consideration. - Benchmark Team

Jeetendraa
Propreitor in India
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best for email marketing

5.0 6 years ago

Comments: Its good and price effective.

Pros:

Very easy to use.As you don't require a trained staff to work on benchmark.

Cons:

More templates to be included. As for travels there are very few. You must include new templates in every 2/3 months. So that we dont use the same templates again and again. Also templates options for Indian Festivals.

Polaris Software Response

6 years ago

Hello Jeetendraa, Thank you for the review and high rating. We will take into consideration the templates request. - Benchmark Team

Michelle
Owner in US
Arts & Crafts, Self Employed
Used the Software for: 1-5 months
Reviewer Source

It just didn't work for me.

4.0 8 years ago

Comments: I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was disappointed in the low amount of "views" my emails got when I checked on the status. I understand that since I do not have my own domain named email, that free email services such as "Gmail" often end up in spam filters. However, I have used another email marketing service and got more opened emails through them, so I fear the stigma is more on Benchmark than the fact that I use a free email provider. Otherwise, I can't explain why the other service I have used worked better. For this reason, I have stopped using Benchmark, after a couple of months, and went back to my previous provider. It's no offense to the service, but if it's not working for me, as a marketing tool, why should I continue to use it?

Pros:

The emails look very professional and the software is easy to use.

Cons:

I was not getting enough feedback compared to another marketing tool I have used, so I decided to stop using Benchmark.

Polaris Software Response

8 years ago

Hello Michelle, Thank you for this feedback, it really means a lot to us. Based on your feedback, I understand your decision to use an alternative service. Email delivery is essential to our service. We know we had issues with this in the past and we are working hard to provide our clients with the best email delivery possible. We are improving our vetting systems to avoid "spammer" like clients that could affect our sending reputation and we are improving our back end technology as well. We are also working on more education to help our users understand best email marketing practices. Again, Thank You for this feedback and we hope the next time you try us, your experience is much better. - Daniel Miller

Verified Reviewer
Verified LinkedIn User
Media Production, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Review

4.0 6 years ago

Comments: We have been using it for a long time

Pros:

This software is practical to use in a daily v

Cons:

The e-mail sender is always changing so the receiver can not record the e-mail address in is non spam list.

Polaris Software Response

6 years ago

Hi, Thank you for your feedback. Whenever you have a moment, please chat with us, we'd love to assist you on the email sender matter. - Benchmark Team

Eduardo
CEO in El Salvador
Marketing & Advertising, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

My Review

4.0 2 years ago

Comments: Good enough in order to be used for E-Mail Marketing

Pros:

It has many Features for e-mail marketing

Cons:

It does not offer a trial with enough amount of e-mails included...it offers a very limited features for it and people needs to check quality on this matter first (sometimes)

Nicolette
Executive Assistant in Canada
Farming, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

To use or not to use - that is the question

4.0 6 years ago

Comments: I find it user friendly and has a quality feel and look to it.

Pros:

I like that once the template is built it is very easy to customize or change components of it from one publication to another as far as text or images, links etc.

Cons:

I wish when you had an image with text that the text would automatically wrap around the picture instead of having to build in another text box. Otherwise the text is off to the side and there is a large empty column on the right or left. If it had the capacity to text wrap it would be so much easier.

Polaris Software Response

6 years ago

Hello Nicolette, Thanks for your feedback. We noted down the text wrap feature request. - Benchmark Team

Lynette
Assistant in US
Photography, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great software

5.0 6 years ago

Comments: Benvhmark is easy to use and hreat product

Pros:

Easy to use. Use the software daily and I never have a problem

Cons:

Nothing. The software is great to use dsily

Polaris Software Response

6 years ago

Hello Lynette, Thanks for your review and high rating. - Benchmark Team

Verified Reviewer
Verified LinkedIn User
Management Consulting, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy to use and scalable

5.0 6 years ago

Comments: Email marketing , small business

Pros:

Easy to use and very practical, code, 3th parts options, partnert programs

Cons:

Sometimes emails go to spam and reports dont show exactly what happened

Polaris Software Response

6 years ago

Hello, Thanks for your review. Please let us know what you need to see on your reports. We're always improving our features. - Benchmark Team