About iContact
Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.
We were preparing for a webinar and we needed a marketing tool. The output looks good and we were up an running very quickly.
Pricing was primarily our main issue, it became costly when we only sent one email per month.
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Filter reviews (571)

Lauren
iContact helps me be successful at my job
Pros:
iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.
Cons:
Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do. I also wish I could delete more than one contact list at once. On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...
iContact Response
5 years ago
Hi Lauren! We sincerely appreciate you taking the time to provide this feedback. Our support team loves helping companies like HireLive who make such a tremendous positive impact. As for the concerns you raised about list uploading, we are taking all product improvement comments very seriously and are working to continually improve our product. We currently do allow you to have 5 concurrent uploads at any given time, but you must start the uploads one at a time. And you are correct, we cannot upload multiple sheets from one excel file. We have noted this potential feature, along with multiple list deletion, and title expansion ¿ and we realize its importance. Thank you again and have a great day!
Marius
A Really Comprehensive Email Marketing Tool for Businesses
Comments: I have been using iContact for a few months now and so far I'm very happy with it. The platform is easy to use, has great customer service and provides plenty of features for businesses of all sizes. I think the cost is a bit pricey but it's worth it for the quality of service.
Pros:
iContact is a great email marketing tool for businesses of all sizes. Its easy-to-use platform allows us to quickly create email campaigns and track their performance. The customer service is also top-notch and they are very responsive to our needs. Overall, I am very pleased with the service and would recommend it to anyone looking for an email marketing solution.
Cons:
The only downside I have encountered with iContact is the cost. It can be quite expensive depending on the number of contacts you have and the features you need. However, if you are looking for a comprehensive email marketing tool, I think this is worth the investment.
iContact Response
2 months ago
Thank you for your excellent review!
Verified Reviewer
I've used iContact for the last five years.
Pros:
iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.
Cons:
The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.
iContact Response
5 years ago
Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.
Verified Reviewer
Alternatives Considered:
A run for your money (for SMB)
Pros:
So, my client was trying to decide between iContact, Mailchimp and other SMB email tools and decided to start the project with iContact -iContact has a really user-friendly interface that's easy to navigate, even for people who aren't super tech-savvy.-They offer decent customer support, and we were able to get in touch with a real human whenever we needed help or had questions (we've put them to the test) -The reporting and analytics features are really robust, and it was easy to track our email campaigns and see how they were performing.The pricing was pretty parred with other SMB email tools so we felt like we were getting good value for our money.
Cons:
1)While the interface is user-friendly, there are some limitations when it comes to design customization2) We weren't able to make our emails look quite as polished as we might have liked.3) It can take a little while to get used to the platform if you're used to more visual ones 4) if you're after a marketing automation syle hubspot , iContact won't offer that level of sophistication
iContact Response
4 weeks ago
Thank you taking the time to write a review and let us know what you like and also for the product feedback. We will be sure to pass that along!
Yann
Easy to Use
Pros:
I find iContact to be incredibly user-friendly and really useful for managing contacts and email campaigns. With its intuitive interface and segmented contact lists, I'm able to easily target different audiences. It's also great that it integrates with other programs such as Salesforce, so I can keep all my contacts in sync.
Cons:
I believe that the cost of this product should be lower, while still maintaining the same level of quality.
iContact Response
6 days ago
Thank you for your kind and honest review. W will make sure to pass along the feedback.
Bill Laurel
User Friendly
Comments: iContact is an ideal solution for me to organize my contacts and make sure that I'm communicating with them in the most efficient way.
Pros:
'm really enjoying using iContact as a full-fledged communication tool. It's simple to send out emails and messages to my contacts promptly, plus I can tailor the content to suit my requirements. Moreover, the customer service is excellent, always responding quickly and being helpful. Additionally, I'm impressed with the range of features that come with iContact - such as contact segmentation, email automation, and the analytics tool. The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can make informed decisions about upcoming campaigns.
Cons:
I have no complaints about the product so far.
iContact Response
3 days ago
Thank you so much for your review! We appreciate you taking the time to share such kind words.
Anthony
Very good product
Comments: excellent
Pros:
Ease of use, It is a reliable tool for our business
Cons:
I can't think of anything negative right now
iContact Response
2 months ago
Thank you for your great review!
Sunitha
Review of iContact
Pros:
IContact is great for creating and managing email campaigns. It has an easy-to-use drag and drop editor which makes it easy to create engaging emails. You can also set up automated emails to send at certain times or to certain groups of people. I also like the analytics it provides, so I can see who opened my emails and track the performance of each one. IContact also has support options which make it easy to get help with any issues I may have.
Cons:
I don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets.
iContact Response
2 weeks ago
Thank you for your review. We sill be sure to pass your feedback on to help make iContact better.
dan
I've used the Service for 12 years
Comments: I can get my message out in time timely manner
Pros:
CS picks up the phone great traing video
Cons:
no complaints at all - great staff is always there for me
iContact Response
2 months ago
Thank you for such and awesome review and for being a customer for so long!
Henry
Why I love iContact
Comments: When it comes to email marketing, which is where we see the most success for our company, I trust iContact. Once you get the idea of it, using it is a breeze, and if you need any assistance, the service's customer support is second to none. The email creator is easy to use and the l admin features are unrivaled. The greatest benefit we've seen from using iContact is the assistance we've received from their support staff and I will continue to reach out to the team for advice on refining our marketing strategies.
Pros:
Email Marketing, Landing Page functions, Email Automation, Email & contact management
Cons:
I'm still learning to use all the features that are available. I have not hit a road block at this point and can only comment on my satisfaction with the program.
iContact Response
5 days ago
Thank you for the awesome review! ���� It means a lot that you took the time to write about using iContact.
Doug
We find iContact always exceeds our expectations, really! Friendly folks, easy to use, inexpensive.
Comments: It makes my life loads easier. I can use my graphic design abilities to make eye catching emails and that intrigues people which leads them to want more information about our church. I can whip up an email in less than half the time it took prior to contracting with iContact. Also, being able to call customer support and rarely have to be on hold is a benefit along with the support coming from people who are easy to talk to, who converse as real people rather sounding mawkish.
Pros:
The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The new web site was a major thrust forward in our ability to look loads more professional and that draws visitors to our doors. The customer support team are friendly, down-to-earth and never sound like they are reading from a script. They listen well, explain what the problem may be, find solutions and even work-arounds to achieve what we want to produce. They welcome suggestions to improve the site. As with any shift in process, it took a bit to grasp the new site, but it was well worth it, especially that we knew we could reach out for support where truly no question was too dumb. The features are easy to manipulate, and the ease to populate our emails on social media was a real benefit for us. Congregations, by definition, need to be thrifty with funds and iContact still remains our best value for what we get, and we do comparison pricing on an annual basis. Result? We've been with iContact for 8 years and they still are our choice.
Cons:
We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.
iContact Response
5 years ago
Hello Doug. We are so excited that you have been an iContact customer over the last 8 years. It makes us happy to hear that you have been able to create more professional emails with iContact in half the time! Thank you for your feedback about adding more templates as well. As you mentioned we are always open to suggestions for improvement, and will pass your comments along to our Product Management team for possible updates in a future release.
Angela
User friendly, Customer service very helpful
Comments: I can set up emails to go out before I go on vacation or take a day off and set up the time for them to go out. Linking our website, blog, emails to the email blast
Pros:
Images easy to upload, change colors of them. Link to social media accounts. I copy and past from word and it uploads easy. Contacts- i like having different lists so I can email just that list/group
Cons:
I would like to Link multiple social media accounts. Facebook linked in twitter. i would also like Pinterest and Instagram on the social sites. Maybe i can do this but i just thought of can I do a timed post to just social media? Also tagging others on social media before I send out the email. Just thoughts. other service could be sales leads
iContact Response
5 years ago
Hi Angela. Thank you for your review! It is excellent to hear that uploading and editing images has been an easy process for you. Including that visual element in your messages can be a key factor in driving higher open rates, and we want to make it as easy as possible. We also appreciate your feedback about adding social media options such as Pinterest and Instagram, and will certainly take this into account as we plan out future releases. You can schedule social media posts using the Social tab in your account. I hope that this helps, but if you have any further questions feel free to reach back out to us! https://app.icontact.com/icp/core/help/en-us

Rebecca
iContact Helped Improve Deliverability of our Emails
Pros:
I have been working with the iContact Premier Services team to build a suppression list and implement a reengagement campaign. This is helping our emails reach the inboxes of customers and prospects that had stopped receiving our emails. The Premier Services team has been great to work with and have been so helpful with building and executing strategy.
Cons:
The new email editor is a big improvement but still feels a bit clunky. I also wish there was an easier way to manage bounces - figure out why contacts are bouncing and resolve the problem.
iContact Response
5 years ago
Thanks for the review, Rebecca! Re-engagement campaigns are an incredible way to boost your deliverability, and we¿re thrilled to hear about your success! Reaching the inbox can be a challenge but we are here to help reach as many of your contacts as possible. Regarding the new email editor, we¿re still making improvements to its functionality and addressing bugs. Thank you for your patience with this process! We¿ll have your Strategic Advisor contact you to review your bounced contacts. There are numerous reasons as to why a contact bounces and different types of bounces, so there are several strategies they could suggest. Thanks again for your time and have a great day!
Karen
iContact allows me to engage members and others to get information out fast!
Comments: Lots of functionality in communicating with our member base as well as our broader base of contacts. Keeps us in front of those we are targeting with our information.
Pros:
I like the ease of selecting all or just some contact lists for individualized messages. Formatting is easy, and you can switch seamlessly between HTML and Design mode while working on your message. Customer service has always been very responsive anytime I have had a problem or question.
Cons:
The one thing I wish I could do is edit images within the document if the sizing is not quite right. If they can ever get this functionality going, it will be perfect!
iContact Response
5 years ago
Hi Karen. Thank you for your review. We're so happy that we're meeting business needs, whether it's with our email editor, list management or even customer support. Providing an exceptional customer experience is our team's primary goal. We also appreciate the feedback around image resizing. We're constantly evolving the platform, so we will keep this feedback top of mind. Thanks for being such a loyal customer!
Robert
Alternatives Considered:
As Easy as using a DND Website Builder
Comments: iContact wasn't the best email campaign manager when I fist started using it several years ago, but it has since developed into a great program that is equal to its competitors in every feature that I utilize.
Pros:
The new templates are super easy to use and make for very easy team collaboration, even when members of a team are very inexperienced with iContact.
Cons:
iContact doesn't have the name recognition that Constant Contact has or even Wordpress to some extent. Thus, I do run into problems trying to convince others that iContact works just as well (and in some cases, better) than those others.
Rhiannon
I love iContact and the support I receive from my advisor.
Comments: Easy to use and the peace of mind that all of our communications are responsive and beautiful in our readers' inboxes.
Pros:
I like how easy it is to use and teach to my colleagues. iContact is always looking to improve their products and roll out new features so it grows as our email marketing plans do. They're also open to feedback and value the input of their users.
Cons:
I wish there was a summary at the end riiiiight before you send a message where you can see what lists you're sending to and what lists you've excluded. Would make the "Scheduled Messages" feature *that much more* functional for us.
iContact Response
5 years ago
Thanks for your review, Rhiannon. Delivering an exceptional customer experience is a top priority for our team, so we're happy to hear that we're meeting your needs. We also appreciate your suggestion for a scheduling summary. As you mentioned, we're constantly growing our platform, so we'll keep your feedback in mind as we continue to evolve. Thanks for being such a loyal customer!
Peg
Ease of use. Some flexibility loss with change of software.
Pros:
Rapid distribution is helpful, particularly when time is of the essence- as in an announcement that is time sensitive.
Cons:
Limited framework of colors, boxes, etc. The former software had more flexibility in layout. When the changeover was made, the help desk was booked a week out.
iContact Response
5 years ago
Hi Peg, Thank you so much for taking the time to write this review! It's great to know that iContact has been able to help by sending out your time sensitive emails. We appreciate your feedback about our new email editor as well. We know how valuable your time can be, and are always looking for ways to make creating your message a smoother process. I also noticed that you are a non-profit organization in North Carolina. To help do our part we've decided to offer free accounts to non-profits in our area. I've adjusted your account so that on your next renewal you will convert over to a 10,000 subscriber account at no charge. I hope that this helps, and please let us know if you have any other questions along the way!

William
iContact has helped us an incredible amount with everything you need for email marketing!
Comments: Our whole email marketing campaign has benefited from this causing our company to succeed. Complaints have gone done and our open rates have gone up. iContact provides great advice whether you're just starting out in e-marketing or have been doing this a long time. We're able to fine tune our emails and get valuable insight from them.
Pros:
The ease of use and the amount of help/advice they're able to provide. The customer service is fantastic. With the help of our strategic advisor, we've have great success in e-marketing: lowering our compliant rate, raising our open rates, and putting out a good product that keeps people engaged! And we don't get blocked by major email service providers because our compliant rate is low. The software is easy to use and has great customization from creating your own email and lists to scheduling emails in advanced. There's also the option to integrate via their API and automatically upload leads in real time which is a great feature.
Cons:
The new iContact dashboard is very nice and responsive but since it is new, you can find some bugs in the system. I'm sure this will get resolved soon so this isn't a big issue. We're always able to send our emails so that's the most important thing.

Nicole
iContact has been a valuable tool for growing and improving my organization's email marketing.
Comments: It helped us take our email marketing to the next level and helps facilitate more strategic approaches to our email marketing and digital fundraising. With icontact we recently implemented a new digital fundraising program that has been highly successful.
Pros:
It is quite user-friendly, allowing us to create high-quality, professional emails with strategic segmentation. Their support team is excellent. Our "Strategic Adviser" is always pushing us toward the latest industry best-practices and keeping us at the cutting edge. Their support team is also quick to respond to any challenges we have and readily offers solutions.
Cons:
Sometimes it can be glitchy and the format/design that you create doesn't always comet through exactly on different email platforms. Also, it would be ideal if it offered e-commerce tracking.
iContact Response
5 years ago
Hi Nicole! We're glad that you've found iContact so valuable for your organization! We'll be sure to let our Strategic Advisors and Support hear your kind words. And we know what you mean: Getting an email to display correctly across all platforms is a great frustration to all email marketers, which is why we are constantly testing our themes and layouts in order to minimize those glitches as much as possible. We'll also send your suggestion about e-commerce tracking to our dev team. Thanks for your response!
Chloe
Review of iContact
Comments: I hold iContact in very high regard, particularly because of it's customer service. The strategic advisors are very helpful and attentive; they always respond quickly and helpfully.
Pros:
I love the template builder functionality and that it's still an option to use the HTML Template builder. Our CRM is very particular about the types of email templates we can send out of it and iContact has helped us navigate this issue. It's very easy to train people in and to build eye-catching templates.
Cons:
I would prefer to have larger subscriber limits and I would prefer to be able to do functional HTML file exports for certain templates. I also think the reporting data has a lot of blindspots. I would also like to be able to make template copies across user folders without having to enlist my strategic advisor's help.
Barbara
It was a very helpful tool, especially when they change the UX features.
Comments: It's cheap, neat, it's easy to use and gets the job done! When we used we could create a large and high-quality database of clients. We could also manage a lot of email marketing campaign with a large number of people with personalized content, and the ROI was huge.
Pros:
It's really cheap, easy to use and it works with no problems at all. We had it for almost 3 years and never experienced an error, bug or anything else that could have resulted in a bad case scenario for us. Also, the customer support team is really kind and considerate.
Cons:
It doesn't have too much space for customization, and the templates are kinda plain. Also, the new interface was really delayed in comparison to its competition that already had drag an drop customization and a large number of quality templates. It also lacks quality analytics reports (it's really basic) and it's short of integrations with some CRMs.
iContact Response
5 years ago
Hi Barbara. Thank you for your review! We're happy to hear that we've delivered value with our reliability and ease-of use. Our team takes a lot of pride in helping customers succeed. We also appreciate your suggestions around analytics and CRM integrations. We're constantly looking for ways to evolve our platform, so we will keep your feedback top of mind. Thanks!
Marcy
I've used iContact for years. It's the best value for the money & the customer service is fantastic.
Comments: It keeps us in touch with our clients with ease and for a good price.
Pros:
The customer service. It is always excellent and they go above and beyond to help. Day/Evening whatever, I've gotten great service. I use them for my employer for over 5 years, but I was also volunteering for a small non-profit group that had a tiny budget. Their salesperson was fantastic setting us up with what we needed for little money, and thinking about what we might need for the future. I was really impressed. When I have had questions or the rare problem they helped right away, either on chat or the phone.
Cons:
Perhaps they might not be as fancy as other companies, but redesigning our newsletters isn't something we do often, so we might not be taking advantage of all the new stuff they have put in place.
iContact Response
5 years ago
Hi Matt. Thank you so much for the rave review of our customer service team! We are pleased to have a truly knowledgeable and caring staff to help you with any questions you have along the way. If you are ever interested in learning more about our new features and how to use them, please don't hesitate to reach out to our customer service team for help. Thank you for being a loyal iContact customer!
Reginald
Easy and fast way to get timely emails delivered to our contacts.
Comments: Great deliverability to inboxes and easy set up and import of contacts! I don't have to worry about going to people's spam or junk box.
Pros:
I like that you are easily able to create HTML emails and if you don't know HTML, they have ready-made templates that you can use where you can just plug and send. I also like the rate of deliver where emails are going to inboxes and not junk mail - makes for better metrics when you look at opens and clicks.
Cons:
The ability to copy and paste a URL to create a new HTML message does not always work/format the way I'd like sometimes, but I do like that ability.
iContact Response
5 years ago
Hello Reginald. It is great to hear that you are enjoying the deliverability rate iContact offers! Our Deliverability team works to build solid relationships with the major email providers so that we can get as many of your emails as possible straight to inboxes. Thank you for the feedback about creating a message from a URL. This doesn't always allow for the consistency that we would like simply because there is a good deal of code used on websites that just does not render well in email format. It is, however, something that we are happy to pass along to our Product Managers so that it can be taken into account for future updates!
Alison
Customer service is nice/helpful, the platform is user friendly.
Pros:
The platform is user friendly for people who aren't as versed in HTML. You're able to easily create tables/borders. The service is relatively fast. We pay for an account so we have an account manager that is able to assist us whenever we need.
Cons:
Their new drag/drop platform isn't able to create any template you'd like so we have to continue using our old templates.
iContact Response
5 years ago
Hello Alison, We're so happy to hear that you are finding the platform user friendly! Our drag and drop email editor is designed so that new users can quickly and easily create beautiful emails. I apologize that your old templates were not able to be moved over to the new editor but thank you for that feedback. It's important to know what roadblocks our customers are facing so that we can focus on preventing them in our future releases.
Charles
Long-time subscriber and plan to be one much longer.
Pros:
It's fast and easy to use, which means it makes my life easier. From plain text, to HTML, to HTML templates, its' all there at my fingertips.
Cons:
You can't add attachment files to the email. Sometimes sending a pdf file would be helpful for a client, or a pic, but you cant. That needs to be made possible.
iContact Response
5 years ago
Hi Charles. Thank you for being a long-time subscriber! We are excited to hear that you find iContact easy to use in all of our different email editing formats. We can understand the desire to add an attachment to your email. Currently we suggest including pics or PDFs inside the content of your message so that it is less likely to be viewed as spam by email providers. However, we can certainly re-evaluate this for possible updates in a future release. We look forward to working with you for a long time to come.