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About BigSpy

Ad spy tool for people to draw creative inspirations for their new marketing campaigns.

Learn more about BigSpy

Pros:

It has integration of all ad networks even tiktok as well.

Cons:

Not sure yet, need to use the software some more before I talk $hit.

BigSpy ratings

Average score

Ease of Use
4.7
Customer Service
4.7
Features
4.8
Value for Money
4.6

Likelihood to recommend

8.7/10

BigSpy has an overall rating of 4.8 out 5 stars based on 2,411 user reviews on Capterra.

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Filter reviews (2,411)

Murtaza Ali Najmi
Murtaza Ali Najmi
Owner in India
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

A Treasure bank for Ads

5.0 last year

Comments: All in all, I've had a blast using BigSpy. Despite a few hiccups with the interface and the paid features, the benefits massively outweigh the drawbacks. It's like having a secret agent who knows all about the ad world, helping you make smarter, more informed decisions. If you're in the ad game, give BigSpy a whirl; I bet you'll find it as valuable as I do!

Pros:

Hey there, let me just say, BigSpy's content library is a game-changer! Imagine having a treasure chest of ad examples at your fingertips—talk about a time-saver. The variety and depth of the ads you can explore are fantastic, whether you're a newbie trying to figure things out or a seasoned marketer aiming to up your game. And let's not forget those nifty search filters; they're like the Swiss Army knife for ad research!

Cons:

On the flip side, while BigSpy is chock-full of features, it can feel a bit overwhelming at first. The user interface isn't the most intuitive, and it took me a hot minute to navigate through the sea of options. Plus, some of the more advanced analytics features are behind a paywall, which is a bit of a downer if you're on a budget.

Marcio
Senior Media Buyer in Brazil
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

BigSpy best spy tool

5.0 last month New

Comments: My overall experience with BigSpy has been positive, especially in terms of the depth and range of data available. The platform provides an extensive database of ads across different social media channels, making it easy to track trends, analyze competitors, and find creative inspiration. I found the search and filtering options useful for narrowing down results, and the analytics gave solid insights into ad performance across platforms. However, the learning curve was a bit steep due to the somewhat cluttered interface, and the platform occasionally lagged when running broad searches. While the subscription cost is on the higher end, the access to a broad set of ad intelligence tools and insights has been valuable for campaign planning and market research.

Pros:

Very good spy tool, i like this.What I liked most about BigSpy is its extensive ad database and powerful search and filtering capabilities. Being able to see real-time ad trends across multiple platforms—like Facebook, Instagram, and TikTok—has been incredibly useful for tracking competitors and discovering creative strategies. The advanced filters make it easy to narrow down results by industry, engagement level, region, and ad type, which helps in finding highly relevant insights quickly. The platform’s data-driven insights and transparency into what’s working for competitors really stand out and make it a valuable tool for refining our own ad strategies.

Cons:

What I liked least about BigSpy is its interface, which can be somewhat cluttered and confusing. While there is a lot of information available, the organization of options and filters isn’t always intuitive, which slows down navigation. Additionally, the platform can be a bit slow to load some data, especially for broader searches. Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users.

witoon
Branding in US
Marketing & Advertising, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

Very helpful site

3.0 last year

Pros:

As a marketing manager, I understand the importance of utilizing effective tools to gain insights and stay ahead in the competitive landscape. When it comes to BigSpy, there are several aspects that I found particularly impressive.One of the standout features of BigSpy is its comprehensive and powerful market research capabilities. The platform provides a wealth of data and analytics, allowing marketers to gain valuable insights into their target audience, competitors, and industry trends. This data-driven approach enables me to make informed decisions and develop effective marketing strategies.Another aspect that I appreciate about BigSpy is its user-friendly interface. Navigating through the platform is intuitive, making it easy to access the desired information quickly. The clean and organized layout enhances productivity and saves valuable time, allowing me to focus on analyzing the data and developing impactful campaigns.Furthermore, BigSpy offers a wide range of ad intelligence tools that enable me to monitor and analyze the advertising strategies of my competitors. This feature is invaluable as it helps me identify emerging trends, understand what resonates with the target audience, and adapt my own campaigns accordingly. By staying up-to-date with the latest advertising trends, I can ensure that my marketing efforts remain relevant and engaging.

Cons:

As a marketing manager, I always strive to provide constructive feedback to help improve the tools and platforms I use. While BigSpy offers many valuable features, there are a few areas where I believe there is room for improvement.One aspect that I found slightly challenging is the pricing structure of BigSpy. While the platform offers different subscription plans, the cost may be a consideration for some businesses, especially smaller ones with limited marketing budgets. It would be beneficial if BigSpy could explore more flexible pricing options or provide additional tiers to cater to a wider range of businesses.Additionally, while BigSpy provides a wealth of data and analytics, the sheer volume of information can sometimes be overwhelming. It would be helpful to have more advanced filtering and sorting options to streamline the data analysis process. This would allow marketers to quickly identify the most relevant insights and focus their efforts more efficiently.Lastly, while the user interface of BigSpy is generally user-friendly, there were a few instances where I encountered minor glitches or experienced slower loading times. Enhancing the platform's overall performance and addressing any technical issues would further enhance the user experience.Despite these minor areas for improvement, I believe that BigSpy remains a valuable tool for marketers. Its comprehensive market research capabilities, ad intelligence tools, and commitment to innovation outweigh any

Didik
Head in Indonesia
Nonprofit Organisation Management, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

ad spying and analysis incredibly straightforward

5.0 3 months ago

Comments: The platform stands out as a comprehensive tool for ad intelligence, offering a wide range of features that are incredibly useful for anyone involved in digital marketing or competitive analysis. The ability to access a vast database of ads from various platforms, coupled with advanced filtering options, makes it easy to find and analyze relevant campaigns.

Pros:

BigSpy excels in providing an intuitive and user-friendly interface that makes ad spying and analysis incredibly straightforward. The platform offers a vast database of ads across multiple social media channels, making it easy to find trending campaigns and analyze competitors’ strategies

Cons:

One of the main drawbacks is the limited access to certain features unless you subscribe to higher-tier plans. Some of the more advanced analytics and filtering options are locked behind a paywall, which can be frustrating for users who need these capabilities but are on a tighter budget.

Ananda
Owner in Indonesia
Arts & Crafts, Self Employed
Used the Software for: Free Trial
Reviewer Source

bigspy Experience

5.0 last month New

Comments: BigSpy provides comprehensive insights into the performance and trends of ads across multiple platforms like Facebook, Instagram, YouTube, Twitter, and more. Users can explore ads by category, platform, or specific criteria, making it useful for competitive research.While the tool is powerful, new users might find it somewhat complex initially, especially when it comes to refining searches and interpreting data. If we're trying to understand what types of ads are succeeding in our industry or niche, BigSpy is a great tool to analyze our competitors’ creative strategies.

Pros:

What stands out about BigSpy is its comprehensive ad database and user-friendly interface.

Cons:

While the platform is generally user-friendly, new users may find it takes a little time to get the hang of all the search filters, sorting options, and data interpretation.

Lydia
Founder in South Africa
Consumer Goods, Self Employed
Used the Software for: Free Trial
Reviewer Source

Beginner friendly

5.0 last month New

Comments: I really do like the fast pace it has, I love how i really got what I want with it , and I get the information that I can use and apply to y own business

Pros:

The amount of details it provides, and ow it is beginner friendly

Cons:

That i have to pay to get some features that I need like the script and words

Malik
- in Indonesia
Fund-Raising, Self Employed
Used the Software for: Free Trial
Reviewer Source

An Effective and Innovative Ad Research Tool

5.0 last month New

Comments: Overall, my experience with BigSpy has been highly satisfying. It is a powerful tool for ad research, providing in-depth insights into popular ads across various social media platforms. This tool has helped me optimize my ad strategies and save a significant amount of time during the research process.

Pros:

BigSpy offers detailed and intuitive ad tracking features that help me analyze ad trends across multiple platforms. It’s highly effective for competitor research and inspiring better advertising strategies.

Cons:

Some premium features are quite costly for new users or small businesses. Additionally, the user interface sometimes takes a bit longer to load specific data.

DENIS
Manager in UK
Internet, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Great tool for ad analysis and competitor monitoring

5.0 2 months ago New

Comments: My overall experience with BigSpy has been very positive. The tool helps analyze ad strategies and discover creative ideas for my own campaigns. It significantly streamlines the process of competitive analysis and ad optimization. The Pro version offers even more comprehensive features, and I’m considering purchasing it for more in-depth data analysis.

Pros:

Large database of ads from various platforms (Facebook, Google, TikTok). This helps me track and analyze current advertising campaigns. User-friendly interface that allows quick access to relevant information. The ability to track trends and effective ad strategies saves me a lot of time when analyzing competitors.

Cons:

Limited access in the free version. You need to upgrade to the Pro Plan for deeper insights. Sometimes there are duplicate ads, which slightly slows down the process of finding unique ideas.

Christopher
Marketing Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

My usage of Big Spy

5.0 last month New

Comments: It is a well laid out platform with good tools for comparisons

Pros:

It is very user friendly and has the tools needed to make correct decisions with ad creative etc.

Cons:

Push to buy so soon. I only got to use the platform a brief moment.

Abu Bakker
Brand Designer in Bangladesh
Design, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

I love BigSpy

4.0 last month New

Comments: BigSpy offers useful ad insights across platforms, making it great for creative inspiration. However, limited filters and a cluttered interface can hinder finding specific insights quickly. Still, it's a valuable tool.

Pros:

Powerful ad insights and detailed analytics.

Cons:

Limited customization and filter options.

Dilshara
CEO in Sri Lanka
Wholesale, Self Employed
Used the Software for: Free Trial
Reviewer Source

A Valuable Asset for Market Research

5.0 8 months ago

Comments: My overall experience with BigSpy has been positive. It has become an indispensable tool in our marketing arsenal, providing valuable insights that have significantly informed our strategic decision-making process.

Pros:

One of the standout features of BigSpy is its comprehensive database, which allows users to access a vast array of ads across multiple platforms. This extensive coverage makes it incredibly valuable for conducting thorough competitor analysis and staying updated on industry trends. Additionally, the platform's intuitive interface and powerful search functionalities greatly enhance efficiency in finding relevant data.

Cons:

While BigSpy offers a wealth of information, the pricing plans can be a bit steep for smaller businesses or individual users. Additionally, while the interface is generally user-friendly, there is room for improvement in terms of customization options and advanced filtering capabilities.

Shubham
Designer in India
Design, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

BigSpy Is better than others

5.0 last year

Comments: Till Now it's awesome but i need to explore more last website i use was Adbe Primetime which dosn't give relevant search but bigspy does so, i need more trail period to use and understand bigspy more.

Pros:

It gives the exact detail of Ads running on diffrent platform with low price compare to other platforms, also gives an idea about how it's

Cons:

Trail period shoul dbe more so that one can understand the features in more better way before buying.

Ajay
Digital Marketing executive in India
Education Management, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

My Honest Review

5.0 4 months ago

Comments: My overall experience with BigSpy has been highly positive. The platform provides an impressive array of features that cater to both novice and experienced marketers seeking in-depth ad intelligence and competitive analysis. And the most i like its interface very easy to use

Pros:

I recently had the chance to explore BigSpy, and I must say, it stands out as an exceptional tool for competitive analysis and market research. What I liked most about BigSpy is its comprehensive and intuitive ad intelligence platform.

Cons:

While BigSpy offers a powerful suite of tools for ad intelligence and competitive analysis, there are a few aspects that could be improved. One area that I found less appealing is the platform's pricing structure. I think its Really Costly For n Individual Advertiser

Verified Reviewer
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1-5 months
Reviewer Source

BigSpy: A Goldmine for Ad Insights

5.0 4 months ago

Pros:

I found BigSpy's extensive ad library to be its greatest strength. The ability to filter ads by various parameters such as platform, country, and ad format is incredibly valuable for market research. Additionally, the platform's user-friendly interface makes it easy to navigate and find relevant ads quickly

Cons:

While BigSpy offers a comprehensive platform for ad intelligence, I found the interface to be somewhat cluttered and overwhelming at times. The sheer volume of data can be difficult to navigate efficiently, especially for new users. Additionally, while the filter options are extensive, I occasionally found it challenging to refine my searches to the exact criteria I needed.

anindo
e com in India
Wholesale, Self Employed
Used the Software for: Free Trial
Reviewer Source

good review

5.0 4 months ago

Pros:

best budget friendly ad finder good items go for more user base lower ur plans u gonna be boom

Cons:

this thing tbh but u giving 7 day free trial so ita a win for winners u giving us a chance to earn u should also earn so no cons for this great work they are doing i would prefer make it 15 days it would be more help full

Verified Reviewer
Verified LinkedIn User
Cosmetics, Self Employed
Used the Software for: Free Trial
Reviewer Source

Awesome tool

5.0 10 months ago

Pros:

i appreciate BigSpy for its comprehensive ad intelligence platform, which allows users to monitor and analyze competitors' ads across various social media platforms. Its robust search capabilities, detailed analytics, and customizable filters make it a valuable tool for digital marketers looking to gain insights into their competitors' strategies and optimize their own campaigns.

Cons:

the user interface or encountered limitations in the data coverage for certain platforms or regions

Rothan
Do you have any questions in India
Accounting, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Super cool feedback for customer using it

5.0 3 months ago

Comments: Very nice and I want to still view it gull

Pros:

super cool and very helpful for finding

Cons:

Pro plani don't like it should be made free

Igor
Igor
CEO in Ukraine
Verified LinkedIn User
Hospitality, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Big spy great ads spy tool

4.0 5 months ago

Pros:

Big data of all meta ads, easy to use, great possibilities

Cons:

If you have broad request, you need to scroll through tons of garbage ads

Vadym
buyer in Ukraine
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

BigSpy is a fantastic tool

5.0 7 months ago

Pros:

I've been using BigSpy for several months now and it has significantly improved my ad campaigns. The ability to spy on competitors and see which ads are performing well is invaluable. The platform is user-friendly and offers a vast database of ads across various platforms. Highly recommend it for anyone serious about digital marketing.

Cons:

BigSpy is a fantastic tool for anyone involved in online advertising. The comprehensive ad library and detailed analytics have helped me optimize my strategies and stay ahead of the competition. It's easy to navigate and the customer support is responsive and helpful. BigSpy has become an essential part of my marketing toolkit

MABROUK
ceo in Morocco
Apparel & Fashion, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

useful and effective

5.0 8 months ago

Comments: good and easy and fast to implement with amazing results

Pros:

easy of use and good return on investment

Cons:

the designis very basic and was not updated

josh
CEO in UK
E-Learning, Self Employed
Used the Software for: Free Trial
Reviewer Source

Cut the learning curve in half

5.0 4 months ago

Comments: Excellent, would 100% recommend to anyone

Pros:

So easy to use, even for a beginner like me. That data is incredible, and it gives amazing insight into how other advertisers are working. It's an essential tool for all marketers, especially beginners because it can cut a huge chunk out of the learning curve.

Cons:

Unsure on exactly how accurate the ads are, because some can't be found on facebook ads library but can on BigSpy

Danny
CEO in Thailand
Computer Software, Self Employed
Used the Software for: Free Trial
Reviewer Source

Valuable Insights

5.0 6 months ago

Pros:

I love how simple the interface is. You can filter by different social media platforms, countries, etc to see trends and posts that are doing well. Super helpful for competitor analysis and to strategize my own business.

Cons:

The UI can be a bit cleaner. For a customer-facing app, the UI's design looks a bit childish.

Imran Hossain
Founder in Bangladesh
Food & Beverages, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Simple and gorgeous

5.0 3 months ago

Comments: awesome awesome. i just like Bigspy always

Pros:

filter ads and love to see the all collection of old and running ads

Cons:

its saving my time and able to find out top of my competitors

Danay
Danay
CEO in US
Verified LinkedIn User
Online Media, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

BigSpy = Amazing Value for a Great Price

5.0 12 months ago

Pros:

The price is amazing when you see the available search features and the amount of research you can conduct. It really does save our team a great deal of time on competitive research.

Cons:

I wish there was more data on campaign results.

Nam Anh
staff in Vietnam
Health, Wellness & Fitness, Self Employed
Used the Software for: Free Trial
Reviewer Source

Bigspy is awesome

5.0 2 months ago

Comments: I'm trying it out, seems pretty good.I'm trying it out, seems pretty good.

Pros:

Flexible filters, easy to customize and search

Cons:

I haven't figured it out yet. I guess I need more time to experience it before I make a decision to pay.