About WooCommerce
Web-based open source eCommerce platform that helps in the creation of online store with themes, payment, shipping options & more.
I liked that it was an inexpensive, easy to set up options that was fully customizable and interfaced with PayPal.
The extension is costly for small business. And sometimes plugin is getting an error and the customer services nobody is there to help.
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Filter reviews (801)

Marco
Alternatives Considered:
An e-commerce dinosaur
Pros:
Installing it and keeping it updated is extremely easy because it is found on any hosting that runs WordPress; there are many third party extensions in the Marketplace to add any functionality required, a Google search helps to find the required extension and lately several payment platforms have plugins to install it and you can use it with WooCommerce.
Cons:
Some extensions or add-ons are expensive and have no trial version and in some cases are developed for a specific version of woocommerce.Adding products manually is tedious, but luckily there are templates to upload products, but they are very complicated to fill in until you do trial and error, it uses its own ID which does not allow you to edit it or understand how to configure it if you need to integrate with any CRM.
Verified Reviewer
Alternatives Considered:
Decent Product
Comments: My overall experience on a scale of 1-10 I’d say is 7. It can be used for a small business that doesn’t deal with hefty transactions daily
Pros:
So I used woocomerce to receive payments for an e-learning platform that I created on wordpress. It integrates very easy with wordpress and has a decent interface on the back end. It has a mobile app that allows you view your orders and in a way categorize them and a few reminder notes to each order. It allows you integrate various payment gateways like stripe and paypal and plenty more via use or account authentication or through the use of api access keys. Its a decent app that performs its job effectively at the back end
Cons:
I have to say my main con is the load time it takes when charging a card and another downside is the frequent updates you have to keep up with on wordpress in other for it to keep functioning as it should. The mobile app is also a bit limited in functionality but then its nice when you get an order and get notified via the app notification. It also crashes when a lot of users try to purchase all at the same time.

Irene
Problems with payment gateways after updates
Pros:
It was easy to use and the layout of the e-shop was good. It could be customized with Elementor to present my products (courses).
Cons:
It has issues after updates and clients could not pay at checkout. Especially after a WordPress upgrade it has severe issues.

Tolu
Alternatives Considered:
Woocommerce - Perhaps the best way to create an online store
Comments: Overall, Woocommerce is one of the best ecommerce platforms available today. There are endless possibilities as to how you can customize and design your ecommerce store with Woocommerce. Though some addon might be pricey, you can get a store running smoothly without paying for extra addons. You have total control over your store, it is great for SEO and offers excellent functionality.
Pros:
Woocommerce is open source and accessible to as many people that can install Wordpress on their hosting account. When compared to other ecom platforms there are no monthly fees associated with Woocommerce and it is suitable for use whether you are creating a simple store or a large store. You can also edit and customize it to your taste or branding with the help of many readily built templates. You can create a store with different product variants, easily manage your inventory, add your own SKU (Stock Keeping Unit) number to each product, and include several payment options. Woocommerce is also suitable whether you are selling physical or digital products.
Cons:
Requires some extra plugins to optimally maximize its features some of which are not be free. Requires some level of technicality to setup.

Simon
Alternatives Considered:
THE BEST platform to get you started on your eCommerce journey
Comments: The vast majority of plugins and extensions available to enhance the already smooth experience has made WooCommerce the de-facto standard across all eCommerce platforms that we have helped to build.WooCommerce is easy to set-up from scratch, edit and customise to match website design and also easy to scale with a growing business. We are in debt to our service providers who have supported us along the journey but all of this wouldn't have been possible if we hadn't put in the time to set up an eCommerce store.
Pros:
When we had a few services we could sell, we looked at setting up an eCommerce store. Since our website already ran on WordPress, WooCommerce was the #1 suggestion. It was relatively easy to set up and ran without much trouble on a low-spec server. This meant a lot to us in terms of money saved on expensive infrastructure right from the beginning. Over time we have been able to scale our business and add more features.
Cons:
There are times in the early days that we struggled with caching issues. That was more of an oversight from our dev team that was easily fixed with a few lines of code. The experience has been great otherwise.

Stephanie
It's simple from product listing through checkout
Comments: This platform's best feature is how user-friendly it is; even a novice can use it to manage their product. Everything from processing payments to delivering packages is provided at no cost.
Pros:
WooCommerce's seamless WordPress connection is fantastic for setting up and managing online shops rapidly. For small businesses who don't have the resources to invest in a complex e-commerce platform, having the option to construct a custom web store is a fantastic alternative.
Cons:
The hardest aspect is that we need a website in order to use WooCommerce. It would be fantastic if we could make a free website with WooCommerce and immediately begin listing our product. This functionality, however, is now unavailable and likely will remain so for the foreseeable future.

David
The easy (and controlled) way to do ecommerce.
Comments: We are greatly satisfied using woocoomerce, having bought our stores from places like Squarespace, Wix and shopify we are now completely satisfied with the scalability and control we. have over our online business.
Pros:
We liked the most the ability to integrate with different essential tools that we use for our business, shippíng solutions, payment solutions, inventory solutions, etc. One stop shop!
Cons:
We had some issues with the learning curve at the beginning, but to be honest its just a matter of getting into it, reading and experimenting.
Brijesh
Alternatives Considered:
WooCommerce makes WordPress an eCommerce site
Comments: WooCommerce team responds with appropriate solution, guidance whenever any query raised on WordPress.org forum. So support is fantastic even for free users.
Pros:
Display of products in any page/post of site with shortcode. Filtering options (based on parameters like pricing, popularity). Ease with which Stripe, PayTm and other payment gateways can be integrated.
Cons:
While free WooCommerce plugin can be easily activated and installed which by itself is self-sufficient for someone just started with an online store, they apparently do not have a bundle subscription plan for all their pro plugins built on the top of WooCommerce plugin. Buying each plugin as part of customization can cost starting with around 70$ a year. So things will start becoming costly as one expands.
Ivan
Alternatives Considered:
Great but it may get expensive
Comments: I like it very much, but every time a client needs a different function there is an add-on to pay. It would be better to have like an agency full-addon licence.
Pros:
You get one of the best e-commerce platform basically for free to install in your own wordpress website in a breeze.
Cons:
But there are tons of addons and plugins that make it very complex to do less basic stuff and may cost you a lot.
Joseph
WooCommerce is the finest choice for starting an online business.
Comments: WooCommerce is a robust and customizable e-commerce solution that can be used to sell virtually anything online. WooCommerce makes it possible to open a web shop with little to no specialized coding experience on your part. WooCommerce is scalable and has an extensive library of both free and paid plugins to meet any business's needs.
Pros:
Any company can begin selling online for little to no expense with just a few clicks, and with the right add-ons and customizations, it can become a fully automated sales machine.
Cons:
Its built-in features are limited and haven't changed much throughout the years. If you want a top-notch web store, you'll need to install some extra, often expensive, add-ons.
Will
Alternatives Considered:
WooCommerce for Downloadable Products and Subscriptions
Comments: WooCommerce is an excellent solution for E-Commerce and can do anything you want it to. That can get overwhelming at times, as there as sooo many options to dig through. But, on the plus side, you can find an add-on or find a plug-in that will solve any issue you have.
Pros:
I moved to WooCommerce (from a combination of other plug-ins) because I wanted one platform that I could sell downloads ala carte, and sell subscriptions. I previously used multiple different platforms and solutions to make managing downloads and subscriptions happen, and Woo allows me to manage all products and offerings I have in one place.
Cons:
Moving subscriptions from an existing plug-in with active subscriptions through Stripe to WooCommerce was a big process. I did a lot of research and reached out to various developers and was looking at a $4,000 plus custom development support solution to make the transition happen. I did enough research and testing that I was able to make the transition happen over a weekend, without any additional support. In addition to the struggle of transitioning subscriptions, I learned that WooCommerce doesn't use Stripe's "subscription" feature but instead creates a new charge each month, until the customer cancels. So metrics are very difficult.

Mir Fida
Alternatives Considered:
Best and most widely used WordPress E-Commerce Plugin
Comments:
I am really happy with overall experience of using Woo Commerce for online E Commerce store.
Free version fulfills most of small startup business requirements.Only hosting domain and other charges are needed to setup your own Business or online store website.Configuration is effortless but may be confusing for a total non tech newbie who use shopify only.Nonetheless after some practice it becomes a piece of cake.It is a much secure platform with helpful plugins to for add-on functionality.I would really recommend it for online E-Commerce store specially which are already running on WordPress CMS.
Pros:
First of all it is plugin in word press environment which makes it m first and only choice as the best for making e-commerce functionality website.It has all the functions to run an online store easily with out much technical knowledge.Various plugin supplement and extend the Woo Commerce functionalities even further beyond.Payment processing and order management is handled efficiently and effectively.Too many functionalities like bulk upload,shipping management, contact info, payment management and etc make life easier to much extent like designing forms, creating custom checkout field , shop page custom price filter and minimum or max product quantities...etc.
Cons:
Not much user friendly like shopify and other competitor.Still just little practice needed to learn it.Its related add-on plugins can be expensive.I had not faced any major technical issue using it.

Abby
Alternatives Considered:
Best e-commerce option by mixed feelings
Comments: I use WooCommerce daily for multiple clients' websites. My clients are happy with their e-commerce functionality and I rarely encounter issues from the webmaster side of things. You have the option to customize it to the extreme, or if your selling needs are basic, you can setup an e-commerce site quickly and very easily.
Pros:
First, it's free. That's not entirely true though because anything additional you want to add will likely cost money; most add-ons are $79. Still even if you get two add-ons, $160 a year is a drop in the bucket compared to most other e-commerce. The MAIN reason I use and recommend Woo is it's compatibility. Because it's so widely used, it can integrate with anything and everything. Every bank has a payment gateway that connects to WooCommerce (via plugin - sometimes free, sometimes $79). It's relatively user-friendly. When you get into the settings though, there are tabs across the top, but then there are little tiny links within the tabs sometimes that aren't easily spotted.
Cons:
Sometimes it feels like a monopoly - like you use WooCommerce or Shopify and the later of the two is dreadful. The WordPress community is incredibly helpful, but you have to know where to go to ask for help.

Greice
Alternatives Considered:
Light, stable and affordable
Comments: My experience with wordpress could not be better, it is light and can be easily run on cheaper hosting.
Pros:
The best quality of wordpress in front of its opponents is really the huge community that makes us find plugins for practically everything we want to do, and even when we don't find it we can find someone who is willing to do it for an affordable price.
Cons:
Plugins are constantly developing and can sometimes create some incompatibilities, which is normal, but the speed with which these problems are corrected is another strength of wordpress since all systems are subject to problems but quick solutions I find with wordpress.
John
Alternatives Considered:
WooCommerce is a must have for any small business
Comments: Very easy to setup and continues to be an essential part of our website
Pros:
Very easy to setup and navigate. WooCommerce allows for integration to Quickbooks, which saves a boatload of time and cuts down on potential errors.
Cons:
I don't currently have any "cons" for WooCommerce. I have not experienced any issues. Very satisfied!

ZAiN
Alternatives Considered:
Free Shopping Cart
Comments:
Utilized for all my e-commerce websites.
Clients are familiar, and it works well.
Most payment providers have compatible Woocommerce plugin available which saves on development costs.
Pros:
It's free and easily integrated with Wordpress. Most templates have specific pages created for Woocommerce. Functionality is easily expanded with numerous plugins available
Cons:
Checkout process could be economized and simplified
Joseph
Alternatives Considered:
WooCommerce for Technical Users
Comments: We went with woocommerce cause we didn't want to pay a monthly fee with shopify plugins.
Pros:
Really agile and does what you need it to do with the right plugin
Cons:
Always need to check if other plugins are conflicting and casuing it to crash or not.
Danish
WooCommerce look a bit old but works very well.
Comments: WooCommerce just helps me to create every type of feature-rich conversation-focused eCommerce website that can expensive when creating it without available options like Shopify. Although using WordPress requires some basic level of tech knowledge and to be a nice googler because you have to Google a lot of stuff to find the perfect solution and because of Free support it can take a few days of WooCommerce Officials to help you out. But I never needed their support because Google already had every solution I was looking for.
Pros:
Many businesses offer easy integration with WooCommerce, It is very easy to understand and use with all the tutorials and documentation, even a beginner can configure it. Being so much customizable is what I like the most in WooCommerce, You can use either Free or Paid plugins from the WordPress Repository and integrate with WooCommerce to meet any of your needs, Whether it is marketing, optimization, sale or design changes. You can almost make any type of eCommerce website with WooCommerce using the available plugins and have the best conversion rate with optimized checkout with different Plugins
Cons:
Its design looks a bit out-dated. We have to use different plugins to extend the functionality that some of them also use server resources. Its own dashboard is very very out-dated, It's very bad but fortunately, we can now use WooCommerce Admin but it still needs to improve as much as Shopify. Some of WooCommerce scripts take a lot of time loading of the front-end. For which there is no option to optimize either disable of the front pages where it is not needed. WooCommerce must update their Front-End and Back-End to look more modern and simple because people just hate the old one. Official Support can tke a long time to reach you if you're stuck at some point.
Verified Reviewer
Alternatives Considered:
Virtually anything is possible with WooCommerce
Comments: Having built many WooCommerce stores for our web clients, it's by far more extensible and flexible than Shopify, et al. You're not locked into one mode of operating, which is important for many businesses with unique needs. With WooCommerce your online store can change as your business needs change. Virtually anything is possible, given you have the technical skill or can afford a developer to implement it.
Pros:
WooCommerce is the most powerful e-commerce platform for any small to medium-sized business who can't afford to custom code their own store from scratch. If you need features not found in Shopify, Squarespace or Wix, WooCommerce is the answer. With its galaxy of third-party plugins and extensive online support, there's virtually no limit to what you can build.
Cons:
Building and managing a WooCommerce store can be difficult, depending on your technical skills and the complexity of your store. Also, while there are many free WooCommerce plugins, there are many more that require paid subscriptions. These subscriptions can add up. Frankly, if your needs are basic, review Shopify and other SaaS e-commerce platforms first before considering self-hosting with WooCommerce.
Adam
Alternatives Considered:
WooCommerce: Not the easiest to setup, but by far the most customizable
Comments: Before implementing WooCommerce, we were always "making do" with the solutions that other platforms would offer. A lot of times this felt that we were not only rationalizing/making excuses for those platforms' limitations, but we were overall just settling for a less than ideal fix. WooCommerce has allowed us to offer the complete online shopping experience that we've been striving to deliver to our clients.
Pros:
After having used many other eCommerce platforms in the past (Square, Shopify, Wix etc...), I am left blown away by how completely customizable WooCommerce is. There is literally nothing that can not be done with this software - it's just a matter of figuring out how to get there. You want different shipping tables based on user IP location? No problem. Looking to have suggested items displayed depending on the purchase order? You got it! The one downside to WooCommerce is figuring out how to correctly dial in the settings to achieve the desired result. This can take a bit of time, but luckily WooCommerce's documentation and online tutorials are extremely helpful and plentiful. After having experienced the limitations of many other eCom "solutions" it truly is refreshing to have an option as robust as WooCommerce.
Cons:
As I mentioned above, dialing in the correct settings can be a bit laborious, but if you are patient and willing to do a little bit of research, there really is no limitation to what you can build.
Melle
Alternatives Considered:
WooCommerce is Our Go-To For Clients....
Comments: I've been working with eCommerce systems for nearly 20 years, and WooCommerce is still my go-to choice. It's the finite control over the user experience that makes it my preference, but then again, it's certainly not for everyone. If you're considering WooCommerce and you have no experience with it, my advice would be to hire a developer who does. They can help you install it, configure it, and show you how to maintain it.
Pros:
Firstly, it's free. It's completely free and open-source, so it's a great option for anyone who is starting out. Secondly, you can extend WooCommerce to do literally ANYTHING that you can imagine. Developers around the world have built extensions that you can buy or download to completely control and customize the way it works so if you need a pretty custom shopping experience, there's likely a way to put it together using WooCommerce. Lastly, the design can be very "out of the box" so you don't need an awful lot of design chops to make it look pretty amazing. It's also the standard ecommerce system for WordPress, so if you're buying a high-end theme, chances of it supporting WooCommerce are pretty great.
Cons:
The interface is WordPress, since WooCommerce is an add-on. For some people, they find the backend of WordPress a bit off-putting, but once you get going, it's a pretty easy to use piece of software (albeit not very pretty). It would be nice if the order, products and reviews could be easily popped on the dashboard to make them feel more front and center for clients with less experience. The other huge con with WooCommerce is it's hosted with YOUR hosting company, which means that you're responsible for the security of the customer's information. That's not a big deal if you work with a developer, but as a solopreneur, it means making sure you have good site security from the get-go and staying on top of that security upkeep.
Rosie
An excellent choice for newbies
Comments: Overall I have and continue to use this software on some of my websites as well some for my clients. It has been a great addition since having an eCommerce platform on a website without having to purchase additional software is fantastic. Since the free version of WooCommerce is pretty much all you need to get started. It is usually the additional functionality for extra features is what requires the add ins and or additional plugins.
Pros:
This software for WordPress sites to create an eCommerce store is great for newbies and the free version comes with enough features to create a pretty robust store. There are however other integrations required to take the store to another level. This may be things like being able to create a wish-list, add dropshiping products or simply have a popup cart. The point is all of this can be done with additional plugins that are free to use with WooCommerce free version, you can have a great looking eCommerce site that looks and runs very efficiently without spending a ton of money to get started. Being able to integrate drop shipping allows you to have a full store without spending any money on your inventory and without having to incur monthly costs for having the site.
Cons:
Some of their best features require add ins that can get to be very expensive when you start looking at all the great features they can add to your store. There are other free and paid options but as with most software, it is better to use the ones built by the software makers rather than ones created by others. Simply put, sometimes basic updates can create conflicts between the software on your site and leave you puzzled with why your site is not working the way it was. This can get to be an issue if you are new to the game and don't know how to troubleshoot your website issues.

Fahadh
Expand your eCommerce horizons
Comments: Overall, I would rate 8/10 for a smooth e-commerce experience WooCommerce offers.
Pros:
Whenever you hear the word e-Commerce, it brings to your mind about buying and selling items from a web platform. But, WooCommerce has easily expanded the definition by providing flexibility to expand the eCommerce usage towards more industries. Other than tangible goods, services also can utilize WooCommerce conveniently with a few customizations or with a few side-kick plugins (Plugins that help extend WooCommerce functionality). For instance, if you run a delivery service, you can let your customers can place their delivery through the WooCommerce-based website, calculate the payment based on the distance and then pay for it online. Likewise, many other industries that provide services can utilize WooCommerce as their virtual store. Especially at a pandemic time, people rely on online platforms to fulfill their needs. They use online platforms not only to order tangible products, but also to pay for services. WooCommerce has a very easy to use user interface that is self-explanatory even for a non-technical person. WooCommerce support multiple languages, so you can set it up according to the language you utilize. If you can read and understand the language, it's just matter of time to set up your own eCommerce system.
Cons:
Out of the box, WooCommerce supports sale of products and services. But to expand it to a more powerful and customized one, you need to rely on 3rd party plugins that help you expand the requirement. Some 3rd party plugins go abandoned / outdated - which might cause the functionality of the customization you've done.
Mike
Powerful E-commerce Interface
Comments: We've enjoyed WooCommerce during the last few years and have found it to be a solid e-commerce solution for our business. The system continues to improve and grow and we would recommend it to any companies looking for a powerful, customizable platform from which to launch their online sales and manage their customer base.
Pros:
WooCommerce forms the backbone of our e-commerce website and we've been using it for around five years at this point. It handles a high quantity of orders with ease and its customization options are so far-reaching that if you can dream of a plugin for the system, it probably already exists or is under development somewhere (this may have something to do with its integration into Wordpress). Recently, we've been utilizing the Subscriptions feature to more accurately manage our customers' accounts, and this feature is particularly useful for recurring transactions. Coupons are easy to create and keep track of and WooCommerce can also be linked to external systems for more accurate monetary calculations and other relevant business features.
Cons:
Reporting within the system does leave something to be desired. We've found that the reporting dashboard is fairly limited, particularly for more advanced metrics that can be found in systems like Quickbooks. However, as noted above, the system can be linked to other systems using plugins and various connectors, so it's possible to extract that detailed sales data if need be. On occasion the sheer amount of customization options can be overwhelming, as well, though this is a better problem to have than a system with too few options. The various plugins just need to be managed in a coherent fashion to ensure site stability.

Aaron
WooCommerce is the most powerful and cost-effective eCommerce solution
Comments: As a web developer, I use WooCommerce on A LOT of WordPress sites. For most websites, WooCommerce is the perfect fit and with all the documentation and plugins out there, most needs can be covered pretty much out of the box.
Pros:
If you have a WordPress site and you need a shopping cart, you'll probably be using WooCommerce. Sure, there's other options out there but WooCommerce is hands down, the best solution for you. The main WooCommerce plugin is free and that gives you all the common eCommerce options that you would generally need. Then, if you need extra functionality, there are literally hundreds of free and paid plugins that you can install to extend WooCommerce further. And, if you're a programmer (like me), you can write your own PHP to hook into WooCommerce for additional customization. For most businesses though, WooCommerce by itself, or with a few additional plugins (perhaps for custom shipping or payment options) is all that's needed and it's easy to install, configure, and manage.
Cons:
WooCommerce is only for WordPress, since it's a WordPress plugin. Although you can really do a lot with WooCommerce and plugins for it, some of the plugins (like subscriptions at $199) can cost a pretty penny. And if you need some custom programming, that could cost even more.