---
description: Learn more about BrightLocal price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs.
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title: BrightLocal Pricing, Cost & Reviews - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/30931/seo/software) > [BrightLocal](/software/182621/brightlocal)

# BrightLocal

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> BrightLocal gives you the tools to rank higher, improve your reputation, and generate more traffic and leads from local search.
> 
> Verdict: Rated **4.8/5** by 281 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses BrightLocal?

Marketing agencies.&#10;SEO agencies.&#10;In-house marketers.&#10;Multi-location businesses.&#10;Enterprise businesses.&#10;Local brick-and-mortar businesses.&#10;Service-area businesses.&#10;SMBs.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 281 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: BrightLocal
- **Founded**: 2009

## Commercial Context

- **Starting Price**: US$39.00
- **Pricing model**: Other (Free Trial)
- **Pricing Details**: Single Business: $35/mo (billed monthly) $29.17/mo (billed annually)&#10;Multi Business: $60/mo (billed monthly) $50/mo (billed annually)&#10;SEO Pro: $90/mo (billed monthly) $75/mo (billed annually)&#10;&#10;A 14-day free trial is available - no credit card needed.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Germany, Ireland, Netherlands, New Zealand, Singapore, South Africa, United Kingdom, United States

## Features

- Alerts/Notifications
- Audit Management
- Competitive Analysis
- Dashboard
- Geo Rankings
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Listing Management
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Reviews Management
- SEO Audit
- SEO Management
- Web Traffic Reporting

## Integrations (3 total)

- AgencyAnalytics
- Google Analytics 360
- Meta for Business

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [SEO Software](https://www.capterra.ie/directory/30931/seo/software)

## Related Categories

- [SEO Software](https://www.capterra.ie/directory/30931/seo/software)
- [Local SEO Tools](https://www.capterra.ie/directory/33515/local-seo-tools/software)

## Alternatives

1. [AccuRanker](https://www.capterra.ie/software/149278/accuranker) — 4.9/5 (330 reviews)
2. [Semrush](https://www.capterra.ie/software/151962/semrush) — 4.6/5 (2316 reviews)
3. [SE Ranking](https://www.capterra.ie/software/142169/se-ranking) — 4.7/5 (297 reviews)
4. [SEO Cocoon](https://www.capterra.ie/software/1066959/seo-cocoon) — 5.0/5 (18 reviews)
5. [mangools](https://www.capterra.ie/software/168644/mangools) — 4.8/5 (91 reviews)

## Reviews

### "BrightrLocal - Kickied off our second citations campaign" — 5.0/5

> **Dan** | *19 February 2026* | Law Practice | Recommendation rating: 10.0/10
> 
> **Pros**: Responsiveness&#10;Accuracy&#10;Great process and website&#10;Patience&#10;Excellent staff and support&#10;we bsite (pros and cons)
> 
> **Cons**: Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save.
> 
> Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer.

-----

### "An Affordable Way to Build Citations" — 5.0/5

> **Peggy** | *26 December 2025* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options.
> 
> **Cons**: The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process.
> 
> For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly.

-----

### "Great Experience" — 5.0/5

> **Stuart** | *18 June 2025* | Photography | Recommendation rating: 10.0/10
> 
> **Pros**: Very pro-active with communications and clarifications.  I was looking to get a handle on my website citations and didn't know where to start. The BrightLocal team reached out to me before starting the initial audit to make sure that I was on the right path.  That was comforting and made a big difference.  The online guides were very helpful also
> 
> **Cons**: Getting started was a little confusing.  I was not sure which service I should start with. The online tutorials helped, but it was still a bit mysterious for a newbie.
> 
> Excellent so far.  I'm just getting started with BrightLocal and the initial experience has been excellent.  The potential to expand using their services is very good.

-----

### "BrightLocal review" — 5.0/5

> **Set** | *2 June 2025* | Medical Practice | Recommendation rating: 9.0/10
> 
> **Pros**: Easy to use. All in one services to track your local grid listings and manage GMB. Also a good tool to run local citations campaigns.
> 
> **Cons**: Need to spend more than just a standard tariff plan to unlock descent amount of options. Need to use additional tools like GMB Everywhere to see some additional data. Need to pay a lot more to unlock Review management options.
> 
> Overall I am happy with the tools. One of the best tools in the market to manage Google Business accounts.

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### "Marion Keepsake Kottage" — 5.0/5

> **Ryan** | *25 June 2025* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Great help and excited for this continuance of my listings being updated, it’s prompt. Love the support them.
> 
> **Cons**: Not much as this time. I will get back to you on that if I get something to complain about at some point.
> 
> I do love it right now, it is helping me with my clients. I wish I could afford to do more and know more about the services

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## Links

- [View on Capterra](https://www.capterra.ie/software/182621/brightlocal)

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| Locale | URL |
| de | <https://www.capterra.com.de/software/182621/brightlocal> |
| de-AT | <https://www.capterra.at/software/182621/brightlocal> |
| de-CH | <https://www.capterra.ch/software/182621/brightlocal> |
| en | <https://www.capterra.com/p/182621/BrightLocal/> |
| en-AE | <https://www.capterra.ae/software/182621/brightlocal> |
| en-AU | <https://www.capterra.com.au/software/182621/brightlocal> |
| en-CA | <https://www.capterra.ca/software/182621/brightlocal> |
| en-GB | <https://www.capterra.co.uk/software/182621/brightlocal> |
| en-IE | <https://www.capterra.ie/software/182621/brightlocal> |
| en-IL | <https://www.capterra.co.il/software/182621/brightlocal> |
| en-IN | <https://www.capterra.in/software/182621/brightlocal> |
| en-NZ | <https://www.capterra.co.nz/software/182621/brightlocal> |
| en-SG | <https://www.capterra.com.sg/software/182621/brightlocal> |
| en-ZA | <https://www.capterra.co.za/software/182621/brightlocal> |
| es | <https://www.capterra.es/software/182621/brightlocal> |
| es-AR | <https://www.capterra.com.ar/software/182621/brightlocal> |
| es-CL | <https://www.capterra.cl/software/182621/brightlocal> |
| es-CO | <https://www.capterra.co/software/182621/brightlocal> |
| es-CR | <https://www.capterra.co.cr/software/182621/brightlocal> |
| es-DO | <https://www.capterra.do/software/182621/brightlocal> |
| es-EC | <https://www.capterra.ec/software/182621/brightlocal> |
| es-MX | <https://www.capterra.mx/software/182621/brightlocal> |
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| fr-BE | <https://fr.capterra.be/software/182621/brightlocal> |
| fr-CA | <https://fr.capterra.ca/software/182621/brightlocal> |
| fr-LU | <https://www.capterra.lu/software/182621/brightlocal> |
| it | <https://www.capterra.it/software/182621/brightlocal> |

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