---
description: Learn more about Google Analytics 360 price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs.
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title: Google Analytics 360 Pricing, Cost & Reviews - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics)

# Google Analytics 360

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> Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
> 
> Verdict: Rated **4.7/5** by 8090 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Google Analytics 360?

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 8090 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**:  (Free version available)
- **Pricing Details**: Available from 1.3 million Yen per month.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile)
- **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Augmented Analytics
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customisable Dashboard
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Management
- Data Visualisation
- Forecasting
- Funnel Analysis
- Interactive Reports
- KPI Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- Time on Site Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Website Analytics
- Widgets

## Integrations (5 total)

- Google Ads
- Google Search Console
- Google Tag Manager 360
- Shopify
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Web Analytics Tools](https://www.capterra.ie/directory/30073/web-analytics/software)

## Related Categories

- [Web Analytics Tools](https://www.capterra.ie/directory/30073/web-analytics/software)
- [Reporting Tools](https://www.capterra.ie/directory/30053/reporting/software)
- [Product Analytics Software](https://www.capterra.ie/directory/32915/product-analytics/software)
- [Dashboard Software](https://www.capterra.ie/directory/30839/dashboard/software)
- [Data Visualization Software](https://www.capterra.ie/directory/30696/data-visualization/software)

## Alternatives

1. [Adobe Analytics](https://www.capterra.ie/software/169942/adobe-analytics) — 4.5/5 (237 reviews)
2. [SEO PowerSuite](https://www.capterra.ie/software/127616/seo-powersuite) — 4.5/5 (382 reviews)
3. [Similarweb](https://www.capterra.ie/software/148472/similarweb-pro) — 4.6/5 (260 reviews)
4. [Looker](https://www.capterra.ie/software/169053/looker) — 4.5/5 (282 reviews)
5. [Semrush](https://www.capterra.ie/software/151962/semrush) — 4.6/5 (2316 reviews)

## Reviews

### "Visibility into your traffic sources" — 5.0/5

> **Eric** | *18 April 2026* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: The data it provides for me to make marketing decisions is invaluable. Knowing exactly where and how we derive traffic helps us adjust our strategies to maximize our ad spend.
> 
> **Cons**: Sometimes getting the pixels and conversion trackers can be a little tricky. However once everything is set correctly it doesn’t need to be revisited.
> 
> Great - I use it for all of our websites as soon as we set up the domains. We want to gather that data immediately from the start so we don’t miss any traffic points.

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### "Great And Complete Analytics Tools" — 4.0/5

> **Calixte** | *7 December 2025* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Google analytics is a really easy to use tool, with no cost.&#10;It’s really easy to integrate to any website and a lot of solutions support it natively.
> 
> **Cons**: Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker

-----

### "It's... just okay" — 3.0/5

> **Ryan** | *20 October 2025* | Real Estate | Recommendation rating: 6.0/10
> 
> **Pros**: It's intuitive enough to use and get the data you need. Easy to learn and use and configurations and customizations are possible.
> 
> **Cons**: Universal Analytics was honestly much better. GA4 has not been great since it was in beta. Simple reports that could be pulled with UA before now require custom reports in GA4. Also a lot of the data in GA4 is sampled and you need to request unsampled data or get the data in BQ which is just a cash grab.
> 
> Much preferred the older UA before compared to GA4. The newer GA4 is not an improvement in any way whatsoever.

-----

### "Google Analytics 360 - great for beginners" — 4.0/5

> **Patrick** | *25 March 2026* | Consumer Goods | Recommendation rating: 6.0/10
> 
> **Pros**: Ability to have one platform for multiple websites.  Ease of integration. Driving down on the data is good when looking at website traffic sources.  And it's free.
> 
> **Cons**: The plug-in for wordpress.  I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks.  I need to research this more.
> 
> I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect analytics data with advertising and optimization efforts. But I don't trust the plug-in for wordpress.

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### "Google analytics is industry standard" — 5.0/5

> **Isaac** | *23 July 2025* | Consumer Goods | Recommendation rating: 3.0/10
> 
> **Pros**: It’s gives us incredible insights of our Shopify store and our mobile app as well. It’s so industry standard I don’t know any business not using google analytics.
> 
> **Cons**: It’s has a deceptively simply looking interface for being such a huge and complex technology. The learning curve is very steep.
> 
> Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful. I highly recommend.

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## Links

- [View on Capterra](https://www.capterra.ie/software/177042/google-analytics)

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