18 years helping Irish businesses
choose better software
About Ahrefs
Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
Other than that, I would say, they also have almost everything you need out of an SEO software suite. Their user experience is also pretty good.
I don't think there is anything missing from the ahrefs tool.
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Filter reviews (574)

A Good SEO Tool for Audit !
Comments: Overall the interface is quit easy to use and understand and provide complete analysis.
Pros:
Ahrefs gives me access to information such as backlink strength, thorough traffic analysis, insights into particular pages, and useful advice for doing site audits. I use it's backlink analysis, keyword research and audit tool the most.
Cons:
Ahrefs is a feature-rich SEO tool, but it's relatively expensive compared to other tools and the free version is limited.
Ahrefs Response
10 months ago
Hi Apurva, Thank you for taking the time to leave a review! We're so happy to hear that you're getting so much value out of our toolset. We're also happy to hear that you find the interface intuitive and easy to use. Thanks, Apurva!
Alternatives Considered:
It has an outstanding capacity to crawl the entire internet and target sites.
Comments:
It provides better recommendations for keywords.
It has basic control over keywords.
Pros:
It is capable of thorough monitoring and comparison of domains. Based on how much organic traffic a website receives, that is. Compared to Alexa rank, it is superior. Based on the quantity of backlinks going to a URL, URL (URL ratings) calculates the potential influence of the URL. In terms of metrics returned, the keyword results page was at first the most plain and straightforward of all the tools I examined. However, Ahrefs has significantly improved its Keyword Explorer tool with a responsive page of interactive data visualizations.
Cons:
Costly for small companies perhaps. Technical SEO and on-page optimization are included in the "Domain Health" tool, which is presently unavailable. Had the experience of having some tool parts return no results.
Ahrefs Response
last year
Hello! Thanks for taking the time to leave a thorough review. We appreciate your feedback. We're glad to hear that you're getting good value from our tools and metrics. If you're having trouble with Site Audit, please do contact [email protected]. We want you to be able to have the full functionality of tools included in your plan. Again, thank you for your thorough and honest feedback and thank you for choosing Ahrefs!
not too good, but not extremely terrible
Comments: not too bad just not what i was expecting to be able to use.
Pros:
i liked the format of the way you can gain access to the information for the sites when you're needing the full stats.
Cons:
the pricing is a little bit convoluted especially when it comes to credit usage. they give you the impression that you can find all you may need but then you have too go up a tier. which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little bit extreme.
Ahrefs Response
3 months ago
Hi Tony, Thanks for taking the time to leave your honest opinion about Ahrefs. While we're saddened to hear that you find the pricing convoluted, we'll pass your feedback on to the rest of the team to see how we can improve this going forward. Thanks for using Ahrefs, and thanks again for sharing your thoughts!
Excellent, but too expensive
Comments: A solid web experience, unfortunately spoiled by a severe hike in prices over the years.
Pros:
It is mature and well-rounded software. It simply does what they say. We rarely see any downtime.
Cons:
Changes to the pricing/plans have meant that Ahrefs is too expensive. Adding on a single user or more can be a huge expense. While we love it, there are other, cheaper competitors.
Ahrefs Response
12 months ago
Hi David, Thanks for taking the time to leave a review and for your candour. We've tried to price our plans according to the value you get out of our data and have tried to make it easy and effective to add users to your account. If you'd like to provide more insight into what we can improve, please don't hesitate to reach out to [email protected]. Thanks again!
Alternatives Considered:
10 tools in 1. Great value & Highly versatile
Comments: It's cutting edge, it's affordable, and it offers so many gizmos and gadgets you could never feel like you're extracting more value than it's offering.
Pros:
Ahrefs is a very-near-complete expert SEO tool suite. For the price you pay and the value you get, you have to be fairly bad at SEO to not get an ROI on your investment. I think one of the great struggles with these tools is an intuitive user experience, and despite how clunky their interface might look, I think they have drawn a very nice balance between functionality and useability.
Cons:
Local SEO. In my opinion, it's it's biggest and most relevant weakness. Tools like bright local massively outperform it's local KW reporting (being able to create radius-based map pack KW ranking reports), and tools like SEMrush generally outperform it here. Ahrefs still does not have a way to track map pack rankings, in any capacity. It's a huge capabilities gap in my opinion. One that can make or break a use case for the tool. I also think ScreamingFrog outperforms their crawler by having a centralized user interface and more in-depth features, however, given that the site audit and web crawler feature was not their primary function to begin with, I am very impressed with what they offer.
Ahrefs Response
last year
Hi Max! Thank you so much for taking the time to leave a review. And thank you for the kind words about the balance between functionality and usability on our interface. We hear you loud and clear about our local SEO capabilities. We're working hard behind the scenes to see how we can improve this experience for our users in the future. Thanks again for taking the time to leave a review and for your honesty!
A thing no AHREFS affiliate will tell you
Comments: Even if this credit rule is listed on the Pricing page, it is unclear what those credits are consumed for. I could never expect that they melt out with EVERY click... So I got disappointed / this is not what I call customer-friendly. The app is very expensive already, and this credit situation doesn't improve the app's usage. But it brings the company much more money, I understand. Tja, that's capitalism, bro.
Pros:
Of course, we all know it's a fantastic tool that provides many information and tools. I haven't used it for a long time, but I decided to use it because many people on youtube were praising how good it is.
Cons:
Here's what no Youtuber/ahrefs-affiliate will tell you: after you pay, you will realize that EACH LITTLE click you make on the platform consumes a credit, and for 100 EURO per month, you have only 500 of those. Literally. Just 500 credits. I started my keyword research, and schwupps - almost 100 credits gone. EACH STEP you need while looking for keywords/related topics consumes credits.
Ahrefs Response
2 years ago
Hi Kirill, Good to see you back! Indeed, our pricing has changed since last year (March 2022, to be more specific). With the old plans, the main features were available to everyone—regardless of the plan they were on. This meant large agencies paid the same subscription price as a one-person SEO (often a beginner). The best way to differentiate usage was by how many "data requests" each user was pulling. Hence "credits" were born. Credits get consumed when accessing reports and requesting new data from all our core tools, Dashboard, Alerts, and standalone tools (like Batch Analysis). Site Audit and Rank Tracker DO NOT consume credits. However, we are very transparent about them. The monthly subscription, plus the plan additions are all listed on our: - Pricing page - Billing page - In-app welcome message - Visual live counter (in the header, next to your account name) - Limits & usage page under Admin Settings If you want to save on credits while doing kw research, I recommend searching them in bulk. For more info on how credits work, please read our help page article: https://help.ahrefs.com/en/articles/6061658-about-credits-and-export-rows As for the pricing pain point, we're improving our product and our ability to crawl the entire web: https://ahrefs.com/big-data. Hence prices need to follow along to make our business sustainable. To give you a greater understanding of the costs involved, our data center costs in Singapore alone have run over $400M in the past 3 years (https://tech.ahrefs.com/how-ahrefs-saved-us-400m-in-3-years-by-not-going-to-the-cloud-8939dd930af8). Despite this, we still get that the new system might not be working for everybody (including yourself), hence we apologize for that. Happy to answer any further questions. Andrei
Alternatives Considered:
Helps Make SEO More Manageable
Pros:
I've tried a few SEO tools and Ahrefs is one of my favorites! The site is pretty easy to understand and there are lots of free tools that help me to understand how to improve my SEO ranking. I'd encourage people to use the free trial to check it out.
Cons:
I don't really find a down side to the plaform. I'm satisfied with how it works.
Ahrefs Response
last year
Hi there, Thanks for taking the time to leave a review! We're thrilled to hear that you're enjoying the platform, and we hope you continue to get value out of our tools in the future. Just to clarify, we don't have a free trial, but we do have a forever-free limited version of Site Explorer and Site Audit with our Ahrefs Webmaster Tools plan. Again, thanks for your feedback, and we're happy to count you among our customer base!
Ahrefs for SEO
Comments: Very happy overall with Ahrefs, it is a core component of my SEO toolkit.
Pros:
Ahrefs has a great combination of accurate data and useful, intuitive features which makes it highly valuable for SEO and market research.
Cons:
It sometimes struggles with more niche keywords.
Ahrefs Response
3 months ago
Hi Alex, Thank you so much for taking the time to leave an honest review. We're very happy to hear that you've had a positive experience with our tools, and we hope to continue wowing you in the future. And thank you for the feedback about niche keywords. If you have specific examples for our team, pease don't hesitate to reach out to [email protected] so our data scientists can look into them. Thank you!

I like some features
Comments: It's good for those people who want all their tools in one place and I can see why it is the industry leader. For me though, I'm kind of covered with other tools that I use.
Pros:
It seems to cover all the bases within its paid packages
Cons:
I can get most of the reports for free using other tools
Ahrefs Response
9 months ago
Hi Elle, Thanks for taking the time to leave a review and provide honest feedback. We can appreciate that there are other tools on the market that are less expensive than we are, but we hope that our robust, first-in-class data is a differentiator. :)
Ahrefs, your go to…
Comments: As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. Keen to see how this tool evolves as AI takes over the workspace, ay.
Pros:
This is my go-to SEO tool, mate! Love the powerful data and insights it provides, it's a beaut.
Cons:
Nah, can't fault it, really. Use this app almost every day!
Ahrefs Response
3 months ago
Hi Brittany, Thank you so much for your kind words about Ahrefs! We're thrilled to hear that you're enjoying it and that you use it almost every day. We definitely have some awesome features coming up that will kick your digital marketing efforts up a notch. Stay tuned! :-)
Alternatives Considered:
No respect to long-term clients and testers
Comments: As I explained, the overall experience is good, however their pricing model (where you must pay for tools that you will never use) is terrible.
Pros:
Ahrefs was always a great tool, that I personally recommended to many colleagues and partners in the SEO industry.
Cons:
Their pricing model and customer support is terrible. I was somehow involved into what ahrefs is right now, by providing a lot of feedback/feature requests in the early days of ahrefs (same I did for other now well-known SEO platforms). However, this month they just disabled my current plan that I was using for a long period of time, forcing me to switch to more expensive and less functional package. We never exceeded the usage of credits, but they decided that we need to pay more, and pay more for tools that we never used and never will use.
Ahrefs Response
last year
Hi Dmitry, We're sorry to hear that you're not happy with the usage-based pricing, and we're sorry that we can no longer support Legacy accounts that exceed the current usage-based pricing limits. As a long-time user, you're aware that we haven't raised prices on our product in a long time. Unfortunately, the previous Legacy limits and pricing don't reflect the value users get from our current products, making a pricing adjustment necessary. We hope you'll continue to get value from Ahrefs, and we hope to count you among our users in the years to come.
Alternatives Considered:
Great tool for all aspects of SEO
Comments: Great experience overall, AHrefs really boosted our organic traffic and revenue growth.
Pros:
Very easy to use with a user-friendly interface. Great technical SEO audit features and keyword position tracking monitoring and reporting.
Cons:
Internal linking recommendations and data visualization could be further improved.
Ahrefs Response
last year
Hi, Thanks for taking the time to leave a review! We're happy to hear you've gotten a lot of value from our tools. We're continually improving our product offering, and hope to expand our internal linking tool in the future. If you'd like to provide more insight into how we can improve our data visualization, please don't hesitate to reach out to [email protected]. Thanks!
The best SEO tool in terms of data insights
Comments: Overall, Ahrefs is arguably the best SEO software out there for keyword research and competitor analysis as well as backlinks tracking. However, its credits limits could be better and can be a blocker for power users.
Pros:
I believe that the force of Ahrefs resides in the accuracy of their data, especially related to backlinks over competitors. That's probably my favorite part of the software.
Cons:
I don't like their limits very much. For a SEO software, it's quite costly and the limits in the base plan is very low. They should re-structure pricing around other limits than keywords search or change how credits are deducted because it's a very bad designed system that is unfair when you just refresh your page for example.
Ahrefs Response
last year
Hi Arnaud, Thank you for taking the time to leave your thoughts and feedback! We're proud of our backlink database, and we're thrilled to hear that you're a fan, too! The credit system has been a bit of an adjustment for some of our users, so that is fair criticism. We've restructured how credits are counted (no credits for sorting, for example), and we're in the process of making additional changes that should make things better for our users. Again, thank you for taking the time to write out a thoughtful review, and thank you for choosing Ahrefs!
Ahrefs tool to help Seo agents and many more
Pros:
I enjoyed that Ahrefs is very easy to understand even if your journey has just started as a SEO agent
Cons:
The most important downfall for Ahrefs is that it needs a little shaping in terms of keyword research tool
Ahrefs Response
last year
Hi Dako, Thanks for taking the time to leave a review! We're glad to hear that you find the interface easy to understand, even for beginners. We'd love to hear more of your thoughts about how we could improve our Keywords Explorer tool. If you'd like to give your feedback, please contact [email protected], and our customer service team will pass your thoughts onto the rest of our team. Thanks!
A good product
Pros:
The keywords research feature is great, I get a lot of suggestions from Ahrefs
Cons:
The paid keywords is usually not enough when doing a competitor research
Ahrefs Response
12 months ago
Hi Nhi, Thanks for taking the time to leave a review of Ahrefs! We're so glad to hear that you're getting good use out of our Keywords Explorer. If you have additional suggestions about how we can improve the service we provide, please don't hesitate to reach out to [email protected]. Thanks again!
Price is high but addicted
Pros:
Very easy to use as compared to Semrush or other toolsThe Backlinks tracking feature is one of the bestGood for spying and tracking on backlinks
Cons:
I won't recommend using it's keyword research tool
Ahrefs Response
last year
Hi David, Thanks for taking the time to leave an honest review. We'd love to hear more about what you'd like to see improved with our keyword research tool. Please don't hesitate to reach out to [email protected] or via our private community to tell us more!
SEO Game-Changer
Comments: Ahrefs has a lot of key features, so I wouldnt be able to replace it with another tool.
Pros:
I absolutely love Ahrefs for its outstanding backlink analysis and search volume checking capabilities. As someone who is deeply invested in improving my websites' SEO, Ahrefs has become my indispensable tool.
Cons:
In my experience, I've noticed that Ahrefs' estimated traffic can sometimes be inflated due to various factors, f.e. Google Images.
Ahrefs Response
2 years ago
Glad to hear we're an indispensible tool, Konrad! Could you give us more details on how Google images affect your website's traffic at [email protected], please? I'm curious about this use case. Thank you, Andrei
Alternatives Considered:
Ahrefs
Pros:
What I liked most about ahrefs would be the Keyword tools. They make choosing Keywords a science.
Cons:
The Price is what I liked least about Ahrefs.
Ahrefs Response
2 years ago
Turning art into science—love the review, Brandi! Be sure to check our latest keyword additions: - Treemap chart (to visualize grouped keywords by the size of their search volume) - Target filter (to find keywords for which your website doensn't rank in top 10/100) - Lowest DR filter (to find keywords for which you can rank with a low DR website) If you're looking for free keyword tools, you can check our under the free tools hub: https://ahrefs.com/free-seo-tools Kind regards, Andrei
Best tool for SEO
Pros:
It's my favourite tool for SEO work, to do keyword research, competitor research, and etc.
Cons:
Sometimes the data didn't update in time.
Ahrefs Response
last year
Hi Tina, Thanks so much for taking the time out of your day to leave us a review! We're happy to hear we're your favorite SEO tool. We're continually working to improve our product and features to provide you with a stronger, more robust dataset with frequent updates. Thanks again for leaving a review and for being an Ahrefs user!
Must needed tool
Comments: It's easy to use, simple UI.Its Audit tool helped me a lot in analyzing my website and fixing SEO Issues and that improved my website rankings.
Pros:
- The best part is its site explorer feature. It gives a detailed on-page and technical audit of you website.- It has a easy to use interface- It gives all the necessary information you need for your site analysis or competitor as well. You can check Backlink Profiles, Site Structure, Keyword research and tracking and much more.- Its Chrome extension is pretty amazing, you can easily check the website metrics from the ahref extension itself.
Cons:
It's a bit expensive, apart from that there is no such thing that i don't like. As it depends on your experience that how you use this tool.
Ahrefs Response
2 years ago
Appreciate your time, Hari! Be sure to check out our latest updates on our product blog: https://ahrefs.com/blog/category/product-blog/ I'm pretty sure you'll dig the Content Gap 2.0 much more than the current one ;) Kind regards, Andrei
Ahrefs: worth the learning curve
Pros:
Drilling down for useable information is absolutely possible. It's great to have the ability to receive data that will focus and target our needs.
Cons:
The learning curve is a bit steep. You almost have to know what answer (data) you want to know that the results will be useful. The depth of Ahrefs is fantastic until you don't know of what it's fully capable, so you might miss some data or precise results.
Ahrefs Response
last year
Hi Arlen, Thanks for taking the time to leave a review! We're thrilled t hear that you're getting a lot of value out of your Ahrefs account! And thank you for your feedback about the learning curve. If you haven't had a chance, check out our actionable use cases webinars or our academy, which can help you get started on your journey!
Right words in the right place
Comments: Helps me to write articles on the complex subjects
Pros:
The accessibility of the service to the individual freelancers is making this product quite popular.
Cons:
There is a lot of information on how to use the keywords, but there is not that many articles on how to interpret the numbers behind the keywords.
Ahrefs Response
last year
Hi Germans, Thank you for taking the time to leave a review! You can learn more about our metrics here: https://ahrefs.com/blog/ahrefs-seo-metrics/ We also have workshops on keywords research in our subscriber-only community. https://community.ahrefs.com/c/general-talk/keywords-research-workshop-replay Hope to see you there!
Incredibly detailed and multiple streams of data
Comments: A great tool if you're looking to generate an income from SEO content.
Pros:
Keyword research is really easy - the filters allow you to drill down into specific niches. Great for newer websites looking for content easier to get ranked.
Cons:
Lack of data on lower volume keywords which can often be golden nuggets. Hopefully Ahrefs will continue to add more data.
Ahrefs Response
2 years ago
Thank you, Jordan! Be sure to check out the latest filters we've added in Keywords Explorer: - Lowest DR: sort keywords that have a ranking position in the top results, but a lower DR than the one you set - Target: check rankings positions for any URL, while doing keyword research As for the search volumes, we're always updating them. The last ones are available till January 2023. Should you have more questions, please chat with our support team :)
Alternatives Considered:
An excellent all-round SEO tool
Comments: I love using it for keyword research and content planning. I'm not a technical SEO expert so I'm not using all the features.
Pros:
How much information is available around keyword research and content analysis. You can do excellent competitor analysis here.
Cons:
There's a lot going on. For someone not familiar with technical SEO it can be overwhelming. It would be nice if there was a simpler view for someone just doing casual SEO
Ahrefs Response
2 years ago
Thank you, Catherine! Could you define what is "technical SEO" from your perspective? Each report comes with additional learning materials in the form of how-to articles filled with relevant use cases. You can check them here: https://ahrefs.com/academy/how-to-use-ahrefs/site-explorer/
It gives exact information about the link strengths of my website and my competitors.
Comments: Ahrefs is an SEO tool that can be used for keyword research, link building, competitor research, and much more. I've been using this for over a year now and it's been one of the most useful and hard-to-replace tools in my arsenal. Their new features, such as Ahrefs Content Gap and Ahrefs Site Explorer, have made keyword research and competitor research even easier.
Pros:
Ahrefs is the SEO tool I've been looking for. My favorite part is that it lets me see the best backlinks for my competitors. It also provides detailed information about their backlinks and the links' strengths, as well as an overview of the site's social media activity.
Cons:
Ahrefs is an amazing tool for backlink research, keyword research, content research, and more. The tool is mostly used by SEO agencies and digital marketers. If we are serious about digital marketing and want to stay ahead of the competition, we can't be without Ahrefs.