About HubSpot Marketing Hub
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
The best easy way to manage clients. Best value for money ever about CRM.
Also, workflows can be confused in their elaboration. Recomendation: Test before you start on.
Filter reviews (5,810)
Best Marketing Automation Tool used ever
The ease to use the tool List Management Contact & Company sync and details
Automated rating/scoring system not up to the mark
The last marketing tool you'll need
Comments: I think the marketing hub plus the sales hub are priceless if integrated well. The best results from campaigns I ever had is when we were able to use this tool across the whole company.
Hubspot allows all your marketing efforts to be managed as an easy CSM to power all the lead and customer information as a CRM. The automation and event triggering with the product work wonders once its done well.
It can feel expensive if the rest of the company is not using its products as you need to create a hybrid model to track everything and that makes it sometimes worthless
Switched From: Pipedrive
Reasons for Switching to HubSpot Marketing Hub: I had already have excellent past experiences using hubspot and I know exactly how to execute my marketing playbook with it. Also its support is fantastic. Super easy to get ahold of them and resolve any issue.
OK to use
Easy to onboard and setup for all team members.
Too many bugs which often influance our operations. Complicated improvements.
Hubspot for new marketing management
Comments: The tool and the team behind is focused on your success. Even though this is a huge platform every step is simple to understand and to do and extending out of the platform is also easy for integrations and other valuable steps.
The ease of use and the total solution for all things marketing and sales. From one place you can follow your leads and customers every step, aiding in the communication with new and existing customers.
It is a big platform so it takes a lot of time to migrate to the system. This is mitigated by the effects you get when everything is in the system.
Great for marketing
Comments: Extremely good - although it may lack a few features and customisations like bigger competitors, it does its job extremely well, being one of the best marketing platforms I’ve been used
Hubspot is one of the easiest large marketing platforms out there to use. The ease of features, reporting, automations and creation of landing pages, campaigns etc make it a great tool for any size of team to get started on
Compared to some other market competitors like Salesforce Marketing cloud it does lack customisation and the ability to get extremely particular with what you want to do
Alternatives Considered: Salesforce Marketing Cloud
Reasons for Switching to HubSpot Marketing Hub: The price of hubspot is much better, and it focuses more solely on being a good marketing platform than the likes of Salesforce that’s trying to be a lot of different things
HubSpot Marketing Hub - nearly perfect
Comments: I love HubSpot. I tend to get a little freaked out due to the cultishness of the product and the philosophies you almost need to subscribe to if you want to get the most out of it. But it is a wonderful CRM and a CMS if you choose to go there.
Pretty much everything. It's easily to use, great GUI, can be affordable based on clients needs, really an all in one solution.
Gets very costly based on contacts needed, or features needed. There is also a cult-aspect the more you dig deeper.
Great Marketing Tool
We've switched to Hubspot Marketing Hub almost 2 years ago and we're really happy with it. It fulfills all our marketing needs and it's great combined with the Sales Hub. The customer support is outstanding and reactive and we have a CSM in touch with our team is we ever need anything.
I just wish we could select more than one contact at once using the shift key.
Great all encompassing platform
Simple, easy to use and huge feature range.
It is quiet expensive to uitilise all the functionality.
Comprehensive Review of HubSpot: A Game-Changer for Marketing and Sales
Comments: My overall experience with HubSpot has been positive, as its all-in-one platform streamlined our marketing and sales efforts seamlessly. The user-friendly interface, powerful automation, and comprehensive analytics contributed to an efficient and effective digital marketing strategy. However, the initial learning curve for advanced features and the cost factor could pose challenges for some users.
HubSpot's all-in-one platform simplifies marketing, sales, and customer service processes with an intuitive interface, fostering seamless collaboration. The platform's robust marketing automation, powerful analytics, and extensive HubSpot Academy contribute to a comprehensive and user-friendly experience.
The cost of advanced features may be a barrier for small businesses, and integrating third-party apps can be complex. While the email marketing tools are potent, the email builder has limitations in design flexibility, and mastering advanced features may pose a learning curve.
Must need for a business everyday
Right from lead capture to adding automated scoring based on a different level of engagement, to the lifecycle stage. It is essential software to run your entire business and have a better view of how business is progressing every day today. Simple love to use HS crm every day as a product marketer.
The learning curve is steep and it takes tons of time to get comfortable with the different features inside the Marketing Hub and the properties.
Hubspot Marketing Services
Comments: The most convenient thing about Hubspot is the ability for our Sales & Marketing teams to be able to track all the different actions our customers are taking during the buying process as well as post-purchase. It's helpful for the Sales team to see which Marketing emails our customers are engaging with and it's helpful for our Marketing team to be able to see if our customers are purchasing after they engage with a marketing email or social post. I also like their marketing automation feature that allows me to create tasks and deals for our Sales team based on different actions customers are taking on the Marketing side.
Hubspot has excellent customer service and a large library of resources that you can reference if you cannot figure out how to do something. They also have Hubspot Academy that allows users to learn more about their products and Marketing in general, while also getting a Hubspot certification.
There are a few features I would like to see added to their email marketing service. One specifically is the ability to customize the mobile version of an email without affecting the desktop version. I also wish I could insert custom HTML such as a promo timer in an email like some of the other platforms I've used.
Beware of the Ad Spending Limit
Comments: I signed up for another year to get access to Microsoft Ads control (supposed to be in BETA.)
When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.
Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)
Alternatives Considered: Salesforce Sales Cloud
Reasons for Choosing HubSpot Marketing Hub: The first year I was able to basically get a price match, but that was taken away recently.
Switched From: Act-On
Reasons for Switching to HubSpot Marketing Hub: Tried Salesforce a few years ago, and the learning curve was much too high.
Well rounded and easy to use
HubSpot Marketing Hub is intuitive. Ease of use is one of the primary reasons to consider HubSpot. It's easy to set up, configure and integrate with other applications. I do like that I can train others to use it across sales and marketing and empower them to take on responsibilities rather than having to ask me to set up or execute specific tasks in the tool.
ABM abilities are limited but they are working on added capabilties fairly regularly. There are better solutions for ABM in the marketplace for sure, but I would like to use one tool for B2B marketing automation if possible.
Reasons for Choosing HubSpot Marketing Hub: HubSpot was easier to use than Pardot and had a few additional features that we wanted. One of those was the ability to customize email and landing page templates and then use those over and over, or importing HTML templates for use.
Switched From: Salesforce Marketing Cloud Account Engagement
Reasons for Switching to HubSpot Marketing Hub: We had several internal users test all tools in consideration and aligned on the idea of usability would enable the team to move quickly and distribute the workload. HubSpot was also able to meet out budget parameters with first year discounts.
Hubspot Marketing Hub is the Must Have solutions for every marketer
Comments: Hubspot is a marketing solution that I have used for nearly a decade. I have deployed at every company I have worked for and when I started my own business I knew I would deploy it there. I recommend to my clients and can't wait to see what the team at Hubspot comes up with next.
Hubspot is such and easy tool for marketers to utilize right out of the box without having to leverage the IT team or a group of developers unless you want to. If you are a small business, you get a robust solution right out of the box and can start deploying campaigns, emails, list management and more the day you start.
While there are many integrations the biggest thing missing is the integration with accounting solutions is the biggest short coming. Many small businesses could absolutely benefit from easy integrations for smaller cloud based accounting solutions like Wave App and more.
Reasons for Switching to HubSpot Marketing Hub: HubSpot is so easy to use, deploy and customize to your needs and not having to involve IT for every detail is every marketers dream. No other software compared on these fronts, so the decision was simple.
Great Marketing Automation Platform.
Comments: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.
I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.
There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.
Alternatives Considered: Salesforce Marketing Cloud Account Engagement
Reasons for Switching to HubSpot Marketing Hub: We choose HubSpot Marketing over Pardot because of its powerful automation features and amazing mobile app. We choose Hubspot because they have a strong customer support team which is very responsive.
Everything under one roof.... and amazing customer support.
Hubspot is pretty easy to set up and offers a view across your entire organization from Marketing to Sales to Customer Success. Before switching to Hubspot we were using tons of different tools that weren't integrated which causes things to fall between the cracks. The best thing about Hubspot is having everything right in one place. Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.
I feel that Hubspot's Landing Page builder is not as good as they claim for people without web design skills. If you are a web designer with knowledge of html & css you will probably like it, but if you don't have those skills you will be limited with what you can do with their landing page builder. Hubspot claims that it is a drag and drop builder, but that's not really the case. We eventually stopped using Hubspot's Landing Page Builder and switched to Unbounce for landing pages which is much easier.
HubSpot has been a game changer
Comments: We built our website and landing pages on HubSpot in addition to managing our email marketing through the system. Our sales team loves the insight into prospect activity to help them have more informed conversations. We've also seen some preliminary success with using an inbound marketing strategy.
We love the ease of use and administration, intuitive design, integration/collaboration between teams (service, sales,marketing), and the automation capabilities.
There are a few functionalities we'd like to see included in development, but I do find that HubSpot is VERY responsive to customer ideas and suggestions and many things that were unavailable when we first came on board are either now available or are currently in development.
Alternatives Considered: Salesforce Marketing Cloud Account Engagement
Reasons for Choosing HubSpot Marketing Hub: We made the switch because we found Pardot to be less user friendly and more restrictive when it came down to content creation and gaining insights into contact behavior. We had also experienced some support issues with Pardot. We were using Pardot in conjunction with our parent company and were also running into some issues with list management and content partitioning. Pardot does have many of the features provided by HubSpot, Hubspot's are just simpler to use and the support is much better.
Switched From: Salesforce Marketing Cloud Account Engagement
Reasons for Switching to HubSpot Marketing Hub: We considered setting up a separate instance of Pardot, but felt that HubSpot's product, marketing expertise, and innovation were much more attractive for our long-term vision.
Great Value! Very Powerful Software for Very Little!
Comments: Overall, I've been really impressed with Hubspot Marketing. It has been incredibly important with driving leads and engagement with our new start up. That being said, I believe the Cons outlined are minor but things to keep in mind.
- Very Powerful Software for the Value! - As a small small startup, we were really impressed with the value of the Starter CRM Suite bundle. We were able to get not only the marketing hub, but also sales hub, service hub and operations hub. - Analytics - It is crazy how much you can do with their analytics! The reporting is very good for the value. - Marketing Emails, Content Assistance - They do a great job with not only providing the above analytics, but they go over the top by providing resources (blogs, studies, etc.) within the analytics pages that can help with identifying how to improve.
- Support - knowledgable, but at times slow with response rates... If you don't get a hold of someone on their chat functionality right away, you likely will not hear back for a day. This proved to be difficult when setting up the account at times. - Hubspot Marketing Academy - I was very excited to learn more about the tool with their educational academy videos. After going through the course, I saw that almost 30%-40% of the content was clearly focused on Hubspot account holders who had the two higher paid tiers (we have the "starter"). This was incredibly frustrating because in order to receive certification, you had to understand aspects of the platform that you didn't have... With that in mind, I was prepared to learn, but instead had to sit what felt like an informercial. This felt like a disconnect when there were other videos in the same academy course that emphasized how important it is to create content specific to your audience... I think they missed the boat on this. That said, I wish they had a way to have these certifications specific to your package. Last thing to note: it seems like this was the only certification that had this dynamic. Their other academy courses (thus far) have been good.
Alternatives Considered: Salesforce Marketing Cloud
Reasons for Choosing HubSpot Marketing Hub: Pipedrive's least expensive version did not hit on stride with what we were looking for. There seemed to be a lot of clicks, I didn't like the user interface and it seemed like their integration partners were not as robust as Hubspots.
Switched From: Pipedrive
Reasons for Switching to HubSpot Marketing Hub: Way way way to expensive.
Hubspot Is An Upgrade
Comments: Overall, Hubspot is a solid B+ type of software. I'm glad it's there, I'm lucky to have it, and I don't even have an idea of something better to recommend right now. But that being said, there are a handful of fixes that, if implemented, Hubspot could be among the best. I don't even have access to the sales or web design module. I feel like if I did, it may even move it up a rank.
Hubspot does a lot of useful things for a marketer and makes automation easy. You don't need to have deep coding intelligence or skills to manage marketing for a client or business. The email marketing tools alone are some of the best I've used. There are other features in place that just make the application more useful than others. Hubspot is typically easy to use and makes my job easier - not harder.
Hubspot has gone down a handful of times, or encountered issues where some aspects could have been affected on the customer or site owner's ends. Usually these were fixed quickly and not a big issue. Something I really don't like is the user interface for creating landing pages or web pages seems obtuse. No matter how many times I go back and learn it, I feel like there are better ways to get to the drag and drop editor, or that there could be better ways to edit the content of pages. The Hubble language and interface when it comes to editing Hubspot's page modules is intimidating and unpleasant to use. By contrast, the drag-and-drop editor is fine. Customer Personas exist in the property settings for some reason. For every brilliant addition to Hubspot's toolset, there is a goofy decision behind how things work or how users are expected to use the software. I feel intuitive design isn't always behind these decisions, but am hopeful things will improve in the future.
Alternatives Considered: ActiveCampaign
Reasons for Choosing HubSpot Marketing Hub: Emma wasn't great to use for making emails more customizable. The interface seemed kind of outdated. Hubspot just does a lot more - but it costs more too. (At least I believe it did)
Reasons for Switching to HubSpot Marketing Hub: Hubspot seemed more like the tool we needed for our needs. Hubspot Academy and their blogs also meant we were already familiar with them.
Great Marketing Automation Software for the Small Business or Educational Institution
Comments: Hubspot is an affordable marketing automation solution that works well for our small team. While it lacks some of the features or usability of its more expensive competitors, the tools can be leveraged to powerfully enhance the reach of a small marketing and admissions/sales team. The Hubspot Academy is a treasure trove of valuable educational and inspirational resources. For a small business/institution exploring marketing automation, Hubspot is a phenomenal place to begin.
Hubspot provides a self-service marketing automation solution that allows us to expand our admissions team exponentially by building workflows of automated emails, text messaging, and direct mail (with third-party integrations) that are triggered by a variety of criteria. It allows us to be sure that every prospect is receiving regular communication from our office, allowing the admissions reps to focus on only the leads that demonstrate the highest likelihood of enrollment.
Limitations within the tool require a variety of workarounds, some of which are laborious. Duplicate entries are common due to Hubspot using email as the unique identifier (Hubspot has added a contact ID to help address this, along with tools to sort through duplicates). Hubspot's workflow tool is basic by comparison with some of the more costly and sophisticated marketing automation solutions.
Reasons for Switching to HubSpot Marketing Hub: Price
Value for money and easy to navigate
Comments: I have been using HubSpot Marketing Hub for the past few years, and I must say that it's one of the best marketing automation tools out there. It's incredibly user-friendly and has a great set of features that help you manage your entire marketing strategy. From creating and managing campaigns to creating custom forms and tracking analytics, HubSpot Marketing Hub has everything you need to succeed. The customer service team is also very helpful and responsive, so any questions or issues I have are quickly addressed. Overall, I am very impressed with HubSpot Marketing Hub and highly recommend it to anyone looking for a powerful marketing automation tool.
1. Easy to use and navigate: HubSpot’s marketing hub is designed with a user-friendly interface, making it simple to use and navigate.2. Comprehensive range of features: The platform offers a comprehensive range of features for marketers, including content creation, SEO, analytics, and email automation.3. Automation capabilities: HubSpot’s marketing automation capabilities enable marketers to streamline their workflow and get more out of their campaigns.4. Integrated marketing platform: HubSpot’s integrated marketing platform allows marketers to manage their campaigns from one central location.5. Scalable solution: HubSpot’s marketing hub is a scalable solution that can be used for businesses of any size.6. Free trial: HubSpot’s free trial offer allows you to test out the platform and see how it works for your business before committing to a paid subscription.
1. Expensive: The HubSpot Marketing Hub is one of the most expensive marketing platforms on the market. It has a wide range of features, but this means you’ll be paying a premium for those features.2. Limited Reporting Features: The HubSpot Marketing Hub is not the most comprehensive in terms of reporting features. It does not have the ability to track user behavior, for example, or be able to provide detailed segmentation for customers.3. Limited Automation: Automation is a key component of any successful marketing strategy, and the HubSpot Marketing Hub does not offer the same level of automation as other platforms. This means that many of your marketing processes may need to be done manually.4. Limited Integration: The HubSpot Marketing Hub does not have the same level of integration with other platforms or marketing systems as some other solutions. This could limit the effectiveness of your marketing efforts.
I am not a marketer. Hubspot was the right pick for me.
I LOVE this platform. Onboarding is great. My support person (yes, you get a dedicated success manager that you actually form a relationship with and can help you navigate intricate projects, offer suggestions, advice or just listen as moral support and confirm you are on the right path ANYTIME) is fantastic, the software is in my opinion best in class.
The contract renegotiation process is a bit of a bummer. Some of the folks there aren’t the easiest to talk to or deal with. My hope is that they can fix the issues and shine in this area too. Product developers and bright and knowledgeable and they are constantly improving the platform to our delight.
I am not a marketer. In fact, it was a hat I took on with my family’s Small business just to help out. Boy are we all glad we did. First of all, it is intuitive. There isn’t a page in Hubspot that doesn’t offer help in the form of written, video and linked tutorials. It’s all in-line too. I don’t have to open a different screen most of the time. I can easily and quickly solve my issue or learn something new right within the page I am working on. It’s been a game changer. It helps me be a better writer. Hubspot offers suggestions for how to compose and email, a landing page, an offer pop up. It also offers on page SEO and optimization help, identifying potential issues and offering suggestions before you publish it. It caters to all ability levels. From a novice to an expert, there is something for everyone and online training to match whatever level that may be. It also has incredible value. There are so many extras packed into Hubspot. Chat, automation, graphic editor, asset management, CRM, extreme integrations, and a wide open API.
Obvs the price. It’s pricey. We have 3 different locations of the same franchise and we operate them as one business. But because we are required to have 3 domains, we were forced into the enterprise license. It is a lot for a small business with lean operations to pay. Luckily we negotiated a great deal for the time being so it isn’t breaking us.
My Would "Bring to a Deserted Island" Software
Where do I start with my love for HubSpot. Our marketing team has been using HubSpot's Marketing Automation for 6 years, and we have seen a world of difference in our inbound strategy. From email drafting to analytics, social publishing, blog hosting, ABM (account-based marketing) and site traffic - it helps marketers keep track of nearly everything going on. I mainly use the social publishing and tracking feature and the email scheduling tool. I can say I wouldn't be able to organize my social conversations with customers nor would I be able to schedule posts ahead of time and track their progress with such accuracy without HubSpot. The email section of the software is great too. I can tell who opens, reads and clicks on our emails - how long they spend reading and each email's conversion rate. I can also do A/B testing to track which types of emails perform best. If your marketing team has a budget for automation software, HubSpot should definitely be on your radar. As a medium-sized company with a small marketing team of 5, it's the perfect size for us. We have HubSpot's Enterprise Level Contract, which gives us access to all of their features. If your marketing team is small - a less expensive plan might be where you want to start out. They also offer sales solutions that fully integrate with their marketing platform, so everything stays consistent and everyone from sales to marketing is on the same page.
HubSpot is pretty close to perfect, and my complaints are minor. From a social tool standpoint, I wish publishing across platforms was more consistent, often images and text sizing is a bit off in the actual social site. I also wish they would increase monitoring from just Twitter to both LinkedIn and Facebook. Design limitations have been a slight issue for us in the past as well, but usually we can work around these and design items in house.
An incorporated way to deal with marketing materials
Comments: Hubspot has enabled me to work in a composed and quick way, without bringing about any mishaps. Today I have 3 accreditations supported by this stage and I truly comprehend and apply the Inbound Marketing system that is the fundamental base of Hubspot. It is astounding to deal with the site of the organization where I work and I trust that the expense/item proportion is reasonable. Picking Hubspot as our essential work instrument has been an incredible choice.
The genuine estimation of HubSpot Marketing is the reconciliation of each promoting stage. Blogs, email, landing pages, workflows, work processes and more can without much of a stretch be made - and incorporated - for a simple to utilize, across the board promoting entryway. Fundamentally, my organization utilizes HubSpot to rapidly construct and distribute blog entries. With the inherent online life apparatus, you can without much of a stretch offer the blog entry to your crowds. At that point, you can repurpose the substance you previously made for an email battle. Another most loved component: you can create beautiful landing pages. With this, you can make delightful presentation pages that make it simple for clients to change over to a deal, or showcasing qualified lead. Another extraordinary component is the examination instrument. You can see the presentation of each showcasing component in one nitty gritty dashboard. This encourages you see what's working - and so forth. This truly helped my organization put their advertising dollars where they're most powerful and effective.
There's only a couple of disadvantages to HubSpot, from my point of view. HubSpot works best when you can create a lot of substance. HubSpot is extraordinary at making your substance lovely and compelling, however in case you're not delivering content, you won't get the full esteem. Second, the valuing level for HubSpot can be somewhat steep for private companies without optional salary. I'd state the administration is as yet justified, despite all the trouble, yet the speculation requires talk and responsibility from the group to be an extraordinary venture. Ultimately, HubSpot requires an on boarding charge with each new contract. Presently, this on boarding expense isn't enormous, yet this was a hindrance for passage for my organization when we initially joined. The on boarding process unquestionably helped my group take advantage of HubSpot, be that as it may, as I stated, it was a slight obstacle for the group while considering HubSpot.
Easy-to-use but robust software that delivers value for any-sized copmany
Comments: Tracking all data from content to marketing automation within a single platform is extremely helpful for us. We've been able to align more in our inbound and outbound efforts and have the ability to create simple or sophisticated marketing plans with HubSpot.
Customized dashboard for a quick snapshot to help track our department's KPIs Support is responsive and always prompt to help answer your inquiries. They are currently in beta for live chat and I love that instant answers to your problems. They also send email follow-ups to make sure you're happy. Knowledge-base is excellent to help solve problems you come across on the platform or in marketing in general. HubSpot Academy is an excellent resource to learn about important topics in Marketing, Sales, and Design. They're always updating materials for the courses and you get certified at the end of so many lessons, which is a bonus for any LinkedIn profile or resume. Robust amount of features and tactics to use within the platform but not necessary to use them all. Great for any-sized companies. Ability to request product features from the community User-friendly Workflows tool that allows you to create a workflow process using different elements of data.
Changes are always rolling out, which can be hard to keep up-to-date on them all Not fully prepared for features getting removed, renamed or consolidated. We have to play catch-up at times to adjust to what has changed. Design Manager is confusing for someone without coding knowledge. Really wish they would integrate a drop and drag feature to create simple emails and landing pages, most importantly. Reporting from the Sales vs. Marketing dashboard can be confusing. I get two different metrics in certain cases, but it's because one's default is different than the other. Can't create lists of accounts/companies, for company's running an ABM program. Can't add external landing pages to Campaigns in HubSpot, only HubSpot created landing pages, which makes reporting cumbersome.