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About Alexa

Helps your business get better marketing results through keyword research, finding missed opportunities, and promotion of content.

Learn more about Alexa

Pros:

I was surprised to know that Alexa is not just a talking speaker it can integrate with many IOT devices. It is a smart speaker that we can converse with and not just command to do things.

Cons:

Limited in what actual analytics you can get out of Alexa.

Alexa ratings

Average score

Ease of Use
4.4
Customer Service
4.1
Features
4.3
Value for Money
4.2

Likelihood to recommend

8.2/10

Alexa has an overall rating of 4.4 out 5 stars based on 84 user reviews on Capterra.

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Filter reviews (84)

Bennaire
Bennaire
Editor in US
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alexa is good but could be more intuative.

5.0 2 years ago

Comments: I use the Alexa app mostly to control my smart home devices, and music.

Pros:

I love the ability to control devices individually or as a group.

Cons:

I dislike the redunduncy Of the setup process.

Michelle
District Secretary in US
Education Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alexa Review

5.0 3 years ago

Comments: Getting information concerning business aspects with education and startup businesses. The overall experience is exceptional in that Alexa provides pertinent information that I need at the drop of a dime.

Pros:

The software is very appropriate in what I need to accomplish in my home. Whether I am turning on lights or asking for information, Alexa accomplishes much more than the basic Google page can give me. Alexa gives me the ability to play music, check the weather, gather information pertinent to whatever aspect I'm looking for. I love the experience of using Alexa as a wake-up alarm. In addition to using the alarm system for more than one time per day. I love that Alexa is a confidant when nobody else is around. It can read stories and just answer questions closer than a friend with all the confidentiality.

Cons:

The missing aspect of Alexa is that sometimes I can't get the information pertaining to local news. That may be a user error and not the program itself. As well as I know that Alexa is recording all my questions and placing them where they can be compromised. That is the one thing that I don't like.

Majed
SEO Specialist in Türkiye
Media Production, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alexa Ranking

2.0 3 years ago

Comments: It was required by management to use Alexa as ranking tool and SEO, we had many issue with the tool, but it was still the most popular website ranking tool.

Pros:

so popular and data availablity for long time

Cons:

Lake of detailed analytics, no integration with third-party tool

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Not my first choice for Market Intelligence

4.0 2 years ago

Pros:

Having move to the echo platform, having a screen makes it easier to work with and get informationPreinstallation of software is also easier with the latest version when it comes to install and connect to your wifi.

Cons:

Information contained in Alexa is dependent on what's been connected so not my first choice for Market intelligence

Michelle
Seamstress in US
Arts & Crafts, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alexa Saves the Day!

5.0 3 years ago

Comments: Alexa is a great addition to any home. Trust me you won't regret getting it. I know I wish I would have bought it so much sooner!

Pros:

What don't I like about Alexa? Alexa is so awesome and helpful I can't imagine life before I had her. I use her daily to set alarms for school for both myself and my child. Additionally, you can say her name and ask her pretty much any question in the world and she will respond with the correct information about 90% of the time, which is pretty impressive. You can play games with her, which my 9-year-old son loves. I love naming a song and being able to listen to it within seconds as well.

Cons:

Sometimes she doesn't understand what I have said even though I spoke very clearly. This happens with all technology though so I can't complain too much.

Jamey M.
Content Creator in US
Verified LinkedIn User
Internet, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

A must have tool to keep up with the competition

5.0 6 years ago

Pros:

If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game.

Cons:

There's nothing about this service I don't like. It's an invaluable tool in marketing your website, and you can't beat the price.

Vishal
Senior Associate in India
Verified LinkedIn User
Management Consulting, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Improve your website ranking and visibility using Alexa

4.0 6 years ago

Pros:

The features offered by Alexa are really amazing and can help you significantly improve your Google ranking. Even the free version provides you indicative insights on your website traffic.

Cons:

1. For initial users, it becomes very expensive to use Alexa. For large and developed websites, it may not be as big a challenge to subscribe to Alexa but for beginners, the pricing is high. 2. The insights should always be taken as indicative and not as sacrosanct and cent percent true.

Emeka
Emeka
Ambassador for The Technology Innovation Scholars Program in US
Verified LinkedIn User
Higher Education
Used the Software for: 6-12 months
Reviewer Source

This is an effective tool to understand and improve traffic.

5.0 6 years ago

Pros:

The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.

Cons:

The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

Verified Reviewer
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

It allows to check the background of the domain, but the data can be misleading

4.0 7 years ago

Pros:

It is a very simple tool for checking the position and potential of the domain, competitors, etc. It works quickly and works fine for very brief and basic use.

Cons:

For more advanced use cases this tool is too simple - there are better solutions out there. Data behind it isn't really accurate also, especially when you dig deeper.

Deborah
Deborah
HR Manager - Learning and Development in US
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Alexa for personal use

5.0 3 years ago

Comments: Love being able to use it for music and the bluetooth allows me to pair it with headphones, Roku, and external speakers.

Pros:

I bought several Echo Dot devices (bought one first, and then 2 more after about 2 months). I love using it primarily for music, but am still learning the various skills available.

Cons:

Be aware of what comes checked as "on" vs. what YOU want on. For example, Sidewalk may be turned on by default and I did not want that set to on. In addition, I would love to use Alexa for more, but some items (TVs, Cable, etc) are not compatible as of yet.

Rachel
Tutor in US
E-Learning, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Make Life Easier with Your Voice

4.0 3 years ago

Comments: Alexa allows you to do so many things while staying put and not leaving your current task.

Pros:

Instead of using my phone or computer to search Google, I can just ask Alexa. I can also use Alexa to control lights and other devices in my home. It is so convenient and easy to do.

Cons:

In order for Alexa to work, she is always on and listening. Also, sometimes Alexa cannot connect to a device or she does not know how to answer my question.

Amber
owner in US
Food & Beverages, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

recommend

4.0 3 years ago

Comments: It is very good and so easy to use! Its very helpful for everyday tasks or Information!

Pros:

It's very useful and effective! It makes every day easier! It was a good fit and choice! I wouldn't use anything else!

Cons:

There is nothing I dont like. I can't think of anything I would change! Its very useful u deffently recommend!

Paul
Senior Technical Rep in US
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Alexa is a requirement for my home and business use

5.0 2 years ago

Comments: I could not survive now in this day of age without Alexa being my smart AI agent. Also the affiliate options give me a nice side hustle while building a brand. The search SEO options and link tracking makes it a very powerful tool to continue to see what works and how to grow.

Pros:

Asking questions is smart and is a good search engine. I also have used it with business for great affiliate marketing.

Cons:

It does a lot so can be confusing. Sometimes the AI options get confused.

Simrat
Student in US
Education Management, Self Employed
Used the Software for: 2+ years
Reviewer Source

Pros and Cons

5.0 5 years ago

Comments: This software is really helpful in understanding how one ranks against competitors. It definitely is useful to know the ranking of any website.

Pros:

The software is very accessible and efficient. It provides a good report about your performance against other websites.

Cons:

The help support may take a while but they are really determined to help you out!

Ciprian
Senior PHP Developer in Ireland
Verified LinkedIn User
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Good reputation tracking tool

5.0 5 years ago

Pros:

I have used Alexa for years both for myself and for my clients. It's a very good software for reputation tracking, visibility trackingand demographics analytics.

Cons:

Pricing plans were not really justified by the premium features.

Jonathan
Jonathan
US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

A great growth tool

4.0 7 years ago

Pros:

I really enjoy that Alexa is plain and simply easy to use, dispute some minor hiccups with setup , I don’t have too many complaints.

Cons:

For the simplicities of my everyday use , Alexa gets the job done well however I would not use this software for heavy duty work specifically because it’s doesnt necessarily understand neutral commands and that can be a bit of an issue for larger scaling.

Verified Reviewer
Verified LinkedIn User
Computer Software, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source
Source: GetApp

Impressive but short-lived novelty technology

4.0 5 years ago

Comments: Alexa has not solved any of my business problems, beyond initial enjoyment

Pros:

Upon first using Alexa, I loved it and explored all of the features it supported

Cons:

After using it for a while, I lost interest and no longer use it

Verified Reviewer
Verified LinkedIn User
Internet, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

A great tool for understanding online audiences

4.0 7 years ago

Comments: Simple to use for audience analysis and keyword generation on competitors

Pros:

Easy to use interface, love the simple step by step process offered. 'A good simple sofware solution for online benchmarking. Alexa does the basics very well.

Cons:

Limited in what actual analytics you can get out of Alexa. Search terms and SEO capabilities aren't that great.

Ginny
Ginny
Director of Publications and Marketing in US
Used the Software for: 2+ years
Reviewer Source

I use this software to research prospective vendors

4.0 6 years ago

Pros:

It's super easy to use and provides a lot of valuable information. It's able to break down results by regions and countries.

Cons:

I would like there to be a pricing option that is lower, for companies or businesses that only use the site once or twice a month. Pricing is my least favorite option.

Ellen
Writer in Canada
Writing & Editing, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Can't live without her know

5.0 3 years ago

Pros:

Alexa is smart. Just like Google with your voice. Time saver. I don't like talking much but she's very helpful.

Cons:

That it wasn't created earlier. I wish I used her right away. But too expensive at first.

Casie
Hospital Manager in US
Used the Software for: 1-5 months
Reviewer Source

Love Alexa!

5.0 7 years ago

Pros:

Easy to use, even my kids can use it regularly . User friendly and good service, never complain about it.

Cons:

Needs to integrate with more such as other software and apps. Otherwise there are not too many cons. Occasionally does work

Courteney
Courteney
Service Assistant in US
Verified LinkedIn User
Food & Beverages, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alexa Echo

5.0 3 years ago

Pros:

My favorite part about Alexa is that you can make phone calls from it.

Cons:

I don't like that what you ask in the app doesn't coordinate to my Alexa Echo.

Verified Reviewer
Verified LinkedIn User
Commercial Real Estate, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

No new features that aren't already offered on other platforms.

2.0 4 years ago

Comments: Tried it out during the free trial but saw no value in using. As an early user, I expect new features added later to make it better but currently it is useless.

Pros:

Relatively easy to use platform. Alexa website rankings integrated with platform--and can be used to measure SEO success.

Cons:

No unique features offered for Alexa's SEO platform over other third party SEO research tools. There is literally no point in paying for this service.

Hector
CEO in Dominican Republic
Real Estate, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Good assistant

5.0 3 years ago

Comments: Great assistant to have at all times with you when you have to know something right in the moment.

Pros:

She does whatever I say, whatever music I say she plays it, she tells me anything that I need to know in thw moment.

Cons:

Sometimes she does not understand me very well and I have to repeat the commands that I give to her.

Verified Reviewer
Verified LinkedIn User
Defense & Space, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

Alexa by Amazon

5.0 7 years ago

Pros:

Alexa is an intelligent personal assistant developed by Amazon.IT is designed to answer your every question.

Cons:

Alexa sound is nothing special about it an same time it give answer that isn't correct. And it use other app and devices to came up with answer.