--- description: Learn more about Mixpanel price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mixpanel Pricing, Cost & Reviews - Capterra Ireland 2026 --- Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [Mixpanel](/software/158740/mixpanel) # Mixpanel Canonical: https://www.capterra.ie/software/158740/mixpanel Page: 1 / 7\ Next: [Next page](https://www.capterra.ie/software/158740/mixpanel?page=2) > Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most. > > Verdict: Rated **4.5/5** by 145 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Mixpanel? Over 29,000 customers around the world use Mixpanel. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 145 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Mixpanel - **Location**: San Francisco, US - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$25.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Ireland, Japan, Mexico, Netherlands, Singapore, United Arab Emirates, United Kingdom, United States ## Features - Activity Dashboard - Alerts/Notifications - Campaign Management - Campaign Tracking - Cohort Analysis - Collaboration Tools - Communication Management - Conversion Tracking - Customer Segmentation - Dashboard - Data Connectors - Data Discovery - Data Import/Export - Data Visualisation - Engagement Tracking - Funnel Analysis - In-App Events Tracking - Interactive Reports - KPI Monitoring - Performance Metrics - Predictive Analytics - Predictive Modeling - Reporting/Analytics - Retention Tracking - Usage Tracking/Analytics - User Interaction Tracking - Visual Analytics - Website Analytics ## Integrations (37 total) - AB Tasty - Adjust - Alooma - Amazon Redshift - Appcues - AppsFlyer - Apptimize - Branch Metrics - Chameleon - ChurnZero - Fivetran - Fullstory - Gainsight CS - Google Cloud - Google Cloud BigQuery ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Analytics Software](https://www.capterra.ie/directory/30936/mobile-analytics/software) ## Related Categories - [Mobile Analytics Software](https://www.capterra.ie/directory/30936/mobile-analytics/software) - [Web Analytics Tools](https://www.capterra.ie/directory/30073/web-analytics/software) - [Data Analysis Software](https://www.capterra.ie/directory/31077/data-analysis/software) - [Machine Learning Software](https://www.capterra.ie/directory/31103/machine-learning/software) - [Product Analytics Software](https://www.capterra.ie/directory/32915/product-analytics/software) ## Alternatives 1. [monday.com](https://www.capterra.ie/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [Reaktion](https://www.capterra.ie/software/1022082/reaktion) — 5.0/5 (3 reviews) 3. [NPAW Suite](https://www.capterra.ie/software/190825/npaw-suite) — 4.8/5 (22 reviews) 4. [Improvado](https://www.capterra.ie/software/163884/improvado) — 4.5/5 (22 reviews) 5. [Microsoft Clarity](https://www.capterra.ie/software/1018691/microsoft-clarity) — 4.8/5 (56 reviews) ## Reviews ### "Detailed User Insights" — 5.0/5 > **Ava** | *26 October 2024* | Program Development | Recommendation rating: 10.0/10 > > **Pros**: I tracked what users were doing, helping me see what they enjoyed and where they struggled. > > **Cons**: It’s tricky to learn at first, especially if you’re new to analytics. > > It gives valuable insights into user behaviour, but it’s best for those willing to learn the ropes. ----- ### "Mixpanel is a must go for every app. Easy to start with." — 5.0/5 > **Lovepreet** | *6 June 2025* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: 1. Easy to integrate. 2. Identity merge is great for people using same device with multiple users. 3. Accurately tracks user journeys, phone properties etc. 4. Reports are easy to make. > > **Cons**: 1. Sometimes due to technical issues, multiple users get created despite identity merge being enabled. 2. They keep changing there free plan limit and overall plan is quite costly for paid feature. > > Overall Mixpanel is a great tool. 1. Tracks users from apps. 2. Track user journeys. 3. Advanced reports. 4. Easy to integrate with backend to pull in events. ----- ### "Mixpanel enables scalable, self-service analytics across Product, UX, and Data" — 5.0/5 > **Flavio** | *25 February 2026* | Banking | Recommendation rating: 8.0/10 > > **Pros**: Mixpanel is quite useful when we want to track user engagement and activity, also sending pipeline and warehouse event data for the datawarehouse team have visibility and do analysis, also is goof to avoid duplication of data. Mixpanel enables scalable, self-service analytics across Product, UX, and Data teams—supporting faster, evidence-based decision-making. It also allows us to measure the impact of product changes and experiments. > > **Cons**: Do not noticed any bigger issue with the tool, but sometimes it was a bit difficult to understand when started using it. So learning curve could be a bit higher for beginners. ----- ### "Great product for preliminary analysis" — 3.0/5 > **Nitin** | *27 April 2024* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup > > **Cons**: In-depth analysis is a little tough. Exporting data is also tricky ----- ### "User analytics for the masses" — 4.0/5 > **Stuart** | *9 July 2025* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: Super flexible and simple to pick up, making user interaction analytics self-serve as much as possible > > **Cons**: The level of smart alerts were annoying - they should be dynamic. You can set a threshold but that threshold won't move based on a variable > > Used at a couple of organizations now who have implemented it in very different ways. Both times I have been responsible for implementation. I feel like the 2nd time went better and that might be a testament to the UI. ----- Page: 1 / 7\ Next: [Next page](https://www.capterra.ie/software/158740/mixpanel?page=2) ## Links - [View on Capterra](https://www.capterra.ie/software/158740/mixpanel) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data