AppsFlyer Reviews

Most complete MMP solution in the app market

Comments: Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

Pros:

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

Cons:

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

best MMP i have worked with

Pros:

The implementation of Appsflyer is done so easily and the support is awesome.

Cons:

it's complicated to setup SKAN for IOS apps

New Updates

Pros:

New addition of functions and updates on the Appsflyer.

Cons:

Technical glitch shown when we download the files.

Appsflyer Rock || Everyone Shock : )

Comments: My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.

Pros:

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Cons:

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

Excellent tracking tool

Comments: It is a great and complete platform to work with

Pros:

That you can track every app event and identify useless events with protect360

Cons:

I would like to improve audience exporting options

Great platform to review app attribution & reporting

Comments: Great, fantastic tool, easy to use & team is very helpful

Pros:

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

Cons:

Need an easier way to visualise impact of web to app through dashboards

Huge improvement over Adjust

Comments: Much better experience than our last service, Adjust.

Pros:

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

Cons:

Some of the reporting is difficult to process.

A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels

Pros:

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Cons:

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

Appsflyer: the backbone of marketing strategies

Pros:

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

Cons:

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

Best for Mobile App Attribution. Easy to Use.

Pros:

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

Cons:

Additional features can be quite expensive.

AppsFlyer is a great app tracker solution

Comments: Overall, I really like the tool and it is without any doubt my favorite among the options available.
In terms of pricing, I think AppsFlyer's costs are not very competitive. However, considering the quality of the tool, it still makes sense to use it.
We also have ongoing support from the account management team, so all our questions and needs are covered.

Pros:

After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement, integrations, as well as data extraction, processing, and ingestion routines. In addition, I really like the dashboards that the tool has, whether in the Activity or LTV view, AppsFlyer presents the results in the best way for decision-making, with the necessary granularity and separation between reengagement and acquisition.

Cons:

AppsFlyer needs to improve its anti-fraud solutions to ensure the reliability of the traffic generated. I see that fraud is becoming more sophisticated every day and I don't see AppsFlyer's solutions becoming robust enough to ensure that fraudsters are blocked through validation rules. In fact, I believe that more sophistication could be added to the process through the use of artificial intelligence.

Appsflyer: Mobile Marketing

Comments: I've been working with Mobile Marketing for over two years and I use Appsflyer every day in my work. I understand the accelerated growth of companies becoming mobile first, and that mobile ads are gaining more space in the market as a legitimate medium, but we often need to prove that we won't channelize or steal attributions from other channels, and I know how important a platform like Appsflyer is during this process. The level of detail about traffic gives us the opportunity to make more strategic decisions, as well as the Protect 360 feature which is a great anti-fraud ally.

Pros:

There are many features for measuring results, but the one I think is the most brilliant is Protect 360.

Cons:

I think the price ends up being unaffordable for many companies.

Appsflyer review

Comments: Easy to use and Excellent product overall.

Pros:

Comprehensive Attribution Robust Analytics Fraud Prevention Integration with Ad Networks Customizable Dashboards User-Friendly Interface Real-Time Data Support for Deep Linking

Cons:

Support and Documentation could be better.

Senior Account Manager

Pros:

I appreciate Appsflyer’s ability to provide detailed insights into every app, including data on various events and campaigns. The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions.

Cons:

One area for improvement is the complexity of accessing straightforward data, such as the number of registrations within a specific campaign. Simplifying this process would enhance the overall user experience.

Review of Appsflyer

Comments: I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.

Pros:

So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

Cons:

So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Appsflyer review

Comments: So far Its good and I like it very much. Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns.

Pros:

The Dashboard and data is handy and convenient to understand the important data and Its very good for optimization. I also like the fraud prevention tool and the way it describe the data. Reports are very detailed. User experience is very good.

Cons:

when Appsflyer does any update or changes its algo, Usually we do not know about this. so If Appsflyer will mention its reason also. It would be easier for us to take action accordingly.

Ease of Tracking

Pros:

Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign

Cons:

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

My experience with AppsFlyer

Pros:

AppsFlyer provides a lot of information to make good choices.

Cons:

It has a very high cost. Although it adds value to muy business

Appsflyer for Mobile App Marketing & Attribution

Pros:

- service & support through account managers and chat - on par with other attribution suites - easy to integrate with partners - widely used by other affiliates and channel partners - measurement and dashboarding

Cons:

- sometimes requires dev effort to implement events - reporting tool can be improved - doesn't give recommendations on performance

Appsflyer review

Comments: Overall experience with appsflyer is satisfactory.

Pros:

UI, reporting ease and the publisher base

Cons:

report download time period and data load time is little slow

Very useful on everyday operations

Pros:

The ability to see qualities of pIDs easily when checking for relevant sources and negotiating with them, and also the overall campaign dashboard. I also like that they implemented the new feature that you can select multiple when holding down shift in the dashboard.

Cons:

IDK if there is a feature for that which we just don't know about, because if it is - then it could save us a lot of time: checking each supply source separately in terms of quality, P360, and scale take a lot of time from our team.

Marketing Analytics

Comments: Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is perfect.
its easy to monitor campaign performance as you access data anytime in the potal

Pros:

Data is easily viewable & even setting any campaign with appsflyer is very easy

Cons:

Every thing is perfect just wanted to explore more properties from the same

Positive review to solve few issues

Comments: Overall it's positive. there are a few issues bit it's not crucial

Pros:

1. Partner integration process 2. Simple data overview

Cons:

1. Its complicated to get daily bases data when you download it 2. Ad group level data is invaluable 3. Creative level data is unvaluable for Meta

Critical Tool for Mobile App Marketers

Comments: I have been working with Appsflyer for many years now. I feel that is the best tool around to connect easily with partners and view reports on theresults of your campaigns.

Pros:

Appsflyer allows me to seamlessly integrate with any traffic source imaginable. Allows me to view reports that help me optimize my app campaigns. Also their solutions for iOS attribution I believe are above and beyond what competitors offer.

Cons:

I think they could make it a bit easier to view reports that show in-app conversion trends in a simpler friendlier way.

Great platform to work with!

Comments: I'm enjoying working with this platform in the past year. I learned many new tools and terms.

Pros:

it's very easy to use for optimization and monitoring campaigns. The latest update of choosing several dashboards is very helpful.

Cons:

the p360 algorithm is not clear enough and it seems lie when there are updates, the whole activity is affected.