About HubSpot CRM
HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers.
Hubspot is also great for start-up companies or small businesses, as the pricing is more fair and other CRM tools can be overkill for a small company.
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Filter reviews (3,655)
Filter reviews (3,655)
Specially for Sales and marketing
Comments: Overall Experience is very good. All the things for a sales person is at single place. From Bulk emails to templates. Productivity is also increase.
Hubspot has everything from creating templates to sending sequences. You can also automate all the process. Integrate with other known software also. You can see different Dashboard, create templates, Bulk emailing, Multiple emails, and many more things you can do with hubspot.
I didn't see any drawback as of now using hubspot.
Leveraging HubSpot for Add-on Sales
I LOVE the reporting and analytics. There are such great visualizations to help understand metrics and progress.
I really do not like that you cannot tag an email from Gmail to a contact/company/deal retroactively. I know you can copy and paste, but I it's an annoyance. My company uses different software for current customer relationships vs. upsell so we don't want to automatically tag all comms to HS - it can be easy to forget!
One of the best CRM platforms
Comments: Overall, its a great experience as a technology marketer to have a tool like this in the overall stack.
Lot of features like e-mail optimisation, content asset open and click-through rates tracking at a glance makes it one of the best CRM tool for us.
The pricing plan and restrictions is the least i like about this software.
Mid Range featured pack solution for all our CRM/Contact/Marketing/Lead management needs
Comments: Thanks to their details documentation and community support, my overall experience has always been great.
I really like the way they have provided the ease to admins to manage the contacts and contact creation right after Hubspot form is submitted. Even the method to embed Hubspot Forms on any website is also very user friendly. Comunity support is also there to back up developers in all development needs. Their APIs and Private Apps are really amazing when it comes to authentication and works seamlessly.
Recently, they have removed their support for API key authentication which probably has broken many hearts as most of the people were too dependent on API key validation. But thankfully creation of Private app and validation through access token is not that tough. However, their customer support is not very helpful when it comes to technical enquiries. You need to be dependent on community only which sometimes may take time to answer your question. Although Hubspot documentation is at time very helpful for technical queries.
Normal tool with expensive price
Comments: The overall experience is OK, but i prefer Salesforce.
I think is a very useful tool to use. It has a lot of functionalities and is easy to deploy in your organization
The price. I think the price is high regarding the functionalities of the software.
Alternatives Considered: Zoho CRM
Reasons for Switching to HubSpot CRM: Because of the functionalities and the price.
Hubspot CRM for the pro...
Comments: my overall experience is satisfactory because I have adopted the crm and I use it on a daily basis
CRM tools make it easy to add your contact's data and automatically record associated sales activities. Tracking leads is simple with automatic monitoring of calls, emails, appointments, and notes. You can also view the history of all interactions with your customers and leads, and use this data to create and close more deals through targeted campaigns.
While HubSpot is relatively user-friendly compared to other software, it still requires some time to fully master and utilize its full potential. Without this investment, you may not achieve the optimal results you are looking for.
Comments: Overall experience is awesome and i highly recommend.
I have been using Hubspot from last 2 years and found it very helpful. I am very impressed with its easy UI and it has options to create workflows inside it so I can easily integrate my further process.
I would say, they should improve provide more flexibility in workflows, should provide more triggers in workflow.
h perfect option for start-ups and growing businesses
Comments: I am very satisfied. It starts free and can upgrade with low cost. Although, if we want to use the paid features and have a medium or big team, it becomes expensive.
It is very easy to use after the configuration is done.
The initial configuration require some more than the average knowledge. Not everyone could do it.
Best customer service application
Comments: I like it a lot. quite easy to use
If you are looking for something that will make it easier for you to manage your customers, go for it
It's still expensive but the free part can do a lot
HubSpot: never miss any lead and sales oppertunity.
Comments: Great experience.
I like the HubSpot most because of following reasons:1. It organized my all contact and email on single place.2. It reminds me important task at crucial times.3. My communications with potential lead are very much organized now which leads to lots of time saving.
Pricing is a bit high as compare to other CRM.
Everything you could need -unless you need mobility.
Comments: Overall, I'd have to say my experience has been quite amazing. Their desktop/website side is strong and speaks for itself, but they need to work on mobility (and I know I've trashed-talked their mobile app a bit, but it does track some things, like phone calls and emails and such, which maybe that's all you need to do.. it'll do a great job there), we're in 2020 now and ain't nobody wants to be carrying around these massive laptops anymore.
There's tons & tons of features to love about Hubspot. The power of the platform, even the free version of it, is undeniable. Tracking customers, managing issues, following up with loose-ends.. it's all handled seemlessly here and it's so smooth you won't even notice the undoubtedly massive amount of effort that's been put into it. - Hands-down best feature? The issue Ticketing system.
As i mentioned in the title of my review here, mobility. The biggest issue i've had with Hubspot is the fact that i can't really use it outside the office, unless i pull my desktop and set it up in the back seat of my car.. because that's how bad their mobile app is right now. That being said, they have a long-running feature-request board that gets tons of comments asking them when they'll update their app to bring more amazing features to mobile, but that hasn't had a reply from them in almost a year now. - The main feature their app needs? The mobile Ticketing system.
Alternatives Considered: Microsoft 365
Reasons for Switching to HubSpot CRM: I was using like the contacts and calendar in 365, and I think we can all agree they're just not made for tracking hundreds of customers.. once you pass a certain point, you need a legit CRM solution, and Hubspot is the first one i came across, and i loved it, untill it tried to take it with me in the field.
Best CRM for small businessess
Comments: Overall this is by far the best and easiest system to implement in a small business. It allows us at a low cost to track leads, manage contacts, and close deals.
HubSpot is easy to deploy and setup. I like that you can upload an excel spreadsheet with all your contacts and companies into HubSpot which allows the data to be quickly synced. In addition there are a lot of integrations available for various commonly used business software with HubSpot such as WooCommerce and WordPress.
There are some features that are limited or not available depending on your level of membership plan.
Alternatives Considered: Salesforce Service Cloud and monday.com
Reasons for Choosing HubSpot CRM: Tracking everything in excel became unmanageable.
Switched From: Microsoft Excel
Reasons for Switching to HubSpot CRM: HubSpot was the perfect fit for our business and it allowed us to take advantage of a full blown CRM system at a low cost.
HubSpot: A Swiss army knife that costs less than an arm and a leg, initially
Comments: My experience has been great with HubSpot. The Free and Starter plans offers excellent values and functionalities. Instead of piecing numerous SaaS bits together, HubSpot is a one-stop shop that is backed up by a reputable company and a lively ecosystem. Its knowledge base is vast and I can usually find solutions on its FAQs or HubSpot Certified Group on Facebook. You cannot reliably claim that about other niche platforms.
I got introduced to HubSpot via its Academy, which truly has excellent educational content. HubSpot brilliantly uses its extensive knowledge base to attract prospects. As part of the InBound Sales certification course, I started using its CRM and gradually expanded to other service offerings, such as the self-service scheduling and chatbot services. What HubSpot does better than its competitors is the seamless integration between the mega modules (Marketing, Sales, Customer Service, CMS and Operations). You can start with as few/many modules as your organization needs.
The Starter Plans are cost-effective ($0 to $45/month) but shoot up astronomically as you scale up to Professional and Enterprise tiers ($360+/month). A more economical tier between Starter and Professional would better serve the SMBs.
The best way to keep in touch with your customers
Comments: As a small business, managing my customers has become easier with HubSpot. Everything which I need for customer relationship management is offered by the software. I especially love the lead management feature because that is exactly what a business needs to grow and I can safely say, it has made a huge difference in the relationship which I have with my customers and clients.
HubSpot CRM is really great because it furnishes my business with a straight forward and powerful software. It has provided me with a robust digital marketing instrument and an arsenal of tools which I can effectively use for sales and customer service. I love how it comes with a lightweight, yet proficient free starter plan for those who might want to take it for a test drive and see how it operates. The subscription model is great as it is divided in tiers so one can purchase a subscription which suits their budget and get features included in that tier. It offers a simple user interface and setting up and maintaining the software is trouble-free. Ever since I started using the software, attracting prospects is no longer a challenge, I am also able to to get business growth strategies through various marketing techniques. With the lead management feature, I can acquire and manage potential clients or custormers effortlessly. In addition to this, the software enables me to schedule appointments and or schedule a client with an advisor. The email management option helps me to send, reply track and organize emails all at once which improves customer service while saving me time. A combination of all these features and more makes me feel really satisfied with the software.
I have noticed that some features require an upgrade which can become costly for small businesses. In addition to this, the free tier does not come with some automations. Lastly, it would have been nice if they offered a reccuring task option as it would aid in prompting a user to follow up with clients regularly thus the reminder feature leaves much to be desired.
Best of the best honestly
Comments: HubSpot to me is la crème de la crème - or the best. I'm an advocate for software when it comes to marketing automation and I've tried everything (infusionsoft, activecampaign, salesforce, marketo, HighLevel (although HighLevel is also phenomenal)
Extremely clean user interface, it's amazing support staff, and the ability for you to go into very strong account based and better be automations when your business grows. It does allow you to scale pretty easily. It also have a free tier for almost every hub.
As a start of this software can be a little expensive when you need some of it's more advanced features at an early stage
Alternatives Considered: HighLevel
Reasons for Choosing HubSpot CRM: Mostly software consolidation but also ease of use
Switched From: ActiveCampaign and Pipedrive
Reasons for Switching to HubSpot CRM: To me high-level seems like it is amazing for marketing automation but not as CRM. Pipedrive seemed like a pipeline with automation - the CRM feature wasn't really as prominent as I personally would have liked it to be.
HubSpot nails the basics of CRM
Email Marketing (5x growth in influenced customers in year 1)
Lead Management (built scalable process for lead management with complex sales channel)
Pipeline Management (increased pipeline process adoption)
CRM software is generally cumbersome for sales reps. HubSpot software focused on UX and adoption over being able to be customized to handle every possible use case. Mobile app is also solid. Workflows are easy to use and powerful.
-Reporting capabilities are very limited (easy to get data in, difficult to summarize well to drive process adherence) -Company to customer relationship hierarchy lacks ability to support more complex business models - and B2B companies.
Alternatives Considered: Zoho CRM, Dynamics 365 and Salesforce Sales Cloud
Reasons for Choosing HubSpot CRM: better UX, speed and mobile capabilities
Switched From: Zoho CRM, Dynamics 365 and Salesforce Sales Cloud
Reasons for Switching to HubSpot CRM: Price / Value. HubSpot better match our current needs and organizational maturity. Also the benefits of running Marketing Automation and CRM from single platform.
HubSpot Over Everything Else
Comments: Once you get to know your way around the CRM with all the functionality it's really easy to use. Take time to get training on all of the functionality and HubSpot does a good job with their training staff.
It's easy to keep track of everything in the sales pipeline like the last conversations you or another rep has had with a prospect or client, how many times you've followed up and to determine what work still needs to be done.
It very rarely can be glitchy but when it is, it can be annoying. There are a lot of duplicate contacts that are in the CRM that confuses things a bit but they get cleared out then you'll have another batch to take care of.
Alternatives Considered: Salesforce Sales Cloud
Reasons for Choosing HubSpot CRM: We were expanding and needed more functionality to track deals and deal stages.
Switched From: Basecamp
Reasons for Switching to HubSpot CRM: Salesforce was a bit too big for what we needed, with a sales staff of only 4-5 we didn't need to have a CRM like Salesforce.
A potentially excellent business suite that is hobbled by its numerous pay walls.
Hubspot has a great starter plan that resembles the software mechanics of "free to play" games. The user interface, integrations, email marketing, contact tracking are all top-notch. As long as your contact list is small, your email marketing frequency is sparse, and you don't need automations, you are good to go.
However, as your business grows, your contact list will swell up, your email marketing frequency will increase, and the sheer scale will make automations a must. So what is the problem? Let me give you a quick rundown of the costs involved, using 2000 contacts as a baseline:
1) You can start with Free CRM (0$ per month)
2) Once you need a few features, then you upgrade to Growth Starter suite, which is $67 per month, or $804 per year.
3) However, once you need automations, you must upgrade to professional growth suite, which is currently at $1253 a month, with a 12-month commitment, and a $3500 onboarding fee, which means your yearly costs balloons to $18536. I do not think there is any startup or early business that can afford to increase its marketing and CRM suite costs by 2300%. Most businesses must make the painful decision to abandon Hubspot and find new CRM suites which much more reasonable cost escalations. By then, you lost 1 to 2 months migrating, learning the new tools and onboarding your team. In all, a great tool for enterprises. Small businesses and startups, just stay way. You will end up regretting it just as your business begins to take off.
The email marketing tool is very robust, almost as good as Mailchimp (but falling short in design options). The ability to upload PDFs and other documents brings two benefits: not having to re-edit permalinks when you do file changes and, most important of all, tracking. Hubspot allows you to track document opens, which is useful to measure lead engagement and segment further. The service ticket is very good and allows and admin to track the team. The CRM app is as good as any other. The Gmail add-on is great for tracking, as is the Outlook plug-in. However, at my time of use, the outlook plugin was only available for Windows. Customer support was top-notch, too. The few times I had some issues, I had access to a huge library of FAQs sites, and the chat support was quick as well. They do tend to try to upsell you some features while they help you, but it is not too naggy.
The amount of emails you can send is directly related to how many contacts you have. If you send a lot of them per month, you will need to increase your contact list to twice of what you have, just to be able to send more marketing campaigns. Business who send heavily segmented mails depend on this for dear life.
Alternatives Considered: ActiveCampaign
Reasons for Switching to HubSpot CRM: Recommendation from a Inbound marketing expert.
User Friendly, Easy to use for Sales Growth
Comments: We are becoming far more effective as a sales team with activity and internal organization. We have a system that tells us who to contact, when, and in regard to what. HubSpot CRM is the most important piece of software that our company has and we couldn't go one day without it.
Easy for all users to understand and use, but can be customized if needed. The contact timeline and deal filters are my favorite features of the CRM.
There are no downfalls of HubSpot CRM. It is so easy to use, and can be used as out of box or customized to your needs. It's truly a great solution and one of the best CRM's in the world.
Alternatives Considered: Salesforce Sales Cloud
Switched From: Zoho CRM
Reasons for Switching to HubSpot CRM: We value the marketing and sales integrations of HubSpot. Additionally, INBOUND is a big part of our business and HubSpot has a great platform to capture and close inbound leads.
Great - the free version has a few limitations but is good for startups
Comments: We use Hubspot to track multiple stakeholder relationships across multiple teams within our business. It works very very well to do this; the plug in for Outlook is okay at recording conversations, and as long as you update the data, it's a powerful tool.
Hubspot is pretty intuitive to use and set up, and reasonably customisable. We use the free version for now, but are considering paying to add functionality. It's great at tracking relationships and deals across teams.
The lack of built in reporting - I get that they want to monetise the product, but it feels a little sneaky to hold back all reporting until you pay for the add ons. Also, if you've filtered the view to find a specific data set, and then hit 'back', you have to re-apply filters, which can get old.
Alternatives Considered: Dynamics 365 and Marketo Sales Connect
Reasons for Choosing HubSpot CRM: Salesforce was too bulky and expensive for our small, agile business.
Switched From: Dynamics 365 and Marketo Sales Connect
Reasons for Switching to HubSpot CRM: We liked the lean model, the friendly and intuitive set up, and the 'easing in' via the free product.
Top-quality CRM with excellent features, just make sure everyone is on board
Comments: Overall, HubSpot has been an INCREDIBLY positive experience for us. I won't lie and say there haven't been frustrations, but there are always going to be frustrations with switching software or implementing new processes. Ultimately, HubSpot has helped us bring our processes forward in a wonderful way, and their support is truly, truly superior to any other product support I have ever received.
To HubSpot's credit, their CRM functions really quickly and its basic features have a very short learning curve -- we onboarded our sales teams in multiple parts, with inside first followed several months later by outside reps. The main CRM we used before HubSpot was Microsoft Dynamics, and we are still significantly based there, but I attribute the positive reception of a new (and dramatic) software shift to HubSpot's ease of use and quick accessibility of prospect information.
We've run into a similar problem several times due to our industry being so niche (and therefore, the information we collect tends to be highly customized). We have needed to organize and implement quite a few custom fields, which GENERALLY HubSpot's CRM is very good about -- however, there are some significantly important fields that cannot be changed at all, even by HubSpot. We also have had some issues with company associations -- if your prospects work in an industry in which one company can have multiple locations (and the distinction matters), HubSpot's CRM does not lend itself well to that at all.
Alternatives Considered: Salesforce Sales Cloud and Marketo Engage
Reasons for Choosing HubSpot CRM: We were ready to explore a more robust and user-friendly tool, and HubSpot had been recommended to us multiple times.
Switched From: eTrigue DemandCenter
Reasons for Switching to HubSpot CRM: HubSpot was by far the greatest solution for our budget and our time constraints. It was such a huge improvement from our previous software that it's like night and day to us, whereas some of the bigger names in the space like Salesforce and Marketo were much too far out of our acceptable price range.
A user-friendly and efficient CRM
Comments: Having been in both an admin and sales role in this tool, HubSpot really is a great product overall. As mentioned, when comparing with Salesforce (it's hard not to), HubSpot misses some functionality that is more powerful. This being said, the efficiency gains from such a clean UI for sales are probably worth it over Salesforce. When evaluating this platform, keep in mind if your team has complex process needs or integrations with ERP systems for finance. If so, it might be worth looking elsewhere. This being said, HubSpot can TOTALLY handle being an enterprise level CRM, but you're going to want to configure appropriately and keep in mind some very minor platform limits.
The UI HubSpot's worked on here is incredibly intuitive, which can't be said for most CRMs. They've made huge strides in the past few years on the functionality as well. The fact that the CRM is tied so closely with their marketing automation platform makes sales enablement a breeze. Sales automation features like meetings links and email integrations built right in are super convenient.
HubSpot CRM still has some work to do in order to get to the granularity of reporting that is expected for enterprise-level customers. It's the only reason I didn't give 5 stars to the functionality piece. There are some basic SDR type reporting needs that take a little bit of finessing in HubSpot CRM, and nuances from an admin perspective like comparing date fields can be tricky. At times, the user friendliness may have come at a cost of greater complexity, but sometimes it's better to keep it simple anyway.
A must have for any business!
Comments: Overall, I would definitely recommend Hubspot to any business who wants to keep records of client data and communication.
This software has made my life so much easier! With automatic email logging and the ability to make notes, log phone calls and other important documents, Hubspot keeps all of my important information in one place. Hubspot gives me the ability to store all my clients details, their company details and all my communication with them in one bit of software. This makes it easy to look back over whenever I need to and keep up to date with what's going on. Hubspot also has the ability to have multiple team members within one account. Although this isn't something I use currently, it is something I have used in the past. This feature is wonderful for all team members to see emails both incoming and outgoing from customers / clients and is a life saver for looking back over email / telephone communications say if a team member is off ill and their client needs looking after for a few days. Hubspot has also been updated to comply with GDPR standards. A key positive for Hubspot for me is the knowledge that my collected data will stay in Hubspot for as long as I keep the software. As I am looking to take on employees within the next year, these new team members will be able to learn about exiting customers / clients through the information stored in Hubspot.
It can be a little pricy for individuals. Personally, I went back to the free plan after not feeling I got my moneys worth out of the more advanced plan. Hubspot doesn't always integrate with other software you may have, or sometimes it will integrate but not as well as you would like. I use Spark email for OS. Although Hubspot does still track my outgoing and incoming email, if I BCC clients into an email, this isn't tracked in Hubspot. This can be a little annoying but it's not a deal breaker for me.
HubSpot Partner Agency's Honest Review of the HubSpot CRM
Comments: Time, Insights and the most personalized communications with any Sales Qualified Leads assigned to me. I can see what website pages they have viewed, the emails they opened or click on, the content offers they have downloaded, their social media profiles and their company information. This is really useful when you are trying to reach a contact but not come across as "salesy" or "sleazy." You can tailor your outreach to the things you know they are most interested in because the HubSpot CRM gives you all that information in one single Contact Record. The tracking capabilities are as great as the HubSpot Marketing Platform's tracking capabilities. This makes the entire cycle of creating brand awareness and expertise to increase your sales opportunities and customers, so simple and seamless. You can tie everything back to the overall ROI for your business, which is what most executives care about. They need bottom-line results, and the HubSpot CRM already provides you with these bottom line reports with charts, numbers and professional look.
I love how everything about a contact is all in one place. From the first moment, they visit your website, to every conversion they've made on your website, all contacts with the company they've had, any meetings, calls, or emails. It's all right there in the Contact Record of the CRM. This helps the marketing and sales team implement "Smarketing" in a seamless manner. Sales reps have all the marketing data in order to tailor their sales approach to a contact. Marketing has all the sales qualification necessities to add to their lead scoring system, so they can intelligently pass off marketing qualified leads to the sales team once they reach a specific score. It tracks all the sales representative's performance, interactions, productivity and more. This helps sales managers know what their team is doing and how well they are doing at all times. You also have a Deals section, where you can track all sales opportunities that have potential to become a customer and their path to either becoming a customer or a lost sales opportunity. That gives HubSpot the ability to better forecast your sales month-to-month for bottom line reports. I love how you can call a contact directly from their contact record in the CRM, record it, take notes, and see all the information in front of you while you're speaking to them. That helps sales professionals increase their sales calls productivity and outcomes. The HubSpot CRM can also integrate with your Gmail and Office 365.
The downside to the CRM is the limitation of integrating with your Gmail or Office 365. If you do not have your email or business hosted by Google/Gmail or Office 365, then it cannot fully integrate into your email system. The ability to have all the features of the HubSpot CRM right within your Inbox saves a lot of time and hassle of having to open up the HubSpot CRM and perform your tasks and communications there with a SQL. There's the option to use IMAP with Microsoft Exchange if your company is hosted by another platform but still uses Microsoft 16 Exchange for your email service. But the drawback to this is that it is a bumpy road to setting up, and you do not have all the features and capabilities that you would have normally with Office 365 and a Business Gmail Account. The price is also a common issue. HubSpot offers a free CRM but there are great limitations to this free CRM. It forces you to pay for the Sales Pro which is costly to add on to your other costs for the HubSpot platform such as the HubSpot CMS, MAP & Marketing. With that being said, there are other CRMs that integrate with the HubSpot platform as an alternative and cheaper solution to having a robust CRM. The best one I have seen accomplish this is the BlueCamroo CRM.
Great customer service and worth the value
Amazing customer service support. The success managers are extremely knowledgeable and answer emails quickly. They have made a huge difference. The interface is very user-friendly so my not so tech-savvy salespeople can still use the software. I like that new features are constantly coming out and that Hub gives beta options for users to test them out. The reporting functionality is cool although I do prefer excel mostly. It's nice that our marketing team can operate on the same platform (I am sales).
I wish there was more customization. Not every company sells the same way so it would be great to be able to customize the deal section to match how we code/itemize our deals. We can do it to an extent but it causes a lot of user error. I also know that its open-source API but that's not helpful if you don't have an engineer. Because companies are based on domain, there are a lot of duplicate companies and, having a large database, it's a pain (nearly impossible) to manage. Also, the HubSpots Insights database is really bad. The information isn't accurate so we need to do data enrichment on our own. Same complaint with contacts. Lot of duplicates. There's no AI so, right now that's okay but I can see it being a problem as we grow.
Alternatives Considered: Salesforce Sales Cloud