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About Semrush

All-in-one digital marketing tool trusted by 7,000,000 users.

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Pros:

Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.

Cons:

The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.

Semrush ratings

Average score

Ease of Use
4.3
Customer Service
4.4
Features
4.6
Value for Money
4.3

Likelihood to recommend

8.6/10

Semrush has an overall rating of 4.7 out 5 stars based on 2,259 user reviews on Capterra.

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Filter reviews (2,259)

Bithi
Bithi
SEO expert in Bangladesh
Verified LinkedIn User
Market Research, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Best keyword and seo audit tool for me.

5.0 2 months ago

Comments: Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report.
How can i improve website rank, any amatures can understand.
User interface and learning curve is very easy, even amatures can do well.

Pros:

Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others.

Cons:

I did not fins any lacking in this software. In this price range it gives a lot.

Victoria
Victoria
Corporate Communications Coordinator in Argentina
Verified LinkedIn User
Publishing, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Best and reliable content. Semrush brings the best out of social media.

5.0 10 months ago

Comments: Semrush enhances creativity and motivates growth. It is a great software. Remarkable performance.

Pros:

Semrush has been a strong pillar in my experience. I get to do my research work fast and getting accurate content which I treasure. With the maturity in technology, online visibility is paramount to keep up with the pace. Semrush manages this effectively. It's integration is awesome.

Cons:

Semrush in my view is quite user friendly and secure. I don't find any major challenges with it.

Anonymous reviewer
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

One-stop shop tool for your SEO needs

5.0 last month New

Comments: Overall, my experience with SEMRush has been good. It's almost like a one-stop shop for everything SEO.

Pros:

SEMrush has proven to be very effective in shaping my team’s content and ad strategies. I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new players in the market.

Cons:

It works well overall..I only wish that the customer service had more SEO experts on board. They do a great job at describing current features but not so much on consulting on SEO best practices.

Kirsty
Copywriter in Australia
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Might not be the best fit for copywriters

3.0 last month New

Comments: Overall, I reckon SEMrush is a pretty good tool for marketing stuff, but it's not really a game-changer for copywriting, mate.

Pros:

SEMrush has some handy features for content analysis and keyword research. I use it to find topic ideas and analyze me competitors, which is pretty cool.

Cons:

It's a bit pricey and more geared towards SEO than copywriting, though. Could be a bit overwhelming for those who aren't familiar with all the marketing jargon.

Saim Oğulcan
SEO Specialist in Türkiye
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

You get what you pay for

5.0 4 months ago

Comments: A worthy investment for all kind of SEOs, you get what you pay for and the features it offers will make many processes easier for you.

Pros:

The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools.

Cons:

The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies.

Christopher
SEO Manager in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The most comprehensive tool on the market

5.0 10 months ago

Comments: SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it this one

Pros:

I love how easy it is to use, the layout is simple and every function has little hints to show you what it does.

Cons:

It is quite a but more expensive when compared to a lot of tools, its worth it but some companies cant afford that budget.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Good tool if you use it 100%: Good writers marketplace and keyword discovery

5.0 7 months ago

Comments: Perfectly organised to take a tour for every section on the menu and create a to-do list for your SEO project.

Pros:

The keyword discovery is a must. You can study your competitors rankings and spot new oportunities. Once you have the ideas, you go to the marketplace searching for writers and your SEO job is half done.

Cons:

The tool cannot replace your brain. You need to add something special to your site, and the tool does not spot the "wow" factor on any site. But this is not its fault, just people that only work "filling the blanks" will have a 100% score and still no ranking

Anonymous reviewer
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

One of the coolest, but... expensive!

4.0 last month New

Pros:

SEMRush is the one of the coolest SEO analytics software. It can compare, predicts how many people will search on the keywords that I want to put.

Cons:

Whenever I tried to use the new tools or services in SEMRush, they ask me to pay it. Most of their services are subscription based, you need to be caution before you use the service. It end up being a lot.

Owen
MD in UK
Consumer Goods, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Powerful SEO analysis tool for websites

5.0 last month New

Pros:

Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking vs our competitors

Cons:

Prices add up quickly and there are cheaper alterantives on the market

Tariq
Social Media Manager in UK
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

A useful tool for seo's and social media managers

5.0 3 weeks ago New

Comments: I use the free options offered by Semrush to do comparitive metrics research for different sites and pages which helps me fine tune my social media content. Semrush also has useful tools for creating engaging social media captions which are free for all to use.

Pros:

I like the option to compare metrics for different social media accounts and websites

Cons:

It's a little out of my price range so I have to limit myself to the free tier

Verified Reviewer
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Keyword research

5.0 10 months ago

Pros:

SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns. The Keyword Magic Tool, in particular, offers comprehensive keyword data and filtering options.

Cons:

PRICING According to me Semrush offers various pricing plans to accommodate different business needs, some users find the cost prohibitive, especially for smaller businesses or individuals with limited budgets.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Comprehensive tool for SEO and analysis

5.0 7 months ago

Pros:

SEMRush gives you a 360-degree overview of either the website analysis or keywords. I like SemRush because it helps me find the best keywords, see what my competitors are doing, and fix website technical issues. It's easy to use and gives me useful tips to improve overall website SEO and organic strategies. I use SEMRUSH for organic marketing through SEO for my clients. It helps in following thing 1. Keyword Research 2. Tracking keyword position status 3. Backlinks overview for websites 4. Auditing websites technical SEO issues 5. Doing competitor analysis for SaaS and other businesses

Cons:

It can be costly for some users. I don't see any other cons about it.

Advaldo
Director in UK
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Semrush - SEO

5.0 4 months ago

Comments: Semrush is the most powerful search engine optimization tool i used until now.

Pros:

I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.

Cons:

Is a little costly for a small business.

Eugenia
Eugenia
Digital Marketer in Poland
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Useful tool for digital marketing professionals

5.0 5 months ago

Pros:

It's a practical tool for digital marketing, equipped with a variety of features such as keyword research, rank tracking, content marketing, and competitive analysis.

Cons:

At the beginning, the interface may seem complex. However, the platform offers a Getting Started course, and after some time, everything becomes very clear and familiar.

Ajay kumar
Full Stack developer in India
Design, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Very Powerful SEO tool for the website ranking

5.0 last year

Comments: The overall experience is very good in Semrush compare to my previous tool Ubersuggest.

Pros:

Over all performance is very well in Semrush. is specially site audit, keyword tools are very supper and give perfect result in the Semrush.

Cons:

The backlink analyzer not accurate in Semrush. try to rectify this one.

Semrush Response

last year

Hi Ajay, thank you for your review! We're glad you find Semrush's Site Audit and Keyword tools helpful. As for Backlinks tools, would you mind telling us more? You can reach out to our Support Team if you need any assistance with the tool or would like to provide feedback: https://social.semrush.com/3LiLDVa Thanks 🧡

Saroar
Web Developer in Bangladesh
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Game Changing SEO Tool

4.0 6 months ago

Comments: Its good. I thing Semrush is the result oriented SEO tool so far I used. Highly recommended..
.

Pros:

As a great (SEO) tool, Semrush help businesses to fine the best keywords, on-page SEO, building links to get better rank in Google. The most important feathers of this is keyword research. From high volume to mid volume keyword, you can relay on this tool. I like it most.

Cons:

I think its free plan is very limited. My earnest request is, please make it more affordable to us. Over-all it is far the best SEO tool despite its high price.

Sreejith
SEO analyst in India
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A must tool for Digital marketing people

4.0 last year

Comments: This tool really supports me in my daily SEO tasks

Pros:

It's a perfect tool for overall SEO management

Cons:

Semrush has many feature that will really helpful for SEO. But some are available only with guru plan.

omar
SEO specialist in Egypt
Internet, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

how to benefits from Semrush

5.0 8 months ago

Pros:

many of SEO around the world use Semrush in keywords and backlinks and disavow it but I think best thing can Semrush do there academy and blogs in SEO I learnt all of this field until get my first job from Semrush academy

Cons:

its easy to get accounts with un legal way

Shivam
Senior Digital Marketing Executive in India
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Best for Digital Marketing Work

5.0 7 months ago

Pros:

Semrush is easy to use and give almost accurate results when we talk about checking website issues and audits.

Cons:

I don't think there is anything to mention here because I don't face any issues till now.

William
Research Analyst in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Excellent functionality, questionable accuracy.

3.0 5 months ago

Comments: I demoed the tool and advised whether it should be adopted by my team (it was adopted in the end.) I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its accuracy in reporting investment figures. It did an inconsistent job of reporting competitive spend data but was more than competent at just about everything else.

Pros:

Excellent at tracking keywords and competitive SEM activity at a high level. If you want to know the when and where of competitors' activity on search and digital SEMrush is easy to recommend. Very easy to use while being thorough at the same time.

Cons:

My only complaint was the poor accuracy of the competitive data. We ran some internal studies and found that the tool, while excellent at tracking keywords and the when and where of competitors' activity on search and digital, its accuracy was all over the place in terms of the actual dollars spent. If you aren't looking for hard $$ of *how much* your competitors are investing in search, this is still a good tool in terms of general keyword tracking, site tracking, and high level competitive intelligence. But the $$ tracking simply wasn't consistent on my end.

Purvi
Digital Marketer in India
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Site Audit and Competitive Analysis Made easy

5.0 last year

Comments: Overall it helped me a lot with my website analysis. It gives a detailed insight into your ON-page, Off-page, and technical errors along with all the necessary fixes.It really saves time and improves the efficiency of the team. It even helps me in planning my SEO strategy based on my competitors.

Pros:

I am managing multiple clients and it helped me a lot with the entire Site Audit. It gives me detailed insights into all the website errors and their fixes.Its competitor analysis features are very helpful, you can check your competitor's backlinks, perform keyword and backlink gap analysis, and track keywords.It also helps in planning the content strategy, you can perform a keyword analysis. It even gives you clusters for your keywords, checks for more content ideas through its Topic Research Tool.It greatly helps you in planning your SEO strategy by simply analyzing your site along with analyzing your competitors.

Cons:

Its a great tool, you will get all the necessary features you require. It pricing is a bit high so choose your plan accordingly, also you have to pay extra for their other AI tools and that's become a bit more costly.

James
Sales Marketing Mgr in Canada
Museums & Institutions, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Manager of Sales and Marketing

4.0 6 months ago

Comments: Positive experience that ultimately drove better descions

Pros:

Very capable product. never left us short on data / information

Cons:

Complex. Not easily taught to employees new to SEO.

Gary
Owner in Canada
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Boosting Online Visibility with Comprehensive SEO Insights

5.0 7 months ago

Pros:

Semrush has been a valuable addition to our digital marketing toolkit, offering a wealth of data on keyword rankings, competitor analysis, and site audits. The user-friendly interface and actionable insights have empowered us to optimize our content, improve search engine rankings, and ultimately drive more organic traffic to our website.

Cons:

Semrush's extensive features can be a bit overwhelming to someone unfamiliar with SEO, take advantage of their extensive training resources.

Anupam
SEO Team Leader in India
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Empower Your SEO Strategy with Exceptional Keyword Research Tools

4.0 2 years ago

Comments: My experience as a SEMrush user has been exceptional. The platform's features, accurate data, user-friendly interface, and excellent customer support have greatly enhanced my digital marketing efforts. It has become an invaluable tool in driving my marketing success.

Pros:

1. Comprehensive features for all your digital marketing needs.2. Accurate and reliable data for informed decision-making.3. In-depth competitor analysis to stay ahead in your industry.4. User-friendly interface for easy navigation.5. Robust reporting and analytics for measuring campaign performance.6. Excellent customer support for assistance when needed.7. Continuous updates and improvements to stay up-to-date with industry trends.

Cons:

1. Learning Curve for Beginners.2. Higher Pricing Plans.3. Data Limitations for Niche Keywords.4. Varied Accuracy in Competitor Analysis.5. Steeper Learning Curve for Advanced Features.6. Limited Social Media Functionality.While SEMrush offers numerous benefits, it's important to consider these potential drawbacks before making a decision.

Semrush Response

last year

Thank you for your detailed and insightful review of Semrush. We greatly appreciate your positive feedback on the comprehensive features, accurate data, and our customer support. We also value your honest assessment of the potential drawbacks and limitations you've encountered. Your input helps us continually improve and provide better solutions. We're delighted to be a part of your digital marketing journey and are here to support your ongoing success.

Naveen
Marketing in India
Education Management, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Best tool for SEO's

5.0 last year

Comments: It helped me a lot in my website audit along with optimizing my SEO strategy based on competition. It also works well with content strategy as you can check for keywords and content ideas from its Topic Research Feature.

Pros:

The best part is you can set your project and then it will give you all the necessary options to optimize your site. You can perform an entire site audit from there, including Position tracking, On Page checks, Backlink Audit, Traffic and Keyword Analysis.Next, you can check your competitors like their backlinks and keywords and, based on that, you can plan your SEO strategy. You can even check the SERP ranking.Its Keyword and Backlink Gap analysis feature is simply amazing, you can check the Gap between you and your competitors in terms of backlinks and ranking keywords.

Cons:

Till now I haven't come across anything that I don't line about it.