Salesforce Marketing Cloud Account Engagement Reviews

Great Marketing Tool

Comments: It has been a decent overall experience

Pros:

The feature I like most is the ease with which we can communicate with our clients, it is easy to send regular updates through the integrated system of Salesforce. Has made marketing efforts that much easier in terms of increasing outreach

Cons:

It is not easy to customise reports on the software. That is one feature that i dislike.

Power-packed Marketing Automation Tool

Comments: A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Pros:

We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Cons:

I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

A Powerful Marketing Solution But Very Expensive

Pros:

The ability to integrate with Salesforce CRM is a major advantage, as it allows businesses to get a complete view of their customers and personalize their marketing messages accordingly.Salesforce Marketing Cloud Account Engagement offers a range of tools for multichannel marketing, including email, social media, mobile, and web.The platform offers advanced segmentation features, allowing businesses to target specific customer segments with tailored marketing messages.The platform offers a range of analytics tools to help businesses measure the effectiveness of their marketing campaigns and make data-driven decisions.

Cons:

It can be complex and difficult to navigate, which can make it challenging for new users to get started.The platform is quite expensive, which may make it less accessible to small businesses with limited budgets.Customer support is very slow to respond or not very helpful.

Bite the bullet and invest in a better tool

Comments: Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pros:

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Cons:

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Marketing is easier with Salesforce Marketing Cloud Account Engagement.

Comments: A good marketing program, through which customers' activities can be tracked easily and quickly. Also a good program for marketing automation and content creation, with the advantage of not sending repeated emails.

Pros:

A good tool for summarizing results about potential customers, it saves time by reducing the time needed to create content. This program is suitable for different types of companies, regardless of their size or activity. They have good and fast customer support. easy to use.

Cons:

Reports may sometimes be prepared in an unacceptable manner. It needs training at the beginning of use by specialists, but after that it is very easy to use. There may be some problems with integrations. The dashboard needs to be a bit simple to use.

Review of Salesforce Marketing Cloud Account Engagement

Comments: I am using Salesforce Marketing Cloud Account Engagement for my business and I am very impressed by the powerful features it offers. It allows me to easily create and manage personalized customer journeys, track engagement, segment my audience, and deliver automated messages. The drag and drop interface makes it easy to build complex campaigns, and I am able to customize all of the elements to suit my needs. With the Salesforce Marketing Cloud Account Engagement platform, I can see how successful my campaigns are and make adjustments accordingly. Highly recommended for anyone looking for an intuitive and powerful platform for their marketing efforts.

Pros:

Enables direct access to customer dataProvides insights into customer behaviorOffers custom campaign management toolsMakes it easy to create and manage automated campaignsIncreases customer engagement and loyaltySupports multi-channel marketing campaignsIntegrates with other Salesforce productsOffers an intuitive and user-friendly interface

Cons:

Can be difficult for customers to understand the features and capabilities of the platform.Can be expensive to upgrade or add additional features.Limited customization options compared to other marketing platforms.Limited integration options compared to other marketing platforms.

cloud app

Pros:

this program is very useful for companies that use Salesforce and becomes this company with cloud data sales to review with analyze data

Cons:

this app is very important for companies of sales to show data to their customer and I know this app with any concern about it like no issue system with it

Salesforce Marketing Cloud Account Engagement features

Pros:

Salesforce Marketing Cloud Account Engagement lets you personalize your communication with prospects and customers based on their past interactions with your brand.The platform allows you to communicate with your audiences across multiple channels, such as social media, email, mobile, and web. You may automate a variety of marketing operations, including lead nurturing, and email campaigns.

Cons:

Since Salesforce Marketing Cloud Account Engagement is a complete platform with many features and capabilities, some users, especially those who are new to the platform may find it difficult.It could take some time and effort to learn how to use the platform because it is a large and complicated platform. Also, the platform can be costly, especially for startups or smaller companies with limited budgets.

An Implementation Tool For Those Must-Have Projects

Comments: A Must-Have Tool For All Your Marketing Needs.

Pros:

Help centralize all your marketing needs within Salesforce. From start to finish built an experience for your customers. Helps you take the steps you need to automate tasks to simply your daily agenda.

Cons:

Provide more help files and step-by-step instructions.

You can engage your account community with the assistance of a number of tools and features provided

Comments: Personalized content, tailored marketing, and optimization based on data and analytics are all necessary for increasing account interaction. You can boost engagement and improve outcomes for your company by concentrating on these crucial strategies and tactics.

Pros:

To tailor your communications to various target groups, use dynamic content and segmentation. By making your communications more pertinent and suited to the wants and requirements of your community, this can help increase engagement.

Cons:

Monitor your engagement metrics: To track the success of your ads and make necessary changes, use Marketing Cloud engagement metrics like read rates, click-through rates, and conversion rates.

Strong Marketing Automation Tool! Highly recommended for SME and Mid Range Businesses

Comments: Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!

Pros:

In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.

Cons:

Lead routing is not available. I am looking for in-built round-robin routing functionality.

Marketing Automation for price conscious organizations

Comments: Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends. Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy. Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Pros:

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Cons:

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status. Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Fast, Easy, and Powerful Marketing Automation

Comments: I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Pros:

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats. The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs. Awesome update releases thanks to being a Salesforce product.

Cons:

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users. The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use. The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Powerful Marketing Automation Platform

Comments: As our admin and a daily user, I have found that the tool is relatively easy to learn basic and intermediate functionality. However, as you get more advanced, the ability to find "official" Salesforce resources becomes more difficult. Thankfully, the community of users has proven to be really valuable and knowledgeable even with various updates.
I think Pardot has been a really strong tool for us to advance our marketing automation and email marketing practices and really drive growth in our marketing efforts.

Pros:

The biggest Pro for our organization is the tie-in to Salesforce. Adding Pardot as our bolt-on marketing automation platform allows us to connect seamlessly to our Salesforce CRM and utilize most all of the data that we're already capturing there. Developing detailed email logic, engagement programs and drip campaigns has really improved our growth marketing practice.

Cons:

At times, the tool can be challenging to find the correct solution for what you're trying to accomplish. I've spent many hours in Salesforce's help section and the Pardot user community (as well as searching other areas of the web) to find answers to specific questions. That said, the questions that I've had, usually have been answered already by other users or I can collaborate with other users outside our org to find a solution.

Easy to start, harder to master

Comments: Great to up your inbound marketing game through strong prospect tracking and seamless sync with Salesforce CRM. It's easy to get started with the basics of what Pardot offers but there are more powerful features which can be harder to understand and use.

Pros:

Great integration with Salesforce CRM as expected. Lots of guides, resources are available along with an active community.

Cons:

Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives.

Easy to use , great UI and powerful

Comments: the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short.

Pros:

1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI 2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function ) 3) slick customer journey canvas that is highly visual 4) fairly priced (in comparison with the other MA vendors)

Cons:

1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone 2) it would be great if there were more native connectors to it.

Pardot was a real life nightmare

Comments: I spent hundreds of hours in their knowledge base trying to figure out what I didn't know. I watched videos, did trailheads galore, paid for the top tier level of support only to be handed off to various Pardot support agents who were based out of other countries never getting any of my issues resolved or my questions answered. After getting one aspect of the technical side set up I was informed I had to pay additional monthly fees due to an API issue. I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.

Pros:

I loved the demo given to me by an expert who sold me on the ease of the technical set up and use of Pardot.

Cons:

The technical setup was far too technical for me. The cost was over SENSITIVE CONTENT HIDDEN a month and we never got it up and running after 7 months of trying. They later recommended using a third party company for technical implementation as it was too technical for a somewhat technical person. Our developer and technical team members did not have the time to implement themselves as it was a full time position to setup technically.

Pardot for Non Profits

Pros:

As a small non profit, being able to have a tool with a lot of automation enables us to be a lot more efficient in terms of marketing campaigns, news letter management, and integrated forms with our CRM and analytics. Our productivity would not be as high as an organization without Pardot as a tool.

Cons:

The Salesforce - Pardot integration can be very finicky and requires a lot of maintenance to ensure it's working properly. For instance, we are having issues reading opportunities and have been back and forth with the customer support team to figure out to resolve the issue for 2 weeks now

Powerful tool

Comments: I would say this is a very powerful tool because it's integrated with the CRM. One really useful tool is the Engagement Studio, you can create email flows and know their results.

Pros:

I like that the leads are syncronised automatically with salesforce including the source where the lead came from. When this leads is converted (he/she buys) we can know where it came from.

Cons:

The UX still needs to improve. The graphic design of the platform looks a little bit old but nothing too bad. After using it for a couple of months you get use to it and you can move fast in the platform.

Everything has a learning curve

Comments: Pardot's just great overall, every tool has a grace period of learning and individualizing the use - you can't always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively.

Pros:

Once you understand the areas of Pardot and how affective they are throughout the areas of your marketing efforts and establish a synergy it's a great tool that's used frequently to solve and offload processes from other, potentially costly systems.

Cons:

My con is a con that anyone would have, it's a different UI, capabilities are different in some contexts, and it really just takes a matter of time to feel it out and get comfortable with. If time is that bad of a con, than we'd all have a bad wrap. I do with their integrations were a bit long but with most things going to Salesforce and Pardot having a bond with it, we can solve things through that channel.

Helpful for sales but not for marketers

Pros:

Wonderful tracking for leads and creation of drip campaigns. Any company who’s expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce.

Cons:

Interface and usability needs a lot of improvement. Functionalities for creatives and marketers can become too time-consuming and limiting, especially in terms of customisation of drip emails.

Pardot marketing tool

Comments: Overall, I am really happy we went with Pardot it has been a great marketing tool and allowed our company to create content and reach an audience we could not have even come close to without it.

Pros:

I love the ability to have insight into customer activity and to create marketing campaigns. From a marketing perspective Pardot is an amazing tool. However my role is in more of a sales role so I tend to lean on the features of Salesforce much more. I appreciate the tie into sales force and how I am able to create reports and customer lists very easily in Pardot. It has greatly expanded the communication that I am able to have with customers. I work closely with the marketing team to delivery targeted messages which we were unable to do in the past.

Cons:

My biggest frustration comes from the Salesforce/Pardot relationship. I wish that the terms in salesforce were the same used in Pardot, it is a bit of a learning curve especially when you are getting up to speed and working within two different departments. For example campaigns in salesforce are completely different than campaigns in Pardot.

Great for enterpries

Comments: Great tool that speaks very well with Salesforce and an essential tool in our marketing department.

Pros:

Easy to set up and use. Many customization options and high quality.

Cons:

Suppot is a bit cumbersome and takes too long.

The best marketing automation tool if you use Salesforce CRM

Comments: On the whole, my experience with Pardot has been a pleasant one, and I'd suggest it to others. A fantastic tool for us, it has helped us create new leads, move prospects through the sales funnel in an automated method, and so on and so forth It's been fantastic for us, and I enjoy the creative aspect of automating processes. Make sure you know that it's not all rainbows and butterflies. We overestimated how long each project would take to complete.

Pros:

The lead deck feature provides us with real-time information on the activities of our prospects. Customer service is excellent. It's simple to use, and it's quite customizable. As a Salesforce product, it's really easy to integrate with the CRM.

Cons:

Pardot does not have a very educational welcome to learn how to use the program and you have to see tutorials and training on other platforms to learn how to use it. Once you learn it is excellent Pardot

Great option for SMBs

Comments: Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company. We did need an implementation partner when we first set the platform up.

Pros:

Parrot has all the necessary features and functionality to serve SMBs in a marketing automation capacity. The ease of use is simpler compared to some of the other highly complex and customizable options out there, plus the integration with Salesforce is seamless.

Cons:

We had issues with syncing to Salesforce previously but that has since been resolved. The features and interface have not changed much in the last 10 years so don’t expect a lot of new enhancements or improvements to come.