Brandfolder Reviews

Support team is great

Pros:

Quick and Easy way to to manage all your assets

Cons:

I didn't find anything to complain about for now

Brandfolder has changed the way our organization works

Comments: Brandfolder has helped us unify our global brand across 30+ markets. It has made sharing resources and updated materials seamless, whereas before rolling out these changes to nearly 500 staff across the world required extensive communication. It has saved my team, our central marketing team, a huge amount of work.

Pros:

Brandfolder has allowed us to seamlessly manage a global brand across 30+ markets, and ensure that everyone both on marketing teams, and throughout our entire organization, is using the most up to date materials and can access essential resources and photos, all managed centrally by our team. It has truly been a game changer for us. The Brandfolder team was great in helping us migrate our assets from dropbox and organize them on the new platform. They're also extremely responsive to feedback. Onboarding our team here was easy, thanks to a user friendly interface. Really can't say enough good things.

Cons:

I really don't have anything negative to say about Brandfolder. We have been using it for a little less than a year now, and every time our team has hit a snag, the Brandfolder team has come through with a solution. The only use case that has been a little bit of an obstacle for us is with photo crediting. We use the platform to store many event photos, and there isn't a super seamless way to make sure that the photo credits are integrated into the actual photo files themselves.

Did not deliver on pitch

Comments: We are now several months into our role out and very frustrated. We spent time in the demo enviroment to ensure we had the capabilities required. Now that we are in our live environment we keep trying to follow our SOP and find that features demo'd were not included. Each step we take feels like we encounter a road block.

Pros:

I like the search capability, clean design, and unlimited free guest users.

Cons:

Cumbersome pricing and confusing demo sales practice. What we demoed was not what we got.

Brandfolder has been a game-changer in forwarding our goal of brand alignment.

Comments: As mentioned above, as our organization has grown to ~500 employees worldwide, brand alignment has become increasingly challenging. Brandfolder has allowed our team at HQ to disseminate on-brand materials quickly and efficiently to not just Marketing teams around the world, but to every employee. It has been hugely successful overall and after six months we have barely scratched the surface with its potential.

Pros:

First off, the sales and set-up process was top notch. The team at Brandfolder was super attentive and patient with us from the get-go. They were the clear standout in that regard compared to other DAM platforms we considered. Set up was a breeze. I was the lead admin to implement and organize our Brandfolder structure and I never really ran into any trouble figuring things out. The tagging system was very intuitive and the instructions sent by the Brandfolder team were very clear. Prior to implementing Brandfolder, my colleagues and I at HQ would get inundated with photo and resource requests. Since launching Brandfolder, we very rarely get those requests and usually now when we do, we just say "it's on Brandfolder". Making out teams self-sufficient has been a huge time saver and has forwarded our goals of brand alignment worldwide.

Cons:

There are certain features we need that seem obvious to our team that do no exist. The Brandfolder team is very responsive to feedback and are constantly releasing new features, but one of our main gripes has not been implemented yet. I would also argue that the Brandguide feature leaves a lot to be desired. That was the one area I felt was a bit clunky to use and had a lot of back and forth with the Brandfolder team.

Brandfolder Review

Comments: My overall experience with Brandfolder has been good. There are some pros and cons to the database but overall I think it is a good place to house assets for smaller companies. It makes organizing assets easy and convenient. But as our company scales, it has become a little trickier.

Pros:

I like the overall layout of Brandfolder. It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack. It was easy for me to organize all of my company's assets and customer service has always been fast and very responsive to any question or concern I have had. The software is always improving and updating and they are always adding new features to Brandfolder. Brandfolder is a great to house all of our company's assets in one centralized location.

Cons:

I least liked the tagging system in Brandfolder. I am not a fan of automatic tagging because some of the tags that automatically pop up arent useful to how we sort our assets. It is a feature I can do without. Our team also had some concerns and dislikes when it came to Adobe Integration. It wasnt as seemless as we would have liked it to be. I think those are two areas that need improvement.

Easy to use

Comments: It is a easy to use and implement system. They are very helpful and willing to help put together training for your employees. They answer questions and resolve issues very quickly, if not the same day. The system is easy to use and can support all file formats we have needed.

Pros:

This product is much easier to use than our old system. We love the search and filter feature! Our franchise system rarely used our old system due to the lacking search feature. With Brandfolder we were able to limit the folders and sub-folders and focus on the search and filter tools.

Cons:

We have a few glitches with the templating feature a few months after we sent it out to out franchise system. It only affected a few of our franchisees, but it didn't look good with our system. Brandfolder started working on the issue right away and everything was up and working that same day.

Brandfolder is great

Comments: Brandfolder has been a great addition and has allowed us to easily share files but also allows us to have a one-stop-shop for digital assets. Customers can now get what they need.

Pros:

The thing i liked most about Brandfolder was the simple UI. Its easy to use, easy to look at and just works.

Cons:

I think most software has this same issue but some of the features i want are not available unless i buy the higher packages. Trouble is i don't always need everything else in those packages.

Best DAM Tool Around

Comments: Brandfolder has fixed the communication gap between marketing and sales.
We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

Pros:

Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Cons:

Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Makes everyone's Lives so much easier

Comments: Brandforlder helps the whole organization to look more standardized. coming from every region of the world - everyone uses the resources from one source! that's what we really wanted

Pros:

The best thing about Brandfolder is convenience! We have a lot of different offices around the world that we service and we have gotten so many compliments because people love using it. I no longer get 20 emails every week asking for the same resources (logos, pictures, colors..) and I don't have to spend hours looking for resources because they all organized neatly and ready to be shared. the other best thing is the Template maker. OMG, I needed this for so long and now that I have it I'm still so excited i get to use it!

Cons:

I honestly don't have any cons. I guess it took me some time to get used to the non-file system - but that is on me and the system actually works wonderfully.

Classeq and Brandfolder

Comments: We use Brandfolder to share with a large network of distributors, plus international subsidiaries and other internal stakeholders - A great way to have everything in one place.

Pros:

1) Really simple to use and requires next to no training when giving our distributors access to assets. 2) Ability to embed assets on website - reducing the time required to update multiple CMS systems 3) Pins - Great way of showing all assets for products

Cons:

We use this for multiple brands - the only improvement i could think of at this stage is if you could create a collection that was fed from the different brands. So that when we are pitching with combined brands we can have a collection that is specific to that client.

Perfect Platform for Brand Portal

Comments: The overall experience with Brandfodler was great from start to finish. It met the needs that we had and our employees use it very often.

Pros:

Brandfolder is a very easy-to-use and customizable platform that was perfect for creating our company's brand portal. Following the merger and re-brand of our company, we wanted to create a brand portal is to centralize all digital assets, and having an efficient system to manage them is paramount to maximize productivity. As all digital assets are controlled in one place, we can be confident that off-brand or out-of-date assets are no longer available to employees. After reviewing other platforms, we decided to choose Brandfolder as our digital asset hub given the customization, security, and permission levels. The onboarding team and support were super helpful every step of the way and ensured that we were ready to have a successful launch for our employees. The program is very intuitive and our employees were able to set up their account and use the platform without and training. Features we liked the most: Super customizable to the brand (logos, colors, fonts, etc.) Brand guidelines (set up in the system which links from the Collection) User rights (different teams can see different assets) Vanity URL (custom to our brand) Insights & analytics (easy reporting, can see which assets are being viewed/downloaded the most)

Cons:

The brand guidelines were one of our favorite features, however, it was not the easiest to design. While there are templates to use and plug and play, we wanted ours to be highly designed to match our brand. To do so, CSS coding is needed. The support team was great in sharing some code ideas from other brand guidelines they have seen. The coding was fairly easy to learn and we were very happy with the end product.

Brandfolder Saves Time

Comments: It has been fantastic. No issues. If there is one the support team takes care of it.

Pros:

We produce a lot of creative collateral for our client and they use all types of media. So the ability to have one place where you can change the formate and send. Saves A LOT of time.

Cons:

Honestly there isn't anything we dislike about the software. If I had to pick one, the ability to integrate with more software is always beneficial.

Brandfolder from a User's Perspective

Comments: Brandfolder gives me access to digital assets that are otherwise siloed inside the organization. For a licensor, I believe it is invaluable to make these available to licensees without bringing them into every detail.

Pros:

This software provides an easy to use method of sharing brand assets with outside users. As a licensee of a national brand, I would like access to any assets generated by the licensor that include my products, and this provides an asynchronous method to accomplish that. It includes a developer API that we have not utilized, but I imagine would provide better access to timely and relevant notifications. I don't need notifications for ALL new assets, but it would be nice to target notifications from certain metadata tags.

Cons:

Search is only as good as the metadata entered. Not really a weakness of the software, but frustrating when search results return nothing useful.

My experience overall is great, except for some issues with integration with Adobe CC.

Comments: We are solving the problem of sharing assets in an efficient way and making sure everyone is using the same asset and most current asset. This has been helpful in saving time by being easily able to send the requester a link to an asset or login to Brandfolder as well as saving time having to revise a project because it contains an outdated asset.

Pros:

I like that I am able to upload all of the assets I use so that others are able to access them as well. This allows us all to ensure we are using the same and most current version of an asset.

Cons:

I dislike the integration of Brandfolder with Adobe CC. It is difficult to search for items in the plug-in, it takes quite a while for the items to load into Adobe, and when I go to export a project out of Adobe into a PDF, the links become broken.

Brandfolder - more like lifesaver!

Comments: As Brand Manager, it's an invaluable tool for me and saves myself and the Marketing team so much time and manual effort. Maintaining brand standards is so much easier now that we have full control over all of our assets. My team loves it and so do our employees, couldn't ask for more!

Pros:

Brandfolder is exactly what we needed! We absolutely wouldn't be able to function or scale without it. It's incredibly easy to use and implement. Employee training and adoption was a breeze with a 95% approval rating from our last internal employee survey. It has completely revolutionized our digital asset management and has even become an important tool in our employee onboarding process. We looked into 2 other DAMs but Brandfolder won out with better functionality, robust analytics and ease of use - it was a very easy decision for us to go with Brandfolder.

Cons:

Not really any cons to note besides a couple very minute product features that would make small things a little easier.

A Place for Brand Assets

Pros:

I appreciate that Brandfolder is constantly improving. Recently they added the ability to customize the page or "brand folder" for the different brands we work on. This is very helpful as a marketing company, since we can offer our clients a tailored assets library that also feels like that brand.

Cons:

Early on there was some frustration around .eps file types not exporting correctly as a jpeg or png. I believe this issue has since been addressed. I would also appreciate a more seamless drag and drop style editor - like that of a file explorer or a finder on a Mac.

Super robust for asset management

Pros:

There are so many features to take advantage of within Brandfolder - importing from multiple services, sort in multiple ways, photo info, video embedding, tags, etc. There are a lot of ways you can customize it for what you need.

Cons:

So many features, it's a little difficult or confusing on how to implement at the beginning. Their team is super helpful though.

5 Stars!

Comments: We solved the problem of having to be on our VPN to access our S:/ drive, which solved much larger internal problems. It has definitely served us with a branding solution, as well as a platform for storage and direct distribution of files, logos, presentations, etc.

Pros:

Brandfolder is easy to use for both administrators and guests, offers multiple settings based on your preferences, and has a very friendly and accessible customer service team. I also very much appreciate that BF is always innovating to provide a better solution for their users.

Cons:

The only feature that I like least is the inability to set an automatic sort per section, rather than a automatic sort for the entire Brandfolder.

Brandfolder is a great tool

Comments: Brandfolder has allowed us to greatly expand the number of assets we share with our customers and lets us share a wider variety of assets. It has been easy to implement and we've had great support at every stage.

Pros:

Easy to use Clean Excellent customer service New features added frequently Simple interface

Cons:

I wish there were "push" features to allow us to send the content directly rather than always have clients have to look for it

Brandfolder is Awesome!

Comments: Overall I have had a positive experience using Brandfolder as a social media specialist.

Pros:

I love the organization of the platform and the ability to categorize everything. It makes downloading easy and simple and lets me customize the content with ease!

Cons:

There can be occasional glitches that can be frustrating, but other than that it's pretty great.

Easy to Use - Visit Brandfolder at least Weekly

Comments: Very easy to use and locate files.

Pros:

The categories are easy to find, easy to use and can be easily accessed as I need them. I know exactly where to look and what format I need in any situation.

Cons:

Sometimes it might be missing a format I need - pdf, png, etc. I wish there were an area for our admins to say that format is not available for a specific reason so I know I'm not missing it.

Great Investment for a Long Term Solution

Comments: My overall experience has been excellent. Support via email, call and chat have been excellent. Response time from our personal account rep has always been timely and accommodating. Our relationship is one if joint problem solving. Exactly what we needed.

Pros:

The software was designed with flexibility and granular control. The ability to edit, access, and manipulate assets have the end user as well as the admin in mind.

Cons:

Because there are so many features, some options are not as intuitive to locate. A few features minor features I assumed were available were not. However, anything that you need functionality for can be addressed by your personal account rep.

Great way to organize your digital assets.

Comments: Very positive, once it is setup.

Pros:

Love how it is set up for users to find what they are looking for. Whether it is art work, articles, calendars, etc. it has great categories you can set up.

Cons:

It has a learning curve for users, so you have to think like users when organizing the assets.

Brandfolder shouts Love Your Brand!

Comments: Fantastic! The best part about Brandfolder is that it highlights our brand in an easy to understand way for our employees who may not be in marketing. They can download assets on the fly and build custom presentations using our assets on Brandfolder.

Pros:

I love the ease of use, we researched many digital asset libraries but none compared to Brandfolder's user-friendly focus. I also love how easy it is to organize your company assets and instantly add new users. Company morale and passion for our brand has boosted significantly since we launched!

Cons:

There are some improvements that are currently being reviewed, for example their asset approval process. However, Brandfolder has been so accommodating whenever we have offered suggestions.

Brandfolder makes it easy for us to share content

Pros:

Brandfolder has made it easy for us to create and share content with our hundreds of franchisees. Our business faces unique challenges to serve multiple customers, users and brands. Brandfolder gives us the ability to organize our content in an intuitive way and easily share it with the people who need it. On top of the software, their service has been excellent, helping us navigate the challenges of rebrand in a way that suites our unique needs.

Cons:

Organization is key, and if you do not have a system in place to store, organize and tag files it can become difficult to navigate if users become complacent in their organization.