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About Sprinklr

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Pros:

Easy to integrate all the social media platform in one application and pull out data through out.

Cons:

Sprinklr can do almost everything but there are sometime few misses. It misses to fetch comments or the numbers in the reporting are sometimes different from actual channel analytics.

Sprinklr ratings

Average score

Ease of Use
3.8
Customer Service
4.0
Features
4.3
Value for Money
3.9

Likelihood to recommend

8.0/10

Sprinklr has an overall rating of 4.2 out 5 stars based on 85 user reviews on Capterra.

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Filter reviews (85)

Rono
Rono
Web Developer in Kenya
Verified LinkedIn User
Computer Software, Self Employed
Used the Software for: Free Trial
Reviewer Source

My social media audience and clients get the right content, Sprinklr has really improved my traffic.

5.0 last year

Comments: My brand has grown exponentially! I'd be selfish not to appreciate Sprinklr.

Pros:

I love how the Sprinklr team were intentional in their user interface design, it is intuitive and quite easy to use.

Cons:

Sprinklr sometimes fail to provide timely support for ticket issues, they should improve in this.

Felix Daniel
Felix Daniel
CEO in US
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

An efficient and powerful digital solution

5.0 last year

Comments: One of the aspects that I liked the most is the ability to centralize all my activities in social networks in a single platform. This has saved me time and effort.

Pros:

His approach and his ability to simplify our activities on social networks is great, providing me with all the necessary tools to manage my accounts

Cons:

It would be beneficial to have a more detailed guide or interactive tutorials to facilitate my familiarization with the platform.

Mary Grace
Mary Grace
Sr. Strategist in US
Verified LinkedIn User
Marketing & Advertising, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Extremely Useful...When it Works

3.0 3 years ago

Comments: We rely on our tools for so heavily at our agency, that work stops when a tool isn't working properly. So most of the time, when it's working, it does what we need it to do. It has many of the insights we need and connects to the platforms we need to engage on.

Pros:

This tool has so many layers to it that I don't have to look anywhere else when searching for engagement analytics.

Cons:

The amount of times in our chat that I see "Sprinklr is down" does not give an excellent credit to the tool. It also doesn't keep up to date very well with changing platform features (no Reels insights).

Adam
Adam
Chief executive officer in Morocco
Verified LinkedIn User
Import & Export, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Reliable tool to have control all over the social media

5.0 4 years ago

Comments: We a company that runs a bunch of social media pages, to have this power of controlling all-in-one page it's an extremely powerful tool.
Sprinklr just makes your workflow easier with their service, never thought I will find something like this software. A huge thanks for making everything simple and clean.

Pros:

No more struggling on running different social media pages TWITTER + FACEBOOK + INSTAGRAM it combines all of them in one Content scheduling for the full month it's a big plus for the companies that run multiple platform and pages. The tracking dashboard made easy. Sharing contents across different platforms + Social listening Boards creator for storing photos, videos, and so on.

Cons:

A small lag problem. Would be better if the lag gets fixed a little but it still works perfectly for me

Ksenia
Ksenia
HR manager in US
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

My experience with Sprinklr

5.0 7 years ago

Comments: We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us.

Pros:

How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns.

Cons:

Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved.

catherine
catherine
Marketing Communication Manager in Venezuela
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

a wonderful and powerful tool

5.0 7 years ago

Pros:

the Social Listening work flow is great It makes it very easy to monitor and act on untagged mentions across platforms, Its post tagging, reporting, and social listening functions are incredibly powerful.

Cons:

maybe it takes a lot of time to get your bearings within the tool. but once you get used to using the software the benefits and the use you can give it is incredibly good!

Pamela
Pamela
Account Manager in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A must for any social media/account manager

5.0 6 years ago

Pros:

I use Sprinklr to schedule social media posts for work and I love it. It's very easy to store and organize assets, track performance and monitor daily activity. I'd honestly be lost without Sprinklr - it makes things so much easier.

Cons:

In terms of analytics, they're not always up to date. In a perfect world, they would be - but I understand that loading that information takes time. Usually within a week (sometimes less), the numbers are completely accurate.

Danielle
Danielle
social media manager in Israel
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Robust features - but hard to navigate on your own

4.0 6 years ago

Comments: Overall Sprinklr is a powerful tool if you can learn how to squeeze all you can out of the software, but for that, it requires a lot of training and implementation time

Pros:

Features are robust, you can schedule content as well as manage to advertise directly through Sprinklr itself without having to manage content within each platform. 1 stop shop for all your social and advertising needs.

Cons:

Expensive requires a lot of implementation time, need to have a representative fly out to train your team.

Hamza
Hamza
Founder in Türkiye
Verified LinkedIn User
Furniture, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Good but expensive

4.0 5 years ago

Pros:

Before I start to work here in my current job, I had an online flower store. At that time I've used Sprinkle for managing my social media channels and it helped me so much. The ability to showing audience profile valuable. With this feature you're being able to see your customers diversity. The other features are really helpful and easy to use as well but my favorite is audience profile.

Cons:

After I've used Sprinklr a couple of month, the price started to get not affordable for me. This is also related with the economic crisis in my country but it's pretty expensive by comparison with other tools though.

Edd
Edd
Vice President, Social Media Marketing in US
Verified LinkedIn User
Banking, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great actionable insight

5.0 6 years ago

Pros:

Vast amounts of data, but packaged in a way that insight become usable.

Cons:

Setup can be tricky, but staff always available to help

Muhammad
Senior Team Lead in US
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

A great product with poor customer support

4.0 3 years ago

Pros:

Sprinklr can fetch real time comments, messages, posts from social media channels into dashboards which help advisors to reply to customer queries and/or concerns. It has extensive reporting and does social listening as well across social media channels where you can fetch posts using particular keywords.

Cons:

Sprinklr can do almost everything but there are sometime few misses. It misses to fetch comments or the numbers in the reporting are sometimes different from actual channel analytics. Their support is a major miss. If something needs extensive troubleshooting, the support will always try to brush it under the carpet and push back.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great software

4.0 6 years ago

Comments: I'd use Sprinklr again for other clients. I hope in the future their tech support becomes a bit more developed.

Pros:

This software is easy to use and easy to customize. Our team was able to develop rules in the rule engine to make our community management processes as streamlined​ as possible. We also established in-depth​ labels for outbound content which aided in reporting.

Cons:

The customer service / technical support team could be hard to work with at times. Sometimes they did not understand our issue and others they took a very long time to return a response.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great platform, okay customer service

5.0 6 years ago

Comments: Great software. We use for many clients. If CS approved, it'd be great.

Pros:

This tool is easy to use. New members of our team are easily onboarded on to the software and can work autonomously.

Cons:

The customer service team is not very good. Should you run into a technical error, it will take a long time to fix.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Strong social publishing tool

4.0 6 years ago

Pros:

The analytics capabilities are stronger than competing products in terms of exporting data and organizing dashboards. After a training session, it's not that hard to use.

Cons:

Frequent issues with lag time on post tags being updated and analytics dashboards not working. Customer service/ support team is horrible. I usually end up figuring out the solution for them.

Taylor
Copywriter in US
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great tool for analytics & publishing!

5.0 5 years ago

Comments: Sprinklr made my customer care work extremely easy and allowed for more efficiency on my part. It also allowed me to study incoming posts and analyze trends, which allowed me to keep track of recurring issues and work to solve them long-term. Overall, a great product, albeit expensive.

Pros:

I love how organized the interface is. Keeping track of and filtering incoming social media posts is made simpler than ever, and scheduling posts to go out is just as easy. The software is becoming increasingly intuitive, which makes it even easier to study the data presented and respond as appropriate.

Cons:

Customer service can sometimes be lacking unless you have a truly dedicated representative at your disposal. Additionally, there can be a little bit of a learning curve with some of the buttons and their respective icons as you navigate the interface for the first time.

Verified Reviewer
Verified LinkedIn User
Design, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Sprinklr is trying to be too many things at the same time.

3.0 7 years ago

Pros:

It's very extensive as a publishing and monitoring platform, but one runs the risk of getting lost in the proverbial forest. Custom dashboards for monitoring, custom dashboards for reporting, it has a steep learning curve. But once you're in, it's one of the most in-depth monitoring platforms available.

Cons:

Steep learning curve, tries to be too many things at the same time without ever really focusing on one element. Customer support is mediocre at best.

Claire
Senior Social Media Strategist in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Better options out there

3.0 3 years ago

Comments: Overall we have found the user experience to simply not be as pleasant as competitors. However, since we only use for publishing, it's possible the other functionality is great!

Pros:

The interface is pretty sleek and you can view what posts might look like pretty easily.

Cons:

We mostly use this software for publishing and I wish there was an approval process.

Verified Reviewer
Verified LinkedIn User
Computer Hardware, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Pretty easy to use once you get the hang of it

5.0 5 years ago

Comments: Good and pretty simple

Pros:

I found this platform very easy to use once I got the hang of it to understand how to push it out to our various social channels

Cons:

I did not find it very intuitive, once I learned it then it worked fine but the initial set up was hard.

Nichole
Claims Mgr. in US
Insurance, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Spinklr

5.0 5 years ago

Comments: I am on a project at work and have been using Sprinklr for this project. It has been a great tool to store documents and have discussions.

Pros:

I like how you can have a team discussion and it also saves the discussions and documents to use later.

Cons:

I don't like how you have to actually have the software up to get the messages. They get emailed, but not for sometime later.

Verified Reviewer
Verified LinkedIn User
Consumer Goods, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Incredibly robust and customizable platform -- and a great support staff (which you'll need)

5.0 7 years ago

Pros:

I've used Sprinklr on the enterprise level. This platform has more features and functionality than any other social platform I've ever used. Its post tagging, reporting, and social listening functions are incredibly powerful.

Cons:

Because Sprinklr is SO robust and deep with its functionality, it's not incredibly easy to just jump in and use. Power users can absolutely get everything they need, but more casual users will need to lean heavily on the support staff for questions and implementing new functions. The sales rep/support rep I've worked with is incredibly attentive and thorough though, which solved any problems or questions I've had immediately.

Hannah
Clinician in US
Used the Software for: 6-12 months
Reviewer Source

hard to navigate

4.0 6 years ago

Pros:

I like that I am able to track all of my company's social media platforms through one simple interface. I also like that multiple coworkers can access the platform simultaneously to provide and allow for effective collaboration.

Cons:

The learning curve is extremely steep and while customer service offers support, it can be very difficult to master.

Kaylee
Editorial Associate in US
Consumer Goods, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Using Sprinklr to Publish to Social Media

4.0 6 years ago

Pros:

Sprinklr has great metrics and allows you to monitor engagements on posts through categorized groups. You are able to organize how you see this engagement in a variety of ways, making it possible to easily get through responses to commenters and raise problems.

Cons:

Getting set up on Sprinklr can take a bit of time. It is not as clearly intuitive as some of the other publishing platforms I have used. In addition, it is hard to tag others in Facebook/LinkedIn posts when publishing through Sprinklr, as the platform isn't integrated enough to correctly tag.

Wynne
Communications Coordinator in US
Hospital & Health Care, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Not the best

3.0 6 years ago

Pros:

It’s easy to use and it’s got a clean design

Cons:

The take a tour video to learn about it only a minute long and if you want to do more training to learn about it, you have to pay. You can only post one picture at a time, not several which is annoying.

Maritza
Digital Analyst in US
Marketing & Advertising, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

A great tool for moderation and content management!

4.0 8 years ago

Comments: The team has used it with multiple clients in order to gain insights for the listening module, set up alerts, and measure. We also work to manage all content through Sprinklr.

Pros:

Great for creating filters and different ways to cut and slice the mentions data. The moderation team can efficiently see all conversations and respond within the tool. The content is easy to upload and manage. The overview for social listening also works great to provide high-level and more in-depth analytics.

Cons:

For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords. Depending on your mentions limit, you might not be able to track all competitor conversations.

Andrea
CRM Manager in Mexico
Consumer Goods, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Great AI Chatbots with Sprinklr

5.0 2 years ago

Pros:

Ease of use and a big amount of features for configuring the bot

Cons:

Its a lot of information you need to have to start using all the features