18 years helping Irish businesses
choose better software

About Hootsuite

Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.

Learn more about Hootsuite

Pros:

The analytics side of Hootsuite is one of its greatest strengths. The support team respond quickly.

Cons:

Additionally at least once or twice the scheduled content has failed to post, and it is difficult to track these.

Hootsuite ratings

Average score

Ease of Use
4.3
Customer Service
4.2
Features
4.3
Value for Money
4.1

Likelihood to recommend

8.0/ 10

Hootsuite has an overall rating of 4.4 out 5 stars based on 3,796 user reviews on Capterra.

Have you used Hootsuite before?

Share your experiences with other software buyers.

Filter reviews (3,796)

Sammantha
Sammantha
Consultant in US
Verified LinkedIn User
Real Estate, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great Social Media Management Software

5.0 5 months ago

Comments: Great experience so far! Been several months and they’ve been so helpful.

Pros:

Hootsuite’s training resources for their platform and social media marketing are top notch!

Cons:

I do wish posting stories through Hootsuite was easier. I wish the app had more to offer.

Steven
Digital Communications Manager in Australia
Consumer Goods, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Solid, dependable social media management tool

5.0 5 months ago

Comments: Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels

Pros:

I like that it allows our team to manage all our social media accounts in one place and saves us time

Cons:

I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available

A.
Entrepreneur in US
Photography, Self Employed
Used the Software for: 2+ years
Reviewer Source

Less than favorable customer service...

3.0 5 months ago

Comments: For the amount that Hootsuite charges the services became less than favorable to say the least. There are so many other platforms offering the same services making it ridiculous to deal with Hootsuites lack of customer service.

Pros:

I liked the Hootsuite calendar tools and the ability to streamline my social media activity.

Cons:

Hootsuite failed to offer reliable customer service. I had issues with billing and they repeatedly failed to remedy the flaws in their system.

Shir
Social Media Manager in Germany
Pharmaceuticals, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

It empowered us to have the best possible control over all of our social media posts.

5.0 2 months ago

Comments: Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a comprehensive calendar view of all scheduled posts ensured that we were always fully coordinated.

Pros:

I love Hootsuite, it’s awesome for social media management, it makes it easy and efficient for me to plan and organize my team’s content, and it’s really improved our social media presence in a professional way. I love how I can easily share content on additional channels, which helps increase website traffic and customer inquiries. It’s great that whether I’m uploading photos or videos, everything is simple and fast across all platforms, and the basic publishing options are clear and easy. I love how I can easily repeat the same post multiple times, perfect for when I need to extend the period of displaying a certain content. I love that Hootsuite has made responding to messages very simple, no need to switch between channels. Everything is in one place.

Cons:

Scheduling rarely fails and when it does, it’s easy to fix. Hootsuite’s media library is amazing, it makes it easy to keep sharing and refreshing content seamless. Copying captions makes it easy to upload content instantly without any hassle.

Jason
Owner in US
Education Management, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Powerful, Time-Saving Social Media Solution for Serious Users

4.0 5 months ago

Comments: Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy.

Pros:

The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place.

Cons:

The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it.

Elle
Elle
Company owner in Spain
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

If only it were cheaper!

5.0 5 months ago

Comments: Easy to use and does exactly what it describes.

Pros:

Hootsuite is super simple to set up and use. It enables me to run several Social Networks on behalf of clients.

Cons:

The price. €99 per month is a lot of money.

Bryan
Marketing Director in US
Hospitality, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great Social Tool for smaller businesses

4.0 6 months ago

Comments: Enjoy the platform and used it pretty frequently.

Pros:

I like that it has a lot a features without costing as much as others

Cons:

There are still some features lacking like reporting, listening, etc.

Aaron
Account Director in US
Management Consulting, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Robust social media management with a price tag.

4.0 6 months ago

Comments: Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals, freelancers, and small businesses.

Pros:

Hootsuite allowed us to schedule posts across multiple platforms, providing analytics and insights to track the post performance.

Cons:

The cost was high, starting at $99 per month, that is why we changed to another service.

John
Manager in US
Telecommunications, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Hooray for Hoosuite!

4.0 8 months ago

Comments: It has been a very positive experience and I would recommend using Hootsuite.

Pros:

Hootsuite was perfect for managing social media platforms and scheduling your posts in advance. Really couldn't live without it in this day and age.

Cons:

There were some price increases when social media companies updated.

Jeb
Jeb
Project Manager in US
Verified LinkedIn User
Publishing, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great software for managing Social Media

5.0 10 months ago

Comments: Overall I've really liked using Hootsuite for its simple design and ease of use. It's been a really useful tool in our social media journey.

Pros:

I'm able to manage our companies social media accounts. We don't get a lot of interaction but about once a month we post to the 3 platforms that we utilize. It's FB, Twitter and Instagram. I love that I can do the work once and have the post go to all 3 platforms.

Cons:

Hootsuite used to have a free level and we used it for years. Now we are reevaluating what we are going to do because we're a small business and every dollar counts in this economy.

Joel
Photographer in UK
Arts & Crafts, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great Program for Social Media Management

4.0 8 months ago

Comments: Have been using Hootsuite for over 4 years now and really enjoy the platform as a whole. The analytics are not only precise but also have a great visual style to them which makes it a good addition for presentations to other members of the team.

Pros:

I really appreciate that Hootsuite runs seamlessly between different platforms. You can manage multiple platforms from the same account and it makes management for social media so much easier.

Cons:

It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely.

Abella
It supervisor in Qatar
E-Learning, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

My fantastic experience with hootsuite

4.0 7 months ago

Comments: Was great, and still i use it and i advice people to try it.

Pros:

The way the site look and analysis statistics

Cons:

I like the scheduling and to make a content created it’s help me a lot for save my time and mange my busy day.

Angel
Media Producer in US
Online Media, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

My hub for social media management

5.0 4 months ago

Comments: Hootsuite made it easier for me to tackle my social media management and engage with my audience across platforms much more easily, which led to improved presence online.

Pros:

Hootsuite combines all my social media accounts under one roof/board that is very simple to use. It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms.

Cons:

Free plan is good looking but advanced features like unlimited scheduling and in-depth analytics require purchasing a payment plan.

Isabella
software engineer in US
Computer Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

my 2 years experience with Hootsuite

5.0 last year

Comments: I have used it for 2 years, mostly to post on Twitter, Instagram, and Facebook, the sales usually go up when I use it, Its pretty easy to use. Could be a little better but it gets the job done very well, and overall, it was very beneficial to me

Pros:

it helps me build out quality content, also helps me engage with my audiences, it helps me with planning, scheduling, and syndicating social media posts across multiple networks from one place, it is in my opinion the best solution for social media managers

Cons:

that it only supports few networks, and its not cost-effective, i think its not the most competitively priced platform in the market

Skyler
Freelance Social Media Specialist in US
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great for those who want to pay!

5.0 5 months ago

Comments: I wish Hootsuite had kept the limited free plan and I would have kept using it. However, once the price changed, it wasn't worth the money when I could get similar functionality from Later for much less.

Pros:

Easy to use social media manager Love that it connects with so many different social platforms such as Threads and Google My Business

Cons:

The price. There used to be a free forever plan but when that changed, it would be too expensive per month to keep. It's expensive compared to other social media schedulers.

Emily
Marketing Director in US
Consumer Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great platform for managing multiple accounts

5.0 4 months ago

Comments: Overall, I thoroughly enjoy the platform and would recommend it to anyone looking to manage multiple accounts.

Pros:

As a content creator/manager, Hootsuite makes it very easily to monitor multiple platforms at once

Cons:

Sometimes it can be hard to get new accounts to connect to Hootsuite. It is also a little pricey.

mohamed
Electrical and Instruments Engineer in Egypt
Maritime, 5,001–10,000 Employees
Used the Software for: Free Trial
Reviewer Source

Efficient Social Media Management with Hootsuite

4.0 5 months ago

Comments: My overall experience with Hootsuite has been positive. It simplifies social media management, improves efficiency, and offers robust analytics, though it can be complex and expensive.

Pros:

Hootsuite's best feature is its ability to manage multiple social media accounts from one place, with excellent scheduling and analytics tools.

Cons:

Hootsuite's biggest drawbacks are its high cost and occasional performance issues, like slow loading times. The interface can feel complicated at first.

Charlotte
Editorial Operations Associate in UK
Financial Services, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Great product for multiple social accounts

4.0 6 months ago

Comments: For multiple social media accounts this is a must. It saves so much time and I think is worth the price point.

Pros:

The dashboard is fairly intuitive, you can manage platforms together -- Facebook, Instagram, Twitter and LinkedIn at the same time, e.g. Being able to plan posts ahead is a fantastic feature and links up really well with the content calendar.

Cons:

The free plan seems quite limited and the pricing structure seems irregular. I could also say that it took some time to get used to the interface, it can seem quite clunky to start with but I think it's still the most practical approach.

Chiara
Digital Marketing Coordinator in Italy
Mechanical or Industrial Engineering, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great tool!

5.0 6 months ago

Comments: My experience with Hootsuite was great. I love the ease of use of the tool, the fact that you could monitor competition and all the other features. Basically it's an all-in-one tool that every SMM should have.

Pros:

The ease of use, the training, the chance to plan everything, the stats

Cons:

I cannot really think of somethnig I didn't like....

Judah
Engineering Manager in US
Airlines/Aviation, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

THE tool for employee social media ambassadors

4.0 7 months ago

Pros:

Excellent integration with supported social networks, easy post scheduling and customization, gamification leaderboard.

Cons:

Cannot mention LinkedIn entities from Hootsuite composer. This is a LinkedIn API limitation and not a Hootsuite one. Lack of support for the Fediverse, Threads, and BlueSky are glaring omissions.

Carol Mae
Social Media Manager and VA in Philippines
Marketing & Advertising, Self Employed
Used the Software for: Free Trial
Reviewer Source

Reasons why businesses should start using Hootsuite

5.0 9 months ago

Comments: My experience in Hootsuite is very great because its really easy to use and very convenient.

Pros:

What I like the most about Hootsuite is its ability to let me post in different platforms and let me handle different social media accounts.

Cons:

So far, I do not have something I do not like in this tool.

Krystle
Accounts Receivable Specialist in US
Accounting, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Hootsuite great tool, get the upgraded plan

4.0 5 months ago

Comments: It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media content

Pros:

It is great for teams, you can assign tasks, track progress, have multiple people working on social media management. It also works on the most popular platforms right now.

Cons:

You have limited functions on the "Basic Plan". Also have experienced some glitchyness on instagram.

Nathalie
Proprietor and Creator in US
Arts & Crafts, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Hootsuite Is An Entrepreneur's Dream!

5.0 last year

Comments: Hootsuite is a must-have for business owners, but also for content creators. Trust me, your life could be SO much easier -- just get this app!!

Pros:

I adore how much time this app saves me. I never have to spend time replicating and reposting content to every platform individually. That was so annoying and time-consuming! Now all I have to do is post from my Hootsuite account, and it will post the content to all of my platforms simultaneously!!!!

Cons:

I have no complaints about Hootsuite. I am loving the experience.

Alaaeddine
Customer services in Algeria
Banking, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Amazing app!! The best of social media managment !

4.0 last year

Comments: Enjoy every moment ,Beneficial for efficient social media management, content scheduling, and analytics.

Pros:

Centralized social media management, scheduling capabilities, and analytics tools, streamlining their online presence and engagement.

Cons:

the learning curve, pricing, or specific feature limitations. It depends on individual needs and expectations.

Heather
Administrative Assistant in US
Libraries, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Easy-to-use one-stop social media marketing platform - but moving out of budget range

4.0 last year

Comments: Hootsuite has been an excellent tool for me while starting out in the role of marketing and communications for my Library, but given the skyrocketing price, we will not be continuing to use it. I appreciate all the integrations and time saving features, but this is not enough to offset the increase in cost, from my own personal perspective as well as from the perspective of our board's financial team.

Pros:

Hootsuite is a cohesive one-stop marketing platform that allows for management of multiple social media channels in one site. I appreciate the ability to create content for multiple platforms simultaneously, while still being able to tailor aspects of it such as post text, hashtags, and images size ratios, to specific platforms. Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program or service, then use it in print, digital, social, and internal marketing efforts. Hootsuite also offers a customizable analytics dashboard that allows me to see how well marketing efforts have done in a certain time frame, and break it down further by platform.

Cons:

The pricing has jumped dramatically, as per an email from the company last week, nearly doubling and making it unaffordable on our nonprofit budget. I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity, and TikTok and YouTube analytics have not integrated well. I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after every post goes live and change this setting myself.