---
description: Learn more about Hootsuite price, benefits, and disadvantages for businesses in Ireland. Read verified software reviews and discover tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hootsuite Pricing, Cost & Reviews - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Virtual Assistant Platforms](/directory/33535/virtual-assistant/software) > [Hootsuite](/software/121701/hootsuite)

# Hootsuite

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> Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
> 
> Verdict: Rated **4.4/5** by 3803 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 3803 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Hootsuite Media
- **Location**: Vancouver, Canada
- **Founded**: 2008

## Commercial Context

- **Starting Price**: US$399.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Standard @ $99 per user/month - 10 social accounts&#10;Professional @ $199 per user/month - unlimited social accounts&#10;Advanced @ $399 per user/month - streamline approvals and co-work across teams&#10;Enterprise - Contact us for unlimited users \&amp; fully customized plan&#10;\*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Trial accounts have daily posting limits (10-20 posts per organization, depending on plan). Bulk scheduling is not available during trial.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Arabic, English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- @mentions
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Campaign Tracking
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Content Management
- Conversion Tracking
- Customer Experience Management
- Customer History
- Customisable Reports
- Dashboard
- Data Visualisation
- Employee Engagement Software
- Engagement Tracking
- Feedback Management
- KPI Monitoring
- Keyword Tracking
- Lead Engagement
- Live Chat
- Mobile Access
- Monitoring
- Multi-Account Management
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Social Integration
- Multi-Language
- Performance Metrics
- Publish Scheduling
- Real-Time Analytics
- Real-Time Chat
- Reporting/Analytics
- Response Management
- Search/Filter
- Sentiment Analysis
- Social Media Monitoring
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Task Management
- Text Analysis
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Workflow Management

... and 27 more features

## Integrations (113 total)

- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense
- Basecamp
- Blogger
- Box
- BrandFort
- BrandMaxima
- Brandfolder

... and 98 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Virtual Assistant Platforms](https://www.capterra.ie/directory/33535/virtual-assistant/software)

## Related Categories

- [Virtual Assistant Platforms](https://www.capterra.ie/directory/33535/virtual-assistant/software)
- [Reputation Management Software](https://www.capterra.ie/directory/30750/reputation-management/software)
- [Social Media Marketing Tools](https://www.capterra.ie/directory/30781/social-media-marketing/software)
- [Social Media Management Tools](https://www.capterra.ie/directory/30939/social-media-management/software)
- [Social Media Monitoring Software](https://www.capterra.ie/directory/31028/social-media-monitoring/software)

## Alternatives

1. [Publer](https://www.capterra.ie/software/177145/publer) — 4.8/5 (973 reviews)
2. [Instagram](https://www.capterra.ie/software/210721/instagram) — 4.7/5 (5218 reviews)
3. [Zoho Social](https://www.capterra.ie/software/159351/zoho-social) — 4.7/5 (3471 reviews)
4. [Sprout Social](https://www.capterra.ie/software/121447/sprout-social) — 4.4/5 (608 reviews)
5. [Oktopost](https://www.capterra.ie/software/131277/oktopost) — 4.5/5 (110 reviews)

## Reviews

### "Time-Saving tool for social media" — 4.0/5

> **Verified Reviewer** | *25 February 2025* | Business Supplies & Equipment | Recommendation rating: 7.0/10
> 
> **Pros**: Nice tool for social media management,  also I like analytics the tool provide related to the work. Team collab is also a nice feature
> 
> **Cons**: Pricing is little steep with so many options in the market , also sometimes the automatic posts fails on some chanels. They need to grow to offer more functions  with so many similar apps in the market.
> 
> Overall, It is a great tool keep your social media organised, pricing could be more flexible. with super evolving market due to AI , they really need to offer more to stay in the market.

-----

### "Overall good program." — 3.0/5

> **Aaron** | *21 July 2025* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: The ability to post to multiple sites was very helpful. The ease of updating the wording of the post to each is also a nice process. I also liked being able to schedule posts.
> 
> **Cons**: I often found that post would not go out and I would not get any notice that it did not go out and therefore missed it. I also found that it would disconnect from a platform often.
> 
> I was overall happy with the program however, the issues that I had caused me to step away from the service.

-----

### "Easy Scheduling" — 5.0/5

> **Verified Reviewer** | *17 December 2025* | Nonprofit Organisation Management | Recommendation rating: 7.0/10
> 
> **Pros**: I love the ease of scheduling my posts in advance. Im able to draft out my content for months which allows me to be productive in other areas in my profession. The interface is also more approachable than other software i've used in the past.
> 
> **Cons**: The analytics aren't as accurate. I'm usually having to go directly on the platform I use to pull data so my numbers are correct.
> 
> Aside from inaccurate data, this is a great tool to schedule my posts and I enjoy all the tips and tricks they give you to make sure your content is successful.

-----

### "Social management tool that works great." — 4.0/5

> **Tim** | *17 July 2026* | Human Resources | Recommendation rating: 9.0/10
> 
> **Pros**: Hootsuite has been awesome for posting in many places at once without having to log out and in for each one. The analytics are very useful in determining engagement figures and the ability to handle the content directly is a major advantage. Good for a little group like us where time is limited and we want to be consistent online. The process of setting up their account seemed simple, even if I wasn't in marketing.
> 
> **Cons**: The cost is too high for a small business relative to other options. Also I want something a bit easier to customize content per platform without having to constantly rework it. Support appears responsive, but slow with issue resolution. Video editing capabilities are quite limited and this can be frustrating as we do a lot of visual storytelling.
> 
> In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content. The lack of customization options and cost are disadvantages, but it's allowed us to stay present without us getting super-complicated. The analytics in particular provide insights that would not be gained without having a service like this, so it's worth using for the time being.

-----

### "Bad ethics and mediocre software" — 1.0/5

> **Zaid** | *9 February 2026* | Nonprofit Organisation Management | Recommendation rating: 0.0/10
> 
> **Pros**: That it was a Canadian company with an OK service. Although not always reliable, it did the job most of the time, but there are better alternatives.
> 
> **Cons**: Overpriced for the value and experience it offers. Not always reliable. Prioritizing profits over ethics with their decision to enter and uphold contract with ICE. When asked to explain their decision they gave a pre-scripted robotic PR response despite being their client for nearly 10 years.

-----

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## Links

- [View on Capterra](https://www.capterra.ie/software/121701/hootsuite)

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| de-CH | <https://www.capterra.ch/software/121701/hootsuite> |
| en | <https://www.capterra.com/p/121701/HootSuite/> |
| en-AE | <https://www.capterra.ae/software/121701/hootsuite> |
| en-AU | <https://www.capterra.com.au/software/121701/hootsuite> |
| en-CA | <https://www.capterra.ca/software/121701/hootsuite> |
| en-GB | <https://www.capterra.co.uk/software/121701/hootsuite> |
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