Social computing refers to a specific type of computing that deals with the interaction of computers, information technology, and social habits. This is when computers display human social behaviors and make the user feel more engaged through the device. Technology can then be altered to maximize the benefits of social interactions. Social computing includes social media, Wikis, blogs, and computer programs that allow people to work together.
What Small and Midsize Businesses Need to Know About Social Computing
Virtually all business people use social computing in some way. The simplest example is using emails or social networks with customers or instant messaging platforms to communicate with other employees. Using social computing is convenient and facilitates a personal connection with recipients.