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Data Lake

A data lake is a massive data storage repository. The files stored in a data lake do not need to be reformatted—they can be stored as-is. This gives individuals who manage the data lake much more flexibility because there is no need to structure the data. However, the data can still be manipulated or exported in any method users choose.

What Small and Midsize Businesses Need to Know About Data Lake

Data Lakes are an option for SMBs who need to store data from places like operational databases or business apps together with data from social media or mobile devices, to name a few. One example of a data lake use case is collecting and combining data from marketing touchpoints and channels. Although in different formats, the aggregated data can be analyzed to create a personalized marking campaign. This storage option is advantageous because it's scalable and straightforward.

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