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LBS (Location-based Services)

Location-based services is an overarching term for services that depend on geographic-specific data to provide information for the user. There are four general types of location-based services: maps/navigation, tracking services, information services, and applications. These can provide target ads, recommended events nearby, Amber alerts, turn-by-turn navigation and so much more.

What Small and Midsize Businesses Need to Know About LBS (Location-based Services)

Due to the increasing use of smartphones in today's digital society, LBS make it easier for SMBs to connect with customers and ensure a seamless customer experience. Some examples of SMBs leveraging LBS include, offering WiFi hotspots to customers, configuring route optomization for seemless deliveries, to even geofencing notifications to entice potential customers.

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