Descriptive Analytics
Descriptive analytics is a way to analyze data or content. Businesses use it to identify patterns and meanings in historical data, such as yearly financial reports and other statistical information from a company's past. Businesses carry out descriptive analytics to explain what happened at a precise moment in time. For example, what factors contributed to a company's sales growth over the previous 12 months.
What Small and Midsize Businesses Need to Know About Descriptive Analytics
SMBs use descriptive analytics to understand what their business has been through in the past. Many of these companies are still growing, so they need a clear picture of their operations to compete with larger organizations.
Related terms
- Business Intelligence (BI) Services
- Metadata
- Autonomous Vehicles
- Advanced Technology
- Big Data
- Business Analytics
- Digital Disruption
- Enterprise Application Software
- Clickstream Analysis
- Artificial Intelligence (AI)
- Computer-brain Interface
- Data Mining
- Master Data Management (MDM)
- Analytics and Business Intelligence (ABI)
- Real-time Analytics
- Predictive Analytics
- Data And Analytics
- Business Intelligence (BI) Platforms
- Data Broker
- Information Delivery
