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Value Drivers

Value drivers are produced or created by a business to help them gain market share, expand their customer base, or boost revenue. A value driver may refer to a specific service or product produced by a business, but can also refer to something less tangible, such as a unique method of delivering a product or a particular attribute in which a business has a major advantage.

What Small and Midsize Businesses Need to Know About Value Drivers

For SMBs, value drivers can take many forms including a new product or service that only that business can provide, a unique business proposition, or a component of a specific product or service offering.

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