Media mix is the process of combining different communication channels to achieve marketing goals. These communication channels can include TV, radio, and print ads, as well as email messaging and social media posts.
What Small and Midsize Businesses Need to Know About Media Mix
SMBs can use a media mix approach to define the marketing communication channels they want to use, and how to use them. A media mix can help an SMB balance their marketing budget and reach customers at the right time on the right channel.