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Addressable TV Advertising

Addressable TV advertising is a form of technology that allows advertisements to be customized to better target a particular demographic. This means that advertisers can create several specific campaigns to display based on the audience during the streaming or live programs. For instance, during a sporting event, they could display an ad for beverages to one targeted market and an ad for clothing to another. With addressable TV advertising, marketers can concentrate on one highly specific subset of viewers rather than try to appeal to all of them at the same time.

What Small and Midsize Businesses Need to Know About Addressable TV Advertising

SMBs typically do not have the marketing and advertising budgets of big companies, which makes addressable TV advertising an enticing option. This is because they can maximize their efforts by targeting specific markets instead of paying for advertisements that may not fare as well in certain households or locations.