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Virtual Reality (VR)

Virtual reality (VR) is a technology that uses computer graphics and 360-degree videos to create a simulated reality. Businesses who employ VR have discovered new ways to engage their employees, potential leads, and existing customers. The most popular business applications for VR are for training employees. VR is also implemented when training pilots, truck drivers, and even medical professionals, due to it's low-risk, yet realistic environment.

What Small and Midsize Businesses Need to Know About Virtual Reality (VR)

VR programs require the use of a specialized headset that aids in immersing the wearer in the simulated environment. Despite this, the costs of the equipment are becoming more affordable for businesses of all sizes as the technology grows in popularity and use. For instance, SMBs in the trucking industry have started to implement VR into their safety training modules. Training an inexperienced driver to drive in icy conditions, for instance, is much safer than actually training on the road in these conditions. Because the experience is so engaging, the information taught in modules is better understood and easier to remember for future use.

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