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Predictive Modeling

Predictive modeling is a statistical technique that predicts future outcomes for an organization. The latest modeling software uses machine learning, artificial intelligence, data mining, and other methods to generate sales projections, marketing forecasts, and growth opportunities based on historical data and other information. As a result, predictive modeling provides SMBs with unparalleled business intelligence for decision-making and problem-solving. Predictive models can forecast: - The number of customers likely to purchase a product or service. - Market trends that might impact sales. - Cost-cutting methods within an organization. - Whether potential clients or investment opportunities are high-risk.  - The number of employees required to fulfill a particular project or task.

What Small and Midsize Businesses Need to Know About Predictive Modeling

Data-driven companies use predictive modeling software to determine factors that affect workflows and organizational functions. The best software provides users with graphs, charts, and real-time reports that make it easier to visualize complex predictive models.

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