Original Equipment Manufacturer
An original equipment manufacturer, or OEM, is a company that manufactures products for other companies to resell under their own brands. For example, Dell Inc. is an OEM because it makes computers for other companies such as HP and Apple to sell under their brands. OEMs are often referred to as "white label" because their products are usually sold without any branding from the OEM itself.
What Small and Midsize Businesses Need to Know About Original Equipment Manufacturer
Small businesses can benefit from OEMs because they can get high-quality products at lower costs than buying them directly from the manufacturers. In addition, using OEMs can help small businesses build their brand by leveraging the OEM's existing reputation.