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Stickiness is a quality websites have that results in people staying on the site for long periods of time. Website designers and managers want a website that has high levels of stickiness. To achieve stickiness, a website must have good graphics, a pleasing and easy-to-read layout, and interesting content.

What Small and Midsize Businesses Need to Know About Stickiness

Small-business owners, like all businesses, can benefit from a website with a high degree of stickiness. This means that people are reviewing the content and engaging with it, which increases the odds of a conversion.