---
description: Discover and compare Free Marketing Automation Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Marketing Automation Software - Capterra Ireland
---

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# Marketing Automation Software

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> Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis.

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## Products

1. [Square Appointments](https://www.capterra.ie/software/170263/square-appointments) — 4.5/5 (254 reviews) — Square Appointments is scheduling software that helps businesses book, manage appointments, process payments, and stay organized.
2. [SALESmanago Marketing Automation](https://www.capterra.ie/software/134496/salesmanago-marketing-automation) — 4.5/5 (246 reviews) — AI Customer Engagement Platform combining Customer Data, Omnichannel Marketing Automation and Analytics.
3. [Kit](https://www.capterra.ie/software/175000/convertkit) — 4.6/5 (240 reviews) — With Kit's visual automation builder, send well-timed, targeted content through segmentation based on your audience's interests.
4. [Cyberimpact](https://www.capterra.ie/software/181270/cyberimpact-email-marketing) — 4.8/5 (218 reviews) — Cyberimpact is a Canadian email marketing tool with automation, forms, landing pages, CASL compliance and bilingual support.
5. [Sender](https://www.capterra.ie/software/139770/sender) — 4.7/5 (210 reviews) — Sender is email marketing software with a drag-and-drop builder, automation, and SMS marketing for streamlined campaigns.
6. [Drift](https://www.capterra.ie/software/150371/drift) — 4.5/5 (199 reviews) — Drift is a human-centric, AI-powered buyer engagement platform.
7. [Referrizer](https://www.capterra.ie/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews) — Automated system to empower local businesses by generating new customers using referral marketing.
8. [Benchmark Email](https://www.capterra.ie/software/71152/benchmark-email) — 4.3/5 (195 reviews) — Benchmark helps busy marketers move faster and make a bigger impact with email. Effortless email marketing, zero B.S.
9. [Moosend](https://www.capterra.ie/software/147042/moosend) — 4.6/5 (195 reviews) — Cloud-based email marketing solution that helps businesses manage marketing campaigns, response, mailing lists, editing and more.
10. [VBOUT](https://www.capterra.ie/software/152819/vbout) — 4.8/5 (191 reviews) — VBOUT is an AI-enabled marketing platform that helps small teams create big businesses.
11. [Post Planner](https://www.capterra.ie/software/155854/post-planner) — 4.2/5 (191 reviews) — Cloud-based social media marketing tool which assists firms with content discovery, post scheduling and performance tracking.
12. [Jobin.cloud](https://www.capterra.ie/software/1021637/jobincloud) — 4.7/5 (172 reviews) — Automate LinkedIn, email, and CRM workflows - Jobin.cloud unifies lead capture, campaigns, and outreach in one marketing platform.
13. [Bird](https://www.capterra.ie/software/160795/messagebird) — 4.4/5 (157 reviews) — Making business communications feel as natural as communicating with friends.
14. [ShortStack](https://www.capterra.ie/software/154791/shortstack) — 4.4/5 (156 reviews) — Create unique contest landing pages, run social contests, choose winners, send emails and analyze results - all from one place.
15. [BenchmarkONE](https://www.capterra.ie/software/132719/hatchbuck) — 4.4/5 (155 reviews) — BenchmarkONE is a CRM and marketing automation platform designed specifically for SMBs and marketing agencies.
16. [Ringy](https://www.capterra.ie/software/182372/isalescrm) — 4.3/5 (155 reviews) — Ringy’s automation helps you segment and track your leads, so you can make data-driven decisions to boost your sales.
17. [Acumbamail](https://www.capterra.ie/software/195838/acumbamail) — 4.6/5 (155 reviews) — Acumbamail is email marketing software that enables users to design and publish email, SMS, and landing page campaigns quickly.
18. [Wishpond](https://www.capterra.ie/software/145745/wishpond) — 4.1/5 (154 reviews) — Wishpond is a platform of powerful tools for lead generation and marketing automation used by more than 5,000 businesses.
19. [E-goi](https://www.capterra.ie/software/165474/e-goi) — 4.9/5 (143 reviews) — E-goi’s omnichannel Marketing Automation drives conversions with AI segmentation, behavioral triggers and unified customer journeys.
20. [OnceHub](https://www.capterra.ie/software/122968/scheduleonce) — 4.6/5 (135 reviews) — Businesses use OnceHub's appointment scheduling and digital engagement solutions to fast-track sales and streamline service delivery.
21. [MoonMail](https://www.capterra.ie/software/157049/moonmail) — 4.5/5 (133 reviews) — MoonMail is an OmniChannel Center that allows you to switch between multiple channels.
22. [Remarkety](https://www.capterra.ie/software/173484/remarkety) — 4.7/5 (130 reviews) — Remarkety is a leading Email \& SMS eCommerce Marketing Platform for segmentation and personalization based on shopping behavior.
23. [CoSchedule Marketing Suite](https://www.capterra.ie/software/158290/coschedule) — 4.4/5 (106 reviews) — CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams.
24. [OneSignal](https://www.capterra.ie/software/163452/onesignal) — 4.7/5 (106 reviews) — OneSignal is a customer engagement solution offering email, mobile \& web push notifications, in-app messaging, and SMS.
25. [sococal.ai](https://www.capterra.ie/software/1049741/sococal-ai) — 4.8/5 (104 reviews) — Sococal.ai: Effortless 30-day AI-powered social media calendars, packed with engaging visuals, compelling captions \& optimal hashtags.

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## Related Categories

- [Campaign Management Software](https://www.capterra.ie/directory/30012/campaign-management/software)
- [Lead Generation Software](https://www.capterra.ie/directory/30963/lead-generation/software)
- [Email Marketing Software](https://www.capterra.ie/directory/30013/email-marketing/software)
- [All-in-One Marketing Platforms](https://www.capterra.ie/directory/32155/all-in-one-marketing/software)
- [Marketing Analytics Software](https://www.capterra.ie/directory/31018/marketing-analytics/software)

## Links

- [View on Capterra](https://www.capterra.ie/directory/6/marketing-automation/software)
- [All Categories](https://www.capterra.ie/directory)

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The platform allows users to craft and send email campaigns and includes text marketing capabilities for immediate message delivery.\n\nThe software provides automation functionality for creating email campaigns and implementing multi-channel strategies using both email and SMS. Premade workflows are available to help with lead nurturing, while segmentation tools enhance engagement through targeted messaging.\n\nThe platform offers a plan that includes monthly emails for subscribers and access to responsive templates. Sender integrates with various tools including WordPress, WooCommerce, and Shopify. 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Launch personalized drip campaigns via LinkedIn and email, automate segmentation, and trigger actions based on prospect behavior with ease. Jobin.cloud’s visual dashboard, real-time analytics, and customizable templates streamline campaign management and optimization. What sets it apart is its built-in lead sourcing and engagement tools - you can discover, qualify, and reach out to leads from the same platform, without needing third-party data or outreach tools. With support for A/B testing, conversion tracking, and dynamic content, Jobin.cloud empowers marketers and sales teams to build scalable, automated campaigns that feel personal and deliver results. Whether you're running recruitment outreach or partner marketing, it's your end-to-end automation engine.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7c28b02c-6106-461c-b2f1-cd9005ecee6a.png","url":"https://www.capterra.ie/software/1021637/jobincloud","@type":"ListItem"},{"name":"Bird","position":13,"description":"At Bird we believe that communicating with a business should feel as natural as communicating with a friend. That's why we are on a mission to modernize and simplify the overcomplicated space of customer communication. \nAs the only leading cloud communications platform with its own telecommunications carrier infrastructure, our SMS, Voice and Conversations APIs continue to revolutionize company-customer interactions, making contact easier, more efficient and accessible than ever before.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5d1fef1f-9c02-4208-80fe-30e6997da170.png","url":"https://www.capterra.ie/software/160795/messagebird","@type":"ListItem"},{"name":"ShortStack","position":14,"description":"Create unique contests, landing pages, games and quizzes, run social contests, choose winners, send emails and analyze results - all from one place. From Fortune 500 companies to one-person teams, businesses of every size use ShortStack for customer engagement, lead collection and marketing automation. Our customizable and mobile-responsive templates let you build everything from instant win and photo contests to hashtag contests and simple sweepstakes in minutes.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7f62281f-a4e2-4399-ab30-c5f5714bfbba.png","url":"https://www.capterra.ie/software/154791/shortstack","@type":"ListItem"},{"name":"BenchmarkONE","position":15,"description":"The easiest way to nurture prospects into customers.  Capture leads on your website. Send smarter emails. Nurture prospects ongoing. Deliver hot leads directly to your sales team through the built-in CRM. Efficiently manage sales and marketing campaigns and workflows. Expensive, robust tools are overkill for smaller businesses. 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Develop strategic drip campaigns and set them to run in the background.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1fd98c7c-91eb-4954-88f2-ee241357e712.jpeg","url":"https://www.capterra.ie/software/182372/isalescrm","@type":"ListItem"},{"name":"Acumbamail","position":17,"description":"Acumbamail is an all-in-one email marketing software designed to simplify creating, sending, and tracking email, SMS, and landing page campaigns. With an intuitive interface, users can design visually appealing email templates using customizable pre-built options, even without design experience.\n\nThe platform enables users to create landing pages to boost conversions and includes SMS marketing tools for multi-channel engagement. It offers list management, segmentation tools for targeted messaging, and detailed analytics to optimize campaigns.\n\nAcumbamail is known for its ease of use, allowing efficient marketing execution without requiring advanced technical skills. 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By connecting physical and digital touchpoints in a single ecosystem, E-goi turns automation into a strategic engine that drives conversions, loyalty, and measurable ROI with clarity instead of complexity.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0b096285-7315-48ac-8c2d-52f640f2005c.png","url":"https://www.capterra.ie/software/165474/e-goi","@type":"ListItem"},{"name":"OnceHub","position":20,"description":"OnceHub helps organizations big and small to fast-track sales and streamline service delivery with appointment scheduling and digital engagement solutions that adapt to their customers’ preferences in real time.\n\nFormerly known as ScheduleOnce, the company is widely acknowledged as a frontrunner in online booking and calendaring, but its offerings extend well beyond those to a market-leading range of tools designed to capture details on incoming prospects, qualify them, engage them, and drive sales with maximum efficiency and regulatory-compliant security.\n\nFreelancers, owner-operators, agents, affiliates, and in-house teams in every industry rely on OnceHub to power up their digital sales and marketing, hit their recruitment targets, and deliver quality services, one on one or in a team, in person, remotely, or both.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e5753ce1-3b95-495e-8f1b-b49ac721913d.png","url":"https://www.capterra.ie/software/122968/scheduleonce","@type":"ListItem"},{"name":"MoonMail","position":21,"description":"MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard. \n\nUse Messages API, Push Notification API, or the Chatbot AI API, are designed for handling an OmniChannel system. 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Remarkety is a multi-channel marketing automation service that integrates with all major eCommerce platforms with a one-click installation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fdad8de5-5c2c-4ebe-8428-c2f93988e409.png","url":"https://www.capterra.ie/software/173484/remarkety","@type":"ListItem"},{"name":"CoSchedule Marketing Suite","position":23,"description":"CoSchedule Marketing Suite is a family of agile marketing products to coordinate your process, projects, & teams.\n\nWith Marketing Suite, you can: \n- See your entire marketing strategy in real-time. \n- Triage, create, & promote your best content. \n- Seamlessly manage your team & projects. \n- Store, index, & share your marketing. \n-Use AI to write first draft copy & generate new ideas \n\nMarketing Suite helps marketers complete more work, deliver projects on time, & prove your value.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/13d5d72a-92d5-4235-a21f-74eb3918a439.png","url":"https://www.capterra.ie/software/158290/coschedule","@type":"ListItem"},{"name":"OneSignal","position":24,"description":"OneSignal is the most widely used customer engagement platform, enabling you to increase retention and revenue through lightning-fast, personalized messaging, no matter the size of your company. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks, allowing you to engage your customers via their preferred channels. OneSignal’s Journeys features allows you to automate messaging flows incorporating multiple channels based on user behaviors, preferences, and more. The platform has a quick setup time that requires minimal developer time, and empowers marketers and product teams to send messages with developer support. In addition to offering integrations, OneSignal also features an open API to allow greater flexibility.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ac10fa72-9398-4082-a61c-05442ec0721f.png","url":"https://www.capterra.ie/software/163452/onesignal","@type":"ListItem"},{"name":"sococal.ai","position":25,"description":"Sococal.ai is a game-changer in content creation. Sococal's AI-powered tool effortlessly produces a 30-day social media content calendar, including engaging visuals, tailored captions, and targeted hashtags, all within seconds. \nLeveraging years of social media agency know-how to tailor each content calendar to your unique brand and audience preferences.\n\nThis is not just about automating content creation—it's about supercharging your social media strategy and freeing up your valuable time.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/cf3d027b-52e2-48a0-8817-3409ff478c58.jpeg","url":"https://www.capterra.ie/software/1049741/sococal-ai","@type":"ListItem"}],"@id":"https://www.capterra.ie/directory/6/marketing-automation/pricing/free/software?page=2#itemlist","numberOfItems":25}
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