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Explore the most reviewed products by our users on the Lead Nurturing Software

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We help B2B companies uncover anonymous website visitors and turn them into quality sales leads. Learn more about Leadfeeder
Did you know that 98% of your website visitors never leave their contact information? With Leadfeeder, you can uncover the companies who are visiting your website, see which pages they are visiting and from what sources, and manage new leads by sending them to your CRM and the right team members. We help you approach leads with the right angle so that you can close more sales. Learn more about Leadfeeder

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Generate hot leads and nurture them all the way to close with Pipedrive's state-of-the-art sales tool. Learn more about Pipedrive
Pipedrive is a smart sales tool that combines cutting-edge technology, inside sales knowledge and public resources to generate hot leads and nurture them all the way to close. Let our state-of-the-art features and powerful automtions help you engage with your prospects and prioritize your interactions with them, so that no lead goes cold on your watch. Try Pipedrive free for 14 days! No CC required! Learn more about Pipedrive

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
GetResponse is a powerful marketing automation software that helps grow your audience, engage with customers, and boost online sales. Learn more about GetResponse
GetResponse, a simple-yet-powerful marketing automation software, has more than 20 years of experience empowering businesses to garner tangible results. Along with 24/7 customer support available in eight languages, GetResponse features more than 30 tools: email marketing, website builder, conversion funnel, marketing automation, live chats, webinars, paid ads, and more. Learn more about GetResponse

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Lead nurturing, end-to-end tracking & lead capture with segmentation and automated audience nurturing. Learn more about Driftrock
Lead Nurturing Software to boost your lead volume, increase lead quality and conversion rates from 20+ sources. Data-driven brands big and small like BMW, BT and Haymarket, use Driftrock to drive more sales from over 20+ lead sources. Capture, track and convert leads from 20+ sources. Learn more about Driftrock

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads. Learn more about EngageBay
EngageBay is a simple, affordable, all-in-one marketing and sales CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture these leads through engaging emails and automate your marketing funnel through marketing automation - all from one easy to use platform. Learn more about EngageBay

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Salesflare is an intelligent CRM & lead nurturing platform for small and medium sized B2B businesses, who sell more with less work. Learn more about Salesflare
Salesflare is an intelligent CRM & lead nurturing platform for small and medium sized B2B businesses, who want to sell more with less work. Salesflare sends automated email drip sequences, so you can nurture your leads in a personal way at scale. It also automatically fills out your address book and keeps track of all interactions with the people you're in contact with. And it neatly reminds you of who to follow up with. You just write the emails, make the calls, and have the coffee. Learn more about Salesflare

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Salesflow is a LinkedIn Automation tool for Sales Teams, Agencies and Growing startups. A fast & cost-efficient way to generate leads! Learn more about Salesflow
Salesflow is a LinkedIn automation tool that fast-tracks lead generation & outbound sales. An affordable platform to generate leads and manage your entire lead generation in one place. Salesflow helps users to consistently & predictably generate results month in, month out. Making it faster, easier and more effective to book meetings with decision-makers.​ We power over 6,000+ users & 300+ agency partners in generating over 500K+ in new leads & opportunities! Learn more about Salesflow

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Ireland Local product
All-In-One Automation Tool with Sourcing, Outreach, data enrichment ATS / CRM, database management, and synchronization capabilities. Learn more about Jobin.cloud
Jobin.cloud is an All-In-One Automation tool to Find and Engage with People. Import full profiles with role, company, career history, skills, achievements, and more -there's even an integrated email finder. Automatically personalize messaging campaigns and email sequences. Filter, track, and manage leads in auto-updating repositories and customizable pipelines. Keep track of your conversations with timelines, tags, and notes. Quickly grow your network with unlimited LinkedIn connection requests. Learn more about Jobin.cloud

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Powered by ZoomInfo’s B2B data, ZoomInfo Chat perfectly balances highly-targeted, human-first experiences for your most important visit Learn more about ZoomInfo Chat
Powered by ZoomInfo’s B2B data, ZoomInfo Chat perfectly balances highly-targeted, human-first experiences for your most important visitors. ZoomInfo Chat has the ability to create highly scalable personalized AI-driven nurture experiences via chatbot for everyone else. Learn more about ZoomInfo Chat

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
thalox for marketers is an AI-based Add-On for HubSpot that predicts how your contacts will engage with your emails. Learn more about Thalox
thalox for marketers is an add-on for HubSpot that predicts the likelihood of contacts clicking or engaging with your emails, using Artificial Intelligence. Our listed AI-based add-on for HubSpot predicts the level of your audience’s engagement with your e-mails by analysing their behavioral data, and gives you back three contact lists using the Thalox Engagement Score. Furthermore, it helps you define engagement-based marketing tactics to develop your contacts to high engagers with your brand. Learn more about Thalox

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Get all the tools you will need to build better customer relationships online under one roof.
Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads and retargeting ads. What makes us different? Sendinblue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Learn more about Sendinblue

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business. Learn more about Keap

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale. Learn more about Marketo Engage

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Bitrix24 is #1 free lead tracking and lead nurturing software used by 8 million companies. Cloud, mobile, open source.
Bitrix24 is #1 free lead tracking and lead nurturing software used by 8 million companies. Cloud, mobile, open source. Free email marketing, trigger emails, SMS marketing, Facebook and Google retargeting. Learn more about Bitrix24

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Ireland Local product
Advanced email marketing for SMB and mid-market businesses, backed by 24/7 support and 20+ years of deliverability experience.
Campaigner delivers all the basic and advanced email marketing features you need to grow your business without added expense of a marketing suite. From basic and advanced workflow automations and segmentation capabilities to SMS, Campaigner makes it easy to build and execute on high-performing campaigns. Learn more about Campaigner

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Lusha is an all-in-one sales intelligence solution that helps you prospect at scale and speed up sales with less work.
Lusha is a sales intelligence platform that helps you speed up your sales cycle with zero effort. Our unrivaled and compliant B2B data is trusted by over 1M users. Lusha Prospecting Platform lets you prospect at massive scale for faster outreach. Pull up millions of verified emails and numbers on the right decision makers in a few clicks. Lusha Extension makes it easy to laser-target any prospect anywhere online: LinkedIn, Sales Navigator, Recruiter, company sites, Salesforce and HubSpot. Learn more about Lusha

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
All-in-one LinkedIn software that allows users to create automated sales funnels on LinkedIn and improve sales prospecting.
Willing to send a connection request on LinkedIn, shoot a thank you message after the request is accepted, then send a sales message and continue with follow-ups? Then Octopus CRM is the right tool for you, which allows to: - send connection requests in bulk - mass message connections - auto endorse skills - auto view profiles - build a sales funnel on LinkedIn. - and view analytics page that shows LinkedIn daily performance, campaign conversion rates, and more. Learn more about Octopus CRM

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Act-On is a marketing automation tool that maximizes lead generation and lead management. We spark better inbound & outbound marketing.
Convert visitors into customers, cultivate engagement, and drive more sales & revenue with Act-On's marketing automation and lead nurturing platform. Send the right message in the right channel at the right time with our range of simple-to-build and easy-to-deploy messaging solutions. Nurture your prospects by building automated programs that create more compelling buyer journeys with informative, holistic messaging that strikes the right tone at the right cadence. Learn more about Act-On

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Close is the all-in-one sales engagement CRM designed to help SMBs turn more leads into revenue.
Close is the sales engagement CRM designed to help SMBs turn more leads into revenue. At Close, were dedicated to the business of the future: smart, agile teams who work remotely. If you're a tech-enabled team who needs to scale without overpaying for enterprise software, you've found the right sales tool. Close lets you email, call, and text your leads, all without add-ons. Packed with productivity tools like task reminders and Power Dialer, you'll reach more leads and follow up more often. Learn more about Close

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Terminus transforms your go-to-market approach, orchestrating accountability & focus across Marketing, Sales and Customer Success.
Terminus, leader of the account-based movement, helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences. Terminus offers the best data, channels, and analytics all in one platform to power high-performing go-to-market teams. We’re proud to be helping over 1,000 customers on this mission, including brands like DHL, G2, Outreach, and TripActions. We have been named a G2 Leader for 11 consecutive quarters. Learn more about Terminus

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Once you've captured a lead, Kartra will help you manage them with it's built-in lead nurturing system.
Kartra, the all-in-one business platform, helps you capture, nurture, and manage your leads to grow your online business. Because Kartra is an all-in-one platform, it logs every single step your leads take, and composes a meticulous timeline with their actions. You can then apply custom labels, automations, and lists to your leads to better categorize them into sub-groups, and even assign a score based on their actions. Learn more about Kartra

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Lead Nurturing Software with marketing automation, sales tracking & segmenting, complete analytics, and advanced reports.
LeadSquared’s Lead Nurturing Software provides well-timed content on the right channels. Reduce response time and enhance prospect experience by nurturing relationships from lead capture to closure via emails, calls, and text. Stay ahead of your competition via personalized responses + complete analytics. Design prospect journey workflows, automate communication across channels, and notify sales teams accordingly – all at once. Built for tracking, segmenting, and reporting. Learn more about LeadSquared

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Popl is the #1 digital business card platform for enterprise. Create, distribute, and manage digital business cards at scale.
Popl is the #1 digital business card platform for teams. Our platform is used by companies of all sizes to create, distribute, and manage digital business cards, creating brand consistency across your organization. Popl integrates with 4,000+ apps, allowing admins to export leads to CRM, sync team members from HR platforms, automate data entry, create marketing flows, and more. Contact us for a free demo to learn more. Learn more about Popl

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Intuitive solutions earning powerful results to help commercial service businesses dominate their competition.
Wingmate engages your field staff, on the go, to generate new sales, improve service & communicate in real-time. Our solution is comprised of a Mobile App for your staff on the move to capture/report intel and send it back to your team at the office. Our Simple CRM - management dashboard (Web-based CRM) enables two-way communication & tracking between both your sales staff and team in the field. Learn more about Wingmate

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
ActiveDEMAND enables agencies to scale their marketing efforts through account management, campaign recipes and attribution reporting.
ActiveDEMAND is a complete all-in-one marketing infrastructure for established agencies looking to profitably scale their operations. The fully white-labeled marketing automation system includes email marketing, workflow automation, call tracking, forms, landing pages, social posting, data attribution and funnel building with real-time data, revenue tracking and reporting. Plus agency features like account managmennt, share assets across sub-accounts and more. Learn more about ActiveDEMAND

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Wisepops is an on-site marketing platform used to grow your email list and boost sales.
Wisepops is an on-site marketing platform used to grow your email list and boost sales. It allows you to display a message to any segment of your visitors using popups, sign-up bars, exit-intent popups, and on-site messaging without any dev needed. Learn more about Wisepops

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
We help teams get everything in one place, work more collaboratively to get more done, and track and improve performance.
FreeAgent is a complete CRM platform with robust work management. FreeAgent empowers leaders to optimize sales, marketing, customer success, project management and more -- so every employee has workdays full of impact. Designed for the new world of work, remote teams thrive with complete visibility into day-to-day activity, real-time collaboration, and powerful low-code/no-code customization. Learn more about FreeAgent CRM

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Attract, engage and enrol more students with a unified platform, designed for Admissions.
NoPaperForms is India's leading enrolment automation platform that helps educational institutions automate their marketing and admission processes from enquiry till enrolment. We enable over 600+ institutions to centralize their leads and admission enquiries on a single platform, empower them to nurture those leads with smart marketing automation and real-time activity based lead profiling, and through predictive analytics algorithms and insightful reporting modules & More Learn more about Comprehensive Admission Suite

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
SugarCRM - The World’s Most Loved CRM Platform​
Salesfusion is the all-you-need marketing automation solution built to work for your lead nurturing needs. Our curated toolset transforms prospects into customers by engaging them throughout the buyer journey. Nurture leads for Sales with real-time CRM syncs, unlimited emails and automations, and advanced segments and scoring. We focus on what matters most to marketers: streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Learn more about Sugar Market

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
MailUp is a simple and scalable solution to create, automate and customize Email, SMS Messaging Apps marketing campaigns.
MailUp is a simple and scalable solution to create, automate and customize Email, SMS, and Messaging Apps marketing campaigns. Trusted by 10,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. A complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS, Messaging Apps (Facebook Messenger and Telegram), and much more! Learn more about MailUp

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
800response provides a comprehensive and affordable SaaS lead generation, lead tracking, and interactions analytics software solution.
Growing your business doesn¿t stop with lead generation. Our lead analytics tools give you detailed reports on every caller to more efficiently qualify leads and refine your advertising campaigns to reach a larger segment of your target audience and nurture prospects through the funnel. That¿s why we have developed proprietary applications to integrate caller data, customer profile data points, and call recordings with most Customer Relationship Management (CRM) systems. Learn more about 800response

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Simple and effective email marketing for everyone
Intuitive email marketing platform for every kind of business (from freelancers and SMBs to enterprises and institutions). With features such as an easy-to-use, responsive drag & drop editor, more than 800 free email templates, and many other features such as SMS campaigns, landing pages and survey editorhas everything needed to create a 360º communication strategy and easily manage different channels from a single platform. Moreover, the support team is available by live chat, email, or phone. Learn more about Acumbamail

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
All-in-one VOIP phone system with sales automation. Includes lead management, texting, and campaign dialing.
All-in-one VOIP phone system with sales automation. Includes lead management, texting, and campaign dialing. Automates follow-up calls, texts, and emails in one interface. Virtual Office, mobile apps for Iphone and Android, call recording tracking. Learn more about DYL

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
We're a lead conversion platform that turns your new leads into appointments through AI-Driven and Human-Powered conversations.
Verse.io is a software as a service platform that contacts and converts leads with an innovative mix of SMS-first technology and human touch, 24 hours a day, 365 days a year. Top sales teams across the country are using this platform as the engine to power their lead qualification process - sparking more conversations, driving more appointments, and wasting less money. Learn more about Verse.io

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
MarbleFlows is a no-code funnel builder for lead generation and conversion.
MarbleFlows is a no-code funnel builder. Create interactive funnels for lead generation and conversion, user onboarding and A/B testing. Address each user personally with embedded flows in your style and branding. Learn more about MarbleFlows

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
A Economical & Fully- Featured platform with CRM, ERP, HCM, Project Management and Accounting solution with built-in integrations.
OneHash is the world’s first Faas(SaaS+FOSS). Supercharge your sales with the CRM and ERP tool. Get pipeline view, calling, lead management, email automation and much more, all under one tool available at $99/month for Unlimited Users and also offer on- premise version for enterprise customers Functions: 1. Customer Relationship Manager 2. Human Resource & Payroll 3. Agile Manufacturing 4. Sales & Purchase 5. Asset Management 6. Help desk 7. Project Management 8. Smart Accounting Software Learn more about OneHash

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
CRM software for health and fitness clubs.
Our industry leading CRM provides sales and marketing solutions built exclusively for the health & fitness industry. From lead generation to member engagement, our products/services are designed to streamline workflows, improve staff productivity and promote revenue driving decisions. Learn more about InTouch

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Lead Liaison offers an unparalleled level of website visitor tracking with a unique set of solutions to convert and identify visitors.
Lead Liaison identifies leads and can pinpoint when prospects, customers, and partners are thinking about your brand. Our visitor tracking tool, ProspectVision, gives your business important sales insight that helps determine what prospects care about so you can tailor your communication. Alerts can be sent to your sales team when a Prospect visits a key page, and daily reports can be delivered to your inbox. Get more out of marketing by tracking the effectiveness of your outbound efforts! Learn more about Lead Liaison

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Behavior-based email marketing & automation proven to help turn email marketing into the #1 growth engine for your eCommerce store.
Sendlane is a marketing automation and customer engagement solution designed to help eCommerce merchants use drag and drop builder to create and send emails across targeted audience. The platform enables marketers to gain insights into customers' behavioral data and create personalized messages via SMS to enhance customer engagement. Businesses can also track clicks, purchases, and visits across websites in real-time facilitating data-driven decision making. Learn more about Sendlane

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Acobot is an artificially intelligent chatbot that uses machine learning to engage with your customers automatically.
Building artificial intelligent chatbots for the everyday online retailer. Acobot is one of the leading artificial intelligence chatbot providers for e-commerce and online retailers. Powered by advanced machine learning technology, Acobot learns from your website and engages with users autonomously. No coding needed, Acobot is supported by leading e-commerce builders such as Shopify, WooCommerce, and others. Learn more about Acobot

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Safe and easy LinkedIn automation tool: automate LinkedIn connections and messages. LinkedIn lead generation, prospecting & sales.
Chrome extension to automate LinkedIn connections and messages. Choose your target audience using standard LinkedIn search / Sales Navigator / CSV file. The tool will automatically scrape their LinkedIn profiles and send them personalized connection requests and message sequences. Supports 1st, 2nd & 3rd degree connections, extracts emails from LinkedIn. The best LinkedIn prospecting tool. Perfect for LinkedIn lead generation and sales. Safe and easy LinkedIn automation. More: InTouchTool.com Learn more about InTouch Tool

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Marketing Automation + AI to boost your sales by harnessing big data and hyper-personalizing the customer journey, in real time.
Connectif harnesses big data to understand and predict your customer's intentions in real time, and allows you to react automatically using AI. As a result, your clients will enjoy hyper-personalized shopping experiences that increase sales. Optimize your marketing strategy integrating all tools in an all-in-one omnichannel platform: email, landing pages, forms, surveys, A/B/X tests, SMS, push notifications and dynamic web content (pop-ups, inlines, slide-ins, and full screen). Learn more about Connectif

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Chatfuel is the leading chatbot platform for Messenger. Increase sales, personalize marketing and automate support, all with Chatfuel.
Chatfuel is the leading chatbot platform for Messenger. You can increase sales, personalize marketing and automate support, all with Chatfuel. Build your bot now, no coding required. Learn more about Chatfuel

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Ecommerce remarketing software that combines automated emails, SMS messages & push notifications to recover lost online sales.
Pre-built ecommerce lead nurturing campaigns that turn vanishing visitors into new customers! CartStack's multichannel recovery campaigns give online retailers the power & leverage needed to recapture 20% of lost online sales. Combining automated emails, SMS text reminders and push notification campaigns with on-site conversion tools allows sellers to reengage and recapture even the coldest of leads. Sign up for a free trial today to and use CartStack free for 14 days! Learn more about CartStack

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
ADA is an AI Conversation Marketing Platform to help create, distribute and measure engaging communication campaigns, in a single tool.
ADA streamlines and optimizes marketers work, by combining all the tools they need in a unique and easy-to-use platform. Enhanced by Artificial Intelligence solutions, ADA is indispensable to creating communication campaigns optimized for mobile devices, and grants an immersive and engaging experience. Learn more about ADA

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
ClickPoint is an all-in-one sales automation solution to help you reach more prospects. Featuring dialing, Text SMS, and email nurture.
ClickPoint is an all-in-one sales and marketing solution to improve sales contact rates dramatically. ClickPoint clients contact more than 50% of their leads on average, and reach contact rates as high a as 70%. ClickPoint makes it easy for salespeople to dial their prospects while automated texting and email marketing reach customers at the right time in their buying journey. Learn more about ClickPoint

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Simplero is for coaches, knowledge creators, and thought leaders who want simplicity and power in managing their online businesses.
Simplero provides you with everything you need to run an online business, so you can spend more time building meaningful relationships with your customers. From creating courses, building websites, and sending emails- to selling products, managing affiliate programs, and automations. With Simplero, you can run your online business all in one place, not all over the place. Learn more about Simplero

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Conversica is the leader in Artificial Intelligence (AI)-powered Intelligent Virtual Assistants for business.
Conversica is the leader in Intelligent Virtual Assistants for Customer Engagement. By automating routine business conversations, and personalizing interactions at scale, Conversica augments your workforce allowing business professionals and AI Assistants to work together harmoniously. With a large library of purpose-built and ready-to-use conversational skills our AI Assistants can be deployed quickly, are human-like and personal, and provide superior conversational accuracy and autonomy. Learn more about Conversica

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
The #1 customer messaging platform in retail, Heyday by Hootsuite combines the power of AI with the human touch to deliver 5-star CX.
The #1 messaging platform in retail, Heyday by Hootsuite combines the power of AI with the human touch for five-star customer experiences. By automating up to 80% of FAQs, Heyday delivers personalized CX at scale 24/7, easily integrating with websites and 20+ apps. So your teammates close more sales, meeting customers on their top platforms, as Heyday connects customers across the globe with iconic brands like Lacoste, Decathlon, Kingfisher, Cirque du Soleil, Danone, Bestseller… and more. Learn more about Heyday

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing
Oliverlist is the all-in-one tool that allows businesses of all sizes to automate email outreach and dramatically increase their sales.
Oliverlist is the all-in-one tool that allows businesses of all sizes to automate email outreach and dramatically increase their sales. - Import and find professional emails via different sources on the internet, like social networks or professional directories. - Plan email outreach campaigns with automatic follow-ups and automated response processing via artificial intelligence - And finally, let our algorithm help you to better choose the prospects most receptive to your offer. Learn more about Oliverlist

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • AB Testing

Lead Nurturing Software Buyers Guide

What is lead nurturing software?

Lead nurturing software is a subset of lead management software that has many similar features and functionalities. However, lead nurturing software is designed specifically for building a relationship with the lead through every stage of the sales funnel.

The software allows sales and marketing professionals to set up a series of trigger-based communication modes via email, SMS, social media, or call reminders throughout the buyer’s journey. The tool also helps them score and filter leads as well as access a lead’s response to the organization’s sales and marketing campaigns.

The benefits of lead nurturing software

Lead nurturing software helps you monitor leads through the sales process, cultivate their interest in your brand, and ensure that no prospective customer is lost. Here’s a list of the benefits you can gain from using this software: 

  • Deliver a high-quality brand experience: The solution ensures that each lead receives a consistent, high-quality experience when they interact with your business. It helps you enhance your brand-building efforts and develop a relationship with the leads so that when they are ready to make a purchase, your business is one of their top choices.
  • Automate time-consuming tasks: Lead nurturing software automates tasks such as sending follow-up marketing and sales emails, scheduling appointments, and responding to social media messages. This eliminates numerous time-consuming, recurring tasks from your teams’ daily activities, saving valuable time and resources. 
  • Score and filter leads: The software makes it easier for you to track and monitor each lead’s progress through the sales process. You can score leads based on various parameters and then filter the leads as per their responses. This helps you manage the vast pool of leads and focus on the ones who are truly ready to convert. 
  • Assess the effectiveness of your campaigns: The solution offers actionable insights into how your leads respond to your marketing and sales campaigns. Leverage this information to assess the effectiveness of your campaigns, do A/B testing, and reorganize your outreach.

Typical features of lead nurturing software

  • Campaign management: Plan and execute a series of campaigns to target your leads and track each communication channel to test the success of the campaign. 
  • Lead segmentation: Organize leads into different groups as per the predefined characteristics; allow them to be automatically moved from one group to another if their characteristics change.
  • Drip campaigns: Create email campaigns that target leads in each stage of the sales funnel, and automatically move leads between the different stages based on their responses. 
  • Personalization: Tweak your communication based on each lead’s characteristics, preferences, and interactions with the business; automatically incorporate a lead’s personal details, such as their name, into the communication. 
  • Lead engagement: Keep leads engaged with promotional, targeted content delivered via multiple communication channels.

Considerations when buying lead nurturing software

  • Give due consideration to alternative options: While some solutions offer specialized lead nurturing, various sales automation, marketing automation, and customer relationship management solutions help you achieve the same goals. Before you choose a solution, explore each alternative and decide whether you want a core lead nurturing software or you prefer to add this functionality to any of your existing systems. 
  • Ensure that the solution includes all the features you want: Some lower-tier solutions and plans offer limited functionality. To make the right choice for your business, list all your requirements and match these to the features in different plans and solutions.
  • Review usability and interface: The jargon used by some lead nurturing software can be complicated for buyers. So could the user interface. Before purchasing a solution, opt for a trial. Review the solution’s usability and interface to ensure that your team can adapt to it and doesn’t face any issues. 
  • Check for social media integration: Even though most lead nurturing solutions support integration of social media platforms, there are some that offer only email capabilities. Therefore, ensure that a solution supports integration with your social media pages and preferred ad platforms.
  • Analytics to power lead nurturing: Lead nurturing software providers have begun exploring multiple uses of analytics to measure the effectiveness of their outreach. This helps users get granular insights into the target audience’s interaction with the business and improve conversion rates. As analytics remains critical for lead management , vendors’ applications of analytics is expected to evolve further.
  • AI to augment lead scoring: Some solutions offer artificial intelligence (AI) to use an algorithm-based approach in lead scoring. This is known as predictive lead scoring and helps users predict when a lead is going to make a purchase. While some lead scoring models depend on the expertise of your sales and marketing teams, predictive lead scoring functionality does the research and calculations automatically.