15 years helping Irish businesses
choose better software

Lead Nurturing Software

Lead Nurturing software helps marketing and sales professionals to turn prospects into customers.

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Generate hot leads and nurture them all the way to close with Pipedrive's state-of-the-art sales tool. Learn more about Pipedrive
Pipedrive is a smart sales tool that combines cutting-edge technology, inside sales knowledge and public resources to generate hot leads and nurture them all the way to close. Let our state-of-the-art features and powerful automtions help you engage with your prospects and prioritize your interactions with them, so that no lead goes cold on your watch. Try Pipedrive free for 14 days! No CC required! Learn more about Pipedrive

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Brevo, is the leading customer relationship management (CRM) suite.
Forge lasting customer relationships and accelerate growth with Brevo, the most approachable CRM suite. Build brilliant customer experiences across email, SMS, push, and more. Coalesce data sources for precise targeting and a single customer view. Automate, segment, and A/B test for campaigns tailored to your audience. Trusted by 500,000+ businesses worldwide, Brevo offers premium solutions and support to enhance clients’ marketing strategies and drive their ROI. Get in touch to learn more. Learn more about Brevo

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business. Learn more about Keap

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Bitrix24 is #1 free lead tracking and lead nurturing software used by 12 million companies. Cloud, mobile, open source.
Bitrix24 is #1 free lead tracking and lead nurturing software used by 12 million companies. Cloud, mobile, open source. Free email marketing, trigger emails, SMS marketing, Facebook and Google retargeting. Learn more about Bitrix24

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
100k+ ecommerce stores use Omnisend's all-in-one email marketing tool to easily nurture leads and access all relevant customer data.
Omnisend's complete marketing automation platform has everything to scale your online business. This includes a powerful CRM solution that automatically collects, analyzes, and leverages your customer data to create highly-personalized campaigns. Get the full picture of every customer journey and use ecommerce-designed tools to nurture leads and build loyalty. Combine email, SMS & Push for an immersive experience. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more. Learn more about Omnisend

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale. Learn more about Marketo Engage

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads.
EngageBay is a simple, affordable, all-in-one marketing and sales CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture these leads through engaging emails and automate your marketing funnel through marketing automation - all from one easy to use platform. Learn more about EngageBay CRM

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Affordable, comprehensive, and easy-to-use solution to grow, engage, and convert your audience with powerful email and automation tools
GetResponse is the email marketing platform that empowers marketers, solopreneurs, coaches, and small business owners with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert their audience. With over 25 years of expertise, GetResponse goes beyond email to provide powerful automation and list growth tools, making it the go-to solution for those who want to succeed in building their personal brand, sell products and services, nurture their audience, and build a community Learn more about GetResponse

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
The easy to use CRM with optional marketing tool that lets you nuture your leads through your pipeline and prioritize the best ones.
The Really Simple Systems CRM automation tool helps you nurture your leads and progress them through your sales pipeline without you lifting a finger! You can set rules to move contacts through your campaigns and score them according to their engagement or fit with your product, letting you prioritize your best leads and work smarter. Designed for small and mid-sized businesses B2B, our CRM is super-easy to set up and simple to use - and or customer service is exceptional! Learn more about Spotler CRM

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Ireland Local product
Advanced email marketing for SMB and mid-market businesses, backed by 24/7 support and 20+ years of deliverability experience.
Campaigner delivers all the basic and advanced email marketing features you need to grow your business without added expense of a marketing suite. From basic and advanced workflow automations and segmentation capabilities to SMS, Campaigner makes it easy to build and execute on high-performing campaigns. Learn more about Campaigner

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Lusha is an all-in-one sales intelligence solution that helps you prospect at scale and speed up sales with less work.
Tap into the power of Lusha’s Prospecting for the fastest and easiest lead generation. Easily stay up to date with all of your accounts and leads using customizable job change alerts and intent data. Lusha is GDPR and CCPA-compliant as well as ISO-27701 accredited. We stay on top of evolving privacy and security regulations so you can always find verified emails and safe-to-call direct dials for decision-makers that match your ideal customer profile in seconds. Learn more about Lusha

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Purpose-Built to Grow Your Enrollments
A defacto choice for educational organizations looking to grow their enrollments, we at Meritto (Formerly NoPaperForms) make Sales, Marketing, Admission, Finance, and Operation teams more productive with our powerful yet easy-to-use solutions. While each of our purpose-built products whether Enrollment Cloud, Education CRM, Application Platform, Education Chatbot, or Payment Cloud is powerful on its own, the real impact is when you enroll as one. Learn more about Meritto (Formerly NoPaperForms)

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
All-in-one LinkedIn software that allows users to create automated sales funnels on LinkedIn and improve sales prospecting.
Willing to send a connection request on LinkedIn, shoot a thank you message after the request is accepted, then send a sales message and continue with follow-ups? Then Octopus CRM is the right tool for you, which allows to: - send connection requests in bulk - mass message connections - auto endorse skills - auto view profiles - build a sales funnel on LinkedIn. - and view analytics page that shows LinkedIn daily performance, campaign conversion rates, and more. Learn more about Octopus CRM

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Act-On is a marketing automation tool that maximizes lead generation and lead management. We spark better inbound & outbound marketing.
Convert visitors into customers, cultivate engagement, and drive more sales & revenue with Act-On's marketing automation and lead nurturing platform. Send the right message in the right channel at the right time with our range of simple-to-build and easy-to-deploy messaging solutions. Nurture your prospects by building automated programs that create more compelling buyer journeys with informative, holistic messaging that strikes the right tone at the right cadence. Learn more about Act-On

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Popl is the #1 digital business card platform for enterprise. Create, distribute, and manage digital business cards at scale.
Popl is the #1 digital business card platform for teams. Our platform is used by companies of all sizes to create, distribute, and manage digital business cards, creating brand consistency across your organization. Popl integrates with 4,000+ apps, allowing admins to export leads to CRM, sync team members from HR platforms, automate data entry, create marketing flows, and more. Contact us for a free demo to learn more. Learn more about Popl

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Using LinkedIn to generate leads for your business? Automate your LinkedIn outreach with Dripify today: https://dripify.io/
Dripify.io - is the most advanced LinkedIn automation & lead generation tool on the market that allows to: Create LinkedIn prospecting campaigns by selecting desired automated LinkedIn actions, delays, and conditions Onboard team members and do LinkedIn prospecting together Access advanced analytics with crucial metrics, conversion rates, and team stats Respond to leads quickly and easily via your smart inbox feature available in Dripify Export leads into CSV and much more! Learn more about Dripify

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
After capturing a lead, Kartra's automations can effortlessly nurture and convert them into customers.
Grow your business online with Kartra, the all-in-one platform for lead management. With Kartra, it's not just about capturing leads; it's about understanding them. Kartra tracks each of your lead's journey–allowing you to label and categorize them into groups. Even better, you can assign scores to your leads based on their actions and engagement with your content. Make every lead count with Kartra. Learn more about Kartra

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Close is the all-in-one sales engagement CRM designed to help startups and small businesses turn leads into revenue.
Close is the sales CRM designed to help SMBs and startups turn leads into revenue. If you're a tech-enabled team who needs to scale without overpaying for enterprise software, you've found the right sales tool. Close lets you email, call, and text your leads from one inbox. Packed with productivity tools like custom workflows, Call Assistant, Predictive Dialer, cold email automation, and sales enablement tools, you'll reach more leads, follow up more often and grow revenue fast. Learn more about Close

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Lead Nurturing Software with marketing automation, sales tracking & segmenting, complete analytics, and advanced reports.
LeadSquared’s Lead Nurturing Software provides well-timed content on the right channels. Reduce response time and enhance prospect experience by nurturing relationships from lead capture to closure via emails, calls, and text. Stay ahead of your competition via personalized responses + complete analytics. Design prospect journey workflows, automate communication across channels, and notify sales teams accordingly – all at once. Built for tracking, segmenting, and reporting. Learn more about LeadSquared

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Your Success Matters. The Sales CRM With A Refreshing Human Touch. CRM, Email Marketing, Social Posting, Texting, Video Email And More.
98% of customers rate VipeCloud's Value For Money at 4 stars and above! VipeCloud is Growth Software with a refreshing human touch. Our All-In-One solution includes CRM, Email, Social, Texting, Video Email, Automations, Integrations, and More. Implementation and support are a synch with easily accessible humans. With VipeCloud's single solution + great support, your business will increase efficiency and accelerate growth. It's no surprise 99% of customers rate our support at 4+ stars. Learn more about VipeCloud

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Simple and effective email marketing for everyone
Intuitive email marketing platform for every kind of business (from freelancers and SMBs to enterprises and institutions). With features such as an easy-to-use, responsive drag & drop editor, more than 800 free email templates, and many other features such as SMS campaigns, landing pages and survey editorhas everything needed to create a 360º communication strategy and easily manage different channels from a single platform. Moreover, the support team is available by live chat, email, or phone. Learn more about Acumbamail

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Get access to B2B Decision makers with real-time validated emails, cell phones and direct dials for everyone you need to sell to.
Revolutionary real-time search engine for direct access to B2B Decision Makers. Now sales pros can build contact lists in minutes, not hours. Seamless.AI is the first and only real-time search engine for B2B sales leads. Build lists anywhere with our Chrome extension, including LinkedIn, build your buying committee with OrgCharts, and fill your pipeline with prospects using Buyer Intent data and Job Changes. Get 50 Free Lead Credits with New Signup or Request a 1-1 Demo with our sales team! Learn more about Seamless.AI

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Terminus transforms your go-to-market approach, orchestrating accountability & focus across Marketing, Sales and Customer Success.
Terminus, leader of the account-based movement, helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences. Terminus offers the best data, channels, and analytics all in one platform to power high-performing go-to-market teams. We’re proud to be helping over 1,000 customers on this mission. We have been named a G2 Leader for 12 consecutive quarters. Learn more about Terminus

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Salesflare is an intelligent CRM & lead nurturing platform for small and medium sized B2B businesses, who sell more with less work.
Salesflare is an intelligent CRM & lead nurturing platform for small and medium sized B2B businesses, who want to sell more with less work. Salesflare sends automated email drip sequences, so you can nurture your leads in a personal way at scale. It also automatically fills out your address book and keeps track of all interactions with the people you're in contact with. And it neatly reminds you of who to follow up with. You just write the emails, make the calls, and have the coffee. Learn more about Salesflare

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing
Dealfront (formerly Echobot & Leadfeeder) helps B2B companies uncover anonymous website visitors and turn them into quality sales leads
With Dealfront, (formerly Echobot & Leadfeeder), you can uncover the companies who are visiting your website, see which pages they are visiting and from what sources, and manage new leads by sending them to your CRM and the right team members. The solution helps you approach leads with the right angle so that you can close more sales. Learn more about Dealfront

Features

  • Campaign Management
  • Lead Qualification
  • Drip Campaigns
  • Lead Notifications
  • Personalisation
  • A/B Testing

Lead Nurturing Software Buyers Guide

What is lead nurturing software?

Lead nurturing software is a subset of lead management software that has many similar features and functionalities. However, lead nurturing software is designed specifically for building a relationship with the lead through every stage of the sales funnel.

The software allows sales and marketing professionals to set up a series of trigger-based communication modes via email, SMS, social media, or call reminders throughout the buyer’s journey. The tool also helps them score and filter leads as well as access a lead’s response to the organization’s sales and marketing campaigns.

The benefits of lead nurturing software

Lead nurturing software helps you monitor leads through the sales process, cultivate their interest in your brand, and ensure that no prospective customer is lost. Here’s a list of the benefits you can gain from using this software: 

  • Deliver a high-quality brand experience: The solution ensures that each lead receives a consistent, high-quality experience when they interact with your business. It helps you enhance your brand-building efforts and develop a relationship with the leads so that when they are ready to make a purchase, your business is one of their top choices.
  • Automate time-consuming tasks: Lead nurturing software automates tasks such as sending follow-up marketing and sales emails, scheduling appointments, and responding to social media messages. This eliminates numerous time-consuming, recurring tasks from your teams’ daily activities, saving valuable time and resources. 
  • Score and filter leads: The software makes it easier for you to track and monitor each lead’s progress through the sales process. You can score leads based on various parameters and then filter the leads as per their responses. This helps you manage the vast pool of leads and focus on the ones who are truly ready to convert. 
  • Assess the effectiveness of your campaigns: The solution offers actionable insights into how your leads respond to your marketing and sales campaigns. Leverage this information to assess the effectiveness of your campaigns, do A/B testing, and reorganize your outreach.

Typical features of lead nurturing software

  • Campaign management: Plan and execute a series of campaigns to target your leads and track each communication channel to test the success of the campaign. 
  • Lead segmentation: Organize leads into different groups as per the predefined characteristics; allow them to be automatically moved from one group to another if their characteristics change.
  • Drip campaigns: Create email campaigns that target leads in each stage of the sales funnel, and automatically move leads between the different stages based on their responses. 
  • Personalization: Tweak your communication based on each lead’s characteristics, preferences, and interactions with the business; automatically incorporate a lead’s personal details, such as their name, into the communication. 
  • Lead engagement: Keep leads engaged with promotional, targeted content delivered via multiple communication channels.

Considerations when buying lead nurturing software

  • Give due consideration to alternative options: While some solutions offer specialized lead nurturing, various sales automation, marketing automation, and customer relationship management solutions help you achieve the same goals. Before you choose a solution, explore each alternative and decide whether you want a core lead nurturing software or you prefer to add this functionality to any of your existing systems. 
  • Ensure that the solution includes all the features you want: Some lower-tier solutions and plans offer limited functionality. To make the right choice for your business, list all your requirements and match these to the features in different plans and solutions.
  • Review usability and interface: The jargon used by some lead nurturing software can be complicated for buyers. So could the user interface. Before purchasing a solution, opt for a trial. Review the solution’s usability and interface to ensure that your team can adapt to it and doesn’t face any issues. 
  • Check for social media integration: Even though most lead nurturing solutions support integration of social media platforms, there are some that offer only email capabilities. Therefore, ensure that a solution supports integration with your social media pages and preferred ad platforms.
  • Analytics to power lead nurturing: Lead nurturing software providers have begun exploring multiple uses of analytics to measure the effectiveness of their outreach. This helps users get granular insights into the target audience’s interaction with the business and improve conversion rates. As analytics remains critical for lead management , vendors’ applications of analytics is expected to evolve further.
  • AI to augment lead scoring: Some solutions offer artificial intelligence (AI) to use an algorithm-based approach in lead scoring. This is known as predictive lead scoring and helps users predict when a lead is going to make a purchase. While some lead scoring models depend on the expertise of your sales and marketing teams, predictive lead scoring functionality does the research and calculations automatically.