Website Optimization Tools Software

Website Optimization Tools allow website owners and webmasters to improve website performance and website visibility in search engines.

Why Capterra is Free

by Hotjar

(214 reviews)
Feedback and analytics tools built to improve your website visitor experience. Provides heatmaps, feedback polls, surveys, and more. Feedback and analytics tools built to improve your website visitor experience. Provides heatmaps, feedback polls, surveys, and more.

by Moz

(211 reviews)
A Moz Pro subscription includes: access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success; Research Tools that analyze your competitors efforts, support your keyword research process, and show you new opportunities for link building outreach; and a wealth of resources for learning SEO and inbound marketing. Moz Pro starts at $99/month with the option of a free 30-day trial. Moz Pro starts at $99/month and includes access to Moz Campaigns; Moz Research Tools; a Q&A forum and more. Free 30-day trial.

by Ahrefs

(129 reviews)
Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website. A suite of powerful SEO tools to grow your search traffic, research your competitors and monitor your niche.

by ClickCease

(89 reviews)
1 of 5 clicks on your PPC campaign is most likely...useless. ClickCease blocks competitors and bots from clicking on your Google Ads. Main features: Custom detection settings Google Ads refund automation Landing page video recording Spy on competitor creative and their positions. ClickCease offers a full set of tools geared for SMB's and Agency accounts. With ClickCease you will : Automatically Detect Fraud --> Block Clicks --> See visitor (and fraud) recordings --> Save your ad spend.

by Optimizely

(78 reviews)
Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely is the world's leading experimentation platform enabling enterprises to experiment and personalize across websites and apps.
Datadog is the essential monitoring service for front-end and back-end infrastructure. Now with Datadog AI-powered Synthetics, you can proactively monitor your users' experiences, while correlating infrastructure metrics, traces and logs. With more than 250 technologies, Datadog provides end-to-end visibility across dynamic, high-scale infrastructure. Build browser tests without code in minutes using a Web Recorder and the tests will update themselves so you don't have to. Start monitoring today Full-stack monitoring with the addition of Datadog Synthetics, along with infrastructure, traces and logs in a single platform.

by Crazy Egg

(51 reviews)
Heatmaps, User Recordings & A/B Testing. 300,000 Customers. Heatmaps show you how customers scroll, click, engage and experience your website or application. Filters help you understand specific customer segments &use cases. User Recordings help you follow individual user journeys through your website or application. You can organize Recordings into playlists to quickly identify patterns. A/B Testing and Editing helps you translate what you've learned into experiments to improve UX. Heatmaps, User Recordings and A/B Testing. 300,000 Customers. Alive and kicking since 2005.

by SolarWinds

(44 reviews)
All-in-one solution that makes it easy for your to monitor your website. All-in-one solution that makes it easy for your to monitor your website.

by SimilarWeb

(41 reviews)
SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide, including Google, eBay, Nike, and United Airlines, to discover, decide and deploy their digital strategy. SimilarWeb has raised $65 million to date, and currently employs more than 250 people across 8 global offices. SimilarWeb was recognized in 2015 as one of Europes top 100 fastest growing companies by Red Herring, was selected by Wired Magazine as one of the hottest 100 start-ups. Digital market intelligence company used by 100,000s of businesses for global cross-device strategic insights.

by RapidSpike

(14 reviews)
FAST, secure and well structured digital platforms achieve better revenue conversion, improve user experiences & reduce global energy consumption. RapidSpike is a Digital Experience Monitoring Platform that interacts with digital platforms exactly as customers do. We focus on 3 key interactions: uptime, performance & security pinpointing critical digital platform issues and improvements, presenting them back as clear compelling actionable insights & reducing exposure to Magecart type attacks. Protect & improve your digital platforms - insights on digital experience, performance, uptime, security and data breaches (Magecart)

by Hunch Manifest

(10 reviews)
Schema App enables Digital Marketers to create and manage schema markup at scale across any web platform, without IT/Developers resulting in higher organic search performance and voice search understanding. Future proof your brand by partnering with Schema App to make your content fully understood by machines, and re-use the schema markup to get business intelligence from analytics, inform chatbots and onsite search. Never has schema markup at scale been so easy! Schema App enables Digital Marketers to create and manage schema markup at scale across any web platform without IT/Developers.

by Key Tools

(7 reviews)
Online keyword research tool that automates generation of keyword suggestions for your SEO and PPC campaigns. Online keyword research tool that automates generation of keyword suggestions for your SEO and PPC campaigns.

by Convertize

(6 reviews)
Convertize is an A/B testing and nudge marketing platform. Key features: - A/B testing - Split testing - Nudge marketing notifications (scarcity, urgency, and social proof) - SmartPlugins (dynamic text & geolocation) - Autopilot mode (for all the heavy statistical lifting) - A library of 250 optimisation tactics (as used by Amazon and other leading websites) Convertize is the easiest way to AB Test your ideas. Edit your website and add notifications to turn more visitors into customers
Free SEO tool that makes it possible to check any phrase or keyword and filter results for a specific domain, search engine, and location. SEO tool that allows you to search for any phrase or keyword and filter results for a specific domain, search engine, and location.

by AB Tasty

(3 reviews)
AB Tasty helps marketers optimise their websites and increase conversion rates through A/B testing, personalisation and user engagement. Users can easily modify pages and create new designs thanks to our visual editor and our unique library of widgets - AB Tasty Engage. Apply modifications to your website, read statistically accurate results in real-time and improve the user experience. AB Tasty has offices in Paris, London, Cologne, Madrid and New York. Reach out today! AB Tasty helps marketers optimise their websites and increase conversion rates through A/B testing, personalisation and user engagement

by Kaleidoscope Global

(3 reviews)
Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers. Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers.

by GT.net

(3 reviews)
Optimize your website with actionable recommendations, page speed and performance analysis tools. Optimize your website with actionable recommendations, page speed and performance analysis tools.

by Jumpshot

(1 review)
Look beyond your own site metrics with a tool that reveals how your sites, partner sites and competitors sites perform. Follow the conversion rates and actual transactions at every step of the buying cycle, across the web. By learning what else consumers do online (read, stream, etc) beyond your site helps you understand CX and customer preferences of your specific target market. Optimize your site based on competitive and consumer intelligence, like never before.
A/B testing software designed to optimize online business conversion and improve customer experience. A/B testing software designed to optimize online business conversion and improve customer experience.

by DareBoost

(1 review)
Analyzes webpage quality and performance. Just one click is needed to launch a full diagnosis and get a complete and customized report. DareBoost provides complete and customized reports, highlighting errors, possible improvements, and giving precise advice which guide the user step-by-step to solve the problems. Reports also include an overall page quality score, and scores by categories, including Performance, SEO, Compatibility, etc. Analyzes webpage quality and performance. Just one click is needed to launch a full diagnosis and get a complete and customized report.
At last, ongoing optimization scaled: Break free from the costly decay/audit/fix circle. SeoSamba optimizes your site(s) for top on-site performance with one sweep: No errors, and no pages left inadvertently un-optimized, while our continuous rule-based, on-site SEO engine optimizes content and pages as you publish them. The larger your WordPress site, and/or the more independent WordPress sites you manage, the more time and implementation cost-savings! SeoSamba technology optimizes millions of web pages, including corporate, directory and ecommerce websites in 14 different languages.

by SiteSpect

(1 review)
SiteSpect is leading the advancement of customer experience management. We offer optimization, testing, targeting, and personalization empowering the worlds most successful digital businesses to create a superior customer experience that drives revenue, reduces costs, and mitigates risk. SiteSpect developed the industrys first digital optimization platform from the ground up. We offer a purpose-built, end-to-end optimization solution. SiteSpect is leading the advancement of customer experience management. We offer optimization, testing, targeting and personalization.

by SEO Site Checkup

(1 review)
Improve your online presence with this set of intuitive tools for SEO monitoring, analysis, and reporting. Improve your online presence with this set of intuitive tools for SEO monitoring, analysis, and reporting.

by eGrove Systems

(1 review)
Elite site optimizer (ESO) is a complete website analyzer. ESO helps you to streamline accessibility, coding standard, security, and content quality. It assists you actively in identifying new and missed SEO opportunities and improve the overall user experience of your website, mobile site and mobile application. ESO as a website checker allows you with comprehensive ranking analysis vis-a-vis competition. Deploy this simple and easy to use web optimization tool. Free Trial and demo available. Website optimization - Streamline accessibility, coding standard, security, content quality, SEO opportunities, and user experience.

by Aiva Labs

(1 review)
Website optimization tools designed to improve conversion tracking. Website optimization tools designed to improve conversion tracking.

by XML Sitemaps

(1 review)
Easy-to-use solution that helps you generate and maintain site map for your website. Easy-to-use solution that helps you generate and maintain site map for your website.

by AI Internet Solutions

(1 review)
Get one-click HTML, CSS, SEO, spelling, accessibility, mobility (Android/iOS), JavaScript linting, and link checking with CSS HTML Validator for Windows. CSS HTML Validator protects your privacy because it doesn't send your HTML and CSS documents over the Internet. This also means that no Internet access is required. One-click HTML, CSS, SEO, spelling, accessibility, mobility (Android/iOS), JavaScript linting, and link checking.

by Convert Insights

(0 reviews)
The most affordable and fastest enterprise a/b testing and personalization solution for CRO and data-driven decisions in high-traffic websites. We offer flexibility to upgrade/downgrade at any moment. Unlimited active domains, tests, users, projects, clients, goals and variations with all our plans. It allows you to import your GA goals and also have a zero extra code install the revenue tracking. Our clients consistently praise our service level and invaluable live chat 24x7 support. The most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization.
Helps businesses provide fast and reliable digital experiences through performance monitoring and optimization. Helps businesses provide fast and reliable digital experiences through performance monitoring and optimization.

by Gitt

(0 reviews)
Increase your marketing strategy by shortening links to retarget, analyze and understand your audience. Gitt offers retargeting (devices, country, pixel targeting from Facebook, Twitter, LinkedIn, Google and AdRoll) and branding control such as custom domain for short link, overlay, splash screen to offer more transparency over your brands and related content. Gitt offer also a link management system to make marketers life more easier and much more. Increase your marketing strategy by shortening links to retarget, analyze and understand your audience.

by InboundCall

(0 reviews)
Help convert on your site by adding a phone number local to the site visitor Help convert on your site by adding a phone number local to the site visitor

by Browseo

(0 reviews)
Simple tool that makes it possible to see any website like a search engine and highlight basic SEO metrics. Simple tool that makes it possible to see any website like a search engine and highlight basic SEO metrics.

by Axandra

(0 reviews)
Website promotion solution that offers link management, keyword research, automated SEO audits, on-page optimization, and uptime monitoring capabilities to improve rankings on search engines. Website promotion solution that offers link management, keyword research, and SEO audits to improve rankings on search engines.

by InstaScaler

(0 reviews)
Our mission is to provide businesses with laser targeted, and high-quality website visitors, using only the push of a button! Instead of spending all your time and money on SEO, SEM, Social and a TON of other marketing channels, you should be investing all your resources in growing and maintaining your business. We want to automate your traffic acquisition, so you can focus on what matters. You dont need to be a marketing wizard to use InstaScaler. All you really need to do is insert your URL InstaScaler was created with a vision to transform digital marketing into a one-click process, thereby democratizing it for everyone.

by e-GDS

(0 reviews)
Enables you to change and edit inline content on the page, and have the real "What You See Is What You Get" experience. Enables you to change and edit inline content on the page, and have the real "What You See Is What You Get" experience.
Device detection script that provides comprehensive device database and optional web analytics to optimize user experience and increase conversion rate. Device detection script that provides comprehensive device database and optional web analytics to optimize user experience.

by WScore

(0 reviews)
WScore monitors and optimizes the health of your website. WScore monitors and optimizes the health of your website.

by User Insights

(0 reviews)
Website optimization and development software. Website optimization and development software.

by Cludo

(0 reviews)
Cludo is one of the most user-friendly site search solutions on the market. We put marketers and webmasters across organizations both large and small in charge of their site search solution with easy-to-use tools and a simple, customizable setup that gives users a richer search experience. Not only that, but we help marketers make use of their site visitors' behavioral data with our easy to understand search analytics platform. Cludo is a customizable and intelligent AI-driven site search platform that helps your website and content teams make smart decisions.