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description: Discover and compare Free Marketing Attribution Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Marketing Attribution Software - Capterra Ireland
---

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# Marketing Attribution Software

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> Marketing Attribution software is used by businesses to identify the best performing advertising channels, such as TV, social media, phone, email, etc. This type of software is typically used by marketing teams to track user conversions across all touchpoints and evaluate the effectiveness of marketing efforts.

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## Products

1. [DailyStory](https://www.capterra.ie/software/166758/dailystory) — 5.0/5 (5 reviews) — DailyStory is a marketing automation platform that helps businesses scale their outbound sales and demand generation.
2. [AnyTrack](https://www.capterra.ie/software/196300/anytrack) — 3.8/5 (4 reviews) — AnyTrack lets you instantly track your traffic and attribute conversions with your favorite analytics and marketing tools.
3. [UTM.io](https://www.capterra.ie/software/214568/utm-io) — 4.8/5 (4 reviews) — No More Messy UTM Spreadsheets
4. [Weberlo](https://www.capterra.ie/software/1031406/weberlo) — 5.0/5 (3 reviews) — Cloud-based solution that enables users to track ROI and ROAS across SEO, email, SMS, social media, and other sources.
5. [InfiniGrow](https://www.capterra.ie/software/173167/infinigrow) — 5.0/5 (1 reviews) — Multi-touch attribution platform that connects marketing activities to revenue, enabling data-driven optimization of marketing investme
6. [Makeme.click](https://www.capterra.ie/software/186173/makemeclick) — 5.0/5 (1 reviews) — Marketing Performance Tracking \&amp; Leads Distribution. The first ever Solutions to provide a Self-Served platform for Marketers.
7. [Eulerian](https://www.capterra.ie/software/1020497/eulerian) — 5.0/5 (1 reviews) — A French SaaS platform that helps marketing teams monitor cross-channel campaign performance, measure conversions and activate data.
8. [VONQ](https://www.capterra.ie/software/153329/vonq) (0 reviews) — Marketing attribution platform that enables businesses to manage job campaigns, media buying, candidate data collection, and more.
9. [Leadtosale](https://www.capterra.ie/software/177950/leadtosale) (0 reviews) — Easily import offline conversions, sales and phone calls. All-in-one Conversion Tracking with Leadtosale\!
10. [SegmentStream](https://www.capterra.ie/software/1016255/segmentstream) (0 reviews) — SegmentStream Conversion Modelling Platform is a cookieless measurement and optimisation solution for future-thinking marketing teams.
11. [Omniengage](https://www.capterra.ie/software/1041403/omniengage) (0 reviews) — Marketing attribution solution that helps businesses track conversions across sources and monitor the impact of different touch points.
12. [MixModeler](https://www.capterra.ie/software/1079554/MixModeler) (0 reviews) — MixModeler is a cloud-based platform for marketing mix modeling, creating advanced models with data privacy and no coding needed.
13. [Zenovay](https://www.capterra.ie/software/1086424/Zenovay) (0 reviews) — Zenovay is marketing analytics software that helps startups track which marketing channels drive customers with real-time data.
14. [Linkrunner](https://www.capterra.ie/software/1086955/Linkrunner) (0 reviews) — Linkrunner is a Mobile Measurement Partner that helps businesses track top-performing channels and user engagement to boost app growth.
15. [Attrify](https://www.capterra.ie/software/1087052/Attrify) (0 reviews) — Attrify is a comprehensive marketing measurement and growth platform designed to empower e-commerce and digital marketing teams.
16. [Castlytics](https://www.capterra.ie/software/1087373/Castlytics) (0 reviews) — Castlytics is a podcast analytics software tracking ad conversions via links, vanity paths, promo codes, and post-purchase surveys.
17. [tracerHQ](https://www.capterra.ie/software/1091630/tracerHQ) (0 reviews) — tracerHQ is SEO-to-revenue software that links search, analytics, and revenue data to reveal keywords driving signups for B2B SaaS.

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## Related Categories

- [Mobile Marketing Software](https://www.capterra.ie/directory/31308/mobile-marketing/software)
- [Campaign Management Software](https://www.capterra.ie/directory/30012/campaign-management/software)
- [Marketing Analytics Software](https://www.capterra.ie/directory/31018/marketing-analytics/software)
- [Mobile Analytics Software](https://www.capterra.ie/directory/30936/mobile-analytics/software)
- [Reporting Tools](https://www.capterra.ie/directory/30053/reporting/software)

## Links

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