---
description: Discover and compare Free Marketing Attribution Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Marketing Attribution Software - Capterra Ireland
---

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# Marketing Attribution Software

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> Marketing Attribution software is used by businesses to identify the best performing advertising channels, such as TV, social media, phone, email, etc. This type of software is typically used by marketing teams to track user conversions across all touchpoints and evaluate the effectiveness of marketing efforts.

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## Products

1. [Funnel](https://www.capterra.ie/software/156756/funnel) — 4.7/5 (19 reviews) — Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance.
2. [SegMetrics](https://www.capterra.ie/software/206769/segmetrics) — 4.8/5 (8 reviews) — Finally, get clarity on your true lead value for each step of your marketing funnel
3. [monday.com](https://www.capterra.ie/software/147657/monday-com) — 4.6/5 (5726 reviews) — An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.
4. [Wrike](https://www.capterra.ie/software/76113/wrike) — 4.4/5 (2887 reviews) — Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
5. [AppsFlyer](https://www.capterra.ie/software/156811/appsflyer) — 4.5/5 (138 reviews) — AppsFlyer's platform enables marketers to attribute every app install to the marketing campaign and media source that drove it.
6. [Affise](https://www.capterra.ie/software/164591/affise) — 4.6/5 (84 reviews) — Affise MMP is a marketing attribution platform that allows you to grow your app by enabling you to identify the best channels and users
7. [ActiveDEMAND](https://www.capterra.ie/software/142305/activedemand) — 4.2/5 (79 reviews) — Get fast, easy, branded marketing performance reporting and dashboards, email scheduled reports, and CRM integration.
8. [Dreamdata](https://www.capterra.ie/software/197705/dreamdata-io) — 4.8/5 (55 reviews) — Dreamdata is a B2B Activation \& Attribution Platform built for empowering marketers.
9. [Lebesgue](https://www.capterra.ie/software/1019489/lebesgue) — 4.9/5 (43 reviews) — Accurate e-comm attribution with AI \& Le-Pixel (first-party pixel). Connects ads/sales for true marketing ROI \& smarter spend decisions
10. [Plezi](https://www.capterra.ie/software/180164/plezi) — 4.6/5 (33 reviews) — Plezi is a B2B marketing automation platform that helps marketers structure their strategy and generate qualified leads.
11. [lc.cx](https://www.capterra.ie/software/208913/lc-cx) — 4.9/5 (29 reviews) — Url Shortener, Pixel retargeting, Qr Code, Link Page. Monitor all of your link. Online creation and management solution for simple URL.
12. [Singular](https://www.capterra.ie/software/153688/unified-marketing-platform) — 4.6/5 (27 reviews) — Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.
13. [Veritone Attribute](https://www.capterra.ie/software/186762/veritone-attribute) — 4.1/5 (27 reviews) — Veritone Attribute helps TV and radio broadcasters measure and demonstrate the effectiveness of their ad campaigns in near real-time.
14. [Adjust](https://www.capterra.ie/software/156559/adjust) — 4.2/5 (26 reviews) — Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world.
15. [Kochava](https://www.capterra.ie/software/171691/unified-audience-platform) — 4.6/5 (25 reviews) — Data analytics platform that helps businesses plan marketing campaigns, measure media spend, prevent mobile ad frauds, and more.
16. [Branch Metrics](https://www.capterra.ie/software/167545/branch) — 4.1/5 (22 reviews) — Branch is a cross-platform attribution and linking platform used by the 40,000 of world's top mobile brands.
17. [QuanticFy](https://www.capterra.ie/software/1030224/quanticfy) — 4.4/5 (22 reviews) — Quanticfy is the first european marketing attribution solution to solve the problem of missing datas adressed to Shopify stores.
18. [Trackier](https://www.capterra.ie/software/162311/vnative) — 4.3/5 (18 reviews) — Trackier is a performance and mobile marketing software that enhances ROI by creating, automating, measuring, and optimizing campaigns.
19. [BL.INK](https://www.capterra.ie/software/189131/bl-ink) — 4.6/5 (17 reviews) — BL.INK is a URL shortener and link management software designed for enterprises.
20. [wecantrack](https://www.capterra.ie/software/202704/wecantrack) — 4.5/5 (16 reviews) — Automatically integrate all your affiliate sales in Google Analytics, Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads and more.
21. [Coact](https://www.capterra.ie/software/195966/coact) — 4.7/5 (15 reviews) — You don't need to waste any more time frantically preparing your digital marketing reports at the final-hour.
22. [EasyInsights](https://www.capterra.ie/software/1020829/easyinsights) — 4.8/5 (11 reviews) — EasyInsights is marketing attribution and data activation platform designed for performance marketers from the ground up.
23. [CausalFunnel](https://www.capterra.ie/software/1062383/causalfunnel) — 5.0/5 (10 reviews) — CausalFunnel increases site conversion by custom AI models such as personas and AI shop assistants.
24. [Markey](https://www.capterra.ie/software/1033691/markey) — 4.9/5 (7 reviews) — All-in-one digital growth marketing for SME business owners and brand managers that want to take charge of their online marketing.
25. [Twik](https://www.capterra.ie/software/161200/twik) — 5.0/5 (5 reviews) — Twik automatically personalizes websites to increase Sales and Revenue and creates an engaging experience for all - automatically.

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## Related Categories

- [Mobile Marketing Software](https://www.capterra.ie/directory/31308/mobile-marketing/software)
- [Campaign Management Software](https://www.capterra.ie/directory/30012/campaign-management/software)
- [Marketing Analytics Software](https://www.capterra.ie/directory/31018/marketing-analytics/software)
- [Mobile Analytics Software](https://www.capterra.ie/directory/30936/mobile-analytics/software)
- [Reporting Tools](https://www.capterra.ie/directory/30053/reporting/software)

## Links

- [View on Capterra](https://www.capterra.ie/directory/31081/marketing-attribution/software)
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Trusted by global brands and ad networks, Trackier empowers marketers to streamline their day-to-day affiliate marketing operations. With features like real-time reporting, anti-fraud measures, and effective payout management, Trackier ensures marketers can optimize performance and maximize ROI.\n\nThe platform simplifies campaign management with easy campaign creation tools, smart link automation, and AI-driven recommendations to connect with the most effective partners. Its comprehensive anti-fraud system safeguards budgets by identifying and blocking invalid traffic. 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Time and resource restrictions are two of the biggest obstacles you face when it comes to reporting.\n\nThat's why we built a solution that enables fast and efficient reporting !","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/504ad489-5b0e-487b-a467-22be2292d8af.png","url":"https://www.capterra.ie/software/195966/coact","@type":"ListItem"},{"name":"EasyInsights","position":22,"description":"If any of these pulling your Performance Marketing ROAS down, then EasyInsights is exactly what you need\n\n- Achieve a higher match rate on Meta platforms.\n- Seamlessly upload GCLID on AdWords for enhanced tracking.\n- Exclude low-intent and non-relevant audiences from your retargeting campaigns.\n- Send offline store conversion data to your ad channels for a comprehensive view.\n- Deduplicate conversions on Meta and Google to gain more visibility and accuracy.\n- Scale WhatsApp conversion data to Meta and optimize lead data for your CRM.\n- Remove low-selling, low-converting, and out-of-stock products from your catalogue ads.\n- Enrich customer data with valuable insights like website behavior and UTM parameters.\n- Gain precise insights into which pages, products, and channels contribute most to your revenue.\n- Send personalized offers from the nearest brand outlet directly to your customers.\n- Eliminate high-probability RTO/cancellation orders from your conversion data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e5170d89-25da-46fb-ae55-8d97a83217ce.jpeg","url":"https://www.capterra.ie/software/1020829/easyinsights","@type":"ListItem"},{"name":"CausalFunnel","position":23,"description":"CausalFunnel is an AI platform designed to boost business conversions, optimize marketing spend, and increase customer lifetime value. It offers four packages: Basic for conversion prediction and attribution analytics; Growth which adds customer lifetime value insights; Enterprise with ad optimization; and Enterprise Plus for comprehensive search optimization. Key features include cookie-agnostic tracking, attribution models, behavior prediction, and custom AI development. By understanding both known and anonymous users, CausalFunnel focuses on maximizing revenue. It stands out with its cookieless tracking for privacy-focused analytics and boasts a 300% conversion increase through personalized experiences. Supported by expert advisors, CausalFunnel combines AI innovation with tangible business growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ed1ac5a3-0d74-4334-a769-11052905e58a.png","url":"https://www.capterra.ie/software/1062383/causalfunnel","@type":"ListItem"},{"name":"Markey","position":24,"description":"Markey.ai is a unique digital marketing automation service built for non-marketers. Designed for small and medium businesses, Markey.ai is a smart and affordable omni-channel performance marketing solution that requires no marketing expertise from the user. It auto-generates ad copies using AI, manages campaigns across Google Search, Facebook, Instagram, Display & Video ads, Email, generates leads and enables lead tracking, retargeting and nurturing, all in one place.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/771388a6-b4c3-46eb-9c27-1918a7e8aeb4.jpeg","url":"https://www.capterra.ie/software/1033691/markey","@type":"ListItem"},{"name":"Twik","position":25,"description":"Twik automatically personalizes etail + B2B websites to increase engagements and conversions (sales & revenue). twik is full GDPR compliant, doesn’t use (read/write) Cookies nor requires any prior data from 3rd party platforms as well as non intrusive. Twik utilize proprietary patent-pending AI-ML algorithms and delivering the best C+UX so visitors will turn into shoppers and reduce churn. twik announced one of the promising startups for CX and selected 5 of the best Consumer Retail disrupters.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/cf41684c-660a-4b0a-aeaa-9f5b8d160001.png","url":"https://www.capterra.ie/software/161200/twik","@type":"ListItem"}],"numberOfItems":25}
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