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Email Marketing Software

Email Marketing software enables the automation of email communication with prospects and customers.

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Connect teams, create AI-powered campaigns, and personalize customer relationships with Marketing Cloud Growth Edition. Learn more about Salesforce Marketing Cloud
Marketing Cloud Growth Edition is marketing automation built on Data Cloud, creating visibility across marketing, sales, service, and commerce teams, and allowing everyone to work together in one place to close deals quickly. With Marketing Cloud Growth Edition, growing businesses can finally leverage enterprise grade AI to deliver campaign briefs, segment, landing pages, and other content, faster than ever before. And, because it has built-in Data Cloud, small teams can organize data from all marketing, sales, and service touch points. This not only helps them leverage AI to its full potential, but also allows for more precise personalization in customer outreach. Learn more about Salesforce Marketing Cloud

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences to their customers. Learn more about Iterable
Iterable is an AI-powered cross-channel communication platform with email that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Leading brands like Redfin, DoorDash, Calm, and Asana choose us to build customer-centric experiences at scale by delivering the right content to the right audience at the right time. Learn more about Iterable

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Extremely flexible and easy-to-use email marketing platform with outstanding features and customer service. Learn more about ReachMail
ReachMail's primary focus is to assist email marketers in achieving outstanding delivery success. ReachMail cares about your success and your business. We aim to be your guide in the ever-changing world of marketing and transactional email. Whether you're seasoned veteran or new to email marketing, ReachMail can help you achieve your goals. ReachMail makes it easy to send like a Pro. Your Message. Delivered. Learn more about ReachMail

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Powerful features for email automation & omnichannel marketing. Manage scheduled & triggered campaigns in one interface or via API. Learn more about Pushwoosh
Drive your success metrics with personalized email marketing powered by Pushwoosh. Create, manage, and optimize your email campaigns on one platform. Get even better value-for-money by using other messaging channels out of the box. Key features include: ✔ Unlimited personalization with Liquid Syntax: Create highly tailored email content based on recipient data. ✔ Intuitive drag-and-drop editor: Design stunning emails without coding knowledge. ✔ HTML template import and customization: Leverage your existing email templates. ✔ Automated email cadences: Schedule or trigger email campaigns based on specific events. ✔ Transactional email APIs: Send critical, time-sensitive emails reliably. ✔ Data-driven personalization: Enhance email relevance with third-party data integration. ✔ GDPR compliance: Ensure data privacy with double opt-in, email sunsetting, and consent management features. Learn more about Pushwoosh

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
ZeroBounce is a 99% accurate email validation and deliverability service that helps you reach the inbox and maximize email engagement. Learn more about ZeroBounce
ZeroBounce offers a suite of email deliverability tools to help marketers maximize email engagement. The service includes 99% guaranteed accurate email validation to help you eliminate email bounces. Identify 30+ email types in bulk or real time and eliminate outdated, high-risk email contacts. Find your most active subscribers, test your inbox placement, troubleshoot server configuration issues, and get automatic blacklist monitor notifications to warn you of potential threats. Learn more about ZeroBounce

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
OneSignal is a customer engagement solution offering email, mobile & web push notifications, in-app messaging, and SMS. Learn more about OneSignal
OneSignal is the most widely used customer engagement platform, enabling you to increase retention and revenue through lightning-fast, personalized messaging, no matter the size of your company. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks, allowing you to engage your customers via their preferred channels. OneSignal email features unique capabilities such as automated email and IP address warmup, as well as drag-and-drop and HTML options for building messages. The platform has a fast setup time that requires minimal developer time, and empowers marketers and product teams to send messages with developer support. In addition to offering integrations, OneSignal also features an open API to allow greater flexibility. Learn more about OneSignal

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
HubSpot email marketing software makes it easy to start running personalized email marketing campaigns. The intuitive interface makes list and content creation simple, so you're always sending the most relevant information. You can also monitor your email marketing with baked-in analytics, so you can improve your open and click-through rates. Sign up for free, and start running email campaigns that convert and nurture leads, close customers, and contribute to the growth of your business. Learn more about HubSpot Marketing Hub

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
#1 free CRM and email marketing platform with over 12 million sales teams worldwide. Email automation, trigger emails, more. Learn more about Bitrix24
There are several things that make Bitrix24 quite different from other free email marketing services. First, it's customer relationship management software, and this enables you to create any number of static or dynamic segments and craft a unique email campaign for each group of customers or prospects. And if you are thinking about trigger-based emails and email marketing automation, yep, Bitrix24. Learn more about Bitrix24

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Customer.io is a customer engagement platform for creating data-driven campaigns that reach people across all messaging channels. Learn more about Customer.io
Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7500+ brands trust their messaging needs with Customer.io. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. Learn more about Customer.io

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Sender is super easy and affordable email marketing platform with powerful features, solid deliverability, and top-notch support. Learn more about Sender
It's easy to use, full featured, and yet surprisingly affordable - Sender is the best choice for marketers to send marketing emails and drive more revenue. Everything you need for effective email marketing is within a few clicks, and for a fraction of the cost of other email marketing providers, such as MailChimp or ConstantContact. Use our integrations to connect your Magento, WooCommerce, WordPress, PrestaShop or other platform and send highly converting newsletters to grow your business. Learn more about Sender

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Cloud-based email marketing for mid-size enterprises, agencies and high volume senders who have outgrown their current ESP. Learn more about Pinpointe
Pinpointe is an award-winning, easy-to-use, cloud-based email marketing platform that helps mid market Business-to-Business (B2B) marketers target, track analyze and stay in touch with customers through permission-based email. With up to 250 sub-accounts, award-winning campaign builder and high capacity, Pinpointe is purpose built for mid size companies, agencies, franchises & high volume senders, who have outgrown their current email marketing provider. Free 'Concierge' Onboarding! Learn more about Pinpointe

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Enterprise-level email marketing software with award-winning digital agency support, offering campaign management services and design. Learn more about Enabler
Supercharge your B2B & B2C comms with email marketing software built by an award-winning email agency. Enabler provides your business with enterprise software, email template design & campaign management services. Working with renowned brands like Ralph Lauren, Hiscox & RSA, Enabler provides you with a comprehensive GDPR-compliant email solution that drives customer retention and delivers strong ROI. Whether you need sophisticated email software, email strategy or template design, use Enabler. Learn more about Enabler

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Notificare is the Customer Engagement Platform that helps brands to (re)engage their audience to increase retention and conversions. Learn more about Notificare
Notificare is a leading Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversions. One single tool, with channels App Push, Web Push, Email, SMS, and Mobile Wallet., to deliver the most engaging messages and interactions. Founded in 2012, Headquartered in Rotterdam, Netherlands. Notificare is ISO/IEC 27001:2013 certified. Every superhero needs a sidekick. Learn more about Notificare

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Knak is the first campaign creation platform built for enterprise marketing teams with no coding required. Ever. Learn more about Knak
Knak is the first campaign creation platform built for enterprise marketing teams. It lets anyone in your company create beautiful, on-brand emails and landing pages in minutes, with no coding required. Knak integrates seamlessly with top marketing automation platforms like Marketo Engage, Adobe Campaign, SFMC, Eloqua, and Pardot, to name a few. It’s trusted by some of the world's largest brands. Learn more about Knak

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.
Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals. Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags. Learn more about Mailchimp

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Trusted by teams of 2 to 20,000 to plan, track, and collaborate on work, Jira offers every team the top tools and practices for growth.
Jira is the #1 agile project management tool for all teams to plan, track, and manage any project. Customize workflows to your team’s processes, integrate with over 3,000 apps, automate any task or process with a few clicks, and get rid of mundane tasks with AI. As your single source of truth, Jira seamlessly connects teams that build software with those who launch and support it, so you never lose track of progress or context. And with a free edition, teams of up to ten users can leverage all the power of Jira at no cost, forever. Learn more about Jira

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Gmail is a cloud-based solution that enables businesses to send, receive, organize, and schedule emails across multiple user accounts.
Gmail is a cloud-based solution that enables businesses and teams to send, receive, organize, and schedule emails across multiple user accounts. Gmail provides suggested actions such as Smart Reply, Smart Compose, grammar suggestions, and more. This solution can also help protect users from online threats by flagging spam, phishing, and malware. Learn more about Gmail

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio.
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions in more than 200 countries with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospital business management via Tock. Learn more about Squarespace

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Campaigns by Pipedrive is a powerful email marketing tool to help you win prospects’ attention with beautiful, customizable layouts.
Campaigns by Pipedrive is a powerful email marketing tool that helps you win your prospects’ attention with beautiful, customizable layouts and then keep it with tracking, analytics and filtering features. Campaigns is as intuitive as Pipedrive’s CRM solution. Simply use its drag-and-drop elements to create your layout or choose one of its conversion-optimized email templates. Then, enter your email and use data in Pipedrive to segment your recipients and start sending. Learn more about Pipedrive

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
We deliver the tools to simplify and amplify digital marketing and drive results for your business.
Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience with advanced AI and Automation tools, we deliver the performance and guidance to build strong connections and generate powerful results. For more information, visit www.constantcontact.com. Learn more about Constant Contact

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
We help small teams power big businesses with the must-have platform for intelligent marketing automation.
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. Learn more and start your free trial at ActiveCampaign.com. Learn more about ActiveCampaign

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Grow with Brevo email marketing & CRM suite.
Grow with Brevo email marketing & CRM suite. Build brilliant customer experiences across email, sms, push, and more. Coalesce data sources for precise targeting and a single customer view. Automate, segment, and A/B test for campaigns tailored to your audience. Learn more about Brevo

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications. That’s why more than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable for collaborative work management and citizen development to help transform how work gets done. The result? Faster innovation, happier customers, enterprise governance, and a modern work experience for teams and departments. Get the free edition today at airtable.com Learn more about Airtable

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard. Learn more about MailerLite

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you and your team -- everywhere you work.
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you by automatically combining your contacts, communication histories, email inboxes, and calendar appointments with over 250+ SaaS business app contacts and social media connections (including Linkedin, Twitter, Facebook) into one unified team relationship manager. Learn more about Nimble

Features

  • Customer Segmentation
  • Campaign Scheduling
  • Email Tracking
  • Subscriber Management
  • Contact Management
  • A/B Testing
  • Event Triggered Actions
  • WYSIWYG Editor
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Autoresponders

Email Marketing Software Buyers Guide

What is email marketing software?

Email marketing software automates email communication between a business and its prospects and customers. These systems manage mailing lists, monitor marketing campaign effectiveness, and increase email marketing efficiency. They can be used to strengthen brand recognition, announce new product launches, and promote services.

Email marketing tools help marketing teams:

  • Manage email templates
  • Create customer-focused newsletters
  • Send survey emails
  • Run promotional campaigns
  • Streamline customer relationship management efforts

The benefits of email marketing platforms

  • Message personalization: Email marketing software lets businesses customize messages for unique audiences based on their interests, location, purchase behavior, and more. Users can address each customer by name, personalize subject lines, include previously browsed products, reference membership milestones, and add loyalty/reward information.
  • Easily shareable: Marketing campaign subscribers can forward and share emails with their personal networks with a simple click, helping you extend your reach beyond your established audience. Most email marketing software lets users embed social media sharing buttons, extending your reach even further when subscribers use those sharing options.
  • Measurable return on investment (ROI): Through email marketing platforms, businesses can track the effectiveness of each campaign by analyzing KPIs such as click-through rate, open rate, bounce rate, unsubscribe rate, and conversion rate. This lets marketers make data-driven business decisions and create strategies for upcoming marketing campaigns.

Typical features of email marketing software

  • Contact database: Store information about email subscribers, leads, and customers in a centralized location. Some email marketing tools integrate with CRM software and/or other systems to automatically retrieve customer and lead data.
  • Mass email delivery: Send promotional and other marketing emails to a large group of recipients and ensure correct delivery.
  • Subscribe or unsubscribe: Give users subscribe and unsubscribe options for each email.
  • CAN-SPAM compliance: Ensure that emails don't contain misleading headers or deceptive subject lines, and do include your business' registered, physical address as well as a proper opt-out mechanism.
  • Mailing list management: Create email address lists and groups based on contact types. Users can send emails to the entire list or specific groups within a database, and export contact lists as CSV or XLSX files.
  • Template management: Customize built-in email templates with your company's logo/branding using a drag-and-drop editor. Users can select templates based on theme, layout, or campaign type.
  • Reporting and analytics: Track email campaign KPIs such as delivery rates, click-to-open rates, and unsubscribe rates in charts and graphs.

Considerations when purchasing email marketing software

  • Integration with CRM software: Businesses should consider integrating their email marketing tools with their existing CRM solution, and look for systems that offer this functionality. Integration eliminates the need for double entry of contacts and ensures that leads and customer data is consistent across all systems. Most CRM solutions contain information about customer preferences, which email marketing software can leverage to generate campaign mailing lists based on demographics, interests, or past purchases.
  • Mobile-optimized templates: A mobile-responsive email design ensures that customers can comfortably read your emails on small screens and navigate using appropriately sized buttons. When choosing an email marketing software, look for one that offers built-in mobile templates for your emails.
  • Email automation: Email marketing platforms with built-in email automation capabilities lets businesses automatically send email to individuals using a preset trigger. Automated emails can be sent to welcome new subscribers, collect product or service feedback, inform them of upcoming deadlines/expirations, and offer birthday/anniversary gifts. If your business uses bulk messaging campaigns built on templates, look for this automation functionality while purchasing an email marketing solution.
  • Voice technology will shape small and midsize business' (SMB's) email marketing strategy: With conversational user-interface technologies on the rise, customers are learning about the company behind a marketing email first, and then paying attention to the subject line. This makes it even more important for SMB marketers to build a strong and consistent brand image to encourage customers to read their email content.
  • Artificial intelligence (AI) and machine learning will help draft effective emails: Email marketers are using AI tools to enhance email performance by creating marketing content that is neither too spammy nor too promotional. Machine learning automatically generates personalized emails that facilitate an engaging business-customer relationship.