15 years helping Irish businesses
choose better software

Email Marketing Software

Email Marketing software enables the automation of email communication with prospects and customers. Organizations use Email Marketing software to increase the efficiency of their email marketing efforts, manage mailing lists and monitor the effectiveness of their marketing campaigns. Email Marketing applications can also aid in the regular production of customer-oriented newsletters, the management of email templates for multiple campaigns or market segments, and ongoing customer relationship management efforts. Email Marketing software is related to Campaign Management software and Marketing Automation software.

Featured software

Most reviewed software

Explore the most reviewed products by our users on the Email Marketing Software

Local products for Ireland

Ireland Show local products
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
HubSpot email marketing software makes it easy to start running personalized email marketing campaigns. The intuitive interface makes list and content creation simple, so you're always sending the most relevant information. You can also monitor your email marketing with baked-in analytics, so you can improve your open and click-through rates. Sign up for free, and start running email campaigns that convert and nurture leads, close customers, and contribute to the growth of your business. Learn more about HubSpot Marketing Hub

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Iterable is an AI-powered cross-channel communication platform that helps brands deliver joyful experiences to their customers. Learn more about Iterable
Iterable is an AI-powered cross-channel communication platform with email that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Leading brands like Redfin, DoorDash, Calm, and Asana choose us to build customer-centric experiences at scale by delivering the right content to the right audience at the right time. Learn more about Iterable

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
ZeroBounce is a 99% accurate email validation and deliverability service that helps you reach the inbox and maximize email engagement. Learn more about ZeroBounce
ZeroBounce offers a suite of email deliverability tools to help marketers maximize email engagement. The service includes 99% guaranteed accurate email validation to help you eliminate email bounces. Identify 30+ email types in bulk or real time and eliminate outdated, high-risk email contacts. Find your most active subscribers, test your inbox placement, troubleshoot server configuration issues, and get automatic blacklist monitor notifications to warn you of potential threats. Learn more about ZeroBounce

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Twilio SendGrid is the leading cloud-based email delivery platform, trusted by over 80,000 of the world's fastest-growing brands. Learn more about SendGrid
Twilio SendGrid is a leader in customer communications. Our trusted, cloud-based email delivery platform helps marketers and developers send with confidence. We are trusted by over 80,000 global customers, big and small, to drive engagement and growth through their email program. In addition to our award-winning API, Twilio SendGrid's Marketing Campaigns offers powerful, one-to-many sending, straightforward segmentation, flexible and frustration-free campaign editing and actionable analytics. Learn more about SendGrid

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Customer.io is a customer engagement platform for creating data-driven campaigns that reach people across all messaging channels. Learn more about Customer.io
Customer.io is a customer engagement platform designed for creating data-driven campaigns that reach people across all messaging channels at the right time. Our suite of products includes Journeys, a messaging automation tool for all engagement needs, and Data Pipelines, a customer data platform that connects the entire tech stack. Customer.io offers a winning recipe for effective customer engagement by combining real-time data and personalized messages. Trusted by over 5,500 companies. Learn more about Customer.io

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Easy-to-use, affordable email marketing tool for businesses and individual creators wanting to grow and engage an audience. Learn more about EmailOctopus
EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers. Learn more about EmailOctopus

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns Learn more about Mailchimp

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Gmail is a cloud-based solution that enables businesses to send, receive, organize, and schedule emails across multiple user accounts.
Gmail is a cloud-based solution that enables businesses and teams to send, receive, organize, and schedule emails across multiple user accounts. Gmail provides suggested actions such as Smart Reply, Smart Compose, grammar suggestions, and more. This solution can also help protect users from online threats by flagging spam, phishing, and malware. Learn more about Gmail

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Campaigns by Pipedrive is a powerful email marketing tool to help you win prospects’ attention with beautiful, customizable layouts.
Campaigns by Pipedrive is a powerful email marketing tool that helps you win your prospects’ attention with beautiful, customizable layouts and then keep it with tracking, analytics and filtering features. Campaigns is as intuitive as Pipedrive’s CRM solution. Simply use its drag-and-drop elements to create your layout or choose one of its conversion-optimized email templates. Then, enter your email and use data in Pipedrive to segment your recipients and start sending. Learn more about Pipedrive

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio.
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions in more than 200 countries with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospital business management via Tock. Learn more about Squarespace

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
We deliver the tools to simplify and amplify digital marketing and drive results for your business.
Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience with advanced AI and Automation tools, we deliver the performance and guidance to build strong connections and generate powerful results. For more information, visit www.constantcontact.com. Learn more about Constant Contact

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
130k+ customers use ActiveCampaign for personalized email marketing, giving their contacts exactly what they want, when they want it.
ActiveCampaign helps any business connect and engage with their contacts through powerful, easy-to-use email marketing and contact management. Build newsletters, send triggered campaigns, and create personalized messages targeted to each contact's interests so they get exactly what they want, when they want it. The campaign builder and full template library lets you design beautiful emails with just a few clicks, getting the right emails to the right people. Pricing starts at just $9/month. Learn more about ActiveCampaign

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard. Learn more about MailerLite

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Empower teams to build apps that connect the organization and drive outcomes—no code needed.
Operationalize your critical data, move beyond rigid tools, and reimagine workflows with AI with no code required. Learn more about Airtable

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Brevo, is the leading customer relationship management (CRM) suite.
Forge lasting customer relationships and accelerate growth with Brevo, the most approachable CRM suite. Build brilliant customer experiences across email, SMS, push, and more. Coalesce data sources for precise targeting and a single customer view. Automate, segment, and A/B test for campaigns tailored to your audience. Learn more about Brevo

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you -- everywhere you work.
Nimble is the simple, smart CRM for Office 365 & G Suite that works for you by automatically combining your contacts, communication histories, email inboxes, and calendar appointments with over 250+ SaaS business app contacts and social media connections (including Linkedin, Twitter, Facebook) into one unified team relationship manager. Learn more about Nimble

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Improve Your Email Marketing With Keap Let our software make your email marketing easier and more effective than ever.
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business. Learn more about Keap

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Send unlimited emails to 2,000 contacts for free — forever.
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io. Systeme.io is a swiss army knife for entrepreneurs. When we say “all-in-one”, we really mean it. Learn more about Systeme.io

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Turn Gmail into a powerful but easy-to-use email marketing/mail merge platform. 99% of users report their best deliverability ever.
Transform Gmail into a powerful but easy-to-use email marketing and mail merge platform loved by more than 1.5 million people. 99% of users report the best deliverability they've ever had. Easily send campaigns by connecting a Google Sheet of contacts. Set follow-up emails to be sent sequentially until you get a reply. Personalize. Track opens, clicks, replies, and more. Automated recurring campaigns. Advanced scheduling. Great team features. Fast A/B testing. Inbox rotation. Break Gmail's sending limits. And so, so much more. Learn more about GMass

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
#1 Marketing Platform for Email Marketing.
Email Marketing 360 - Everyone checks their email. In fact, most of us check our email multiple times per day! Therefore, it's key to have a well thought out email marketing campaign. Email Marketing 360 makes designing and creating email campaigns easy. You can even create automated journeys where specific emails are sent to specific people at specific times. No question, email needs to be part of your overall marketing strategy. Get started today. Learn more about Marketing 360

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Intercom is an AI powered, automation-first, customer service platform that enables businesses to deliver fast support at scale.
Intercom is the only complete Customer Service solution that provides a seamless customer experience across automation and human support, delivering increased customer satisfaction while reducing costs. We're building a future where most customer conversations are successfully resolved without needing human support, freeing up the team to work on higher value customer conversations. Learn more about Intercom

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
#1 free CRM and email marketing platform with over 12 million sales teams worldwide. Email automation, trigger emails, more.
There are several things that make Bitrix24 quite different from other free email marketing services. First, it's customer relationship management software, and this enables you to create any number of static or dynamic segments and craft a unique email campaign for each group of customers or prospects. And if you are thinking about trigger-based emails and email marketing automation, yep, Bitrix24. Learn more about Bitrix24

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
100k+ Shopify, WooCommerce, and Wix ecommerce stores trust us for our easy newsletters, email marketing, SMS and lead capturing.
Trusted by 100,000+ businesses worldwide, Omnisend is an all-in-one email marketing automation platform built to help ecommerce brands land more sales. Convert visitors into customers, create personalized emails in minutes, and automate your email marketing. Get answers from Omnisend’s award-winning 24/7 support team in under 5 minutes and keep your sales flowing smoothly. Omnisend works with all ecommerce platforms including Shopify, BigCommerce, Woocommerce, Wix & more. Learn more about Omnisend

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage does more than just help you create engaging, responsive emails. It intelligently builds and updates customer segments in real time based on their behaviors on other channels, then dynamically sends personalized communications to maximize engagement. Real-time performance metrics allow you to optimize mid-program to increase conversions. Liven up the inbox with impactful email campaigns that are personalized based on your customer’s real-time behavior. Learn more about Marketo Engage

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics
SendPulse is a marketing automation platform for email, SMS, and chatbot marketing and creating websites and online courses.
SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from start to finish and scale your business. SendPulse features include: - bulk email and SMS service; - sales pipeline automation; - transactional emails; - Facebook Messenger, Instagram, Telegram, WhatsApp chatbot builder, Live Chat; - web push notification service; - website builder; - CRM system; - online course builder and LMS. SendPulse offers a wide range of comprehensive, seamlessly integrated marketing solutions. Our core objective is to optimize marketers’ and business owners’ workflows and empower them to drive company growth through more efficient sales and marketing processes. With SendPulse, you will get access to unlimited email campaigns, 24/7 live support, exceptional deliverability, and detailed reporting on every pricing plan. Our free plan includes 15,000 emails per month, while our paid subscriptions start at just $9.85 per month. Learn more about SendPulse

Features

  • Auto-Responders
  • Contact Management
  • CAN SPAM Compliance
  • Reporting/Analytics
  • Event Triggered Actions
  • Template Management
  • Mobile Optimised Emails
  • Landing Pages/Web Forms
  • Campaign Analytics

Email Marketing Software Buyers Guide

What is email marketing software?

Email marketing software automates email communication between a business and its prospects and customers. These systems manage mailing lists, monitor marketing campaign effectiveness, and increase email marketing efficiency. They can be used to strengthen brand recognition, announce new product launches, and promote services.

Email marketing tools help marketing teams:

  • Manage email templates
  • Create customer-focused newsletters
  • Send survey emails
  • Run promotional campaigns
  • Streamline customer relationship management efforts

The benefits of email marketing platforms

  • Message personalization: Email marketing software lets businesses customize messages for unique audiences based on their interests, location, purchase behavior, and more. Users can address each customer by name, personalize subject lines, include previously browsed products, reference membership milestones, and add loyalty/reward information.
  • Easily shareable: Marketing campaign subscribers can forward and share emails with their personal networks with a simple click, helping you extend your reach beyond your established audience. Most email marketing software lets users embed social media sharing buttons, extending your reach even further when subscribers use those sharing options.
  • Measurable return on investment (ROI): Through email marketing platforms, businesses can track the effectiveness of each campaign by analyzing KPIs such as click-through rate, open rate, bounce rate, unsubscribe rate, and conversion rate. This lets marketers make data-driven business decisions and create strategies for upcoming marketing campaigns.

Typical features of email marketing software

  • Contact database: Store information about email subscribers, leads, and customers in a centralized location. Some email marketing tools integrate with CRM software and/or other systems to automatically retrieve customer and lead data.
  • Mass email delivery: Send promotional and other marketing emails to a large group of recipients and ensure correct delivery.
  • Subscribe or unsubscribe: Give users subscribe and unsubscribe options for each email.
  • CAN-SPAM compliance: Ensure that emails don't contain misleading headers or deceptive subject lines, and do include your business' registered, physical address as well as a proper opt-out mechanism.
  • Mailing list management: Create email address lists and groups based on contact types. Users can send emails to the entire list or specific groups within a database, and export contact lists as CSV or XLSX files.
  • Template management: Customize built-in email templates with your company's logo/branding using a drag-and-drop editor. Users can select templates based on theme, layout, or campaign type.
  • Reporting and analytics: Track email campaign KPIs such as delivery rates, click-to-open rates, and unsubscribe rates in charts and graphs.

Considerations when purchasing email marketing software

  • Integration with CRM software: Businesses should consider integrating their email marketing tools with their existing CRM solution, and look for systems that offer this functionality. Integration eliminates the need for double entry of contacts and ensures that leads and customer data is consistent across all systems. Most CRM solutions contain information about customer preferences, which email marketing software can leverage to generate campaign mailing lists based on demographics, interests, or past purchases.
  • Mobile-optimized templates: A mobile-responsive email design ensures that customers can comfortably read your emails on small screens and navigate using appropriately sized buttons. When choosing an email marketing software, look for one that offers built-in mobile templates for your emails.
  • Email automation: Email marketing platforms with built-in email automation capabilities lets businesses automatically send email to individuals using a preset trigger. Automated emails can be sent to welcome new subscribers, collect product or service feedback, inform them of upcoming deadlines/expirations, and offer birthday/anniversary gifts. If your business uses bulk messaging campaigns built on templates, look for this automation functionality while purchasing an email marketing solution.
  • Voice technology will shape small and midsize business' (SMB's) email marketing strategy: With conversational user-interface technologies on the rise, customers are learning about the company behind a marketing email first, and then paying attention to the subject line. This makes it even more important for SMB marketers to build a strong and consistent brand image to encourage customers to read their email content.
  • Artificial intelligence (AI) and machine learning will help draft effective emails: Email marketers are using AI tools to enhance email performance by creating marketing content that is neither too spammy nor too promotional. Machine learning automatically generates personalized emails that facilitate an engaging business-customer relationship.