---
description: Compare AdButler vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for Irish business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: AdButler vs Google Analytics 360 Comparison - Capterra Ireland 2026
---

Breadcrumb: [Home](/) > [Ad Server Software](/directory/31121/ad-server/software) > [AdButler \<span\>vs\</span\> Google Analytics 360](https://www.capterra.ie/compare/93247/177042/ad-butler/vs/google-analytics)

# Compare AdButler vs Google Analytics 360

Canonical: https://www.capterra.ie/compare/93247/177042/ad-butler/vs/google-analytics

> Detailed comparison between AdButler and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | AdButler | Google Analytics 360 |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 49 | 8092 |
| **Starting Price** | US$179.00 | - |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### AdButler

Our clients range from enterprise clients to smaller and mid-size businesses.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### AdButler

- A/B Testing
- API
- Activity Dashboard
- Campaign Management
- Conversion Tracking
- Mobile Ad Serving
- Performance Metrics
- Real-Time Data
- Real-Time Monitoring
- Reporting/Analytics
- Third-Party Integrations
- Website Analytics

### Google Analytics 360

- A/B Testing
- API
- Activity Dashboard
- Ad hoc Reporting
- Campaign Management
- Conversion Tracking
- Data Integration
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting/Analytics
- Site Search Tracking
- Third-Party Integrations
- Website Analytics

## Links

- [View AdButler Profile](https://www.capterra.ie/software/93247/ad-butler)
- [View Google Analytics 360 Profile](https://www.capterra.ie/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.ie/compare/93247/177042/ad-butler/vs/google-analytics)

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